GENETICA® US
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
GENETICA® US firmographics
Firmographics- Name
- GENETICA® US
- Legal name
- Gene Friend Vietnam Company Limited
- Website
- https://genetica.asia
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GENETICA® US industry classification
Industry- Product category
- Consumer Genetic Testing Services
- NAICS
- Medical Laboratories (621511)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)
- akta.pro secondary industries
- Genetic & Prenatal Testing Laboratories (HLAFAMAH), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Population Genomics & Preventive Precision Health Programs (HLAAANAL)
Keywords
Where GENETICA® US is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
GENETICA® US business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Genetic Testing Kits (One-time Purchase): One-time purchase model where customers buy genetic testing kits (G-Intel Kid, G-Kid Care, G-Kid Pro for children; G-Intel Adult, G-Care, G-Pro for adults; health-focused tests like G-Stroke, G-Diabetes, G-Allergy, G-Immunity, etc.). Reports delivered digitally via app and email after 30 working days. Price range from 1,990,000 VND to 17,848,000 VND depending on test scope.
- Genetic Consultation Sessions: Expert genetic consultation services sold in session bundles (15-min at 500,000 VND up to 120-min at 4,000,000 VND). Provides one-on-one support from experienced professionals to help understand genetic reports.
- Report Printing Service: Physical report printing service at 1,000,000 VND per report per language, allowing customers to receive hard copies of their genetic reports.
- 0% Installment Payment Program: 0% interest installment payments via credit card (Visa, Mastercard, JCB, American Express) with 22 participating Vietnamese banks, enabling higher transaction values through 3 or 6 month payment plans. Minimum order value 3,000,000 VND.
- Family Combo Packages: Bundle pricing for families with 25% discount when purchasing for 2+ users (Family Combo 2), 3+ users (Family Combo 1), or 4+ users (Family Combo), encouraging multi-member household adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | G-Intel Kid - Intelligence & talent testing for children aged 0-18 |
| One time/ perpetual license | Pay-as-you-go | G-Kid Care - Comprehensive child development testing |
| One time/ perpetual license | Pay-as-you-go | G-Kid Pro - Most comprehensive child testing with 500+ results |
| One time/ perpetual license | Pay-as-you-go | G-Intel Adult - Personality and tendency testing for adults |
| One time/ perpetual license | Pay-as-you-go | G-Care - Core power exploration for adults |
| One time/ perpetual license | Pay-as-you-go | G-Pro - Premium adult testing with cancer risk screening |
| Unit Pricing | Pay-as-you-go | Health-specific tests - G-Stroke, G-Allergy, G-Immunity, G-Diabetes, G-ADHD, G-Autism |
| Unit Pricing | Pay-as-you-go | U-Nutri, U-Detox, U-Fit, U-Vita, U-Weight - Wellness optimization tests |
| Unit Pricing | Pay-as-you-go | Expert Genetic Consultation Sessions |
| Unit Pricing | Pay-as-you-go | Family Combo Packages - 25% discount for multiple family members |
| Unit Pricing | Pay-as-you-go | Report Printing Service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
GENETICA® US product offering
Product offeringCore offering
Genetica® provides AI-powered genetic testing services using saliva-based DNA collection, leveraging a proprietary gene decoding chip specifically designed for Asian populations and built on Illumina's certified technology platform with 99.9% accuracy. The company sells individual genetic testing kits organized into Kids, Adults, Health/Wellness, and Family Combo bundles, delivers reports digitally via mobile app and email within 30 working days, and offers expert genetic consultation sessions and report printing services as add-ons.
Product overview
Genetica® US is a biotech company providing AI-powered genetic testing services specifically designed for Asian populations. The company offers a comprehensive portfolio of genetic testing products organized into three main categories: Kids (G-Intel Kid, G-Kid Care, G-Kid Pro), Adults (G-Intel Adult, G-Care, G-Pro), and Health & Wellness (including Baby Well, G-Stroke, G-Allergy, G-Immunity, G-Diabetes, G-Health variants, and U-series products for nutrition, detox, fitness, vitamins, and weight management). The company also provides Family Combo bundles for multiple users and Genetic Consultation sessions with experts. All services use saliva-based DNA collection with results delivered via mobile app within 30 working days. The platform combines Asian-specialized genetic data with AI technology, achieving 99.9% accuracy as verified by Illumina.
Differentiator
Problem solved
Functional benefit
Products and services
- G-Intel Kid
Quantifiable outcome
- 99.9% accuracy rate approved by Illumina
- +4 more outcomes
Companies that use GENETICA® US
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
GENETICA® US technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GENETICA® US partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- MSB (Vietnam Maritime Commercial Joint Stock Bank)flagshipStrategic cooperation signing ceremony on October 3, 2023 aiming to bring optimal value through combined technology and finance power for MSB customers. Partnership enables MSB to offer genetic testing services to its customer base.
- DiaBcorePartnership to offer precise and personalized healthcare solutions for diabetes patients in Vietnam where nearly 5 million adults have diabetes but only 35% receive proper treatment.
- Con CungcoreStrategic partnership with pregnant and baby supermarket chain to offer gene decoding services for children during the critical first 1,000 days of life. Leverages Con Cung's retail network.
- SeABankcoreTwo-year partnership to provide gene decoding services to SeABank customers, celebrating 10,000 customer milestone in April 2023. Partnership laid foundation for breakthrough development in years to come.
- IlluminacoreTechnology partnership for gene decoding chip manufacturing and analysis platform. Illumina provides the technology platform enabling 99.9% accuracy with >99% call rate and >99% reproducibility.
- Thermo Fisher ScientificcoreTechnology partnership for proprietary gene decoding chip development and manufacturing specifically designed for Asian populations.
- Cornell UniversitycoreAcademic partnership with Cornell University as part of U.S. partner network. Contributes scientific expertise and research validation to the company's genetic testing technology.
- ACB (Asia Commercial Bank)minorBanking partner for installment payment services and corporate partnership programs in Vietnam.
- VIGEF (Vietnam General Education Innovation Support Fund)minorEducation-focused partnership funding the 'Happy School' project involving 10,000 school principals across Vietnam to create innovative educational environments focusing on student happiness.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GENETICA® US competitors and assessment
Company assessmentDirect peers
- 23andMe: Direct-to-consumer genetic testing pioneer offering health, ancestry and trait reports. Most direct global comparable to Genetica's DTC genetic testing model, though 23andMe's reference data is primarily Western-centric where Genetica's is Asian-specific.
- AncestryDNA (Ancestry.com): One of the largest DTC genetic testing services globally, with similar saliva-based collection and direct consumer marketing. Comparable in business model and category but focused on ancestry over health/talent.
- MyHeritage DNA: Genetic testing combined with family history and genealogy, offered DTC internationally with multi-language support and family-tree features. Comparable international DTC distribution model and family-package dynamics.
- Prenetics (NEW GEN): Hong Kong-headquartered genetic testing and precision oncology company serving APAC consumers with products like CircleDNA. Most direct Asian-focused comparable given overlapping geographic focus and consumer health orientation.
- CircleDNA (by Prenetics): Premium DTC genetic testing product offering 500+ reports across health, ancestry, nutrition, and traits. Competes directly with Genetica's G-Pro positioning among affluent Asian consumers.
- Color Genomics: Health-focused genetic testing (cancer, cardiovascular, pharmacogenomics) delivered DTC and via employer/health systems. Comparable clinical-grade health genetic testing positioning, though primarily US.
- EasyDNA: International DTC genetic testing provider offering paternity, health and wellness tests across multiple regions with similar price-point tiering. Comparable international DTC distribution and product breadth.
Emerging players
- Helix: Sequencing-based platform powering consumer genetic apps including DNAfit, with similar next-generation sequencing technology backbone. Comparable platform approach to enabling third-party DNA apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
GENETICA® US social profiles
Digital presenceGENETICA® US financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENETICA® US leadership team
Management profileNumber of profiles
Profiles3 records
GENETICA® US subsidiaries and ownership
Company hierarchySubsidiaries1 record
GENETICA® US funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENETICA® US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENETICA® US
What does GENETICA® US do?
Genetica® provides AI-powered genetic testing services using saliva-based DNA collection, leveraging a proprietary gene decoding chip specifically designed for Asian populations and built on Illumina's certified technology platform with 99.9% accuracy. The company sells individual genetic testing kits organized into Kids, Adults, Health/Wellness, and Family Combo bundles, delivers reports digitally via mobile app and email within 30 working days, and offers expert genetic consultation sessions and report printing services as add-ons.
Is GENETICA® US a public or private company?
GENETICA® US is a private company. It is classified as venture growth investor backed and is currently operating.
When was GENETICA® US founded?
GENETICA® US was founded in 2018. It employs 51 to 100 people.
Where is GENETICA® US based?
GENETICA® US is headquartered in San Francisco, United States, in the North America region.
How does GENETICA® US make money?
Five revenue lines are on record. Genetic Testing Kits (One-time Purchase) is the primary driver. The others are genetic Consultation Sessions, report Printing Service, 0% Installment Payment Program and family Combo Packages.
Who are GENETICA® US's main competitors?
Direct peers on record are 23andMe, AncestryDNA (Ancestry.com), MyHeritage DNA, Prenetics (NEW GEN), CircleDNA (by Prenetics), Color Genomics and EasyDNA. Helix is listed as an emerging player.
Does GENETICA® US have an API?
No public API is recorded for GENETICA® US.
What industry is GENETICA® US in?
GENETICA® US's product category is Consumer Genetic Testing Services. Its primary akta.pro industry code is HLAAALAD, Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics), with a secondary code of HLAFAMAH, Genetic & Prenatal Testing Laboratories. Its NAICS code is 621511 and its SIC code is 2835.