Segmentify
Segmentify is an AI-driven B2B SaaS platform that delivers real-time personalisation, recommendations, search, and cross-channel marketing automation to 300+ eCommerce brands across 40 countries, including Puma, Samsung, Sephora, and Decathlon. Founded in 2015 in Türkiye and acquired by Unifonic in June 2026.
- Company typePrivate
- Founded2015
- HeadquartersKadikoy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Segmentify does
Segmentify, founded in 2015 and headquartered in Kadikoy, Istanbul, is an AI-driven B2B SaaS platform that delivers real-time personalisation, recommendations, search, and cross-channel marketing automation to online retailers. The company serves over 300 brands across 40 countries, including Columbia, Puma, Samsung, Decathlon, MediaMarkt, Sephora, Samsonite, Domino's, and Bauhaus, and targets verticals such as Fashion & Apparel, Consumer Electronics, Pharma & Beauty, Travel, Home Decor, Sports, Luxury, and Betting/Gaming. Operations are run from offices in Türkiye, the United Kingdom, Germany, and Poland, and in June 2026 the company was acquired by Unifonic, a Riyadh-based AI-native customer engagement platform, marking Unifonic's largest investment to date in agentic marketing.
The product surface comprises a core Customer Engagement Platform with integrated modules covering Engagement, Engagement Plus, Recommendation (19 AI-powered algorithms across 7 page types), Dynamic Bundles, Growth & Optimisation (real-time analytics refreshed every 30 minutes), Customer Data Management (AI-based behavioural, rule-based, dynamic, and predictive segmentation), Cross-Channel Marketing (email, push, SMS, personalised ads), and Search & Discovery (searchandising, voice search, multi-language, typo tolerance, Cookieless/Essential Mode). Underlying technology uses a Java/Spring Boot stack with Cassandra, MongoDB, Redis, Apache Ignite, Kafka, PostgreSQL, and Nginx to ingest and act on behavioural events at scale, with 99.9% availability and sub-200ms latency SLAs. Integration requires only two lines of JavaScript and is delivered in five days by a dedicated Success Team, with no customer-side IT resources required. The platform is ISO 27001:2022 and ISO 22301:2019 certified and has been recognised by Forbes (25 Machine Learning Startups to Watch) and G2 (Spring 2024 leadership in eCommerce Personalisation and Search & Analytics).
Segmentify monetises through traffic-tiered annual SaaS subscriptions across three plans — Growth Solution, Search & Discovery, and Cross-Channel Marketing — with pricing customised by industry vertical and monthly session volume, plus a 14-day free trial as a self-serve acquisition motion. Go-to-market is primarily sales-led with a book-a-demo motion targeting enterprise and mid-market eCommerce brands, supplemented by content marketing, G2 presence, webinars, and SEO-driven organic acquisition. Cumulative disclosed funding is approximately $6.5M across eight rounds between 2015 and 2023, with Esor Investments, ACT Venture Partners, Koc Holding, Sabancı Ventures, TT Ventures, Wesley Clover, ZMT Ventures, StartersHub, and Startupbootcamp Istanbul participating. The company employs 51–100 people and is led by co-founder and CEO Murat Soysal alongside co-founder Ergin Eroglu, CTO Candan Ceylan, CPO Bülent Partal, and CFO Ozan Aslan.
Segmentify firmographics
Firmographics- Name
- Segmentify
- Legal name
- Segmentify Yazılım A.Ş.
- Website
- https://segmentify.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Segmentify is an AI-driven B2B SaaS platform that delivers real-time personalisation, recommendations, search, and cross-channel marketing automation to 300+ eCommerce brands across 40 countries, including Puma, Samsung, Sephora, and Decathlon. Founded in 2015 in Türkiye and acquired by Unifonic in June 2026.
- Ownership category
- akta.pro rank
Segmentify industry classification
Industry- Product category
- eCommerce Personalization Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personalization, Segmentation & Customer Journey Orchestration (MPAAAIAI)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK), Customer & Audience Segmentation / Persona Strategy (MPAAAFAC)
Keywords
Where Segmentify is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices4 records
Markets served
Segmentify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Segmentify operates as a B2B SaaS platform with subscription-based pricing tiers. The company offers three product plans: Growth Solution, Search & Discovery, and Cross-Channel Marketing. Pricing is tailored based on industry (Fashion, Consumer Electronics, Pharma/Beauty, Travel/Tourism, Home/Decoration, Sporting Goods, Luxury, Betting, Other) and monthly website traffic (0-500K, 500K-1M, 1M-5M, 5M+ sessions). The platform includes a 14-day free trial and annual plan options with discounts. Integration is handled by the company's success team at no additional cost to the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth Solution - Core personalisation and engagement platform |
| Subscription | Annual | Search & Discovery - On-site search personalisation and analytics |
| Subscription | Annual | Cross-Channel Marketing - Multi-channel automation and retargeting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Segmentify product offering
Product offeringCore offering
Segmentify is an AI-powered eCommerce personalization SaaS platform that enables online retailers to deliver 1-1 real-time personalized shopping experiences through behavioral tracking, product recommendations, on-site search personalization, smart customer segmentation, and cross-channel marketing automation. The platform is offered as a subscription service with a dedicated Success Team that handles onboarding within 5 days via two lines of JavaScript code and provides ongoing optimization.
Product overview
Segmentify is an AI-powered e-commerce personalization SaaS platform that helps online retailers optimize conversion rates by delivering unique shopping experiences for each visitor. The platform consists of a core Customer Engagement Platform with multiple integrated modules: Engagement and Engagement Plus for customer interaction personalization; Recommendation with 19 AI algorithms for product suggestions; Dynamic Bundles for cross-selling; Growth & Optimisation for real-time analytics (30-minute refresh); Customer Data Management for AI-based behavioral and predictive segmentation; Cross-Channel Marketing for automated multi-channel campaigns; Search & Discovery with AI-powered searchandising; and SMS Marketing for text-based engagement. The company offers three subscription tiers: Growth Solution, Search & Discovery, and Cross-Channel Marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Recommendation Personalised product recommendation engine offering 19 AI-powered algorithms across 7 page types, including Smart Offers for first-time visitors, You May Also Like for loyal customers, Complementary Products, and Best Sellers, designed to increase average order value and conversion for online retailers.
- Engagement Customer engagement solution that personalizes every interaction to increase customer lifetime value (LTV) through real-time behavioral tracking and targeted recommendations across digital channels.
- Engagement Plus Enhanced engagement module that extends Segmentify's personalization capabilities with advanced AI-driven features for eCommerce brands.
- Dynamic Bundles Cross-selling solution that increases revenue through intelligent product bundling recommendations based on customer behavior, with price, stock, and size filters to maximize average order value.
- Growth & Optimisation Real-time analytics module that monitors website data, tracks product performance, and provides actionable insights for optimisation, with data refreshed every 30 minutes across social, paid, affiliate, on-site promotion, cross-channel automation, and stock planning analyses.
- Customer Data Management Customer data platform providing hyper-personalization through AI-based behavioral segmentation, rule-based segmentation, dynamic segmentation, RFM analysis, and predictive segmentation.
- Cross-Channel Marketing Marketing automation solution that optimises customer experience across email, push notifications, SMS, and social media channels with personalised targeted campaigns, abandoned cart recovery, and Custom Audience creation.
- Search & Discovery AI-powered internal search and discovery solution with searchandising that delivers personalised search results, handles typos and synonyms, supports voice search and multi-language operation, and provides no-results alternative recommendations.
- SMS Marketing Cross-channel SMS marketing solution enabling personalised text message campaigns to engage customers through a high-readability communication channel as part of Segmentify's broader Cross-Channel Marketing automation.
Quantifiable outcome
- 73% increase in average order value (AOV) through personalised recommendations and dynamic bundling
- +8 more outcomes
Companies that use Segmentify
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles1 record
Segmentify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature11 records
Segmentify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UnifoniccoreUnifonic, a Riyadh-based AI-native customer engagement platform, acquired Segmentify in June 2026 in its largest investment to date in agentic marketing. The acquisition combines Unifonic's conversational engagement platform with Segmentify's behavioural intelligence and personalisation technology, enabling businesses to automate marketing decisions across digital channels. The deal expands Unifonic's presence through Segmentify's operations in the UK, Türkiye, and Germany.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Segmentify competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Segmentify social profiles
Digital presenceSegmentify compliance and trust
Trust signalCompliance2 records
Segmentify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Segmentify leadership team
Management profileNumber of profiles
Profiles6 records
Segmentify subsidiaries and ownership
Company hierarchySubsidiaries1 record
Segmentify funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Segmentify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Segmentify
What does Segmentify do?
Segmentify is an AI-powered eCommerce personalization SaaS platform that enables online retailers to deliver 1-1 real-time personalized shopping experiences through behavioral tracking, product recommendations, on-site search personalization, smart customer segmentation, and cross-channel marketing automation. The platform is offered as a subscription service with a dedicated Success Team that handles onboarding within 5 days via two lines of JavaScript code and provides ongoing optimization.
Is Segmentify a public or private company?
Segmentify is a private company. It is classified as corporate owned and is currently acquired.
When was Segmentify founded?
Segmentify was founded in 2015. It employs 51 to 100 people.
Where is Segmentify based?
Segmentify is headquartered in Kadikoy.
How does Segmentify make money?
One revenue line is on record: saaS Subscription Platform.
Does Segmentify have an API?
No public API is recorded for Segmentify.
What industry is Segmentify in?
Segmentify's product category is eCommerce Personalization Software. Its primary akta.pro industry code is MPAAAIAI, Personalization, Segmentation & Customer Journey Orchestration, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 5132 and its SIC code is 7370.