What Vendis Capital does

Vendis Capital Management is a Belgium-headquartered private equity firm founded in 1999 that specializes in acquiring and scaling consumer brands across Europe. The firm invests across verticals including fashion, beauty, food and beverage, health and wellness, home and living, sports and leisure, and lifestyle entertainment, targeting established consumer businesses and partnering with founders and management teams to drive growth. Its portfolio spans 33+ brands such as Ferm LIVING, Fatboy, Pink Gellac, Eyes + More, Yarrah, BlueBrixx, House of Discs, Pokawa, Prime Care Clinics, and KaraFun, with operations reaching more than 50 countries through offices in Belgium, the Netherlands, France, Germany, and Sweden.

The firm operates multiple investment vehicles, including Main Funds I–IV and a dedicated Vendis Transition Fund for sustainability-oriented consumer brands, and has raised more than €1.1 billion in cumulative capital from institutional limited partners. Vendis applies a proprietary "5Cs" growth framework — covering Capital, Consumer, Category, Channel, and Culture — as the operational backbone for portfolio value creation, alongside a FutureFit ESG program that has earned B-Corp certification (2022), PRI signatory status (2018), and SFDR Article 8 classification for Funds III and IV. Recent transaction activity includes the acquisition of PLAYERS (France, indoor sports, 2024), the co-investment in KaraFun with Verlinvest (2025), the divestiture of Alpine Hearing Protection to Gimv (2025), and the Transition Fund investment in VästerbottensSåpa (Sweden, 2026).

The firm is sales-led and distributes its services through direct outreach to consumer-brand founders and institutional LPs, supported by LinkedIn presence, a corporate website, PR/newsletter distribution, and industry-event participation. Revenue is generated through management fees on committed and invested capital across its fund vintages and through carried interest on portfolio exits. There is no public disclosure of pricing, fund-level economics, or firm-level P&L. Vendis Capital is privately held with no parent company or controlling institutional anchor identified.

Name

Vendis Capital

Legal name

Vendis Capital Management

Website

https://vendiscapital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Vendis Capital Management is a Belgium-based private equity firm founded in 1999 that invests in European consumer brands across fashion, beauty, health, home, leisure, and entertainment, managing €1.1BN+ across multiple fund vintages and a 33+ brand portfolio.

Ownership category

akta.pro rank

Product category

Private Equity (Consumer Brands)

NAICS

Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Private equity
• Consumer brands investing
• Growth equity
• Buyout investments
• Brand building

Headquarters

HQ city

Diegem

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Private Equity Fund Management: Vendis Capital generates returns through investment management fees, carried interest on fund performance, and value creation at portfolio companies that are eventually sold or taken public.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vendis Capital is an independent private equity firm that acquires majority stakes in branded consumer companies across Europe. The firm raises capital from institutional Limited Partners into closed-end funds (Main Fund I–IV and Vendis Transition Fund) and deploys that capital alongside strategic guidance, operational expertise, and its 5Cs growth framework to scale portfolio brands into category leaders, eventually exiting via sale or IPO.

Product overview

Vendis Capital is a private equity firm for consumer brands, not a product company itself. The company's offering consists of investment and growth support services to a portfolio of 33+ consumer brands across Europe. The portfolio spans diverse categories including: beauty and personal care (Pink Gellac, Skins, Bitterliebe, Eyes + More), health and wellness (Nederlandse Obesitas Kliniek, Prime Care Clinics, Comfora, Inula), food and nutrition (Yarrah, Pokawa, Bitterliebe), fashion and accessories (Victoria, Humanoid, Petrol Industries, Nine & Co, ZEB, Alexandre de Paris), home and living (X2O, Beliving, Ferm LIVING, Fatboy, BlueBrixx, Ecostyle), sports and leisure (PLAYERS, HV Equestrian, House of Discs, SoLow, Alpine), pet care (Yarrah), jewelry (L'Atelier d'Amaya), photography (Kamera Express), cleaning products (Såpa), aromatherapy/health supplements (Sylphar, Inula), karaoke entertainment (KaraFun), and professional services (Mazarine). Each portfolio brand operates independently with its own product offerings, retail channels, and customer bases, while Vendis provides strategic support, capital, and operational expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Vendis Capital Management: The legal and operational entity name for the private equity firm.

Products and services

• Såpa (Västerbottenssåpa) Sweden-based natural cleaning brand offering soaps and household cleaning products made from recycled oil, with a focus on sustainability and circular business model.
• Nederlandse Obesitas Kliniek Leading Dutch medical weight loss clinic offering the full spectrum of weight loss treatments from lifestyle interventions to bariatric surgery and GLP-1 therapy across 11 clinics.
• KaraFun Group France-based entertainment company spanning karaoke platforms (KaraFun, Jamzone, Karaoke Version) for consumer and professional use cases, and karaoke bars in Paris, Lille, and Brussels.
• X2O Bathrooms and sanitary equipment retailer operating large-format showrooms in Benelux, Germany and France with a vertically integrated direct-to-consumer model.
• PLAYERS France-based indoor sports company operating LE FIVE and 4PADEL brands, offering five-a-side football and padel venues across modern centers.
• Prime Care Clinics Netherlands-based beauty company offering aesthetic treatments through Soap (premium) and Fairday Clinics (value-for-money) concepts, with 20+ locations.
• Skins Netherlands-based retailer and distributor of luxury niche fragrances, skincare, home, and lifestyle products operating 20+ premium stores across Benelux and South Africa.
• Beliving Belgium-based retail group specializing in home and garden furniture through Exterioo (outdoor living) and Juntoo (indoor furniture) concepts.
• Bitterliebe Germany-based direct-to-consumer health brand focused on natural supplements for gut health and digestion using bitter substances, available via own webshop and 6,000+ points of sale.
• Comfora Netherlands-based direct-to-consumer platform offering solutions for elderly to live longer at home, including rise and recline chairs, beds and wellness products.
• House of Discs Sweden-based disc golf group bringing together Latitude 64°, Dynamic Discs, Discmania, Kastaplast, Westside Discs, and Huk Lab brands for high-quality discs and accessories.
• BlueBrixx Germany-based direct-to-consumer brand offering construction brick sets for adult enthusiasts with over 6,900 products, distributed through own e-commerce and 40+ brand stores.
• Pink Gellac Netherlands-based direct-to-consumer premium cosmetics brand known for gel-based nail polish, available online and through growing network of brand stores and marketplaces.
• Ecostyle Netherlands-based leading eco-friendly garden care brand active in Netherlands, Belgium and Denmark, offering ecologically friendly products with over 55 years of heritage.
• SoLow Netherlands-based retailer offering a wide assortment of party, hobby, craft, and fun non-food items at affordable prices across stores in the Netherlands.
• Pokawa France-based fast-casual restaurant brand specializing in Hawaiian-inspired poke bowls made with fresh, customizable ingredients, operating across France, Belgium, and Luxembourg.
• L'Atelier d'Amaya France-based jewelry brand offering extensive range of silver and gold-plated pieces with timeless designs and personalization options, operating online and through growing store network.
• Kamera Express Netherlands-based omni-channel retailer in photo and video equipment for enthusiasts, prosumers and professionals, market leader in Netherlands, Belgium and Luxemburg.
• Petrol Industries Netherlands-based clothing brand offering denim-inspired fashion for men and kids under the Petrol label, distributed through retail partners and online channels across Europe.
• Nine & Co Netherlands-based family of brands offering maternity wear, kids' clothing, and baby products under Noppies, Supermom, and Alvi labels across Europe and Canada.
• Alpine Netherlands-based brand specializing in premium hearing protection products including earplugs, earmuffs, and custom-made solutions for music, sleep, travel, work, and events.
• Sylphar Belgium-based company developing and marketing over-the-counter products in beauty, skincare, oral care, and food supplements, operating through multi-channel model.
• Fatboy Netherlands-based design brand known for playful indoor and outdoor lifestyle products including bean bags, lighting, hammocks, inflatable loungers, and outdoor furniture.
• Ferm LIVING Copenhagen-based interior design brand offering home accessories, furniture, and lighting rooted in Nordic aesthetics with over 1,400 SKUs sold in 68 countries.
• Victoria Belgium-based jewelry brand operating a social retail platform across Benelux, France, and Germany, offering jewelry for women, men, and children through home parties and social selling.
• HV Equestrian Netherlands-based supplier of branded equestrian fashion and gear for riders and horses, operating HV POLO and euro-star brands across specialized retailers in Europe.
• Mazarine France-based communication agency specializing in luxury and premium brands across fashion, beauty, and lifestyle, serving clients including Chanel, Cartier, and Louis Vuitton.
• Humanoid Netherlands-based womenswear brand offering cosmopolitan, effortless, and feminine style in the affordable luxury segment, sold through flagship store, online, and boutiques in 25+ countries.
• Eyes + More Netherlands-based optical retail brand offering fashionable prescription eyewear at transparent all-in prices with over 1,000 stylish frames across 170+ stores in Germany, Netherlands, Belgium, and Austria.
• Inula European market leader in natural therapies active in development, production and distribution of phytotherapeutic remedies through Pranarôm, HerbalGem and Biofloral brands.
• Yarrah Netherlands-based brand specializing in 100% organic super-premium pet food for cats and dogs, including dry food, wet food, snacks, and cat litter sold in 5,000+ organic supermarkets.
• Alexandre de Paris France-based luxury brand specializing in handcrafted hair accessories and ornaments Made in France, sold in 100+ stores across 25+ countries worldwide.
• ZEB Belgium-based fashion retailer offering youthful and accessible assortment of branded clothing for men and women from 30+ fashion brands under one roof, operating spacious out-of-town locations.

Quantifiable outcome

• €1.1BN+ capital raised across all funds
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Verlinvest: Family-controlled European private equity firm focused on consumer brands; recently co-invested with Vendis on KaraFun, and operates a similar consumer-only mandate across Benelux and beyond.
• IK Partners: European mid-market PE investor with a strong consumer brands franchise; similar target deal size, sector focus, and pan-European geographic footprint to Vendis.

Broad incumbents

• L Catterton: World's largest consumer-focused private equity firm; while much larger in scale, it shares Vendis's vertical specialization in consumer brands and competes for the same European mid-market deals.
• Eurazeo: Large European private equity investor with a dedicated consumer brands strategy; comparable in targeting branded consumer businesses and operating in Vendis's core geographies.
• PAI Partners: Major European private equity firm with a strong consumer/retail track record; competes for similar branded consumer buyouts in Benelux, France, DACH and the Nordics.
• Bridgepoint Group: Pan-European mid-market PE firm with meaningful consumer and retail exposure; direct overlap in deal sizes and geographies where Vendis competes.
• BC Partners: Large-cap European PE sponsor with a long-running consumer practice; active acquirer of branded consumer businesses overlapping Vendis's category scope.
• 3i Group: Listed European PE firm with consumer/retail as a core vertical and comparable Western European orientation, although typically operating at larger deal sizes than Vendis.
• CVC Capital Partners: Global PE giant with one of the largest consumer brands franchises in Europe; competes with Vendis for branded consumer buyouts and has the resources to outbid on auctions.
• Charterhouse Capital Partners: European mid/large-cap PE investor with a longstanding consumer specialism in Benelux and the UK; similar sector vertical and overlapping deal pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vendis-capital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendis Capital