Bicester Motion

What Bicester Motion does

Bicester Motion is a 444-acre business campus and mobility centre of excellence in Bicester, Oxfordshire, UK, operating from a former WW2 RAF Bomber Training Station acquired in 2013. Under the Bicester Motion Limited family-owned group, the estate hosts more than 50 specialist automotive, aviation, and mobility businesses across three sub-brands: Bicester Heritage (historic automotive cluster on the restored Technical Site), The Command Works (contemporary commercial buildings completed in 2020), and The Ranges (future-mobility HQ buildings under development adjacent to the airfield). Core products include workspace leasing (offices, R&D, workshops, and showrooms ranging from 5,000 to 50,000+ sq ft), venue and track hire (45,000 sq ft hangars, ~1km Experience & Demonstration Track, 4x4 course, 20,000 sq ft paddock, 275-acre airfield), the Scramblers membership club (free Standard and £69/year Scramblers+ tiers), The Scramble biannual open days attracting ~150,000 annual visitors, Crew Rooms accommodation booked via Red Kite Stays, and a merchandise e-commerce shop.

The underlying business model is a hybrid real-estate operator and experience/community platform. Recurring revenue comes from workspace subscriptions (leases to tenants including YASA, Polestar, Audi F1, McLaren Electric Racing, Motorsport UK, Skyports), the Scramblers+ annual subscription, and ongoing hire contracts; transactional revenue comes from event ticket sales, ad-hoc venue and track hire, accommodation, and merchandise. GTM is multi-channel: direct enterprise field sales for workspace leasing, self-serve online enquiry for venue hire, and community/event-led acquisition for the Scramblers membership (with a calendar of Scramble open days, track days, Assembly events, and a quarterly printed magazine). Customer segments are vertically specialised — automotive manufacturers and F1 teams, EV and advanced air mobility innovators, motorsport governance bodies, and enthusiast consumers — served through a unified website, social channels, and an extensive partnership programme (Top Gear, Bring a Trailer, Pommery, Blenheim Palace, StarterMotor).

The company is privately held by the founding family with Daniel Geoghegan as CEO and John Bentley as CFO/DPO; in October 2024 it raised approximately $34.8m led by Cain International, its first institutional funding round, to support a ten-year masterplan announced in May 2026 to add roughly one million sq ft of workspace, ~200 apartments, and a new hotel — targeting £1bn annual GVA contribution.

Name

Bicester Motion

Legal name

Bicester Motion Limited

Website

https://bicestermotion.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bicester Motion operates a 444-acre heritage business campus in Oxfordshire hosting 50+ specialist automotive, aviation, and mobility tenants, generating revenue from workspace leasing, venue and track hire, and the Scramblers membership club serving ~150,000 annual visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bicester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Scramblers Membership Fees: Recurring membership fees from the Scramblers club — Standard (free) and Scramblers+ (£69/year or £6/month) tiers offering ticket access, discounts, early booking, and exclusive events.
2. Event Ticket Sales: Revenue from ticketed public events including the Scramble open days and other track/hospitality events held throughout the year at the estate.
3. Workspace Leasing: Leasing of offices, workshops, R&D, and showroom spaces to specialist automotive, aviation, and mobility businesses across the Bicester Heritage and The Ranges districts.
4. Venue and Track Hire: Hiring out indoor hangars, outdoor event spaces, the Experience & Demonstration Track, 4x4 course, paddock, and airfield to manufacturers, film productions, and event organisers.
5. Overnight Accommodation (Crew Rooms): Four luxury overnight rooms (Bowen-Buscarlet, Rotheram, Betts, Duclos) in the Crew Rooms, booked via Red Kite Stays, providing accommodation for visitors to the estate.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bicester Motion operates a 444-acre heritage business campus on a former WW2 RAF Bomber Training Station in Bicester, Oxfordshire, leasing offices, R&D facilities, workshops, and showrooms to specialist automotive, aviation, and mobility businesses. The estate also offers event and venue hire (indoor hangars, outdoor spaces, a 1km track, and a 275-acre airfield), an on-site accommodation offering (Crew Rooms), and the Scramblers membership club serving automotive enthusiasts and connecting them to on-site specialists.

Product overview

Bicester Motion is a 444-acre business campus and mobility centre of excellence in Oxfordshire, UK, operating as a unified platform-plus-modules architecture. The core offering spans commercial workspace leasing (offices, R&D, workshops, showrooms), event and venue hire, and membership services. Key product modules include: Bicester Heritage (historic automotive specialist cluster with 50+ businesses), The Ranges (future mobility technology buildings), Scramblers membership club (Standard free and £69/year Scramblers+ tiers), The Scramble (biannual open days), Track and Paddock hire, The Crew Rooms accommodation, and Event/Venue hire spanning indoor hangars, outdoor spaces, airfield, and film/photography locations.

Differentiator

Problem solved

Functional benefit

Brands

• Scramblers: The membership club for Bicester Motion bringing members closer to events, specialists and partners, with exclusive benefits including Scramble ticket access, discounts, and events.
• The Scramble
• Bicester Heritage
• The Ranges

Products and services

• Bicester Heritage Workspaces Flexible offices, R&D facilities, workshops, and showrooms within the restored WW2 Technical Site, leased to specialist automotive and mobility businesses. Workspace units range from 5,000 to 50,000+ sq ft across buildings such as Building 149, Hangar 113, The Station Armoury, and The Power House.
• The Ranges High-specification headquarters buildings on the former rifle ranges site, designed for pioneering mobility businesses in research, development, and light manufacturing.
• The Command Works Eight contemporary commercial buildings on the Technical Site providing modern offices and technical workspace, including the operational headquarters of Polestar Bicester.
• Event & Venue Hire

Quantifiable outcome

• Contributing £400m–£500m GVA annually; targeted at £1bn+ per year through ten-year masterplan
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Blenheim PalaceminorGTM or Marketing PartnerBlenheim Palace, located in Woodstock, Oxfordshire, is listed as a Local Partner of Bicester Motion, likely involving cross-promotional activities between the heritage automotive site and the historic palace attraction.
• Bring a TrailerminorGTM or Marketing PartnerOnline Auction Partner — Bring a Trailer is a leading online automotive auction platform. The partnership connects Bicester Motion's specialist automotive community with Bring a Trailer's global buyer audience.
• PommeryminorGTM or Marketing PartnerCategory Partner — French champagne house Pommery partners with Bicester Motion for events, likely providing champagne hospitality at Scramble events and other occasions, aligning luxury lifestyle with the automotive enthusiast audience.
• StarterMotorcoreOthersCharity Partner — Bicester Heritage's resident automotive charity dedicated to inspiring the next generation of young people into historic motoring careers. Based at Building 123, The Station Armoury. £5 of every Scramblers+ membership is donated to StarterMotor.
• The IntercoolerminorGTM or Marketing PartnerEditorial Partner — automotive editorial platform with a passion for cars, enthusiasm, and appetite for innovation closely aligned with Bicester Motion's ethos, as stated by their representative Andrew Frankel.
• Top GearcoreGTM or Marketing PartnerEditorial Partner — Top Gear editorial team engages with Bicester Motion's Scramble events, showcasing vehicles such as the McMurtry Spéirling and Aston Martin Valhalla. Bicester Motion's plans for the future are showcased to Top Gear's automotive audience.
• Waddesdon ManorminorGTM or Marketing PartnerLocal Partner — Waddesdon Manor, located near Aylesbury, Buckinghamshire, is listed as a Local Partner, likely involving cross-promotional activities between the heritage estate attractions.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Silverstone Park: UK's other major automotive business campus, located adjacent to Silverstone circuit and operated by an institutional landlord. Directly comparable as a multi-tenant workspace campus targeting motorsport, EV, and advanced engineering companies — and the most credible substitute for Bicester Motion's enterprise tenants.
• Prodrive: Motorsport engineering company headquartered at a purpose-built campus in Banbury, Oxfordshire, hosting design, manufacturing, and event operations. Comparable as an Oxfordshire-based motorsport campus with a mix of R&D workspace and event/programme revenue, although vertically integrated rather than multi-tenant.
• Williams Advanced Engineering: F1 team-linked engineering and innovation campus in Oxfordshire, providing R&D workspace and advanced-engineering services to mobility clients. Comparable as a Motorsport Valley campus combining heritage motorsport branding with enterprise R&D and tenant-style commercial activity.
• McLaren Technology Centre: McLaren's flagship R&D and HQ campus in Woking, Surrey, combining supercar manufacturing with applied technologies. Comparable as a UK automotive innovation campus of similar scale and brand prestige, although vertically integrated rather than multi-tenant.

Broad incumbents

• Goodwood Estate: Heritage estate in West Sussex combining motorsport events (Festival of Speed, Goodwood Revival), automotive manufacturing (Rolls-Royce bespoke), hospitality, and commercial property. Comparable as a UK heritage estate monetising automotive culture through events, workspace, and visitor experiences at much larger scale.
• Brooklands Museum: Heritage aviation and motorsite site in Surrey operating as a museum and events venue on the world's first purpose-built motor racing circuit. Comparable as a UK heritage automotive/aviation destination monetising ticketed events, venue hire, and hospitality on a conserved historic site.

Regional players

• Heritage Motor Centre: British motor industry heritage museum at Gaydon, Warwickshire, holding the national collection of British cars. Comparable as a Midlands-based heritage automotive destination, though primarily a museum rather than a commercial workspace operator.
• Donington Park: Motorsport circuit and event venue in Leicestershire hosting BTCC, British Superbikes, and corporate events. Comparable as a UK motorsport venue monetising track hire, event hosting, and corporate hospitality — adjacent use case but not a workspace operator.

Emerging players

• Mercedes-Benz World: Branded automotive experience centre at Brooklands, Weybridge, offering test tracks, driving experiences, and corporate events. Comparable as a destination venue combining brand experience, ticketed driving events, and venue hire — adjacent to Bicester Motion's track hire and Scramble event revenue.
• Aston Martin Works: Aston Martin's heritage aftersales, restoration, and bespoke commissioning facility in Newport Pagnell, Buckinghamshire. Comparable as a UK heritage automotive site combining restoration services, brand experience, and event attendance in the same Oxfordshire-Buckinghamshire corridor as Bicester Motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BicesterMotionHQ
• LinkedInlinkedin.com/company/bicester-motion
• Instagraminstagram.com/bicestermotion
• Xx.com/bicestermotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicester Motion