Kushal's
Kushal's is an India-based omnichannel fashion jewellery retailer, founded in 2006 and headquartered in Bengaluru, selling 10,000+ designs of necklaces, earrings, bangles, accessories, and 92.5 silver jewellery across 100+ owned stores and a direct-to-consumer e-commerce platform targeting modern Indian women nationwide.
- Company typePrivate
- Founded2006
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Kushal's firmographics
Firmographics- Name
- Kushal's
- Legal name
- Kushal's Retail Pvt Ltd.
- Website
- https://kushals.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kushal's is an India-based omnichannel fashion jewellery retailer, founded in 2006 and headquartered in Bengaluru, selling 10,000+ designs of necklaces, earrings, bangles, accessories, and 92.5 silver jewellery across 100+ owned stores and a direct-to-consumer e-commerce platform targeting modern Indian women nationwide.
- Ownership category
- akta.pro rank
Kushal's industry classification
Industry- Product category
- Fashion Jewellery Retail
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
- akta.pro secondary industries
- Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Bridal Jewelry Customization & Bespoke (CRAKACAG)
Keywords
Where Kushal's is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Kushal's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fashion Jewellery Sales: One-time purchase model for fashion jewellery products including necklaces, earrings, bangles, and accessories. Revenue generated from direct retail and e-commerce sales with products ranging from budget-friendly to premium price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fashion jewellery starting from Rs 330 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Kushal's product offering
Product offeringCore offering
Kushal's is an Indian fashion jewellery retailer selling imitation, artificial, and 92.5 sterling silver jewellery for women through an omnichannel platform combining 100+ owned physical retail stores with a direct-to-consumer e-commerce website. Its catalogue spans over 10,000 unique designs across Necklaces, Earrings, Bangles, Accessories, 92.5 Silver, and a dedicated Wedding/Bridal Store, with occasion-based collections for bridal, festive, office, party, and casual wear. Pricing ranges from approximately Rs 330 for entry-level pieces to Rs 17,980 for premium silver temple jewellery.
Product overview
Kushal's is an Indian fashion jewellery retailer offering a unified omnichannel platform combining physical retail stores (100+ stores nationwide) with a comprehensive e-commerce website. The product portfolio centers on fashion, imitation, and artificial jewellery for women, organized into core categories: Necklaces, Earrings, Bangles, Accessories (including head, hand, and body pieces), 92.5 Sterling Silver Jewellery, and a dedicated Wedding/Bridal Store. Collections span styles including Antique, Kundan, Temple, and Zircon designs, with occasion-based offerings for Bridal, Office Wear, Festive, Party, and Casual wear. The company operates over 10,000 unique designs across its physical and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Necklaces Extensive range of necklace designs including short necklaces, long necklaces/haarams, chokers, layered necklaces, pendant sets, and mangalsutras in styles such as Antique, Kundan, Temple, Zircon, and 92.5 Silver, priced from Rs 650, targeting women for bridal, festive, office, party, and casual occasions.
- Earrings Diverse earring collection featuring Jhumkas, Balis/Hoops, Chandbalis, Studs, and Danglers in Antique, Kundan, Temple, Zircon, and 92.5 Silver varieties for various occasions from bridal to casual wear, with entry-level pieces starting from Rs 330.
- Bangles Bangles collection including Kadas, single bangles, pair bangles, bracelets, and 92.5 changeable bangles in Antique, Kundan, Temple, Zircon finishes for bridal, festive, office, and casual wear, starting from Rs 1,080.
- Accessories Wide range of head, hand, and body accessories including Matils, Maang Tikkas, Hair Brooch, Chotis, Sheeshphool, Hathpans, Bajubands, Finger Rings, Nath, Toe Rings, Waist Belts, Brooches, Payals, and Sindhoor Dabi.
- 92.5 Sterling Silver Jewellery BIS hallmarked 92.5 pure silver jewellery line including temple jewellery, oxidized silver, and silver temple pendant collections with Rhodium, Gold, and Rose Gold polish options, with premium pieces priced up to Rs 17,980.
- Wedding Store Comprehensive bridal jewellery collection offering complete wedding looks including necklaces, earrings, bangles, Maang Tikkas, Kamarbandh, Bajubandh, and Naths, with curated sets for Haldi, Mehandi, Sangeet, Muhurtham, and Reception occasions.
- Varamahalakshmi Collection Temple-inspired limited-edition jewellery collection in antique-finish and 92.5 pure BIS hallmarked silver featuring jhumkas, layered necklace sets, bangles, armlets, and waist belts, launched ahead of the Varamahalakshmi festival.
- Digital Gift Card Digital e-gift cards available for purchase on the Kushal's website, enabling gifting options for occasions such as Diwali and other celebrations.
Quantifiable outcome
- 40% year-over-year growth
- +5 more outcomes
Companies that use Kushal's
Customer profileSegments3 records
Ideal customer profiles3 records
Kushal's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature3 records
Kushal's partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
Kushal's competitors and assessment
Company assessmentBroad incumbents
- Joyalukkas: Global Indian jewelry chain with 200+ showrooms across India, GCC, and beyond, offering gold, diamond, and bridal jewelry. Competes with Kushal's in bridal and occasion categories though positioned in fine jewelry.
- PC Jeweller: Listed Indian jewelry retailer with a national store network selling gold, diamond, and bridal jewelry. Comparable multi-city physical presence and bridal focus, although predominantly fine jewelry.
- Malabar Gold & Diamonds: India's largest jewelry retailers with 300+ showrooms across India and the Middle East, offering gold, diamond, and bridal jewelry. Competes with Kushal's for bridal and occasion-driven spend, though focused on fine jewelry.
- Tanishq (Titan Company): Largest jewelry retail brand in India, part of Titan Company, spanning gold, diamond, and bridal jewelry across hundreds of stores. While positioned toward fine jewelry, its Mia line competes directly with Kushal's in the fashion and everyday-wear segment.
- Senco Gold & Diamonds: East India-focused jewelry chain with growing national footprint, offering gold, diamond, and bridal collections. Comparable omnichannel model and store expansion strategy targeting Tier 1–3 cities.
Regional players
- Zaveri Pearls: Online-focused Indian jewelry retailer specializing in gold, diamond, and fashion jewelry with a strong digital catalog. Less physical-store overlap but competes with Kushal's for the same online jewelry shopper.
Direct peers
- CaratLane: Titan-backed omni-channel jewelry brand offering affordable fine and fashion jewelry online and in physical stores across India. Most direct competitor to Kushal's in fashion-jewelry retail with overlapping bridal, occasion, and silver collections.
- Melange by Lifestyle: Lifestyle International's fashion jewelry and accessories brand retailing contemporary and occasion-based jewelry across India. Overlaps with Kushal's on fashion-jewelry assortment and Tier 1 retail presence.
- Voylla: India-based D2C fashion jewelry brand selling necklaces, earrings, bangles, and accessories at similar price points to Kushal's. Closely comparable in assortment, customer (modern Indian women), and omnichannel positioning.
- Sia Art Jewelry: Indian fashion and imitation jewelry brand with strong South India presence, similar price bands, and bridal/occasion collections. Competes with Kushal's in the same modern-Indian-women segment and across Tier 1–3 cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kushal's social profiles
Digital presenceKushal's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kushal's leadership team
Management profileNumber of profiles
Profiles3 records
Kushal's funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kushal's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kushal's
What does Kushal's do?
Kushal's is an Indian fashion jewellery retailer selling imitation, artificial, and 92.5 sterling silver jewellery for women through an omnichannel platform combining 100+ owned physical retail stores with a direct-to-consumer e-commerce website. Its catalogue spans over 10,000 unique designs across Necklaces, Earrings, Bangles, Accessories, 92.5 Silver, and a dedicated Wedding/Bridal Store, with occasion-based collections for bridal, festive, office, party, and casual wear. Pricing ranges from approximately Rs 330 for entry-level pieces to Rs 17,980 for premium silver temple jewellery.
Is Kushal's a public or private company?
Kushal's is a private company. It is classified as family owned and is currently operating.
When was Kushal's founded?
Kushal's was founded in 2006. It employs 501 to 1,000 people.
Where is Kushal's based?
Kushal's is headquartered in Bangalore, India, in the Asia region.
How does Kushal's make money?
One revenue line is on record: fashion Jewellery Sales.
Who are Kushal's's main competitors?
Broad incumbents on record are Joyalukkas, PC Jeweller, Malabar Gold & Diamonds, Tanishq (Titan Company) and Senco Gold & Diamonds. Zaveri Pearls is listed as a regional player. Direct peers are CaratLane, Melange by Lifestyle, Voylla and Sia Art Jewelry.
Does Kushal's have an API?
No public API is recorded for Kushal's.
What industry is Kushal's in?
Kushal's's product category is Fashion Jewellery Retail. Its primary akta.pro industry code is CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands), with a secondary code of CRAKAHAC, Custom Fashion/Costume & Alternative Materials Jewelry. Its NAICS code is 458310 and its SIC code is 5944.