Marta
- Company typePrivate
- Founded1979
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Marta firmographics
Firmographics- Name
- Marta
- Legal name
- Metropolitan Atlanta Rapid Transit Authority
- Website
- https://itsmarta.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Marta industry classification
Industry- Product category
- Public Transit
- NAICS
- Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Integrated Multimodal Transit Agencies (Bus + Rail) (THAIAEAD)
- akta.pro secondary industries
- Heavy Rail Metro/Subway Operators (Grade-Separated) (TLAFAEAA), Integrated Commuter Rail + Bus/Metro Network Operators (Multimodal Authorities) (THAIACAL), Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE), Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)
Keywords
Where Marta is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Marta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Marta product offering
Product offeringCore offering
MARTA (Metropolitan Atlanta Rapid Transit Authority) is a public transit authority operating multi-modal public transportation across the Atlanta metropolitan area. It runs heavy rail service across 38 stations with over 296 rail cars, a fixed-route bus network of more than 550 buses on approximately 1,439 miles of road, Bus Rapid Transit (Rapid A-Line), the Atlanta Streetcar, MARTA Mobility paratransit, and the MARTA Reach on-demand microtransit service. The agency sells rides through the reloadable Breeze Card, Breeze Tickets, the Breeze Mobile app, the new Better Breeze contactless payment system, and the unified MARTA mobile app.
Product overview
MARTA (Metropolitan Atlanta Rapid Transit Authority) operates a multi-modal transit platform anchored by heavy rail (Red, Gold, Blue, and Green lines serving 38 stations) and a fixed-route bus network of more than 550 buses across 1,439 miles, supported by the Atlanta Streetcar, paratransit (MARTA Mobility), and on-demand microtransit (MARTA Reach). Its fare ecosystem centers on the reloadable Breeze Card, the Breeze Mobile app, the new account-based Better Breeze contactless payment system (launching March 28, 2026), and the Breeze Ticket paper option. A redesigned unified mobile app (The MARTA App) — built with Reflexions — overlays the system with real-time tracking, trip planning, and the See and Say safety incident reporting channel. In 2026, MARTA is layering on a Bus Rapid Transit (Rapid A-Line), the NextGen Bus Network redesign, the CQ400 railcar fleet, and the Five Points Station transformation as part of a $1 billion Station Rehabilitation Program and the broader More MARTA capital program (Summerhill BRT, Cleveland/Metropolitan ART, Bankhead Platform Extension, Streetcar East Extension, Campbellton BRT, Clifton Corridor BRT). Complementary services include MARTAConnect (Uber/Lyft integration for first/last-mile) and the Real Time Crime Center for safety.
Differentiator
Problem solved
Functional benefit
Brands
- Breeze: MARTA's branded fare media system including the reloadable Breeze Card ($2.00), Breeze Tickets (limited-use paper tickets), and Breeze Mobile virtual fare card / contactless payment system.
- MARTA Reach
- MARTA Mobility
- Rapid A-Line
Products and services
- MARTA Bus Service Fixed-route bus service operating more than 550 buses along 1,439 miles of road across 101 routes (reduced to 81 after April 2026 redesign) in metro Atlanta, providing scheduled public transportation to commuters and travelers.
- MARTA Rail Service
- Atlanta Streetcar Downtown Atlanta streetcar route that MARTA supports as a last-mile access connection to bus and rail lines within the Downtown Atlanta area.
- Rapid A-Line Bus Rapid Transit
- MARTA Reach On-Demand Microtransit
- MARTA Mobility Paratransit
- Breeze Card / Breeze Ticket
- Better Breeze Contactless Payment System
- The MARTA Mobile App
- MARTAConnect Last-Mile Partnership
- CQ400 Railcar Fleet
- Zero-Emission Electric Bus Fleet
Companies that use Marta
Customer profileIdeal customer profiles1 record
Marta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Marta partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Marta competitors and assessment
Company assessmentDirect peers
- Washington Metropolitan Area Transit Authority (WMATA): Operates heavy rail (Metrorail) and bus service in the Washington D.C. metro, with comparable fleet scale, multi-line rail network, and dedicated sales-tax funding model. Faces similar safety, ridership, and modernization challenges as MARTA.
- Chicago Transit Authority (CTA): Operates heavy rail ('L') and bus service in the Chicago metro with similar fleet composition (hundreds of rail cars, large bus fleet). Faces comparable BRT/rail modernization, safety, and funding challenges as MARTA.
- Los Angeles County Metropolitan Transportation Authority (LA Metro): Operates heavy rail, light rail, and BRT in the L.A. metro with a comparable focus on BRT expansion, transit-oriented development, and a major capital buildout. Closely parallels MARTA's More MARTA-style expansion strategy.
- San Francisco Bay Area Rapid Transit District (BART): Regional heavy-rail operator serving the San Francisco Bay Area with a comparable fleet of rail cars, dedicated sales-tax funding, and an active fleet modernization program. Similar scale and demographic profile to MARTA's ridership base.
- Massachusetts Bay Transportation Authority (MBTA): Multi-modal operator (heavy rail, commuter rail, bus, ferries, paratransit) in Greater Boston with a comparable modernization backlog, safety scrutiny, and state-backed funding model.
- Southeastern Pennsylvania Transportation Authority (SEPTA): Operates heavy rail, trolley, bus, and paratransit across the Philadelphia metro. Faces similar sales-tax funding exposure, fleet renewal (Silverliner/CRRC railcars), and safety/funding challenges to MARTA.
- Dallas Area Rapid Transit (DART): Regional transit authority operating light rail, bus, and paratransit across the Dallas metro with a comparable sales-tax funding model, multi-city service area, and BRT expansion plans (similar to MARTA's Southlake BRT study).
Broad incumbents
- Metropolitan Transportation Authority (MTA): The largest U.S. transit operator, running NYC subway, bus, commuter rail, and paratransit. Comparable in multimodal service mix, fare media (OMNY vs. Breeze), and capital program scale, but substantially larger and older infrastructure.
Regional players
- Tri-County Metropolitan Transportation District of Oregon (TriMet): Operates light rail, bus, and paratransit in the Portland metro with a comparable dedicated payroll/employer tax funding base. Similar fleet composition and modernization cycle to MARTA, though in a different geographic market.
Emerging players
- RideCo: On-demand transit software provider that won the contract to modernize MARTA's paratransit platform (MARTA Mobility) and is also deployed in MARTA Reach. Direct technology partner, but also sells similar on-demand microtransit software to other U.S. transit agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marta social profiles
Digital presenceMarta compliance and trust
Trust signalCompliance5 records
Marta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marta leadership team
Management profileNumber of profiles
Profiles7 records
Marta funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marta
What does Marta do?
MARTA (Metropolitan Atlanta Rapid Transit Authority) is a public transit authority operating multi-modal public transportation across the Atlanta metropolitan area. It runs heavy rail service across 38 stations with over 296 rail cars, a fixed-route bus network of more than 550 buses on approximately 1,439 miles of road, Bus Rapid Transit (Rapid A-Line), the Atlanta Streetcar, MARTA Mobility paratransit, and the MARTA Reach on-demand microtransit service. The agency sells rides through the reloadable Breeze Card, Breeze Tickets, the Breeze Mobile app, the new Better Breeze contactless payment system, and the unified MARTA mobile app.
Is Marta a public or private company?
Marta is a private company. It is classified as state government owned and is currently operating.
When was Marta founded?
Marta was founded in 1979. It employs 251 to 500 people.
Where is Marta based?
Marta is headquartered in Atlanta, United States, in the North America region.
Who are Marta's main competitors?
Direct peers on record are Washington Metropolitan Area Transit Authority (WMATA), Chicago Transit Authority (CTA), Los Angeles County Metropolitan Transportation Authority (LA Metro), San Francisco Bay Area Rapid Transit District (BART), Massachusetts Bay Transportation Authority (MBTA), Southeastern Pennsylvania Transportation Authority (SEPTA) and Dallas Area Rapid Transit (DART). Metropolitan Transportation Authority (MTA) is listed as a broad incumbent. Tri-County Metropolitan Transportation District of Oregon (TriMet) is listed as a regional player. RideCo is listed as an emerging player.
Does Marta have an API?
Yes. MARTA's website lists an "App Developer Resources" section that exposes trip-planning, real-time arrival, service alert, and station/route data for third-party app developers. The website terms reference an underlying "Plan a Trip" feature that integrates third-party transit data, and the public MARTA website also references app developer resources (the-marta-app.aspx and app-developer-resources.aspx). No specific protocol, auth method, rate limits, sandbox, or versioning details are stated in the source material. Developer documentation is at itsmarta.com/app-developer-resources.aspx.
What industry is Marta in?
Marta's product category is Public Transit. Its primary akta.pro industry code is THAIAEAD, Integrated Multimodal Transit Agencies (Bus + Rail), with a secondary code of TLAFAEAA, Heavy Rail Metro/Subway Operators (Grade-Separated). Its NAICS code is 4851 and its SIC code is 4100.