What Amp Human does

Amp Human, operating commercially as Momentous, is a science-backed nutritional supplement company founded in 2018 that develops and sells third-party-certified dietary supplements and sports nutrition products under the Momentous brand. The core offering spans creatine monohydrate (led by a flagship Signature Spec line claiming 10x fewer impurities, 2.5x stricter heavy metal limits, no PFAS or microplastics, and 6-stage batch testing), whey protein isolate, omega-3, cognitive stacks, sleep formulations, hormone support, longevity formulas, and a topical PR Lotion that uses transdermal sodium bicarbonate to buffer lactic acid. Every batch carries independent third-party certification including NSF Certified Sport, IFOS, and Informed Sport, with batch-level Certificates of Analysis published online.

Name

Amp Human

Website

https://amphuman.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Amp Human (operating as Momentous) is a science-backed nutritional supplement company founded in 2018 that sells DTC and wholesale premium supplements to professional athletes, sports teams, the U.S. military, and high-performing consumers across at least 10 countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (459110)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports & Isotonic Drink Production (AFAFAFAB), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Human performance products
• Creatine monohydrate supplements
• Omega-3 fish oil
• Protein recovery supplements

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Consumer Supplement Sales: Direct-to-consumer sales of nutritional supplements through e-commerce platform with subscription options offering 25% savings. One-time purchases and recurring subscription models available.
2. Wholesale Program: Bulk sales to teams, gyms, and organizations through wholesale channel with dedicated wholesale pricing and program
3. Corporate Wellness: B2B corporate wellness program for organizations looking to provide employee health supplements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amp Human, operating commercially as Momentous, develops, manufactures, and sells a portfolio of science-backed nutritional supplements and sports nutrition products targeting athletic performance, recovery, cognitive function, sleep, and foundational health. Its product line spans foundational supplements (creatine monohydrate, whey protein isolate, omega-3), cognitive and sleep stacks, hormone support formulations, and a topical PR Lotion. Each batch is independently third-party tested and certified (NSF Certified Sport, IFOS, COA verification) to verify purity and label accuracy.

Product overview

Momentous (Amp Human) is a human performance supplement company offering a comprehensive portfolio of science-backed nutritional supplements and sports nutrition products. The core offerings include foundational products like Creatine Monohydrate (Signature Spec), Whey Protein Isolate, and Omega-3, which form the basis of their flagship 'The Momentous Three' bundle. The product line spans multiple categories including cognitive performance supplements (Alpha GPC, Magnesium L-Threonate, L-Theanine), sleep and recovery products (Nightly Sleep, Apigenin, Elite Sleep), athletic performance items (Vital Aminos, Fuel, Recovery, PR Lotion), hormone support (Tongkat Ali, Male Hormone Support Stack), and foundational health products (Multivitamin, Vitamin D3, Iron+, Calcium). They also offer curated stacks for specific goals (Focus & Cognition Stack, Cognitive Power Stack) and travel-ready formats of their best-selling products.

Differentiator

Problem solved

Functional benefit

Products and services

• Creatine Monohydrate (Signature Spec) Flagship creatine monohydrate supplement with industry-leading purity for athletic performance and cognitive function. Targets athletes, high performers, and teams.
• Creatine Chews Chewable creatine supplement for cognitive function and ATP production in portable, flavored chew format.
• Whey Protein Isolate European grass-fed whey isolate protein supplement supporting lean muscle mass and recovery, with high leucine content and no gums, fillers, or artificial sweeteners.
• Omega-3 Norwegian-sourced omega-3 fish oil supplement supporting brain, heart, and joint health, tested for heavy metals and purity.
• Fiber+ Comprehensive fiber supplement delivering soluble fiber, insoluble fiber, and prebiotic resistant starch for gut microbiome diversity, digestive, heart, and metabolic health.
• Magnesium L-Threonate Clinically studied magnesium supplement for brain health, cognitive performance, and restorative sleep.
• The Momentous Three Foundational supplement bundle featuring Protein, Creatine, and Omega-3 for essential athletic performance support.
• Nightly Sleep Science-backed sleep support combination to help optimize nightly rest, available in 5-pack and 30-pack formats.
• The Women's Three Daily women's health system featuring Iron+, Calcium, and D3 for foundational health support.
• 100% Plant Protein Powder Vegan protein powder with 20g of clean plant protein to support daily performance.
• PR Lotion Topical lotion delivering sodium bicarbonate through the skin to buffer lactic acid during workouts.
• Fuel Endurance Drink Mix Endurance drink mix providing clean, sustained energy and hydration for athletes.
• Collagen Peptides Grass-fed collagen supplement plus FORTIGEL to support joints and soft tissue health.
• Collagen Shot Liquid collagen shot with 10g of collagen plus vitamin C to promote collagen synthesis.
• Focus & Cognition Stack Cognitive support stack combining Tyrosine, Omega-3, and Alpha GPC to support focus, memory, and mental energy.

Quantifiable outcome

• 100% of NFL teams use Momentous products
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Dr. Stacy SimscoreStrategic or Co-development PartnerDr. Stacy Sims, exercise physiologist and nutrition scientist specializing in female performance, is a trusted expert partner who contributes her elite sports knowledge to product development and co-branded product collections
• Dr. Kelly StarrettcoreStrategic or Co-development PartnerDr. Kelly Starrett, physical therapist and performance expert, partners with Momentous to bring innovative products to market through co-branded collections
• Dr. Darshan ShahcoreStrategic or Co-development PartnerDr. Darshan Shah, board-certified surgeon and longevity physician, founder of Next Health, contributes to products supporting healthspan and longevity optimization
• Dr. Andy GalpincoreStrategic or Co-development PartnerDr. Andy Galpin, muscle and performance scientist, contributes expertise in exercise science and muscle development to Momentous product development
• U.S. Department of DefensecoreStrategic or Co-development PartnerThe U.S. Department of Defense has awarded 11 innovation and research contracts to Momentous to help further human performance for military personnel, supporting clinical research and product development

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thorne: Premium D2C nutritional supplement brand with NSF Certified Sport products, science-backed positioning, and practitioner/athlete endorsements; competes head-to-head with Momentous across sports nutrition, cognitive, and foundational health SKUs at similar premium price points.
• Athletic Greens (AG1): Subscription-driven D2C greens and supplement brand targeting high-performers with similar premium positioning, expert endorsements, and once-daily convenience format; overlaps heavily with Momentous' Everyday High Performers segment.
• Klean Athlete: NSF Certified Sport focused supplement brand serving professional and collegiate athletes; competes directly in the safety/purity-verified sports supplement niche that Momentous anchors.
• Onnit: D2C supplements and performance nutrition brand (Unilever-owned) with comparable hero-SKU strategy, celebrity/expert endorsements, and cross-category positioning spanning fitness, cognition, and foundational health.
• Ritual: Premium D2C supplement brand with subscription model, third-party testing, and science-backed positioning; overlaps with Momentous on foundational multivitamin and women's health SKUs.
• Care/of: Personalized D2C vitamin and supplement brand with monthly subscription model targeting health-conscious consumers; operates in the adjacent personalized-nutrition segment with comparable pricing and digital-only distribution.
• Bulletproof 360: Premium D2C supplements and performance nutrition brand with subscription revenue and science-led positioning; overlaps with Momentous on cognitive, sleep, and foundational health categories.
• Transparent Labs: D2C supplement brand built on clinical dosing and ingredient transparency, with similar NSF-tested premium positioning across protein, creatine, and pre-workout categories competing directly with Momentous' sports nutrition SKUs.

Broad incumbents

• GN Nutrition (Life Time): Large retailer/branded nutrition line operating at scale across multiple channels; overlaps with Momentous' sports nutrition portfolio but at mass-market rather than premium positioning.

Emerging players

• HUM Nutrition: Premium D2C supplement brand with subscription model targeting wellness-focused consumers; partial overlap with Momentous' cognitive and foundational health stacks at similar price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmpHuman

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amp Human