iflix
iflix is a Tencent-owned freemium streaming platform serving Asian entertainment enthusiasts across 13 countries, offering Chinese, Korean, and Thai dramas, anime, and LGBTQ+ content via mobile and web apps with a VIP tier at $5.99/month.
- Company typePrivate
- Founded2016
- HeadquartersKuala Lumpur, Malaysia
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What iflix does
iflix is a direct-to-consumer video-on-demand streaming platform targeting Asian entertainment enthusiasts across emerging markets, with primary focus on Southeast Asia. Founded in 2014 and headquartered in Kuala Lumpur, Malaysia (legal entity: Image Future Investment (HK) Limited, Hong Kong), iflix offers a content library of 1000+ titles spanning Chinese dramas, Korean series, Thai dramas, anime/donghua, movies, variety shows, and LGBTQ+ themed BL/GL series. The platform supports 13 languages (English, Thai, Traditional/Simplified Chinese, Bahasa Indonesia, Hindi, Japanese, Korean, Portuguese, Spanish, Arabic, Vietnamese, Bahasa Melayu) and distributes via mobile applications (iOS/Android) with QR-code download, complemented by a web streaming interface.
The business model is freemium: users access a base tier of ad-supported free content, with upgrade to VIP subscription at $5.99/month for the first month. VIP benefits include 30% faster downloads, ad-free viewing, and simultaneous viewing on two devices. Content verticals include Movies, TV Series, Anime (Donghua), Entertainment (variety shows/reality), and a dedicated 'Love in All Forms' LGBTQ+ content section.
iflix was acquired by Tencent in 2020 as part of Southeast Asian streaming market consolidation, and now operates as part of Tencent's broader WeTV international video ecosystem — sharing infrastructure, social media properties (@WeTVOfficial), and CDN resources. Prior to the acquisition, iflix had raised approximately $348 million across funding rounds from 2015-2019, with investors including Liberty Global, Hearst Communications, Fidelity International, Sky UK, Catcha Group, and Evolution Media. Leadership includes co-founders Patrick Grove and Luke Elliott, with Marc Barnett as CEO. The company employs 501-1000 staff and operates across at least 13 countries spanning Southeast Asia, East Asia, South Asia, Latin America, Europe, and the Middle East.
iflix firmographics
Firmographics- Name
- iflix
- Legal name
- Image Future Investment (HK) Limited
- Website
- https://iflix.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- iflix is a Tencent-owned freemium streaming platform serving Asian entertainment enthusiasts across 13 countries, offering Chinese, Korean, and Thai dramas, anime, and LGBTQ+ content via mobile and web apps with a VIP tier at $5.99/month.
- Ownership category
- akta.pro rank
Where iflix is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
iflix business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- VIP Subscription: Premium subscription service offering ad-free viewing, faster downloads (30% faster), and simultaneous viewing on 2 devices. VIP content includes exclusive series and early access to episodes.
- Freemium with Ad Support: Base tier providing access to free content with advertisements. Users can upgrade to VIP for ad-free experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Membership - $5.99 first month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
iflix product offering
Product offeringCore offering
iflix is a video-on-demand streaming platform offering HD content including Chinese series, Korean series, Thai dramas, anime/donghua, movies, and entertainment programming to Asian entertainment enthusiasts globally. The platform operates on a freemium model, providing free ad-supported content alongside a VIP subscription tier (priced at $5.99 for the first month) that unlocks ad-free viewing, faster downloads (30% faster), and simultaneous streaming on 2 devices. Content is accessible via mobile apps (iOS/Android) and web, supported across 13 languages.
Product overview
iflix is a streaming video-on-demand platform operated by Image Future Investment (HK) Limited, offering a comprehensive portfolio of content including movies, TV series, anime/donghua, entertainment/variety shows, and LGBTQ+ themed programming. The platform operates on a freemium model combining free ad-supported content with a VIP subscription tier ($5.99/month) that provides ad-free viewing, faster downloads, and multi-device simultaneous streaming. Content spans Chinese, Korean, Thai, and international programming with multi-language support. The platform was acquired by Tencent and is closely associated with WeTV, sharing infrastructure and content libraries.
Differentiator
Problem solved
Functional benefit
Products and services
- iflix Streaming Platform A video-on-demand streaming platform offering HD content including Chinese series, Korean series, comics, movies, TV series, anime, and entertainment programming across multiple languages, with both VIP subscription and free content options for Asian entertainment enthusiasts globally.
Companies that use iflix
Customer profileSegments3 records
Ideal customer profiles1 record
iflix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iflix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TencentcoreTencent acquired iflix as part of market consolidation in the Southeast Asian streaming battleground. The acquisition signals that iflix has been integrated into Tencent's video streaming ecosystem, providing access to Tencent's content library and technological infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
iflix competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
iflix social profiles
Digital presenceiflix financial estimates
Financial estimateRevenue estimate
Valuation estimate
iflix leadership team
Management profileNumber of profiles
Profiles3 records
iflix funding detail
Funding detailFunding overview
Funding rounds7 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iflix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iflix
What does iflix do?
iflix is a video-on-demand streaming platform offering HD content including Chinese series, Korean series, Thai dramas, anime/donghua, movies, and entertainment programming to Asian entertainment enthusiasts globally. The platform operates on a freemium model, providing free ad-supported content alongside a VIP subscription tier (priced at $5.99 for the first month) that unlocks ad-free viewing, faster downloads (30% faster), and simultaneous streaming on 2 devices. Content is accessible via mobile apps (iOS/Android) and web, supported across 13 languages.
Is iflix a public or private company?
iflix is a private company. It is classified as corporate owned and is currently operating.
When was iflix founded?
iflix was founded in 2016. It employs 501 to 1,000 people.
Where is iflix based?
iflix is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does iflix make money?
Two revenue lines are on record. VIP Subscription is the primary driver. The others are freemium with Ad Support.
Does iflix have an API?
No public API is recorded for iflix.