What Deeper Insights does

Deeper Insights is a UK-based AI consultancy that designs, builds, and operates AI and machine learning solutions for enterprise organisations and emerging brands. Founded in 2014 (per firmographic data; the company's own site references 2018 as its founding year) and headquartered in Canterbury, the firm serves clients in Healthcare, Financial Services, Technology, Media, Telecommunications, Real Estate, Retail, and Recruitment across the UK, Europe, and the USA via a remote-first delivery model with on-site presence when required. Named enterprise clients include Smith+Nephew, Microsoft, BBC, GSMA, Elavon, and Breast Cancer Now, and the company has been recognised in the Forbes Top 10 AI Consulting Firms (2022), Copilot Experts Top 10 AI Consulting Firms 2026, and multiple Clutch awards, alongside ISO/IEC 27001 and Cyber Essentials Plus certifications.

The company operates four service lines — AI Consultancy, Machine Learning Model Development, AI as a Managed Service, and AI SEO — underpinned by Floatingpoint, a proprietary workflow optimisation platform that supports model selection from 40,000+ open source AI models, data ingestion and annotation, model-agnostic and cloud-agnostic training, cloud or on-premise integration, and ongoing monitoring for data drift, accuracy, costs, and scalability. The platform enables clients to retain ownership of the AI intellectual property produced during engagements, and the firm holds AWS Partner Network and Google Cloud Partner status to support multi-cloud delivery.

Deeper Insights generates revenue through professional services engagements and managed AI services contracts, with pricing bespoke under separate written agreements rather than published rate cards. Go-to-market is direct enterprise sales supported by content-led demand generation across an AI blog, an AI Reviews section, and a company news section. The company is privately held under Deeper Insights AI Ltd, governed by the laws of England and Wales, and has raised approximately $5.67M cumulatively across eight disclosed funding rounds since 2014, the largest being a $2.43M round led by Candy Ventures in January 2022.

Name

Deeper Insights

Legal name

Deeper Insights AI Ltd

Website

https://deeperinsights.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Deeper Insights is a UK-based AI consultancy that designs, builds, and operates machine learning and AI solutions for enterprise clients across healthcare, financial services, media, and technology, using its proprietary Floatingpoint workflow optimisation platform and delivering via professional services and managed AI contracts.

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• AI consulting services
• Machine learning solutions
• Data science consulting
• AI managed services
• AI SEO services

Headquarters

HQ city

Canterbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Consulting Services: Expert consultants assess client operations, identify high-impact AI opportunities, and provide strategic guidance and custom AI implementations. Revenue is generated through professional services engagements billed on a project or retainer basis under separate written agreements.
2. Data Science / Machine Learning Model Development: Data science and ML model development services using client-specific data and research in AI, ML, Deep Learning, and NLP to select and build the best models for specific business challenges. Billed as part of professional services engagements.
3. AI SEO Services: AI-driven SEO strategy services including search trend analysis, competitor data analysis, user behaviour insights, tailored recommendations, automated content optimisation, and intelligent link-building to boost online visibility and organic traffic.
4. AI as a Managed Service: Full lifecycle managed AI service including model hosting, retraining, performance monitoring, and software engineering tasks to integrate or add features. Revenue is generated through ongoing managed service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Deeper Insights is an AI consultancy that delivers machine learning model development, AI strategy consulting, AI-driven SEO services, and full-lifecycle managed AI services to enterprise clients. All offerings are powered by its proprietary Floatingpoint platform, which manages the full AI lifecycle — model selection from 40,000+ open source models, data preparation, model training, integration (cloud or on-premise), and live monitoring. Clients retain ownership of the AI IP that Deeper Insights builds for them.

Product overview

Deeper Insights is an AI consultancy offering professional services and a proprietary workflow optimization platform called Floatingpoint. The portfolio consists of four core service offerings: AI SEO (AI-driven search optimization), AI Consultancy (strategic AI guidance and implementation), Machine Learning Model Development (custom model creation), and AI as a Managed Service (full lifecycle AI hosting and support). The Floatingpoint platform underpins all service delivery, enabling repeatable, measurable, and scalable AI project execution through a five-stage methodology from model selection to live monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Floatingpoint: A workflow optimisation platform that enables fast iteration and testing of AI models to discover the best configuration for solving specific business use cases
• AI SEO
• AI Consultancy
• Data Science Consulting
• AI as a Managed Service
• AI Review

Products and services

• AI SEO AI-driven SEO strategy service that uses advanced algorithms to analyse search trends, competitor data, and user behaviour, delivering tailored recommendations, automated content optimisation, and intelligent link-building to boost online visibility and organic traffic. Targeted at enterprise clients seeking AI-augmented SEO delivery.
• AI Consultancy Expert consulting service in which Deeper Insights consultants assess client operations, identify high-impact AI opportunities, and provide strategic guidance, custom AI implementations, and training to integrate cutting-edge AI solutions. Targeted at enterprise organisations and emerging brands.
• Machine Learning Model Development Custom machine learning and deep learning model development service that uses a client's unique data and research in AI, Machine Learning, Deep Learning, or NLP to select and build the best models for specific business challenges. Delivered as part of professional services engagements with the client retaining IP ownership.
• AI as a Managed Service Full-lifecycle managed AI service covering model hosting, retraining, model performance monitoring, and software engineering tasks to integrate or add features to AI solutions. Revenue is generated through ongoing managed service contracts.
• Floatingpoint Proprietary workflow optimisation platform from Deeper Insights that underpins the firm's AI service delivery. It enables fast iteration and testing across 40,000+ open source AI models and covers the full AI project lifecycle through a five-stage methodology: Select, Prepare, Train, Integrate, and Manage.

Quantifiable outcome

• Models delivered with over 95% confidence
• +1 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AWS Partner NetworkcoreTechnology or IntegrationDeeper Insights is a member of the Amazon Web Services (AWS) Partner Network, indicating technical accreditation and integration capability with AWS cloud infrastructure for AI and data science project delivery.
• Google Cloud PartnercoreTechnology or IntegrationDeeper Insights holds Google Cloud Partner status, indicating technical capability and integration with Google Cloud platform services for AI and data science project delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Datatonic: UK-headquartered AI and data consultancy delivering ML engineering, MLOps, and managed AI services to enterprise clients. Direct competitor in the same niche with overlapping cloud partnerships (GCP Premier Partner).
• Faculty AI: UK-based AI consultancy offering end-to-end AI strategy, model development, and managed services to enterprise clients across regulated sectors. Highly comparable headcount, geography, and service mix to Deeper Insights.
• Fractal Analytics: Global AI analytics and ML engineering services firm serving Fortune 500 enterprises with custom model development and managed AI offerings. Directly comparable services, though larger scale.
• Cambridge Consultants: UK-based technology and AI consultancy developing bespoke ML and AI solutions for enterprise and deep-tech clients. Comparable UK roots, enterprise focus, and custom AI development model.
• Tiger Analytics: AI and analytics consulting firm providing data science, ML model development, and AI engineering for enterprise clients across industries. Closely comparable service portfolio and target customers.

Broad incumbents

• Deloitte AI Institute / Deloitte Digital: Big Four professional services firm with large-scale AI consulting and managed services practice. Competes for regulated-vertical AI engagements where ISO 27001 and security credentials matter.
• Accenture (Applied Intelligence / AI): Global professional services giant with a large-scale AI consulting practice serving the same enterprise buyers across all verticals. Represents the upper bound of competition on enterprise deals.
• McKinsey QuantumBlack: McKinsey's AI engineering and data science arm, delivering enterprise AI transformation programmes. Overlaps with Deeper Insights on enterprise AI strategy and implementation deals.
• BCG X / BCG Gamma: BCG's AI and advanced analytics consulting arm, providing ML model development and AI strategy to enterprise clients. Competes for the same strategic AI engagements, with vastly larger resources.

Emerging players

• H2O.ai: Enterprise AI platform vendor offering AutoML, MLOps, and AI application services. Adjacent rather than direct — competes on the platform layer where Deeper Insights' Floatingpoint operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/deeperinsightz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deeper Insights