Marta

Name

Marta

Legal name

Metropolitan Atlanta Rapid Transit Authority

Website

https://itsmarta.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Public Transit

NAICS

Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Integrated Multimodal Transit Agencies (Bus + Rail) (THAIAEAD)

akta.pro secondary industries

Heavy Rail Metro/Subway Operators (Grade-Separated) (TLAFAEAA), Integrated Commuter Rail + Bus/Metro Network Operators (Multimodal Authorities) (THAIACAL), Airport/Seaport Shuttle & Landside Connector Services (TLAFAJAE), Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

Keywords

• Public transit services
• Heavy rail operations
• Fixed-route bus service
• Paratransit accessibility
• Fare collection systems

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Core offering

MARTA (Metropolitan Atlanta Rapid Transit Authority) is a public transit authority operating multi-modal public transportation across the Atlanta metropolitan area. It runs heavy rail service across 38 stations with over 296 rail cars, a fixed-route bus network of more than 550 buses on approximately 1,439 miles of road, Bus Rapid Transit (Rapid A-Line), the Atlanta Streetcar, MARTA Mobility paratransit, and the MARTA Reach on-demand microtransit service. The agency sells rides through the reloadable Breeze Card, Breeze Tickets, the Breeze Mobile app, the new Better Breeze contactless payment system, and the unified MARTA mobile app.

Product overview

MARTA (Metropolitan Atlanta Rapid Transit Authority) operates a multi-modal transit platform anchored by heavy rail (Red, Gold, Blue, and Green lines serving 38 stations) and a fixed-route bus network of more than 550 buses across 1,439 miles, supported by the Atlanta Streetcar, paratransit (MARTA Mobility), and on-demand microtransit (MARTA Reach). Its fare ecosystem centers on the reloadable Breeze Card, the Breeze Mobile app, the new account-based Better Breeze contactless payment system (launching March 28, 2026), and the Breeze Ticket paper option. A redesigned unified mobile app (The MARTA App) — built with Reflexions — overlays the system with real-time tracking, trip planning, and the See and Say safety incident reporting channel. In 2026, MARTA is layering on a Bus Rapid Transit (Rapid A-Line), the NextGen Bus Network redesign, the CQ400 railcar fleet, and the Five Points Station transformation as part of a $1 billion Station Rehabilitation Program and the broader More MARTA capital program (Summerhill BRT, Cleveland/Metropolitan ART, Bankhead Platform Extension, Streetcar East Extension, Campbellton BRT, Clifton Corridor BRT). Complementary services include MARTAConnect (Uber/Lyft integration for first/last-mile) and the Real Time Crime Center for safety.

Differentiator

Problem solved

Functional benefit

Brands

• Breeze: MARTA's branded fare media system including the reloadable Breeze Card ($2.00), Breeze Tickets (limited-use paper tickets), and Breeze Mobile virtual fare card / contactless payment system.
• MARTA Reach
• MARTA Mobility
• Rapid A-Line

Products and services

• MARTA Bus Service Fixed-route bus service operating more than 550 buses along 1,439 miles of road across 101 routes (reduced to 81 after April 2026 redesign) in metro Atlanta, providing scheduled public transportation to commuters and travelers.
• MARTA Rail Service
• Atlanta Streetcar Downtown Atlanta streetcar route that MARTA supports as a last-mile access connection to bus and rail lines within the Downtown Atlanta area.
• Rapid A-Line Bus Rapid Transit
• MARTA Reach On-Demand Microtransit
• MARTA Mobility Paratransit
• Breeze Card / Breeze Ticket
• Better Breeze Contactless Payment System
• The MARTA Mobile App
• MARTAConnect Last-Mile Partnership
• CQ400 Railcar Fleet
• Zero-Emission Electric Bus Fleet

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Washington Metropolitan Area Transit Authority (WMATA): Operates heavy rail (Metrorail) and bus service in the Washington D.C. metro, with comparable fleet scale, multi-line rail network, and dedicated sales-tax funding model. Faces similar safety, ridership, and modernization challenges as MARTA.
• Chicago Transit Authority (CTA): Operates heavy rail ('L') and bus service in the Chicago metro with similar fleet composition (hundreds of rail cars, large bus fleet). Faces comparable BRT/rail modernization, safety, and funding challenges as MARTA.
• Los Angeles County Metropolitan Transportation Authority (LA Metro): Operates heavy rail, light rail, and BRT in the L.A. metro with a comparable focus on BRT expansion, transit-oriented development, and a major capital buildout. Closely parallels MARTA's More MARTA-style expansion strategy.
• San Francisco Bay Area Rapid Transit District (BART): Regional heavy-rail operator serving the San Francisco Bay Area with a comparable fleet of rail cars, dedicated sales-tax funding, and an active fleet modernization program. Similar scale and demographic profile to MARTA's ridership base.
• Massachusetts Bay Transportation Authority (MBTA): Multi-modal operator (heavy rail, commuter rail, bus, ferries, paratransit) in Greater Boston with a comparable modernization backlog, safety scrutiny, and state-backed funding model.
• Southeastern Pennsylvania Transportation Authority (SEPTA): Operates heavy rail, trolley, bus, and paratransit across the Philadelphia metro. Faces similar sales-tax funding exposure, fleet renewal (Silverliner/CRRC railcars), and safety/funding challenges to MARTA.
• Dallas Area Rapid Transit (DART): Regional transit authority operating light rail, bus, and paratransit across the Dallas metro with a comparable sales-tax funding model, multi-city service area, and BRT expansion plans (similar to MARTA's Southlake BRT study).

Broad incumbents

• Metropolitan Transportation Authority (MTA): The largest U.S. transit operator, running NYC subway, bus, commuter rail, and paratransit. Comparable in multimodal service mix, fare media (OMNY vs. Breeze), and capital program scale, but substantially larger and older infrastructure.

Regional players

• Tri-County Metropolitan Transportation District of Oregon (TriMet): Operates light rail, bus, and paratransit in the Portland metro with a comparable dedicated payroll/employer tax funding base. Similar fleet composition and modernization cycle to MARTA, though in a different geographic market.

Emerging players

• RideCo: On-demand transit software provider that won the contract to modernize MARTA's paratransit platform (MARTA Mobility) and is also deployed in MARTA Reach. Direct technology partner, but also sells similar on-demand microtransit software to other U.S. transit agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MARTASERVICE
• YouTubeyoutube.com/@MARTAtransit
• Facebookfacebook.com/MARTAtransit
• LinkedInlinkedin.com/company/metropolitan-atlanta-rapid-transit-authorit
• Instagraminstagram.com/MARTAtransit

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marta