Korres
Korres is a Greek natural beauty and skincare brand founded in 1996 that develops and sells skincare, body care, fragrance, and suncare products through direct-to-consumer e-commerce, serving health-conscious consumers globally with ingredient-branded product lines formulated in its Athens zero-waste lab.
- Company typePrivate
- Founded1996
- HeadquartersMetamórfosi, Greece
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Korres does
Korres is a Greek natural beauty and skincare brand founded in 1996 that develops and sells skincare, body care, fragrance, suncare, hair care, men's grooming, and makeup products formulated with natural, plant-based ingredients sourced from Greece. The company operates a zero-waste R&D and production lab in Athens, Greece, where its proprietary formulation technologies—including SMART YOGHURT™ (Greek yoghurt-based probiotics), 4D BIO-SHAPELIFT™, DEFEYE GRAVITY™, and YouthRePro—are developed and applied across ingredient-branded product lines such as Greek Yoghurt, Santorini Grape, Black Pine, Pure Greek Olive, Apothecary Wild Rose, Olympus Tea, Golden Krocus, and White Pine. The portfolio spans approximately 231 SKUs sold as individual items, curated multi-product routines, and gift sets.
The company generates revenue primarily through direct-to-consumer e-commerce on its Shopify-powered korres.com website, supported by a KORRES Circle loyalty program (up to 1.5X points per order), Klaviyo email marketing, Attentive SMS marketing, paid advertising across Google, Meta, TikTok, Pinterest, and Snapchat, and a Substack newsletter ('Office Hours by Korres'). Pricing spans budget travel minis (~$7) to premium anti-aging routines ($99+), with bundled sets positioned at perceived value (e.g., Protein Facial Set at $99 marketed as a $167 value). Korres serves three core consumer segments—health-conscious natural-skincare buyers (primary), fragrance enthusiasts, and gift buyers—with North America as the primary documented market and additional global reach via the e-commerce storefront.
Korres is privately held and headquartered in Metamórfosi, Greece, with a reported headcount of 251–500 employees. The company has raised approximately $59.7M to date, the most recent disclosed round being a December 2017 Morgan Stanley-led investment. Leadership comprises CEO Dimitris Vidakis and CFO Harris Stavrinoudaki. Recent operational signals include the February 2026 Protein Facial Set launch, ongoing densification of existing hero product lines (Santorini Grape, Black Pine, Apothecary Wild Rose), and continued investment in digital marketing infrastructure.
Korres firmographics
Firmographics- Name
- Korres
- Legal name
- Korres
- Website
- https://korres.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Korres is a Greek natural beauty and skincare brand founded in 1996 that develops and sells skincare, body care, fragrance, and suncare products through direct-to-consumer e-commerce, serving health-conscious consumers globally with ingredient-branded product lines formulated in its Athens zero-waste lab.
- Ownership category
- akta.pro rank
Korres industry classification
Industry- Product category
- Natural Skincare and Beauty
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)
Keywords
Where Korres is headquartered
LocationHeadquarters
- HQ city
- Metamórfosi
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
Korres business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct Product Sales: Korres generates revenue through direct-to-consumer sales of skincare, body care, fragrance, suncare, men's, hair, and makeup products via their e-commerce website. Products are sold at various price points ranging from travel minis to premium sets and routines. The company also offers a loyalty program (KORRES Circle) where customers earn points (up to 1.5X per order) that can be redeemed for discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Facial Set - 4-step protein skincare routine |
| Unit Pricing | Pay-as-you-go | Greek Skincare Discovery Kit - 5-piece best-seller set |
| Unit Pricing | Pay-as-you-go | Pure Greek Olive 3-In-1 Nourishing Oil |
| Unit Pricing | Pay-as-you-go | Santorini Grape Velvet Skin Drink |
| Unit Pricing | Pay-as-you-go | Santorini Grape Poreless Skin Cream |
| Unit Pricing | Pay-as-you-go | Black Pine 360° Eye-Lift Super Serum |
| Unit Pricing | Pay-as-you-go | Fragrance products - various sizes |
| Unit Pricing | Pay-as-you-go | Under the Greek Sun Essentials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Korres product offering
Product offeringCore offering
Korres develops and sells natural skincare, body care, fragrance, suncare, men's, hair, and makeup products built around hero Greek botanical ingredients (Greek yoghurt, Santorini grapes, Black Pine, Pure Greek Olive, Apothecary Wild Rose, Olympus Tea, Golden Krocus, White Pine) with proprietary formulation technologies such as SMART YOGHURT™, 4D BIO-SHAPELIFT™, DEFEYE GRAVITY™, and YouthRePro. The product portfolio spans single SKUs, curated routine sets, and travel minis, all developed in the brand's zero-waste lab in Athens, Greece and sold direct-to-consumer globally through the Shopify-powered korres.com e-commerce site and KORRES Circle loyalty program.
Product overview
Korres is a Greek natural beauty and skincare brand offering a diverse portfolio of skincare, body care, fragrance, suncare, and hair care products organized into distinct ingredient-focused sub-brands. The core product architecture centers on hero ingredient lines: Greek Yoghurt (probiotic protein skincare), Santorini Grape (pore-minimizing and brightening), Black Pine (anti-aging), Pure Greek Olive (nourishing hydration), and Apothecary Wild Rose (vitamin C brightening). Products range from standalone items (oils, serums, creams) to curated routine sets combining multiple products from the same or complementary lines (e.g., Protein Facial Set, Greek Glow Routine, Needle Free Facelift Routine). The brand also offers fragrance collections inspired by Greek landscapes. All formulations are developed in the brand's zero-waste lab in Athens using ethically sourced Greek ingredients and time-honored Greek remedies, with claims of natural content percentages and clinically tested efficacy.
Differentiator
Problem solved
Functional benefit
Brands
- Greek Yoghurt: Skincare line powered by SMART YOGHURT TECHNOLOGY featuring Greek yoghurt as the key active ingredient for probiotic skincare solutions.
- Santorini Grape
- Black Pine
- Pure Greek Olive
- Black Pine Primus
- Apothecary Wild Rose
- Olympus Tea
- Golden Krocus
- White Pine
Products and services
- Protein Facial Set A 4-step facial routine powered by SMART YOGHURT™ TECHNOLOGY that delivers essential protein from real Greek yoghurt to strengthen the skin barrier, improve resilience, and support balanced, hydrated skin. Comprises Greek Yoghurt Probiotic Foaming Cream Cleanser, Smart Yoghurt Probiotic Super Serum, Greek Yoghurt Wide Awake Eye Gel Roller, and Smart Yoghurt Probiotic Gel-Cream, priced at $99.
- Greek Yoghurt Skincare Line Skincare line powered by SMART YOGHURT™ TECHNOLOGY featuring real Greek yoghurt, pre- and probiotics. Includes cleansers, serums, moisturizers, eye gels, and face masks targeting sensitive skin with protein-rich formulations for barrier strengthening and hydration.
- That Greek Glow Signature Routine A 3-step hydrating daily ritual combining Greek Yoghurt Foaming Cleanser, Santorini Grape Velvet Skin Drink, and Santorini Grape Poreless Skin Cream, targeting pore minimization, hydration, and oil control with clinical claims of 100% user satisfaction for skin texture improvement.
- Greek Skincare Discovery Kit A 5-piece introductory skincare kit featuring best-sellers powered by Greek Yoghurt, Santorini Grapes, and Pure Greek Olive Oil. Includes cleanser, serum, day/night moisturizers, and nourishing oil designed for skincare beginners and experts seeking Mediterranean skincare rituals, priced at $49 (stated $118 value).
- Needle Free Facelift Day Routine A 3-step anti-aging daytime routine powered by Black Pine formulas with 4D BIO-SHAPELIFT™ technology. Includes Sculpt + Lift Serum, 360 Eye-Lift Super Serum, and Bounce Firming Moisturizer targeting fine lines, wrinkles, and loss of firmness with claims of visible firming results after 56 days (100% user-reported).
- Brightening + Dark Spot Routine A 3-product brightening routine powered by Wild Rose Oil and stabilized 15% Vitamin C, targeting dark spots, uneven skin tone, and discoloration with the Apothecary Wild Rose 15% Vitamin C Spotless Serum, day-brightening gel-cream, and overnight moisturizers working with circadian rhythm.
Quantifiable outcome
- 100% reported effective cleansing with comfort (Greek Yoghurt Probiotic Foaming Cream Cleanser)
- +7 more outcomes
Companies that use Korres
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Korres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Korres partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Korres competitors and assessment
Company assessmentBroad incumbents
- Fresh: Premium natural-ingredient skincare brand owned by LVMH; comparable to Korres in natural-ingredient prestige positioning and Sephora distribution, but with broader global retail presence.
- Burt's Bees: Mass-market natural personal-care brand owned by Clorox; comparable to Korres in natural-ingredient positioning, but distributed through mass retail at lower price points and broader category scope.
- L'Occitane en Provence: Global natural beauty group with botanical, country-of-origin positioning; broadly comparable to Korres in natural-ingredient positioning and Mediterranean heritage, but operates at much larger scale with global retail and own-store footprint.
- Mario Badescu: Heritage skincare brand with botanical positioning; comparable to Korres in established natural-skincare heritage and DTC-plus-third-party-retail distribution.
Direct peers
- Herbivore Botanicals: Natural/botanical skincare brand with Sephora and DTC distribution; comparable to Korres in ingredient-led positioning, target consumer, and price ladder.
- Drunk Elephant: Premium clean/biocompatible skincare brand sold DTC and through Sephora; directly comparable to Korres in positioning, price point, and ingredient-led hero SKUs, though Drunk Elephant is owned by Shiseido.
- The Ordinary (DECIEM): Clinical-ingredient skincare brand owned by Estée Lauder; directly comparable to Korres in active-ingredient storytelling and clinical claims, though positioned at a much lower price point.
- Tata Harper: Luxury natural/non-toxic skincare brand with farm-sourced botanical ingredients; closely comparable to Korres in natural-content positioning, premium pricing, and DTC distribution.
- Tatcha: Premium skincare brand built on heritage/Japanese botanicals; comparable to Korres in its country-of-origin ingredient storytelling, prestige pricing, and DTC-plus-sephora distribution model.
- Youth To The People: Superfood-ingredient skincare brand sold DTC and through Sephora; directly comparable to Korres in plant-based hero-ingredient narrative and Gen-X/Millennial target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Korres social profiles
Digital presenceKorres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Korres leadership team
Management profileNumber of profiles
Profiles2 records
Korres funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Korres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Korres
What does Korres do?
Korres develops and sells natural skincare, body care, fragrance, suncare, men's, hair, and makeup products built around hero Greek botanical ingredients (Greek yoghurt, Santorini grapes, Black Pine, Pure Greek Olive, Apothecary Wild Rose, Olympus Tea, Golden Krocus, White Pine) with proprietary formulation technologies such as SMART YOGHURT™, 4D BIO-SHAPELIFT™, DEFEYE GRAVITY™, and YouthRePro. The product portfolio spans single SKUs, curated routine sets, and travel minis, all developed in the brand's zero-waste lab in Athens, Greece and sold direct-to-consumer globally through the Shopify-powered korres.com e-commerce site and KORRES Circle loyalty program.
Is Korres a public or private company?
Korres is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Korres founded?
Korres was founded in 1996. It employs 251 to 500 people.
Where is Korres based?
Korres is headquartered in Metamórfosi, Greece, in the Europe region.
How does Korres make money?
One revenue line is on record: direct Product Sales.
Who are Korres's main competitors?
Broad incumbents on record are Fresh, Burt's Bees, L'Occitane en Provence and Mario Badescu. Direct peers are Herbivore Botanicals, Drunk Elephant, The Ordinary (DECIEM), Tata Harper, Tatcha and Youth To The People.
Does Korres have an API?
No public API is recorded for Korres.
What industry is Korres in?
Korres's product category is Natural Skincare and Beauty. Its primary akta.pro industry code is CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly). Its NAICS code is 456191.