Law&Company
Law&Company operates LawTalk, a Seoul-based two-sided legal marketplace founded in 2012 that connects Korean consumers with verified lawyers across criminal, civil, family, labor, and real estate matters via AI-powered matching, real-time content monitoring, and case precedent search.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Law&Company does
Law&Company (로앤컴퍼니) is a Seoul-based legal technology company founded in 2012 that operates LawTalk (로톡), a two-sided online marketplace connecting Korean consumers with verified, independent lawyers across practice areas including criminal defense, family law, labor disputes, real estate, and civil matters. The platform offers three primary service modules: a searchable lawyer directory organized by specialty and geography, an online counseling system that facilitates 15-minute phone consultations and 30-minute in-person visits, and an AI-powered case precedent search tool (판례돋보기). To address information asymmetry and illegal legal brokers in the Korean legal market, LawTalk applies a real-time AI monitoring system that flags false or exaggerated claims by lawyers, supplemented by content marketing through LawTalk News, legal guide articles, and a public Q&A forum.
The company's core technology stack combines this AI monitoring system with a proprietary content library, supported by partnerships with frontier-model providers — Law&Company builds AI products on Anthropic's Claude and participated in SBVA's OpenAI workshop alongside 22 Korean portfolio companies. Its AI-powered legal service application was recognized with second prize at World IT Show 2026, and it is integrated with Legalscape's international Legal Intelligence API ecosystem for cross-border legal research. The company monetizes primarily through marketplace commissions on lawyer subscriptions and service transaction facilitation, with first-consultation coupons subsidizing consumer acquisition.
In 2025, Law&Company extended its trajectory with a ~$36M Series C funding round and the acquisition of Lawtime Biztech, expanding beyond the consumer LawTalk platform into adjacent business-facing legal services. With 51–100 employees and total disclosed funding of approximately $68M across six rounds since 2015, the company is positioned at a mid-to-late growth stage in the Korean legal-tech market.
Law&Company firmographics
Firmographics- Name
- Law&Company
- Legal name
- Law&Company Co., Ltd.
- Website
- https://lawtalk.co.kr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Law&Company operates LawTalk, a Seoul-based two-sided legal marketplace founded in 2012 that connects Korean consumers with verified lawyers across criminal, civil, family, labor, and real estate matters via AI-powered matching, real-time content monitoring, and case precedent search.
- Ownership category
- akta.pro rank
Law&Company industry classification
Industry- Product category
- Online Legal Services Marketplace
- NAICS
- Legal Services (5411), All Other Legal Services (541199)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Legal Practice Management & Case Management (BPAEAPAC)
- akta.pro secondary industries
- Corporate & Commercial Law (BPAHAAAA), Litigation & Dispute Resolution (BPAHAAAB)
Keywords
Where Law&Company is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Law&Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Lawyer Membership and Service Fees: LawTalk serves as a marketplace intermediary connecting consumers with lawyers. The platform monetizes through service transaction facilitation and membership fees from lawyers on the platform, with a communication sales number (2025-서울서초-3640) indicating e-commerce intermediary registration.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Law&Company product offering
Product offeringCore offering
Law&Company operates LawTalk (로톡), a two-sided online marketplace connecting individual consumers seeking legal advice with verified, independent lawyers across South Korea. The platform enables lawyer search by legal specialty and region, online text-based consultation, phone and in-person visit booking, AI-powered case law search (판례돋보기), legal news and guides, and a public Q&A forum. It monetizes through lawyer membership fees and commissions on facilitated consultations, with subsidized first-consultation coupons to reduce consumer entry barriers.
Product overview
Law&Company operates LawTalk (로톡), a comprehensive legal consultation platform that serves as the primary consumer-facing product. The platform connects legal consumers with lawyers through multiple service modules: an online counseling system for text-based consultations, a lawyer search directory categorized by legal specialty and geographic region, and an AI-powered case law search feature. The company also developed an AI-powered legal service application that won recognition at World IT Show 2026, indicating expansion into AI-driven legal research capabilities beyond the core platform.
Differentiator
Problem solved
Functional benefit
Products and services
- LawTalk Platform (로톡) Two-sided online marketplace that connects individual consumers and small businesses seeking legal advice with verified Korean lawyers and law firms. Provides lawyer directory by specialty and region, online text consultation, 15-minute phone consultation, 30-minute in-person consultation booking, AI case law search, legal news, and a public Q&A forum.
- LawTalk Online Consultation Booking Service Online consultation facilitation service that enables consumers to book text, phone (15-minute), or in-person (30-minute) consultations with lawyers listed on the LawTalk platform. Includes first-consultation coupons subsidizing initial consumer access.
- LawTalk AI-Powered Legal Service Application AI-powered legal service application that matches users with appropriate lawyers and provides legal information and case precedent searches. Recognized with second prize at World IT Show 2026 (Korea ICT trade exhibition).
Companies that use Law&Company
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Law&Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Law&Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AnthropiccoreLaw & Company built AI products on Anthropic's Claude platform. Claude usage in Korea exceeds 3.5 times the expected level relative to population size. Anthropic opened its Seoul office in June 2026, appointing Choi Gi-young (formerly of Google Cloud, Adobe, Autodesk, Microsoft, and Snowflake Korea) as Korea Representative Director.
- LegalscapeminorLegalscape partnered with Law&Company as one of its international legal AI providers within Legalscape's Legal Intelligence API ecosystem. The partnership enables cross-border legal research capabilities, connecting Law&Company's services with other legal AI providers including LegalOn Technologies, BHSN, and Noxtua.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Law&Company competitors and assessment
Company assessmentDirect peers
- LegalOn Technologies: Japan-based AI legal technology company providing contract review and legal AI solutions. Listed as a partner within Legalscape's Legal Intelligence API ecosystem alongside Law&Company, indicating directly overlapping AI-driven legal research capabilities and regional Asia-Pacific focus.
- LegalZoom: US-based online legal services platform offering document preparation, attorney matching, and legal advice to consumers and small businesses. Closely comparable business model to LawTalk's consumer-facing legal marketplace with AI-augmented service delivery.
- Rocket Lawyer: Online legal services platform providing affordable legal documents, attorney consultations, and business legal services. Direct peer with similar two-sided marketplace model connecting consumers/SMBs with lawyers via subscription and per-service pricing.
- Avvo: Online legal marketplace featuring lawyer directories, Q&A forums, and consumer reviews. Directly comparable to LawTalk's lawyer search by specialty/location and public Q&A forum as top-of-funnel consumer acquisition tools.
- Lawpath: Australian legal technology platform offering lawyer matching, legal documents, and ongoing legal services for SMBs and consumers. Closely analogous marketplace-plus-tech platform serving similar consumer and SMB legal needs in a single geography.
Emerging players
- Legalscape: Korean legal AI infrastructure provider operating the Legal Intelligence API ecosystem. Direct partner of Law&Company but also a potential competitor in the AI legal research layer, with overlapping cross-border legal AI positioning.
- Noxtua: European legal AI provider participating in Legalscape's Legal Intelligence API ecosystem. Comparable AI-driven legal research and contract intelligence capabilities to Law&Company's planned AI legal research product line.
- BHSN: Korean legal AI provider participating in Legalscape's Legal Intelligence API ecosystem. Domestic Korean peer with overlapping AI legal research capabilities and cross-border ambitions via the same partnership network as Law&Company.
Others
- Modusign: Korean e-signature and contract automation platform also backed by SBVA. Adjacent legal-tech infrastructure provider serving SMB contract workflows; complements rather than competes with LawTalk's consumer-side legal marketplace.
- Nota: Korean AI document automation company and SBVA portfolio peer. Adjacent in legal-document AI tooling space, with overlapping AI engineering talent and potential partnership or competitive overlap in document automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Law&Company social profiles
Digital presenceLaw&Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Law&Company leadership team
Management profileNumber of profiles
Profiles3 records
Law&Company funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Law&Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Law&Company
What does Law&Company do?
Law&Company operates LawTalk (로톡), a two-sided online marketplace connecting individual consumers seeking legal advice with verified, independent lawyers across South Korea. The platform enables lawyer search by legal specialty and region, online text-based consultation, phone and in-person visit booking, AI-powered case law search (판례돋보기), legal news and guides, and a public Q&A forum. It monetizes through lawyer membership fees and commissions on facilitated consultations, with subsidized first-consultation coupons to reduce consumer entry barriers.
Is Law&Company a public or private company?
Law&Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was Law&Company founded?
Law&Company was founded in 2012. It employs 51 to 100 people.
Where is Law&Company based?
Law&Company is headquartered in Seoul, South Korea, in the Asia region.
How does Law&Company make money?
One revenue line is on record: lawyer Membership and Service Fees.
Who are Law&Company's main competitors?
Direct peers on record are LegalOn Technologies, LegalZoom, Rocket Lawyer, Avvo and Lawpath. Emerging players are Legalscape, Noxtua and BHSN. Others are Modusign and Nota.
Does Law&Company have an API?
No public API is recorded for Law&Company.
What industry is Law&Company in?
Law&Company's product category is Online Legal Services Marketplace. Its primary akta.pro industry code is BPAEAPAC, Legal Practice Management & Case Management, with a secondary code of BPAHAAAA, Corporate & Commercial Law. Its NAICS code is 5411 and its SIC code is 8111.