Mezzofy
Mezzofy operates a tokenized digital coupon exchange protocol connecting enterprise merchants and distributors across 15 Asia-Pacific markets. The Hong Kong-headquartered platform serves retailers, banks, telcos, HR platforms, and AI shopping agents via APIs, NFC distribution, and wallet infrastructure.
- Company typePrivate
- Founded2015
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mezzofy does
Mezzofy operates a tokenized digital coupon exchange protocol connecting merchants and distributors across Asia-Pacific markets. Headquartered in Hong Kong with regional offices in Singapore and Malaysia, the company's core technology is the Mezzofy Coupon Standard, a proprietary tokenization protocol that converts digital coupons into unique, cryptographically signed, fraud-proof digital assets. Built on a RESTful API architecture with machine-readable data formats, the platform serves enterprise retailers, mid-market merchants, banks, telcos, HR platforms, and AI shopping agents through an integrated suite of products: Coupon Management System, Coupon Marketplace, Coupon NFC, Coupon Wallet, Coupon Serial, Coupon Campaign, and Coupon Playbook. The company has processed over 400 million digital coupons representing more than USD 5.1 billion in cumulative value across 15 markets, with a customer base of approximately 100 Asian brands including Maxim's, Starbucks, Shell, Hyatt, ParknShop, L'Oréal, McDonald's, HSBC, and Manulife.
Mezzofy's business model is performance-based, with merchants paying transaction fees only upon successful coupon redemption and distributors accessing inventory through the Bridge API with no per-call fees. Revenue is generated across five streams: transaction/performance fees, marketplace commissions, distribution partner revenue shares, white-label licensing, and consignment settlement for large enterprise distributors. The company's most strategic recent initiative is AI Commerce, a product line that positions Mezzofy as the supply-layer infrastructure for AI shopping agents, with live integrations to ChatGPT's Agentic Commerce Protocol, Google's Universal Commerce Protocol, and Kimi's MCP, collectively reaching 900 million weekly AI users. Go-to-market combines direct enterprise sales, self-serve API access, NFC distribution in physical retail and corporate environments, and channel partnerships with banks, telcos, and HR platforms.
Mezzofy was founded in Hong Kong by Dicky Ying (CEO), Gokulakrishnan R (CTO), Eric Pang (CPO), and Maverick Tan (COO), and operates with 11-50 employees. The company raised USD 2 million in Pre-Series A funding in September 2024 led by Isola Capital's IPVF VII, with participation from Ooosh Tech Lab and Hong Kong's government ITVF program. In February 2026, Mezzofy entered a strategic partnership with VCI Global's blockchain subsidiary Smart Bridge Technologies to establish a Real-World Asset Digital Coupon Exchange for tokenized vouchers, extending the platform's addressable market into Web3 and DeFi. The company has been recognized by Forbes China for outstanding leadership in innovation and by the Hong Kong government for ESG and corporate innovation contributions.
Mezzofy firmographics
Firmographics- Name
- Mezzofy
- Legal name
- Mezzofy (Hong Kong) Limited
- Website
- https://mezzofy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mezzofy operates a tokenized digital coupon exchange protocol connecting enterprise merchants and distributors across 15 Asia-Pacific markets. The Hong Kong-headquartered platform serves retailers, banks, telcos, HR platforms, and AI shopping agents via APIs, NFC distribution, and wallet infrastructure.
- Ownership category
- akta.pro rank
Mezzofy industry classification
Industry- Product category
- Digital Coupon Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
- akta.pro secondary industry
- Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN)
Keywords
Where Mezzofy is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Mezzofy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Performance Fees: Merchants pay only upon successful coupon redemption. This performance-based model eliminates upfront costs and aligns Mezzofy's revenue with merchant success. Fee calculated as percentage of coupon face value.
- Marketplace Commission: Revenue from B2B and B2C marketplace transactions where merchants list inventory and distributors acquire coupons. Commission tracked through automated settlement system.
- Distribution Partner Revenue Share: Licensed distribution partners earn revenue share (X%) on every coupon transaction processed through their network. Mezzofy retains portion as platform fee.
- White-Label Licensing: Partners (banks, HR platforms, telcos) license the Mezzofy infrastructure to deploy branded coupon wallets or distribution platforms under their own brand. Platform licensing fee on top of transaction fees.
- Consignment Settlement Model: For large enterprise distributors, bulk inventory held in escrow with partial upfront deposit. Bulk of charge processed only on verified redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Zero upfront cost for merchants - pay only on successful redemption |
| Transaction based/ take rate | Pay-as-you-go | Upfront Purchase model for distributors |
| Transaction based/ take rate | Pay-as-you-go | Consignment model for distributors - pay only on redemption |
| Subscription | Monthly | Distribution Partner License - zero upfront with revenue share |
| Subscription | Monthly | Enterprise platform with all features |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Mezzofy product offering
Product offeringCore offering
Mezzofy operates a tokenized digital coupon exchange protocol that standardizes, secures, and distributes digital coupons, vouchers, and gift vouchers for merchants and distributors. The platform includes a coupon management system, marketplace exchange, NFC distribution network, digital wallet, and APIs for integration. Revenue is generated through performance-based transaction fees paid by merchants on successful coupon redemptions, plus marketplace commissions and white-label licensing for distribution partners.
Product overview
Mezzofy is a digital coupon exchange protocol operating as a platform-plus-modules architecture. The core Exchange Protocol (launched 2024) serves as AI-powered, tokenized infrastructure connecting coupon Supply to Demand through a machine-readable clearinghouse. Six integrated products form the complete ecosystem: Coupon Management System (backend infrastructure), Coupon Marketplace (B2B/B2C/C2C exchange), Coupon NFC (physical retail distribution), Coupon Wallet (multi-platform consumer access), Coupon Serial (unique tamper-proof identity), and Coupon Campaign (voucher sales platform). Additional products include Coupon Playbook (strategic framework) and Bridge API (developer integration). The AI Commerce product extends the protocol for AI shopping agent integration. All products are available through bundled packages (Retail Excellence, Revenue Maximizer, Distribution Partner, Enterprise Complete) with pay-per-usage pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Coupon Management System Enterprise-grade backend infrastructure for coupon lifecycle management, serving as the foundational layer of the Mezzofy Exchange Protocol with first-party data control and real-time modification capabilities. Designed for enterprise merchants managing large-scale promotional campaigns.
- Coupon Marketplace Global B2B/B2C/C2C exchange hub for digital coupons built on tokenization technology, enabling peer-to-peer coupon exchange with fraud-proof validation and secondary market creation. Allows merchants to list inventory and distributors to acquire coupons for resale.
- Coupon NFC
Quantifiable outcome
- 87% reduction in operational costs compared to traditional coupon programs
- +6 more outcomes
Companies that use Mezzofy
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles6 records
Mezzofy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Mezzofy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VCI Global Limited / Smart Bridge TechnologiescoreStrategic partnership to establish a Real-World Asset (RWA) Digital Coupon Exchange for tokenized vouchers. Smart Bridge Technologies (VCI Global's blockchain subsidiary) retains majority ownership and handles regulatory structuring and settlement infrastructure. Mezzofy contributes its enterprise merchant network and exchange technology stack. Expected to generate recurring transaction revenue, enterprise onboarding fees, and settlement income streams. Positions VCI Global to participate in digital commerce flows within the multi-hundred-billion-dollar global digital voucher ecosystem.
- ChatGPT / OpenAI (Agentic Commerce Protocol)coreLive integration with ChatGPT's Agentic Commerce Protocol (ACP). When users ask for deals, ChatGPT queries Mezzofy API and returns matching merchant coupons. Consumer redeems via Instant Checkout inside chat. 900M weekly users. 4% transaction fee model aligns with Mezzofy's performance-based revenue structure.
- Google Gemini (Universal Commerce Protocol)coreIntegration with Google's Universal Commerce Protocol (UCP). Mezzofy coupons indexed in Google Shopping Graph (45 billion items) and surfaced across Search, Maps, Shopping, and Assistant. Consumers set conditional alerts (e.g., 'alert me to spa deals under RM50') and Gemini automatically matches Mezzofy inventory.
- ParknShopcoreNFC coupon deployment partnership across all 240 ParknShop locations in Hong Kong. Mezzofy enables brands to run NFC coupon promotions through one-stop service - brands provide discount content while Mezzofy handles coupon creation, tag setup, and logistics. Elimination of direct retailer coordination requirements. Redemption rates reach 30-34% vs 15-20% for paper coupons.
- Treasure Global Inc.coreStrategic partnership designating Treasure Global as exclusive distributor of Mezzofy's digital coupon platform in Malaysia. Treasure Global projects USD 2-4 million in recurring annual revenue within the first year of Asia-Pacific expansion. Partnership leverages Treasure Global's local market expertise and digital capabilities to expand platform adoption throughout Malaysia.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Mezzofy competitors and assessment
Company assessmentDirect peers
- Groupon: Public coupon and deals marketplace serving merchants and consumers globally. Directly comparable as a two-sided coupon distribution platform with merchant onboarding, deal tokenization, and performance-based economics similar to Mezzofy's exchange model.
- ShopBack: Singapore-headquartered cashback and coupon platform across SE Asia and Taiwan. Closest regional peer to Mezzofy given APAC focus, merchant partnerships, and bank/wallet distribution integrations.
- RetailMeNot: Digital coupon and cashback platform serving major retailers and consumers in the US and Europe. Comparable in merchant SaaS tooling and consumer-facing coupon discovery, though primarily Western markets where Mezzofy is expanding.
- Quotient Technology / Coupons.com: Digital coupon platform serving major CPG brands and retailers with tokenized digital coupons. Directly comparable in digital coupon issuance, retailer integration, and CPG advertiser monetization.
Broad incumbents
- Rakuten (Coupons/Cash Back): Global cashback and loyalty platform with merchant affiliate integrations. Comparable as a broad incumbent offering coupon-adjacent distribution, with significantly larger scale and a wider loyalty ecosystem.
- Honey (PayPal): Browser-based coupon and cashback service owned by PayPal. Comparable as a broad incumbent in the digital coupon discovery and application layer, with substantial distribution through PayPal's merchant base.
Regional players
- Coupang Eats / Coupang Deals: Korea-headquartered e-commerce platform with integrated coupons, deals, and delivery. Comparable as an APAC regional player combining e-commerce with coupon distribution, though operating a fully owned ecosystem.
- Carousell (Classifieds + Promotions): Singapore-headquartered consumer-to-consumer marketplace with embedded promotional and voucher features across SE Asia. Comparable regional marketplace approach and APAC distribution model.
- VoucherCodes (by RetailMeNot): UK-focused voucher code and coupon platform. Comparable as a digital coupon marketplace with merchant relationships and consumer browser integrations in a single geography.
Emerging players
- Klarna: Global BNPL and commerce platform increasingly bundling merchant offers, deals, and shopping experiences. Comparable in adjacent promotional commerce infrastructure targeting merchants with performance-based monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Mezzofy social profiles
Digital presenceMezzofy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mezzofy leadership team
Management profileNumber of profiles
Profiles4 records
Mezzofy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mezzofy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mezzofy
What does Mezzofy do?
Mezzofy operates a tokenized digital coupon exchange protocol that standardizes, secures, and distributes digital coupons, vouchers, and gift vouchers for merchants and distributors. The platform includes a coupon management system, marketplace exchange, NFC distribution network, digital wallet, and APIs for integration. Revenue is generated through performance-based transaction fees paid by merchants on successful coupon redemptions, plus marketplace commissions and white-label licensing for distribution partners.
Is Mezzofy a public or private company?
Mezzofy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mezzofy founded?
Mezzofy was founded in 2015. It employs 11 to 50 people.
Where is Mezzofy based?
Mezzofy is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does Mezzofy make money?
Five revenue lines are on record. Transaction/Performance Fees are the primary driver. The others are marketplace Commission, distribution Partner Revenue Share, white-Label Licensing and consignment Settlement Model.
Who are Mezzofy's main competitors?
Direct peers on record are Groupon, ShopBack, RetailMeNot and Quotient Technology / Coupons.com. Broad incumbents are Rakuten (Coupons/Cash Back) and Honey (PayPal). Regional players are Coupang Eats / Coupang Deals, Carousell (Classifieds + Promotions) and VoucherCodes (by RetailMeNot). Klarna is listed as an emerging player.
Does Mezzofy have an API?
Yes. Mezzofy offers a suite of APIs and SDKs for developers to integrate coupon functionality into any application or platform. The API products include: Bridge API (access marketplace inventory and distribute coupons through external platforms via GET /marketplace/coupons), Management API (create and manage coupon campaigns programmatically via POST /coupons/create), and AI Agent API (enable AI agents to discover and apply coupons on behalf of users via GET /ai/discover). Authentication uses OAuth 2.0 with API key management and granular permission scopes. The platform supports RESTful API architecture with JSON request/response format, webhook support for real-time notifications (coupon status changes, redemptions, inventory updates), WebSocket support for real-time data sync, and OpenAPI 3.0 compliance. Official SDKs are available for JavaScript/TypeScript, Python, PHP, iOS, Android, and React Native. Developer documentation is at www.mezzofy.com/api-doc.html.
What industry is Mezzofy in?
Mezzofy's product category is Digital Coupon Platform. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions, with a secondary code of FSADAIAN, Digital Gift Cards, Vouchers & Stored-Value (Crypto). Its NAICS code is 522320 and its SIC code is 6200.