TypingDNA
TypingDNA is a behavioral-biometrics SaaS company that authenticates users and detects fraud by analyzing keystroke dynamics, serving enterprise workforce security, banking PSD2/SCA compliance, education proctoring, and SaaS customer authentication through cloud products and IAM platform integrations.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TypingDNA does
TypingDNA is a behavioral-biometrics SaaS company founded in 2016 that authenticates users and detects fraud by analyzing how they type rather than what they type. The proprietary AI models extract micro-patterns from keystroke timing — including press time, seek time, and flight time across the 44 most frequently used keys — and match new samples against enrolled typing profiles to verify identity. The company is headquartered in New York with operational roots in Romania (offices in Bucharest and Oradea), reflecting an early-stage Romanian founding team that has scaled into a 11-50-employee global vendor.
The product portfolio centers on three core security offerings: Verify 2FA, a cloud-based two-factor solution where users authenticate by typing four words on any keyboard without a phone, token, or browser permission; the Authentication API, which supports SameText (fixed-phrase) and AnyText (free-form) pattern matching for developer integration; and ActiveLock, a continuous endpoint authentication product that monitors typing throughout a session and automatically locks the device when an unauthorized user is detected. The company has progressively extended the portfolio with SMS+ (SMS OTP replacement, launched February 2026), and consumer tools including TypingDNA Focus (mood prediction) and a TOTP Authenticator Chrome extension. Technical differentiation is anchored in a December 2024 new AI engine claimed to achieve accuracy rivaling fingerprint and face recognition.
TypingDNA monetizes through subscription and usage-based pricing across a horizontal segment mix: enterprise workforce security (remote/hybrid teams, BPO), financial services and banking (PSD2/SCA compliance, payment fraud), education and e-learning (student authentication, exam proctoring), and customer authentication for SaaS and e-commerce. Distribution combines a product-led self-serve motion (free developer API tier with unlimited access) for long-tail adoption, direct enterprise field sales for ActiveLock deployments, and channel partnerships with major IAM platforms — Okta, Microsoft Entra ID, PingOne DaVinci, ForgeRock, WSO2, and Keycloak — through which the technology reaches enterprise buyers as an embedded factor. The company is venture-backed (Gecad Ventures, Gradient Ventures, Techstars, GapMinder, Credo Ventures), has raised approximately $9 million in disclosed funding through a 2020 Series A, and holds ISO 27001/27017/27018 certifications with explicit EBA PSD2 and NY DMV regulatory approvals that materially constrain the addressable vendor pool for regulated use cases.
TypingDNA firmographics
Firmographics- Name
- TypingDNA
- Legal name
- TypingDNA
- Website
- https://typingdna.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TypingDNA is a behavioral-biometrics SaaS company that authenticates users and detects fraud by analyzing keystroke dynamics, serving enterprise workforce security, banking PSD2/SCA compliance, education proctoring, and SaaS customer authentication through cloud products and IAM platform integrations.
- Ownership category
- akta.pro rank
TypingDNA industry classification
Industry- Product category
- Behavioral Biometrics Authentication
- akta.pro primary industry
- Device Fingerprinting & Behavioral Biometrics (FSAMALAL)
- akta.pro secondary industries
- Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics) (HDADALAJ), Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
Keywords
Where TypingDNA is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TypingDNA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Authentication API: API-based typing biometrics authentication sold as a service. Developers can sign up for free and enterprise pricing is quote-based. Revenue from API usage and subscription tiers.
- Verify 2FA: Cloud-based 2FA product requiring users to type 4 words. Sold as subscription with pricing tiers. Integrates with IAM platforms. Reduces SMS 2FA costs by 90% compared to traditional SMS OTP.
- ActiveLock: Continuous endpoint authentication for enterprise workforce security. Offered with complimentary license initially, then subscription-based pricing per endpoint.
- SMS+: Combines typing biometrics with SMS OTP as a secure fallback. Replaces traditional SMS authentication with enhanced security layer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Developer Plan - Unlimited API access for development and testing |
| Subscription | Annual | Verify 2FA - 2FA without phone, just type 4 words |
| Subscription | Annual | ActiveLock - Continuous endpoint authentication for workforce security |
| Usage-based | Pay-as-you-go | Authentication API - Custom typing biometrics integration |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
TypingDNA product offering
Product offeringCore offering
TypingDNA provides AI-powered typing biometrics (keystroke dynamics) for authentication and fraud detection. The company analyzes micro-patterns in how users type — including press time, seek time, and flight time between keys — to verify identity passively on any keyboard or device. Its core products include Verify 2FA (phone-free two-factor authentication), SMS+ (SMS OTP replacement), Authentication API (developer integration SDK), and ActiveLock (continuous endpoint authentication for remote workforces).
Product overview
TypingDNA is a behavioral biometrics SaaS company offering AI-powered typing biometrics for authentication and fraud detection. The product portfolio centers on three core security products: Verify 2FA (cloud-based 2FA without phones), Authentication API (custom integration SDK), and ActiveLock (continuous endpoint authentication). Supporting these are SMS+ (SMS OTP replacement), plus personal tools including TypingDNA Focus (mood tracking) and a TOTP Authenticator Chrome extension. All core products analyze typing patterns (keystroke dynamics) to authenticate users, with the AI engine matching new typing samples against enrolled profiles to verify identity.
Differentiator
Problem solved
Functional benefit
Brands
- Verify 2FA: 2FA without a phone solution using typing biometrics - users type 4 words for authentication
- ActiveLock
- Authentication API
- SMS+
- Focus
- 2FA Authenticator
Products and services
- Verify 2FA
- SMS+
- Authentication API
- ActiveLock
- TypingDNA Focus
- 2FA Authenticator
Quantifiable outcome
- Reduces SMS 2FA costs by 90%
- +2 more outcomes
Companies that use TypingDNA
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
TypingDNA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
TypingDNA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Ping IdentitycoreIntegration with PingOne DaVinci no-code identity orchestration service. The DaVinci Connector enables organizations to use TypingDNA Verify 2FA instead of phone-based methods for 2FA/MFA scenarios.
- OktacoreVerify 2FA available as External IdP/EAM through OIDC integration, working with Okta as an identity provider for workforce authentication.
- Microsoft AzurecoreTypingDNA's Authentication API works with Microsoft Azure Active Directory B2C for seamless customer authentication. Verify 2FA also integrates with Microsoft Entra ID.
- WSO2corePartnership with WSO2 for CIAM solutions integration. TypingDNA's typing biometrics enhances WSO2's identity and access management offerings.
- ForgeRockcoreTypingDNA's authentication API integrated with ForgeRock Identity Platform to deliver user-friendly and secure customer and workforce authentication experiences.
- Optimal IdMcorePartnership featured in Gartner's Magic Quadrant for Access Management. Optimal IdM partners with TypingDNA for behavioral biometrics integration.
- Sophia LearningminorCOVID-19 relief partnership where TypingDNA offered free typing-based authentication to verify learners' identities on Sophia's learning platform.
- TremendminorTremend launched observED, a Moodle plugin for automated proctoring, using TypingDNA's typing biometrics technology for student identity validation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TypingDNA competitors and assessment
Company assessmentDirect peers
- BioCatch: BioCatch is the most direct competitor in behavioral biometrics for fraud prevention and authentication, analyzing user behavior (including mouse, touch, and typing patterns) to distinguish legitimate users from fraudsters. Targets the same banking and enterprise segments as TypingDNA.
- BehavioSec (LexisNexis Risk Solutions): BehavioSec, now part of LexisNexis Risk Solutions, is a pioneer in keystroke dynamics and behavioral biometrics for fraud detection and authentication. Directly competes with TypingDNA in the same core technology category and customer base (banks and enterprises).
- Plurilock: Plurilock offers AI-driven behavioral biometrics for continuous workforce authentication, including typing pattern analysis — closely mirroring TypingDNA's ActiveLock product. Competes head-to-head in the enterprise zero-trust and continuous authentication segment.
- HYPR: HYPR provides passwordless MFA using device-bound biometrics (fingerprint, face) and risk signals, targeting the same enterprise workforce and customer authentication use cases as TypingDNA's Verify 2FA — though with a different biometric modality.
- Secret Double Octopus: Secret Double Octopus offers passwordless MFA and workforce authentication with proprietary authentication factors. Competes with TypingDNA in replacing SMS OTP and legacy 2FA for enterprise IAM deployments.
- Keyless: Keyless provides privacy-preserving biometric authentication using face and behavioral signals, with a similar emphasis on removing phones and hardware tokens from the 2FA flow. Targets the same banking and enterprise authentication customers as TypingDNA.
Broad incumbents
- NuData Security (Mastercard): NuData Security, a Mastercard company, provides behavioral biometrics and device intelligence for fraud prevention across banking and payments. Overlaps with TypingDNA in the banking fraud-prevention use case but operates as part of Mastercard's broader fraud portfolio.
- NICE Actimize (Behavioral Analytics): NICE Actimize (parent of BehavioSec) is a broad enterprise financial crime and fraud prevention platform. Overlaps with TypingDNA's PSD2/SCA banking fraud use cases as part of a much larger suite rather than a standalone typing-biometrics offering.
- Microsoft Entra ID: Microsoft Entra ID (Azure AD) is both a channel partner and a competitive threat: it offers risk-based conditional access and integrates with Microsoft-native authentication factors that can substitute for TypingDNA's typing-based factors within the Microsoft ecosystem.
- TransUnion TruValidate (iovation): TransUnion's TruValidate (formerly iovation) provides device-based behavioral analytics and fraud prevention for digital banking and e-commerce. Competes with TypingDNA in fraud-risk signals but operates as part of TransUnion's broader identity bureau.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TypingDNA social profiles
Digital presenceTypingDNA compliance and trust
Trust signalCompliance3 records
TypingDNA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TypingDNA leadership team
Management profileNumber of profiles
Profiles4 records
TypingDNA funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TypingDNA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TypingDNA
What does TypingDNA do?
TypingDNA provides AI-powered typing biometrics (keystroke dynamics) for authentication and fraud detection. The company analyzes micro-patterns in how users type — including press time, seek time, and flight time between keys — to verify identity passively on any keyboard or device. Its core products include Verify 2FA (phone-free two-factor authentication), SMS+ (SMS OTP replacement), Authentication API (developer integration SDK), and ActiveLock (continuous endpoint authentication for remote workforces).
Is TypingDNA a public or private company?
TypingDNA is a private company. It is classified as venture growth investor backed and is currently operating.
When was TypingDNA founded?
TypingDNA was founded in 2016. It employs 11 to 50 people.
Where is TypingDNA based?
TypingDNA is headquartered in Brooklyn, United States, in the North America region.
How does TypingDNA make money?
Four revenue lines are on record. Authentication API is the primary driver. The others are verify 2FA, activeLock and SMS+.
Who are TypingDNA's main competitors?
Direct peers on record are BioCatch, BehavioSec (LexisNexis Risk Solutions), Plurilock, HYPR, Secret Double Octopus and Keyless. Broad incumbents are NuData Security (Mastercard), NICE Actimize (Behavioral Analytics), Microsoft Entra ID and TransUnion TruValidate (iovation).
Does TypingDNA have an API?
Yes. TypingDNA Authentication API enables developers to integrate typing biometrics into custom applications for fraud prevention, account sharing prevention, and custom typing biometric authentication. The API supports two methods: SameText (for fixed-phrase verification) and AnyText (for free-form text matching). API documentation is available at api.typingdna.com/docs/index.html. The company has published integration tutorials for PHP/Laravel, Python/Flask, iOS, and cryptocurrency wallet implementations. Developer documentation is at api.typingdna.com/docs/index.html.
What industry is TypingDNA in?
TypingDNA's product category is Behavioral Biometrics Authentication. Its primary akta.pro industry code is FSAMALAL, Device Fingerprinting & Behavioral Biometrics, with a secondary code of HDADALAJ, Verification & Risk Signals (Device Fingerprinting, Behavioral Biometrics).