What iflix does

iflix is a direct-to-consumer video-on-demand streaming platform targeting Asian entertainment enthusiasts across emerging markets, with primary focus on Southeast Asia. Founded in 2014 and headquartered in Kuala Lumpur, Malaysia (legal entity: Image Future Investment (HK) Limited, Hong Kong), iflix offers a content library of 1000+ titles spanning Chinese dramas, Korean series, Thai dramas, anime/donghua, movies, variety shows, and LGBTQ+ themed BL/GL series. The platform supports 13 languages (English, Thai, Traditional/Simplified Chinese, Bahasa Indonesia, Hindi, Japanese, Korean, Portuguese, Spanish, Arabic, Vietnamese, Bahasa Melayu) and distributes via mobile applications (iOS/Android) with QR-code download, complemented by a web streaming interface.

The business model is freemium: users access a base tier of ad-supported free content, with upgrade to VIP subscription at $5.99/month for the first month. VIP benefits include 30% faster downloads, ad-free viewing, and simultaneous viewing on two devices. Content verticals include Movies, TV Series, Anime (Donghua), Entertainment (variety shows/reality), and a dedicated 'Love in All Forms' LGBTQ+ content section.

iflix was acquired by Tencent in 2020 as part of Southeast Asian streaming market consolidation, and now operates as part of Tencent's broader WeTV international video ecosystem — sharing infrastructure, social media properties (@WeTVOfficial), and CDN resources. Prior to the acquisition, iflix had raised approximately $348 million across funding rounds from 2015-2019, with investors including Liberty Global, Hearst Communications, Fidelity International, Sky UK, Catcha Group, and Evolution Media. Leadership includes co-founders Patrick Grove and Luke Elliott, with Marc Barnett as CEO. The company employs 501-1000 staff and operates across at least 13 countries spanning Southeast Asia, East Asia, South Asia, Latin America, Europe, and the Middle East.

Name

iflix

Legal name

Image Future Investment (HK) Limited

Website

https://iflix.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

iflix is a Tencent-owned freemium streaming platform serving Asian entertainment enthusiasts across 13 countries, offering Chinese, Korean, and Thai dramas, anime, and LGBTQ+ content via mobile and web apps with a VIP tier at $5.99/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. VIP Subscription: Premium subscription service offering ad-free viewing, faster downloads (30% faster), and simultaneous viewing on 2 devices. VIP content includes exclusive series and early access to episodes.
2. Freemium with Ad Support: Base tier providing access to free content with advertisements. Users can upgrade to VIP for ad-free experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

iflix is a video-on-demand streaming platform offering HD content including Chinese series, Korean series, Thai dramas, anime/donghua, movies, and entertainment programming to Asian entertainment enthusiasts globally. The platform operates on a freemium model, providing free ad-supported content alongside a VIP subscription tier (priced at $5.99 for the first month) that unlocks ad-free viewing, faster downloads (30% faster), and simultaneous streaming on 2 devices. Content is accessible via mobile apps (iOS/Android) and web, supported across 13 languages.

Product overview

iflix is a streaming video-on-demand platform operated by Image Future Investment (HK) Limited, offering a comprehensive portfolio of content including movies, TV series, anime/donghua, entertainment/variety shows, and LGBTQ+ themed programming. The platform operates on a freemium model combining free ad-supported content with a VIP subscription tier ($5.99/month) that provides ad-free viewing, faster downloads, and multi-device simultaneous streaming. Content spans Chinese, Korean, Thai, and international programming with multi-language support. The platform was acquired by Tencent and is closely associated with WeTV, sharing infrastructure and content libraries.

Differentiator

Problem solved

Functional benefit

Products and services

• iflix Streaming Platform A video-on-demand streaming platform offering HD content including Chinese series, Korean series, comics, movies, TV series, anime, and entertainment programming across multiple languages, with both VIP subscription and free content options for Asian entertainment enthusiasts globally.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TencentcoreOthersTencent acquired iflix as part of market consolidation in the Southeast Asian streaming battleground. The acquisition signals that iflix has been integrated into Tencent's video streaming ecosystem, providing access to Tencent's content library and technological infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/iflixletsplay
• YouTubeyoutube.com/@WeTVEnglish
• Facebookfacebook.com/iflix
• Instagraminstagram.com/official.wetv
• LinkedInlinkedin.com/company/iflix

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iflix