Mezzofy

What Mezzofy does

Mezzofy operates a tokenized digital coupon exchange protocol connecting merchants and distributors across Asia-Pacific markets. Headquartered in Hong Kong with regional offices in Singapore and Malaysia, the company's core technology is the Mezzofy Coupon Standard, a proprietary tokenization protocol that converts digital coupons into unique, cryptographically signed, fraud-proof digital assets. Built on a RESTful API architecture with machine-readable data formats, the platform serves enterprise retailers, mid-market merchants, banks, telcos, HR platforms, and AI shopping agents through an integrated suite of products: Coupon Management System, Coupon Marketplace, Coupon NFC, Coupon Wallet, Coupon Serial, Coupon Campaign, and Coupon Playbook. The company has processed over 400 million digital coupons representing more than USD 5.1 billion in cumulative value across 15 markets, with a customer base of approximately 100 Asian brands including Maxim's, Starbucks, Shell, Hyatt, ParknShop, L'Oréal, McDonald's, HSBC, and Manulife.

Mezzofy's business model is performance-based, with merchants paying transaction fees only upon successful coupon redemption and distributors accessing inventory through the Bridge API with no per-call fees. Revenue is generated across five streams: transaction/performance fees, marketplace commissions, distribution partner revenue shares, white-label licensing, and consignment settlement for large enterprise distributors. The company's most strategic recent initiative is AI Commerce, a product line that positions Mezzofy as the supply-layer infrastructure for AI shopping agents, with live integrations to ChatGPT's Agentic Commerce Protocol, Google's Universal Commerce Protocol, and Kimi's MCP, collectively reaching 900 million weekly AI users. Go-to-market combines direct enterprise sales, self-serve API access, NFC distribution in physical retail and corporate environments, and channel partnerships with banks, telcos, and HR platforms.

Mezzofy was founded in Hong Kong by Dicky Ying (CEO), Gokulakrishnan R (CTO), Eric Pang (CPO), and Maverick Tan (COO), and operates with 11-50 employees. The company raised USD 2 million in Pre-Series A funding in September 2024 led by Isola Capital's IPVF VII, with participation from Ooosh Tech Lab and Hong Kong's government ITVF program. In February 2026, Mezzofy entered a strategic partnership with VCI Global's blockchain subsidiary Smart Bridge Technologies to establish a Real-World Asset Digital Coupon Exchange for tokenized vouchers, extending the platform's addressable market into Web3 and DeFi. The company has been recognized by Forbes China for outstanding leadership in innovation and by the Hong Kong government for ESG and corporate innovation contributions.

Name

Mezzofy

Legal name

Mezzofy (Hong Kong) Limited

Website

https://mezzofy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mezzofy operates a tokenized digital coupon exchange protocol connecting enterprise merchants and distributors across 15 Asia-Pacific markets. The Hong Kong-headquartered platform serves retailers, banks, telcos, HR platforms, and AI shopping agents via APIs, NFC distribution, and wallet infrastructure.

Ownership category

akta.pro rank

Product category

Digital Coupon Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

akta.pro secondary industry

Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)

Keywords

• Digital coupon platform
• Coupon exchange protocol
• Tokenized voucher infrastructure
• Mobile coupon API
• Promotional campaign management

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Performance Fees: Merchants pay only upon successful coupon redemption. This performance-based model eliminates upfront costs and aligns Mezzofy's revenue with merchant success. Fee calculated as percentage of coupon face value.
2. Marketplace Commission: Revenue from B2B and B2C marketplace transactions where merchants list inventory and distributors acquire coupons. Commission tracked through automated settlement system.
3. Distribution Partner Revenue Share: Licensed distribution partners earn revenue share (X%) on every coupon transaction processed through their network. Mezzofy retains portion as platform fee.
4. White-Label Licensing: Partners (banks, HR platforms, telcos) license the Mezzofy infrastructure to deploy branded coupon wallets or distribution platforms under their own brand. Platform licensing fee on top of transaction fees.
5. Consignment Settlement Model: For large enterprise distributors, bulk inventory held in escrow with partial upfront deposit. Bulk of charge processed only on verified redemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Mezzofy operates a tokenized digital coupon exchange protocol that standardizes, secures, and distributes digital coupons, vouchers, and gift vouchers for merchants and distributors. The platform includes a coupon management system, marketplace exchange, NFC distribution network, digital wallet, and APIs for integration. Revenue is generated through performance-based transaction fees paid by merchants on successful coupon redemptions, plus marketplace commissions and white-label licensing for distribution partners.

Product overview

Mezzofy is a digital coupon exchange protocol operating as a platform-plus-modules architecture. The core Exchange Protocol (launched 2024) serves as AI-powered, tokenized infrastructure connecting coupon Supply to Demand through a machine-readable clearinghouse. Six integrated products form the complete ecosystem: Coupon Management System (backend infrastructure), Coupon Marketplace (B2B/B2C/C2C exchange), Coupon NFC (physical retail distribution), Coupon Wallet (multi-platform consumer access), Coupon Serial (unique tamper-proof identity), and Coupon Campaign (voucher sales platform). Additional products include Coupon Playbook (strategic framework) and Bridge API (developer integration). The AI Commerce product extends the protocol for AI shopping agent integration. All products are available through bundled packages (Retail Excellence, Revenue Maximizer, Distribution Partner, Enterprise Complete) with pay-per-usage pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Coupon Management System Enterprise-grade backend infrastructure for coupon lifecycle management, serving as the foundational layer of the Mezzofy Exchange Protocol with first-party data control and real-time modification capabilities. Designed for enterprise merchants managing large-scale promotional campaigns.
• Coupon Marketplace Global B2B/B2C/C2C exchange hub for digital coupons built on tokenization technology, enabling peer-to-peer coupon exchange with fraud-proof validation and secondary market creation. Allows merchants to list inventory and distributors to acquire coupons for resale.
• Coupon NFC

Quantifiable outcome

• 87% reduction in operational costs compared to traditional coupon programs
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• VCI Global Limited / Smart Bridge TechnologiescoreStrategic or Co-development Partner · 18 February 2026Strategic partnership to establish a Real-World Asset (RWA) Digital Coupon Exchange for tokenized vouchers. Smart Bridge Technologies (VCI Global's blockchain subsidiary) retains majority ownership and handles regulatory structuring and settlement infrastructure. Mezzofy contributes its enterprise merchant network and exchange technology stack. Expected to generate recurring transaction revenue, enterprise onboarding fees, and settlement income streams. Positions VCI Global to participate in digital commerce flows within the multi-hundred-billion-dollar global digital voucher ecosystem.
• ChatGPT / OpenAI (Agentic Commerce Protocol)coreTechnology or Integration · 1 January 2026Live integration with ChatGPT's Agentic Commerce Protocol (ACP). When users ask for deals, ChatGPT queries Mezzofy API and returns matching merchant coupons. Consumer redeems via Instant Checkout inside chat. 900M weekly users. 4% transaction fee model aligns with Mezzofy's performance-based revenue structure.
• Google Gemini (Universal Commerce Protocol)coreTechnology or Integration · 1 January 2026Integration with Google's Universal Commerce Protocol (UCP). Mezzofy coupons indexed in Google Shopping Graph (45 billion items) and surfaced across Search, Maps, Shopping, and Assistant. Consumers set conditional alerts (e.g., 'alert me to spa deals under RM50') and Gemini automatically matches Mezzofy inventory.
• ParknShopcoreChannel Partner/ Reseller/ Distributor · 21 July 2025NFC coupon deployment partnership across all 240 ParknShop locations in Hong Kong. Mezzofy enables brands to run NFC coupon promotions through one-stop service - brands provide discount content while Mezzofy handles coupon creation, tag setup, and logistics. Elimination of direct retailer coordination requirements. Redemption rates reach 30-34% vs 15-20% for paper coupons.
• Treasure Global Inc.coreChannel Partner/ Reseller/ Distributor · 16 April 2025Strategic partnership designating Treasure Global as exclusive distributor of Mezzofy's digital coupon platform in Malaysia. Treasure Global projects USD 2-4 million in recurring annual revenue within the first year of Asia-Pacific expansion. Partnership leverages Treasure Global's local market expertise and digital capabilities to expand platform adoption throughout Malaysia.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groupon: Public coupon and deals marketplace serving merchants and consumers globally. Directly comparable as a two-sided coupon distribution platform with merchant onboarding, deal tokenization, and performance-based economics similar to Mezzofy's exchange model.
• ShopBack: Singapore-headquartered cashback and coupon platform across SE Asia and Taiwan. Closest regional peer to Mezzofy given APAC focus, merchant partnerships, and bank/wallet distribution integrations.
• RetailMeNot: Digital coupon and cashback platform serving major retailers and consumers in the US and Europe. Comparable in merchant SaaS tooling and consumer-facing coupon discovery, though primarily Western markets where Mezzofy is expanding.
• Quotient Technology / Coupons.com: Digital coupon platform serving major CPG brands and retailers with tokenized digital coupons. Directly comparable in digital coupon issuance, retailer integration, and CPG advertiser monetization.

Broad incumbents

• Rakuten (Coupons/Cash Back): Global cashback and loyalty platform with merchant affiliate integrations. Comparable as a broad incumbent offering coupon-adjacent distribution, with significantly larger scale and a wider loyalty ecosystem.
• Honey (PayPal): Browser-based coupon and cashback service owned by PayPal. Comparable as a broad incumbent in the digital coupon discovery and application layer, with substantial distribution through PayPal's merchant base.

Regional players

• Coupang Eats / Coupang Deals: Korea-headquartered e-commerce platform with integrated coupons, deals, and delivery. Comparable as an APAC regional player combining e-commerce with coupon distribution, though operating a fully owned ecosystem.
• Carousell (Classifieds + Promotions): Singapore-headquartered consumer-to-consumer marketplace with embedded promotional and voucher features across SE Asia. Comparable regional marketplace approach and APAC distribution model.
• VoucherCodes (by RetailMeNot): UK-focused voucher code and coupon platform. Comparable as a digital coupon marketplace with merchant relationships and consumer browser integrations in a single geography.

Emerging players

• Klarna: Global BNPL and commerce platform increasingly bundling merchant offers, deals, and shopping experiences. Comparable in adjacent promotional commerce infrastructure targeting merchants with performance-based monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mezzofy
• YouTubeyoutube.com/mezzofy
• Facebookfacebook.com/mezzofy
• LinkedInlinkedin.com/company/mezzofy
• Instagraminstagram.com/mezzofy_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mezzofy