Facile

What Facile does

Facile is a dermatologist-founded direct-to-consumer skincare brand built around a single medical premise: products are developed and refined through active clinical practice and then sold at an accessible mid-tier price point. The company was founded in Los Angeles by Danielle Nadick Levy (CEO) and board-certified dermatologist Dr. Nancy Samolitis, and operates two physical dermatology clinics — the Melrose Place flagship in Los Angeles and a Pasadena location — that simultaneously serve as service delivery sites and physical conversion environments for the skincare line. Formulas center on clinically clean, fragrance-free, evidence-based actives (tranexamic and azelaic acids, encapsulated retinol, multi-weight hyaluronic acid, ceramides, niacinamide, AHAs/BHAs) packaged in carbon-neutral, sustainable formats and certified by Novi, the National Eczema Association, and PETA's Beauty Without Bunnies.

The product portfolio is anchored by the Core Four Skincare System bundle ($115 list / $86 promo), which cross-sells a cleanser, hydration serum, targeted serum (BRIGHTEN, CLEAR, DESTRESS, or REVERSE), and moisturizer. Adjacent SKUs include lip care (Lip Jelly and three tinted variants), The Buzz exfoliating mask, Beyond There barrier cream, and The Elevation Tool gua sha, with all individual products priced under $40. GTM spans D2C e-commerce (shipping to 50 US states, Canada, Puerto Rico, UK, EU) with a Subscribe & Save subscription (15% off, 1/3/6-month cadence), Sephora retail placement including "Next Big Thing" recognition and NEA shelf support, plus a wholesale network of boutiques, dermatology practices, and esthetician channels. Acquisition is led by social (Instagram, TikTok), earned media across Forbes/Allure/Byrdie/Who What Wear/Cosmopolitan, a 15%-off newsletter entry incentive, and owned content (The Skin blog and Facile Lab video series with Dr. Sam).

Revenue is generated through three streams: subscription and one-time D2C skincare sales, retail/wholesale distribution (Sephora-led), and in-clinic professional dermatology services priced $200 for consultations and $300–$1,550 for injectables, lasers, facials, and microneedling packages. A January 2026 3% service charge is being layered into clinic revenue. Geographic shipping already reaches North America, the Caribbean, and the UK/EU online, but physical retail and clinic footprint remain concentrated in greater Los Angeles. Revenue is not publicly disclosed; the company raised approximately $3M in September 2025 with no prior disclosed rounds.

Name

Facile

Legal name

Facile

Website

https://facileskin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Facile is a dermatologist-founded DTC skincare brand operating two dermatology clinics in Los Angeles County. It sells sub-$40 clinically proven skincare online, at Sephora, and through wholesale channels, supplemented by a Subscribe & Save subscription and bundle systems.

Ownership category

akta.pro rank

Product category

Dermatologist Skincare & Dermatology Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Dermatologist skincare
• Clean beauty products
• Anti-aging serums
• Sensitive skin care
• Dermatology clinic services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Skincare Product Sales (D2C): Facile generates the majority of its revenue through direct-to-consumer online sales of its skincare line. Products are sold as one-time purchases or through a Subscribe & Save subscription model offering 15% off recurring orders with delivery every 1, 3, or 6 months. Individual products are priced under $40, with bundled systems (Core Four) at $86-$115.
2. Retail & Wholesale Distribution: Facile products are sold through Sephora (noted as a key retail partner with National Eczema Association Seal) and through a wholesale network of boutique stores, dermatology clinics, and other retailers.
3. Dermatology Clinic Services: Facile operates two dermatology clinic locations offering medical-grade treatments including injectables (wrinkle relaxers $300, dermal fillers $950, collagen stimulators $1,250), laser treatments ($525-$1,550), facials ($175-$285), microneedling, and combination packages. Consultation fees are $200 (or $125 with a provider, $300 with Dr. Sam).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Facile is a dermatologist-developed skincare brand selling a streamlined line of clinically clean, fragrance-free products (cleansers, serums, moisturizers, lip care, exfoliants) priced under $40 through its own e-commerce site, Sephora, and wholesale partners. The company also operates two dermatology clinic locations in Los Angeles and Pasadena offering injectables, laser treatments, facials, and microneedling services.

Product overview

Facile is a dermatologist-developed skincare brand founded by board-certified dermatologist Dr. Nancy Samolitis and Danielle Nadick Levy in Los Angeles. The core product portfolio centers on the "Core Four" skincare system comprising Bare Necessity (hyaluronic acid gel cleanser), Dew You (multi-weight hyaluronic acid hydrating serum), a targeted serum of choice (Brighten for dark spots, Clear for acne, Destress for redness, or Reverse for anti-aging), and Barely There (lightweight daily moisturizer). The brand also offers lip care products (Lip Jelly and three tinted variants), The Buzz exfoliating facial treatment, The Elevation Tool gua sha, and various curated bundles. Beyond direct product sales, Facile operates two dermatology clinics in Los Angeles (Flagship and Pasadena) offering professional treatments including injectables, lasers, facials, and microneedling services. All products are certified clean by Novi, cruelty-free and vegan, fragrance-free, and priced under $40, with carbon-neutral shipping and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Bare Necessity Hyaluronic acid gel cleanser that gently removes makeup, SPF, and impurities while maintaining the skin's pH balance and hydrating the barrier. Priced at $22.
• Barely There Lightweight daily moisturizer with Hydra-Air Complex (watermelon, coconut, lentil, and apple extracts) providing all-day hydration, barrier support, and reduced visible redness. Priced at $25.
• BRIGHTEN Tranexamic and azelaic acid serum with 5% niacinamide that fades dark spots, evens skin tone, and smooths texture. Priced at $38.
• Beyond There Ultra-hydrating barrier cream with ceramides, essential fatty acids, and hyaluronic acid that strengthens the skin barrier and delivers long-term hydration. Priced at $28.
• Core Four Skincare System Four-step daily skincare system including Bare Necessity cleanser, Dew You hydrating serum, a targeted serum of choice (Brighten, Clear, Destress, or Reverse), and Barely There moisturizer. Priced at $115, or $86 promotional.
• Dew You Multi-molecular hyaluronic acid serum (5-weight HA blend) holding 1,000x its weight in water for instant and long-lasting hydration. Priced at $30.
• CLEAR Exfoliating serum with 7% glycolic acid, 3% lactic acid (AHA), and salicylic acid (BHA) that targets breakouts and uneven texture without compromising hydration.
• DESTRESS Redness-calming serum with 2% niacinamide, ceramides, adaptogenic ashwagandha, and phytosphingosine that reduces visible redness and reinforces the skin barrier.
• REVERSE 0.2% retinol firming serum combined with vitamin C that reduces fine lines and wrinkles, improves texture, and brightens skin tone with built-in hydration to minimize irritation.
• Lip Jelly Hydrating lip treatment with peptides, squalane, vitamin E, and essential fatty acids that plumps lips without stickiness. Priced at $15.
• Rose Lip Jelly Tint Tinted variant of Lip Jelly in rose shade for subtle color with hydration.
• Champagne Lip Jelly Tint Tinted variant of Lip Jelly in champagne shade for subtle color with hydration.
• Cognac Lip Jelly Tint Tinted variant of Lip Jelly in cognac shade for subtle color with hydration.
• The Buzz Brightening exfoliating facial treatment with AHA and BHA that refreshes and reveals glowing, hydrated skin in 7 minutes.
• The Elevation Tool Custom F-shaped stainless steel gua sha tool designed to contour facial curves for daily facial massage practice.
• Healthy & Hydrated Bundle Curated bundle of core hydration products including Bare Necessity, Dew You, and Barely There at a bundled price.
• Winter Skin Duo Ultra-nourishing skincare duo designed for winter skin needs.
• Brightening Bundle Bundle pairing Beyond There barrier cream with Brighten serum for comprehensive brightening.
• Discover Your Core Mini-sized version of core products for trial or travel.
• The Facile Facial Professional facial treatment at Facile clinics featuring the brand's Core Four products plus a targeted serum customized to skin needs.
• Facile Clinics Services Dermatology and aesthetic services at the Los Angeles and Pasadena clinics including injectables (wrinkle relaxers, dermal fillers, collagen stimulators, lip flip), lasers (Brighten Laser, CoolPeel, Fraxel, DermaV), facials, microneedling, PRX treatments, and consultations.

Quantifiable outcome

• 97% of participants said their skin looked more radiant after 4 weeks of using BRIGHTEN serum
• +11 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pact CollectivecoreStrategic or Co-development PartnerFacile partners with Pact Collective, a beauty industry recycling organization, to enable consumers to mail back empty product packaging (bottles, tubes, pumps, lids) for proper recycling. The partnership addresses beauty industry waste by providing a mail-back program for hard-to-recycle packaging materials, with the goal of finding the highest and best use for every material type collected.
• SephoracoreChannel Partner/ Reseller/ DistributorFacile products are sold through Sephora's retail stores and Sephora.com, representing the brand's primary third-party retail distribution channel. The brand has been featured as Sephora's 'Next Big Thing' and holds the National Eczema Association Seal of Acceptance, which supports shelf placement and consumer trust.
• PETA (Beauty Without Bunnies)minorOthersFacile is certified under PETA's Beauty Without Bunnies program, confirming the brand's vegan and cruelty-free commitment with no animal testing at any stage of product development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): D2C skincare brand offering ingredient-focused, fragrance-free formulations at accessible price points, with clinical positioning and broad retail distribution — directly overlapping with Facile's value proposition and pricing strategy.
• Paula's Choice: Dermatologist-founded skincare brand with clinical claims, fragrance-free formulations, and multi-channel D2C plus retail (Sephora) distribution — directly comparable to Facile on positioning, channel mix, and target consumer.
• Drunk Elephant: Clean-clinical skincare brand with dermatologist credibility, strong Sephora presence, and ingredient-transparency positioning that closely parallels Facile's dermatologist-formulated, clinically-clean model.
• Versed: Accessible, dermatologist-informed D2C skincare brand carried at Target and Sephora, competing in the same under-$40 clean-clinical niche as Facile.
• Glow Recipe: D2C-led skincare brand with strong Sephora retail, social-media-driven acquisition, and ingredient-forward positioning targeting similar millennial/Gen-Z skincare consumers as Facile.
• Necessaire: Clean, dermatologist-aligned personal care brand with subscription options, sustainability credentials, and multi-channel retail distribution — overlapping with Facile on clean-clinical positioning and D2C model.

Emerging players

• Cocokind: Smaller clean-skincare brand with sustainability focus and accessible price points, also serving Sephora — comparable to Facile at a smaller scale with overlapping sustainability and ingredient ethos.
• Topicals: D2C skincare brand focused on clinical results for sensitive and skin-condition-prone consumers, sold at Sephora — closely overlaps with Facile's primary sensitive-skin segment.

Broad incumbents

• CeraVe: Mass-market dermatologist-developed skincare brand owned by L'Oréal, dominating the accessible clinical skincare category that Facile competes in; useful as the scale incumbent benchmark.
• La Roche-Posay: Dermatologist-recommended pharmacy/clinical skincare brand with global retail presence; competes with Facile in the dermatologist-positioned skincare category at a broader price range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/facileskin
• Instagraminstagram.com/facileskin/?hl=en
• TikToktiktok.com/@facileskin
• Xx.com/facileskin
• LinkedInlinkedin.com/company/facile-skin

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facile