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Clutch

Full company profile

uuid0000u8w

Namestring
Clutch
Legal namestring
Clutch Technologies Inc.
Websiteurl
clutch.ca
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Clutch is a Toronto-headquartered, privately held online retailer that operates Canada's first dedicated digital channel for used vehicle sales. Founded in 2017, the company enables individual Canadian consumers to browse, finance, insure, and take delivery of pre-owned vehicles entirely through its web platform at clutch.ca, eliminating the physical dealership step in the purchase flow. The platform integrates third-party financing, home delivery, and (since July 2024) insurance and warranty products from iA Financial Group into a single checkout experience. Clutch supplements its core retail platform with proprietary data products — most notably the Certified Reliability Report (launched 2026) and the Annual Used Car Pricing Report (launched 2025) — which rank automotive brands by inspection failure rates and publish Canadian used-car price benchmarks.

The business operates a direct-to-consumer model with two primary revenue streams: one-time sales of used vehicles (the dominant stream), and transaction-fee revenue on embedded insurance, warranty, and protection products following the iA Financial Group partnership. Pricing is per-vehicle and not publicly disclosed; vehicle economics are anchored to Canadian used-car price points around CAD 33,000 in 2025, a 3.5% year-over-year increase per Clutch's own pricing report. Distribution is exclusively digital (single-channel, domestic Canada), with content marketing through industry reports serving as a top-of-funnel acquisition vehicle.

The company is venture-backed and has raised capital across at least nine disclosed funding events from 2018 through February 2025, including a CAD 100 million Series B led by D1 Capital Partners (November 2021), a $150 million debt facility from Neuberger Berman (May 2022), a Series 3 led by FJ Labs (July 2023), and a Series 3 extension led by Altos Ventures with participation from BMO Capital Markets (February 2025). Leadership comprises CEO Dan Park and Founder & COO Stephen Seibel; headcount sits in the 501–1,000 range. The market context is a Canadian used-vehicle segment embedded in a global used-car internet platform market projected at $80 billion by 2025 with roughly 15% CAGR.

Short descriptiontext

Clutch is a Toronto-based, privately held online retailer that sells used vehicles directly to Canadian consumers via a fully digital platform, integrating financing, home delivery, and (since 2024) insurance and warranty products into the purchase flow.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersToronto, Canada
HQ citystring
Toronto
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online used car sales, used vehicle retail, digital car buying, pre-owned car platform, automotive e-commerce
Industry1 code
1New & Used Auto Purchase Loans
CodeFSAKADAAPrimaryYes
NAICS code2 codes
  • Used Car Dealers44112
  • Used Car Dealers441120
SIC code1 code
  • Services-Auto Rental & Leasing (No Drivers)7510
Product category
Online Used Vehicle Retail
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Vehicle Sales
TypeOne Time License
Description

Clutch generates revenue primarily through the sale of used vehicles directly to consumers via its online platform. As Canada's first online used car retailer, the company facilitates the entire vehicle purchase transaction digitally.

newswire.ca
2Insurance and Warranty Products
TypeTransaction Fee
Description

Following the partnership with iA Financial Group, Clutch earns revenue by selling insurance, warranty, and protection products through its platform as part of the integrated car buying experience.

theglobeandmail.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Clutch is Canada's first and largest online used car retailer, enabling consumers to browse, select, finance, insure, purchase, and take delivery of pre-owned vehicles entirely through its digital platform at clutch.ca, with no physical dealership locations. The company also sells integrated insurance and warranty products on its platform via a partnership with iA Financial Group, and publishes proprietary reliability and pricing reports to inform buyers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • German brands fail Clutch's certified pre-owned inspection 39% more often than Japanese brands once vehicles reach 100,000 kilometers
+1 more record
Product overview1 text field

Clutch operates as Canada's first and largest online used car retailer, offering a unified platform for browsing, purchasing, and financing used vehicles entirely online. The core product is the Online Used Car Retail Platform, which is supplemented by the Certified Reliability Report that ranks vehicle brands by reliability to inform buyer decisions.

Product and service1 record
1Online Used Car Retail Platform
CategoryOnline Used Vehicle Retail
Description

Canada's first and largest online used car retail platform (clutch.ca) that enables individual consumers to browse, select, finance, insure, purchase, and arrange home delivery of pre-owned vehicles entirely online, without visiting a physical dealership.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds11 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors17 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Clutch

Online Used Vehicle Retailclutch.ca

Clutch is a Toronto-based, privately held online retailer that sells used vehicles directly to Canadian consumers via a fully digital platform, integrating financing, home delivery, and (since 2024) insurance and warranty products into the purchase flow.

What Clutch does

Clutch is a Toronto-headquartered, privately held online retailer that operates Canada's first dedicated digital channel for used vehicle sales. Founded in 2017, the company enables individual Canadian consumers to browse, finance, insure, and take delivery of pre-owned vehicles entirely through its web platform at clutch.ca, eliminating the physical dealership step in the purchase flow. The platform integrates third-party financing, home delivery, and (since July 2024) insurance and warranty products from iA Financial Group into a single checkout experience. Clutch supplements its core retail platform with proprietary data products — most notably the Certified Reliability Report (launched 2026) and the Annual Used Car Pricing Report (launched 2025) — which rank automotive brands by inspection failure rates and publish Canadian used-car price benchmarks.

The business operates a direct-to-consumer model with two primary revenue streams: one-time sales of used vehicles (the dominant stream), and transaction-fee revenue on embedded insurance, warranty, and protection products following the iA Financial Group partnership. Pricing is per-vehicle and not publicly disclosed; vehicle economics are anchored to Canadian used-car price points around CAD 33,000 in 2025, a 3.5% year-over-year increase per Clutch's own pricing report. Distribution is exclusively digital (single-channel, domestic Canada), with content marketing through industry reports serving as a top-of-funnel acquisition vehicle.

The company is venture-backed and has raised capital across at least nine disclosed funding events from 2018 through February 2025, including a CAD 100 million Series B led by D1 Capital Partners (November 2021), a $150 million debt facility from Neuberger Berman (May 2022), a Series 3 led by FJ Labs (July 2023), and a Series 3 extension led by Altos Ventures with participation from BMO Capital Markets (February 2025). Leadership comprises CEO Dan Park and Founder & COO Stephen Seibel; headcount sits in the 501–1,000 range. The market context is a Canadian used-vehicle segment embedded in a global used-car internet platform market projected at $80 billion by 2025 with roughly 15% CAGR.

Clutch firmographics

Firmographics
Name
Clutch
Legal name
Clutch Technologies Inc.
Website
https://clutch.ca
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Clutch is a Toronto-based, privately held online retailer that sells used vehicles directly to Canadian consumers via a fully digital platform, integrating financing, home delivery, and (since 2024) insurance and warranty products into the purchase flow.
Ownership category
akta.pro rank

Clutch industry classification

Industry
Product category
Online Used Vehicle Retail
NAICS
Used Car Dealers (44112), Used Car Dealers (441120)
SIC
Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry
New & Used Auto Purchase Loans (FSAKADAA)

Keywords

  • Online used car sales
  • Used vehicle retail
  • Digital car buying
  • Pre-owned car platform
  • Automotive e-commerce

Where Clutch is headquartered

Location

Headquarters

HQ city
Toronto
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Clutch business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Vehicle Sales: Clutch generates revenue primarily through the sale of used vehicles directly to consumers via its online platform. As Canada's first online used car retailer, the company facilitates the entire vehicle purchase transaction digitally.
  2. Insurance and Warranty Products: Following the partnership with iA Financial Group, Clutch earns revenue by selling insurance, warranty, and protection products through its platform as part of the integrated car buying experience.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Clutch product offering

Product offering

Core offering

Clutch is Canada's first and largest online used car retailer, enabling consumers to browse, select, finance, insure, purchase, and take delivery of pre-owned vehicles entirely through its digital platform at clutch.ca, with no physical dealership locations. The company also sells integrated insurance and warranty products on its platform via a partnership with iA Financial Group, and publishes proprietary reliability and pricing reports to inform buyers.

Product overview

Clutch operates as Canada's first and largest online used car retailer, offering a unified platform for browsing, purchasing, and financing used vehicles entirely online. The core product is the Online Used Car Retail Platform, which is supplemented by the Certified Reliability Report that ranks vehicle brands by reliability to inform buyer decisions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Online Used Car Retail Platform Canada's first and largest online used car retail platform (clutch.ca) that enables individual consumers to browse, select, finance, insure, purchase, and arrange home delivery of pre-owned vehicles entirely online, without visiting a physical dealership.

Quantifiable outcome

  • German brands fail Clutch's certified pre-owned inspection 39% more often than Japanese brands once vehicles reach 100,000 kilometers
  • +1 more outcomes

Companies that use Clutch

Customer profile

Segments1 record

Ideal customer profiles1 record

Clutch technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Clutch partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Clutch competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Clutch social profiles

Digital presence

Clutch financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Clutch leadership team

Management profile

Number of profiles

Profiles2 records

Clutch funding detail

Funding detail

Funding overview

Funding rounds11 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Clutch M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clutch

What does Clutch do?

Clutch is Canada's first and largest online used car retailer, enabling consumers to browse, select, finance, insure, purchase, and take delivery of pre-owned vehicles entirely through its digital platform at clutch.ca, with no physical dealership locations. The company also sells integrated insurance and warranty products on its platform via a partnership with iA Financial Group, and publishes proprietary reliability and pricing reports to inform buyers.

Is Clutch a public or private company?

Clutch is a private company. It is classified as venture growth investor backed and is currently operating.

When was Clutch founded?

Clutch was founded in 2017. It employs 501 to 1,000 people.

Where is Clutch based?

Clutch is headquartered in Toronto, Canada, in the North America region.

How does Clutch make money?

Two revenue lines are on record. Vehicle Sales are the primary driver. The others are insurance and Warranty Products.

Does Clutch have an API?

No public API is recorded for Clutch.

What industry is Clutch in?

Clutch's product category is Online Used Vehicle Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 44112 and its SIC code is 7510.

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Live signals
NewswireClutch Selects Courage as Creative Agency of RecordCourage was named creative agency of record for Clutch, Canada's online used car retailer, following a competitive review. The partnership will cover brand strategy, platform evolution, and campaign development, with first work launching January 2027.Auto RemarketingClutch opens customer hub in Halifax, it’s third launch of yearOnline used-car retailer Clutch has launched a new customer hub in Halifax, Nova Scotia, marking the third physical location the company has opened this year. The 11,000-square-foot hub on three acres at 219 Hobson Lake Drive offers pickup and dropoff services for customers buying or selling used vehicles. Clutch CEO Dan Park and founder Stephen Seibel highlighted the hubs' role in complementing the company's digital-first model by providing customers the option to engage in-person.Business Wire BlogClutch Launches New Customer Hub in HalifaxClutch, Canada\'s leading online used car retailer, announced the opening of a new Customer Hub in Halifax, Nova Scotia at 219 Hobson Lake Drive. The 11,000 sq. ft. facility, which serves as a pickup and drop-off point for vehicle transactions initiated through Clutch.ca, marks the company\'s third physical location opened this year, following expansions in British Columbia and Ottawa. The Halifax Customer Hub aims to complement Clutch\'s digital-first model by providing in-person vehicle hand-offs, guided digital shopping, and trade-in valuation services.Financial PostUsed EVs are the fastest-selling vehicles in Canada as used cars get cheaper, says reportAccording to a report from used-car retail platform Clutch Technologies Inc., Canadians purchased used electric vehicles at the fastest pace on record, with EVs selling in a median of 11 days—two and a half times quicker than gasoline vehicles. The surge in demand was driven by rising gas prices stemming from the US-Iran conflict, along with improved affordability as nearly 48 per cent of used EVs now sell for under $35,000, down from a year ago due to increased inventory from Tesla's production ramp-up and returning lease vehicles. The broader used car market is growing, with sales up 5.8 per cent year over year in the first half of 2024, while new car sales declined by 5.1 per cent.CalgaryheraldCanadians snap up used EVs at the fastest pace ever on high gas prices, lower car costsUsed EVs sold in a median of 24 days on Clutch, six days faster than gas vehicles, as gas prices rose. Prices fell 11.7% year-over-year, with nearly half under $35,000. Demand could drop if gas prices fall back to $1.10–$1.20 per litre.Auto RemarketingPODCAST: Ted Berlovich of Clutch on the wholesale processes of a used-car retailerThe article reports on multiple podcasts from Canada’s Used Car Week, featuring leaders discussing topics such as wholesale processes at Clutch, growth challenges at Driveline Technologies, Canadian vehicle market trends, and issues faced by Ontario dealers.Auto RemarketingJapanese brands dominate Clutch’s reliability ratingsCanadian online used-vehicle retailer Clutch published its Certified Reliability Report ranking 25 automotive brands by reliability, with Japanese brands sweeping the top five spots — Lexus (9.70), Subaru (9.59), Acura (9.59), Toyota (9.57), and Honda (9.55) on a 10-point scale — while German premium brands BMW, Mercedes-Benz, and Audi all fell below the overall average of 7.99. The report found German brands fail Clutch's certified pre-owned inspection 39% more often than Japanese brands once vehicles reach 100,000 kilometers, attributing the gap to higher pre-sale repair costs, warranty claim rates, and vehicle-issue return rates among luxury vehicles. Tesla EVs were found to have the highest failure rate among EVs (index score: 6.92), with particularly high issue rates in brakes, suspension, electrical, body, interior, and HVAC systems, though the report noted EVs other than Tesla perform on par with gas and hybrid vehicles.Global News(1) High gas prices from Iran war oil shock could be driving Canadians to EVs - NationalRising gas prices in Canada, driven by the Iran war oil shock with average pump prices at $1.77 per litre (up 47 cents from a month ago), are causing a surge in consumer interest in electric vehicles. Searches for EV insurance quotes on Rates.ca increased 40% year-over-year in April, while the Clutch pre-owned car platform reported EV searches grew 54% since the conflict began. The article cites a Leger survey showing 56% of Canadians would consider purchasing a Chinese EV due to cost concerns, though affordability remains the primary barrier preventing this interest from translating into actual purchases.MoneySenseThe state of the Canadian used car market: Trends, insurance, and the true cost of ownershipClutch, Canada's largest online used car retailer, released its annual pricing report showing used car prices reached over $33,000 in 2025, a 3.5% increase, though prices began declining by year-end due to lower gas prices and more EVs; tariffs and demand for larger models are expected to keep prices elevated through 2026. Auto insurance costs rose 5.5% nationally according to the January 2026 Consumer Price Index, with regional disparities ranging from 0.3% in British Columbia to 17% in Alberta, while down payments have shrunk from $3,600 in 2024 to $2,000 in 2026. Canadians are increasingly financing more of their purchases at higher amounts (~$31,000), extending loan terms to 96 months, and facing negative equity rates that have jumped from 7% in 2024 to 18%.Financial PostChinese EVs are good news for Canadian consumers, says Clutch CEOChinese electric vehicles (EVs) are expected to benefit Canadian consumers by providing more affordable options, according to Clutch CEO Dan Park. The statement is based on the impact of a recent deal between China and Canada regarding used EVs. The broader implication suggests increased competition and options within the Canadian auto market.