Korres

What Korres does

Korres is a Greek natural beauty and skincare brand founded in 1996 that develops and sells skincare, body care, fragrance, suncare, hair care, men's grooming, and makeup products formulated with natural, plant-based ingredients sourced from Greece. The company operates a zero-waste R&D and production lab in Athens, Greece, where its proprietary formulation technologies—including SMART YOGHURT™ (Greek yoghurt-based probiotics), 4D BIO-SHAPELIFT™, DEFEYE GRAVITY™, and YouthRePro—are developed and applied across ingredient-branded product lines such as Greek Yoghurt, Santorini Grape, Black Pine, Pure Greek Olive, Apothecary Wild Rose, Olympus Tea, Golden Krocus, and White Pine. The portfolio spans approximately 231 SKUs sold as individual items, curated multi-product routines, and gift sets.

The company generates revenue primarily through direct-to-consumer e-commerce on its Shopify-powered korres.com website, supported by a KORRES Circle loyalty program (up to 1.5X points per order), Klaviyo email marketing, Attentive SMS marketing, paid advertising across Google, Meta, TikTok, Pinterest, and Snapchat, and a Substack newsletter ('Office Hours by Korres'). Pricing spans budget travel minis (~$7) to premium anti-aging routines ($99+), with bundled sets positioned at perceived value (e.g., Protein Facial Set at $99 marketed as a $167 value). Korres serves three core consumer segments—health-conscious natural-skincare buyers (primary), fragrance enthusiasts, and gift buyers—with North America as the primary documented market and additional global reach via the e-commerce storefront.

Korres is privately held and headquartered in Metamórfosi, Greece, with a reported headcount of 251–500 employees. The company has raised approximately $59.7M to date, the most recent disclosed round being a December 2017 Morgan Stanley-led investment. Leadership comprises CEO Dimitris Vidakis and CFO Harris Stavrinoudaki. Recent operational signals include the February 2026 Protein Facial Set launch, ongoing densification of existing hero product lines (Santorini Grape, Black Pine, Apothecary Wild Rose), and continued investment in digital marketing infrastructure.

Name

Korres

Legal name

Korres

Website

https://korres.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Korres is a Greek natural beauty and skincare brand founded in 1996 that develops and sells skincare, body care, fragrance, and suncare products through direct-to-consumer e-commerce, serving health-conscious consumers globally with ingredient-branded product lines formulated in its Athens zero-waste lab.

Ownership category

akta.pro rank

Product category

Natural Skincare and Beauty

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Natural skincare products
• Greek botanical cosmetics
• Clean beauty formulations
• Anti-aging skincare lines
• Probiotic skincare technology

Headquarters

HQ city

Metamórfosi

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Korres generates revenue through direct-to-consumer sales of skincare, body care, fragrance, suncare, men's, hair, and makeup products via their e-commerce website. Products are sold at various price points ranging from travel minis to premium sets and routines. The company also offers a loyalty program (KORRES Circle) where customers earn points (up to 1.5X per order) that can be redeemed for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Korres develops and sells natural skincare, body care, fragrance, suncare, men's, hair, and makeup products built around hero Greek botanical ingredients (Greek yoghurt, Santorini grapes, Black Pine, Pure Greek Olive, Apothecary Wild Rose, Olympus Tea, Golden Krocus, White Pine) with proprietary formulation technologies such as SMART YOGHURT™, 4D BIO-SHAPELIFT™, DEFEYE GRAVITY™, and YouthRePro. The product portfolio spans single SKUs, curated routine sets, and travel minis, all developed in the brand's zero-waste lab in Athens, Greece and sold direct-to-consumer globally through the Shopify-powered korres.com e-commerce site and KORRES Circle loyalty program.

Product overview

Korres is a Greek natural beauty and skincare brand offering a diverse portfolio of skincare, body care, fragrance, suncare, and hair care products organized into distinct ingredient-focused sub-brands. The core product architecture centers on hero ingredient lines: Greek Yoghurt (probiotic protein skincare), Santorini Grape (pore-minimizing and brightening), Black Pine (anti-aging), Pure Greek Olive (nourishing hydration), and Apothecary Wild Rose (vitamin C brightening). Products range from standalone items (oils, serums, creams) to curated routine sets combining multiple products from the same or complementary lines (e.g., Protein Facial Set, Greek Glow Routine, Needle Free Facelift Routine). The brand also offers fragrance collections inspired by Greek landscapes. All formulations are developed in the brand's zero-waste lab in Athens using ethically sourced Greek ingredients and time-honored Greek remedies, with claims of natural content percentages and clinically tested efficacy.

Differentiator

Problem solved

Functional benefit

Brands

• Greek Yoghurt: Skincare line powered by SMART YOGHURT TECHNOLOGY featuring Greek yoghurt as the key active ingredient for probiotic skincare solutions.
• Santorini Grape
• Black Pine
• Pure Greek Olive
• Black Pine Primus
• Apothecary Wild Rose
• Olympus Tea
• Golden Krocus
• White Pine

Products and services

• Protein Facial Set A 4-step facial routine powered by SMART YOGHURT™ TECHNOLOGY that delivers essential protein from real Greek yoghurt to strengthen the skin barrier, improve resilience, and support balanced, hydrated skin. Comprises Greek Yoghurt Probiotic Foaming Cream Cleanser, Smart Yoghurt Probiotic Super Serum, Greek Yoghurt Wide Awake Eye Gel Roller, and Smart Yoghurt Probiotic Gel-Cream, priced at $99.
• Greek Yoghurt Skincare Line Skincare line powered by SMART YOGHURT™ TECHNOLOGY featuring real Greek yoghurt, pre- and probiotics. Includes cleansers, serums, moisturizers, eye gels, and face masks targeting sensitive skin with protein-rich formulations for barrier strengthening and hydration.
• That Greek Glow Signature Routine A 3-step hydrating daily ritual combining Greek Yoghurt Foaming Cleanser, Santorini Grape Velvet Skin Drink, and Santorini Grape Poreless Skin Cream, targeting pore minimization, hydration, and oil control with clinical claims of 100% user satisfaction for skin texture improvement.
• Greek Skincare Discovery Kit A 5-piece introductory skincare kit featuring best-sellers powered by Greek Yoghurt, Santorini Grapes, and Pure Greek Olive Oil. Includes cleanser, serum, day/night moisturizers, and nourishing oil designed for skincare beginners and experts seeking Mediterranean skincare rituals, priced at $49 (stated $118 value).
• Needle Free Facelift Day Routine A 3-step anti-aging daytime routine powered by Black Pine formulas with 4D BIO-SHAPELIFT™ technology. Includes Sculpt + Lift Serum, 360 Eye-Lift Super Serum, and Bounce Firming Moisturizer targeting fine lines, wrinkles, and loss of firmness with claims of visible firming results after 56 days (100% user-reported).
• Brightening + Dark Spot Routine A 3-product brightening routine powered by Wild Rose Oil and stabilized 15% Vitamin C, targeting dark spots, uneven skin tone, and discoloration with the Apothecary Wild Rose 15% Vitamin C Spotless Serum, day-brightening gel-cream, and overnight moisturizers working with circadian rhythm.

Quantifiable outcome

• 100% reported effective cleansing with comfort (Greek Yoghurt Probiotic Foaming Cream Cleanser)
• +7 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fresh: Premium natural-ingredient skincare brand owned by LVMH; comparable to Korres in natural-ingredient prestige positioning and Sephora distribution, but with broader global retail presence.
• Burt's Bees: Mass-market natural personal-care brand owned by Clorox; comparable to Korres in natural-ingredient positioning, but distributed through mass retail at lower price points and broader category scope.
• L'Occitane en Provence: Global natural beauty group with botanical, country-of-origin positioning; broadly comparable to Korres in natural-ingredient positioning and Mediterranean heritage, but operates at much larger scale with global retail and own-store footprint.
• Mario Badescu: Heritage skincare brand with botanical positioning; comparable to Korres in established natural-skincare heritage and DTC-plus-third-party-retail distribution.

Direct peers

• Herbivore Botanicals: Natural/botanical skincare brand with Sephora and DTC distribution; comparable to Korres in ingredient-led positioning, target consumer, and price ladder.
• Drunk Elephant: Premium clean/biocompatible skincare brand sold DTC and through Sephora; directly comparable to Korres in positioning, price point, and ingredient-led hero SKUs, though Drunk Elephant is owned by Shiseido.
• The Ordinary (DECIEM): Clinical-ingredient skincare brand owned by Estée Lauder; directly comparable to Korres in active-ingredient storytelling and clinical claims, though positioned at a much lower price point.
• Tata Harper: Luxury natural/non-toxic skincare brand with farm-sourced botanical ingredients; closely comparable to Korres in natural-content positioning, premium pricing, and DTC distribution.
• Tatcha: Premium skincare brand built on heritage/Japanese botanicals; comparable to Korres in its country-of-origin ingredient storytelling, prestige pricing, and DTC-plus-sephora distribution model.
• Youth To The People: Superfood-ingredient skincare brand sold DTC and through Sephora; directly comparable to Korres in plant-based hero-ingredient narrative and Gen-X/Millennial target consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@korres
• YouTubeyoutube.com/@KorresUSA
• Facebookfacebook.com/korres
• Instagraminstagram.com/korres

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korres