Boon

What Boon does

Boon (legal entity Swajal Water Pvt. Ltd.) is a Gurugram-headquartered water technology company that designs, manufactures, and services smart reverse-osmosis water purification systems for premium consumers, luxury hotels, and corporate enterprises. Its product platform is built on two proprietary technology pillars: UltraOsmosis, a multi-stage RO filtration architecture with mineral re-enhancement using five in-house filters (InletShield, ProFlow, CarbonCorrect, CoreRO, AlkalineBalance) handling input TDS up to 2000+ PPM; and WaterAI, a patented IoT monitoring system that delivers real-time TDS, flow, pH, and temperature telemetry alongside AI-led predictive filter-health analytics, automated care routines (Auto, BabySafe, Away), and anomaly detection. The portfolio spans consumer SKUs (Boon Tap under-sink purifier at Rs 20,500; Boon Tall freestanding purifier at Rs 49,000), commercial dispensers (Purify Pro, Mega, Tall, In-Built, Tap Pro, Core ranging from 50-500 LPH), industrial bottling lines (Refill Easy to Refill Ultra at up to 3,000 bottles/day), and the WaterStick retrofit device that converts any third-party purifier into a Boon-monitored smart device. Seven patents and certifications including ISO 9001/14001/45001/22000, BIS IS 16240, FDA-compliant materials, CE, and RoHS underpin the offering. Revenue is generated through one-time hardware sales (consumer Rs 20,500-65,000; commercial via quote), recurring filter replacement kits (Rs 4,000-8,800 every 12-18 months), installation services, and post-warranty maintenance visits (Rs 1,000 per visit). The go-to-market combines direct-to-consumer e-commerce on helloboon.com and Amazon.in (with free shipping and white-glove installation), a Gurugram showroom, an enterprise field sales team targeting hospitality and corporate accounts, and international distribution in Maldives, Bangladesh, Nepal, and Bhutan where commercial operations are already profitable. The company claims 4,000+ organizations, 400+ premium hotels, and presence in 11 countries, with named customers including Taj, Oberoi, Four Seasons, Fairmont, Raffles, Aman, St Regis, Ritz Carlton, JW Marriott, Grand Hyatt, Hilton, Google, McKinsey, BCG, HP, TVS, Jaguar, and Nippon Life Insurance.

Name

Boon

Legal name

Swajal Water Pvt. Ltd.

Website

https://helloboon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Boon (Swajal Water Pvt. Ltd.) is a Gurugram-based water technology company that designs, manufactures, and services smart RO purifiers powered by proprietary UltraOsmosis filtration and WaterAI IoT monitoring, serving premium households, luxury hotels, and corporate enterprises across 11 countries.

Ownership category

akta.pro rank

Product category

Water Purification Systems

NAICS

Water Supply and Irrigation Systems (221310), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industries

Countertop Water Filtration Systems (CRAJAJAC), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

Keywords

• Smart water purifiers
• RO filtration systems
• Commercial water purification
• IoT water monitoring
• Water bottling systems

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Purifier Hardware Sales: One-time sale of water purifiers (Boon Tap, Boon Tall, commercial Purify systems). Prices range from Rs 20,500 to Rs 65,000 for consumer models. Commercial systems available via quote.
2. Filter and Consumable Replacements: Recurring revenue from filter replacement kits (Rs 4,000 for Tap/Homie, Rs 8,800 for Tall), individual filters, and accessories. Filter changes recommended every 12-18 months.
3. Installation Services: Professional installation by Boon-trained technicians included free with purchase, but installation services available as separate offerings for existing customers or additional units.
4. Maintenance and Service Visits: Post-warranty service visits at Rs 1,000 per visit for diagnosis, minor fixes, and maintenance. Annual maintenance plans available for predictable cost coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Boon designs, manufactures, and sells smart water purification systems built on its proprietary UltraOsmosis™ multi-stage RO filtration and WaterAI™ IoT monitoring platform. Its portfolio spans consumer under-sink and freestanding RO purifiers (Boon Tap, Boon Tall), commercial dispensers for hotels and offices (Purify Pro, Mega, Tall, In-Built, Tap Pro, Core), industrial in-house glass-bottling plants (Refill Easy/Easy Plus/Pro/Ultra), and the WaterStick™ retrofit device that turns any purifier into a connected smart system.

Product overview

Boon (Swajal Water Pvt. Ltd.) is a water technology company offering a unified platform built on UltraOsmosis™ filtration and WaterAI™ IoT monitoring technologies. The portfolio spans consumer products (Boon Tap under-sink purifier, Boon Tall freestanding purifier, WaterStick™ retrofit smart device), commercial dispensers (Purify Pro, Purify Tall, Purify In-Built, Purify Mega, Purify Tap Pro, Purify Core), and industrial bottling solutions (Refill Easy, Refill Easy Plus, Refill Pro, Refill Ultra). All products share the same core UltraOsmosis™ purification and WaterAI™ monitoring platform, differentiated by form factor, capacity, and target use case from home to enterprise scale.

Differentiator

Problem solved

Functional benefit

Brands

• UltraOsmosis: Proprietary water purification technology developed in-house by Boon Labs
• WaterAI
• WaterStick

Products and services

• Boon Tap Patented under-sink RO water purifier for households featuring 8-stage UltraOsmosis filtration, 20 LPH capacity, 8L storage tank, stainless steel tap with three finishes, real-time WaterAI monitoring, three water profiles (Daily, Active, Brew) and three care routines (Auto, BabySafe, Away). Handles input TDS up to 2000+ PPM.
• Boon Tall Freestanding RO water purifier for homes and offices with 60 LPH hot/normal/cold water output, 8-stage UltraOsmosis filtration, Wi-Fi/BLE/GSM connectivity and WaterAI real-time monitoring. Designed for high-traffic homes and offices requiring volume without counter-space compromise.
• WaterStick™ Retrofit smart IoT device that adds WaterAI monitoring to any third-party or installed water purifier, with 6 flow sensors, 2 TDS monitors, pH monitoring, temperature sensors, and Bluetooth/Wi-Fi/GSM connectivity plus OTA updates. Sells through the business storefront.
• Purify Pro Enterprise flagship commercial water purifier with 9-stage purification, 15-inch LCD display, four water modes including sparkling, and 50/100 LPH capacity. Designed for offices, hotels and high-traffic lobbies serving up to 150 people.
• Purify Mega High-capacity commercial water purification system with 100/250/500 LPH variants, 8-stage purification, 100-180L storage and interactive display. Designed for large-scale water provisions in hotels and institutions serving 500+ people.
• Purify Tall Compact hot, cold and normal water commercial purifier with 60 LPH capacity, 4L storage and 7-stage purification. Targeted at small offices, MSMEs and households.
• Purify In-Built Concealed integrated commercial hydration unit designed for seamless installation in kitchen and pantry spaces, with 7-stage purification, hot, normal, cold and sparkling options, 60L storage, and WaterAI integration.
• Purify Tap Pro Premium commercial filtered hot, cold, ambient and sparkling water tap system with touch-first interface and precise temperature selection, with a high-capacity purification unit hidden under the counter.
• Purify Core Modular purification engine designed for integration into multiple Boon formats and geographies, with high-recovery UltraOsmosis reducing water wastage and adaptive purification for varying water conditions.
• Refill Ultra Industrial-scale in-house glass water bottling plant producing 3000+ bottles daily at 500+ LPH, with automated washing, UV sterilization (WaterOZO), filling and capping on a conveyor belt system for large hotels and resorts.
• Refill Pro In-house bottling system for resorts and hotels with 250 LPH capacity, 64-slot washing, automatic filling and capping, and UV sterilization. Serves up to 3000 bottles daily for 500+ room properties.
• Refill Easy Plus Compact water purification and bottling system with 100 LPH capacity, UV sterilization, 6 filling slots, and semi-automated washing and capping, handling up to 1000 bottles daily for 200-key properties.
• Refill Easy Entry-level compact washing and filling system with 50 LPH, 7-stage purification, 3-4 filling slots, and semi-automated washing. Suitable for properties needing under 500 bottles daily or under 100 rooms.
• Boon Homie RO Filter Kit Complete replacement filter kit for Boon Homie and Boon Tap 20 LPH systems, including InletShield, ProFlow, CarbonCorrect, CoreRO filters and Mineral Enhancer. Priced at Rs 4,000 for the full kit, with individual filters also available.

Quantifiable outcome

• Saved Google 1M+ plastic water bottles
• +5 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kent RO Systems: India's largest RO water purifier brand with consumer, commercial and Smart RO IoT-enabled lines. Direct head-to-head competitor to Boon Tap, Boon Tall and Purify product families across the same Indian customer base.
• Eureka Forbes (Aquaguard): Legacy Indian water purifier leader with Aquaguard brand spanning residential and institutional customers. Comparable product portfolio (RO + UV + IoT variants) and similar direct-to-home installation/service model.
• Pureit (Hindustan Unilever): HUL's household water purifier brand competing across price tiers with strong FMCG distribution. Comparable RO+UV consumer proposition and similar distribution intensity in India.
• Livpure: Indian RO and smart water purifier company with strong online and offline presence. Directly comparable product lineup, target customer (premium homeowners), and IoT-enabled purifiers.

Regional players

• Coway: South Korea's leading home water purifier brand with rental/subscription model, expanding in India and SEA. Comparable IoT-enabled purifiers, recurring service revenue model and premium design positioning.

Emerging players

• DrinkPrime: India-based IoT water purifier startup offering connected purifiers on a subscription model. Closest direct digital-native competitor in the smart/connected RO category, sharing the same product-led growth and recurring-revenue angle.

Broad incumbents

• Culligan International: Global water treatment company with commercial and residential RO, filtration and bottling solutions. Directly comparable enterprise water systems portfolio and global hospitality reach.
• A.O. Smith India: Global water heater and treatment major with growing India RO purifier business. Comparable premium positioning and commercial-grade systems for hospitality and institutional customers.
• Blue Star (Water Coolers & Purifiers): Indian commercial cooling major with water cooler and purifier business focused on offices, hospitality and institutions. Comparable commercial-segment presence and B2B sales motion.
• LG Electronics (Water Solutions): Global appliance major with Puricare line of water purifiers across home and commercial. Competes on smart features, design awards, and global distribution — overlapping with Boon's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/swajalwater
• LinkedInlinkedin.com/company/helloboon
• Instagraminstagram.com/boon_water
• Facebookfacebook.com/swajalwater

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boon