What Floryn does

Floryn B.V. is a Netherlands-based, technology-driven B2B lender founded in 2016 that originates short-duration working capital loans to small and medium-sized enterprises. Its core product set spans a revolving credit facility (Doorlopend Krediet) whose limit scales with borrower turnover, a fixed-installment term loan (Zakelijke Lening) up to five years, invoice factoring, a commercial mortgage (Zakelijke Hypotheek), a flexible no-closing-cost credit variant (Flexibel Krediet), and a vertical-specific e-commerce credit for bol.com marketplace sellers. Loan sizes range from €10,000 to €2.5 million per customer.

The underwriting platform differentiates on a PSD2 licence from De Nederlandsche Bank, which gives Floryn secure access to live bank transaction data and replaces backward-looking annual accounts with a real-time cashflow assessment. Machine learning models trained on this transaction data — augmented by bureau and accounting-platform signals (e.g., Exact Online) — automatically label transactions and produce risk profiles that drive credit decisions within 24 hours, with an automated-rejection pathway subject to a right-to-human-review. The platform supports a hybrid go-to-market: self-serve digital application portals for customers and partners, an inside-sales team that calls within two hours of application, and an embedded partner network of accountants, advisors, and bol.com.

Floryn monetises through interest on drawn balances (3.6–9.6%), closing and withdrawal fees (typically 2%), quarterly service fees on credit limits (0.5%), and factoring fees from 0.39% per month. The loan book is funded primarily through senior debt facilities — €60 million from NIBC Bank (2019) and €65 million from NatWest (2022) — supplemented by €9 million of seed/Series-A equity from Peak Capital, Endeit Capital, and Kalo Bagijn (2017). Since founding, Floryn has processed over 110,000 credit applications, financed more than €519 million to SMEs, served 60,000+ entrepreneurs, and maintains a 4.8/5 Google rating across 623 reviews. In April 2026, Floryn launched in Germany through BaFin-registered Floryn Europe Management GmbH with local partners DFKP and Fynbiz, alongside a CEO transition from founder Sven van der Biezen to co-founder Gion van den Bogaert.

Name

Floryn

Legal name

Floryn B.V.

Website

https://floryn.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Floryn is a Netherlands-based fintech founded in 2016 that provides automated working-capital loans and revolving credit to SMEs, using PSD2-enabled bank data and machine learning to deliver credit decisions within 24 hours across ticket sizes of €10,000 to €2.5 million.

Ownership category

akta.pro rank

Product category

Alternative SME Lending

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

akta.pro secondary industries

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE), Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)

Keywords

• SME business lending
• Online business financing
• Invoice factoring services
• Revolving credit lines
• Commercial mortgage lending

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Business Loan Interest: Floryn earns interest on term loans where businesses receive a lump sum and repay in fixed weekly installments over an agreed period. Interest is calculated on the outstanding balance.
2. Revolving Credit Interest: Interest revenue from flexible credit facilities where customers pay interest only on the amount drawn. The credit limit grows with business revenue.
3. Factoring Fees: Floryn provides invoice factoring services, advancing payment on outstanding invoices for a fee starting from 0.39% per month.
4. Credit Facility Fees: Revenue from closing costs (2% for revolving credit), withdrawal fees (2% for flexible credit), and quarterly service fees (0.5% on credit limit).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Floryn provides online business financing products to small and medium-sized enterprises in the Netherlands and Germany, including revolving credit, fixed-term business loans, invoice factoring, commercial mortgages, and an e-commerce credit line tailored to Bol.com sellers. Loan sizes range from €10,000 to €2.5 million, with 2-minute online applications, 24-hour credit decisions driven by machine-learning models that analyse PSD2 bank transaction data, and weekly automatic repayments.

Product overview

Floryn is a Netherlands-based online SME lender offering a suite of business financing products. Its core portfolio consists of a flexible revolving credit (Doorlopend Krediet) that grows with turnover, a one-time term loan (Zakelijke Lening) with weekly repayments, invoice Factoring, a commercial Business Mortgage, and an e-commerce-specific credit for Bol.com sellers. A Flexible Credit variant with no closing costs serves borrowers with occasional capital needs. All products are assessed using real-time bank transaction data via a PSD2 connection rather than annual accounts, enabling credit decisions within 24 hours. Floryn also operates a Partner Program for advisors and brokers with a dedicated portal and financial dashboard. The company expanded into Germany in April 2026 under a new European entity, Floryn Europe Management GmbH.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorlopend Krediet (Revolving Credit) A flexible, reusable credit line where funds can be drawn and repaid repeatedly; interest accrues only on the amount drawn, and the credit limit automatically grows with the borrower's turnover. Targeted at Dutch SMEs seeking ongoing working capital.
• Zakelijke Lening (Business Term Loan) A one-time lump-sum business loan disbursed upfront and repaid in fixed weekly instalments over a defined term of up to 5 years, with annual interest starting from 4.9%. Loan sizes range from €10,000 to €2.5 million for Dutch SMEs.
• Factoring Floryn prepays outstanding customer invoices, providing immediate working capital while the customer retains direct contact with their debtor. Fees start from 0.39% per month on the factored amount, with funds deposited within 24 hours.
• Zakelijke Hypotheek (Business Mortgage) A commercial mortgage product for financing the acquisition of business premises, available to Dutch SME borrowers seeking property-backed long-term capital.
• E-commerce Financiering (Bol.com Financing) A credit product specifically designed for Bol.com marketplace sellers, where the credit limit scales with the seller's Bol.com sales revenue. Floryn holds Gold Partner status with Bol.com and uses PSD2 integration to analyse the seller's transaction data.
• Flexibel Krediet (Flexible Credit) A flexible credit variant with no closing costs and a 2% withdrawal fee per draw; interest accrues only on the drawn amount and is suited to borrowers with occasional, episodic capital needs. Annual interest ranges from 3.6% to 9.6%.

Quantifiable outcome

• Processed 110,000+ credit applications and financed more than €519 million for SMEs since 2016
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DFKPcoreChannel Partner/ Reseller/ Distributor · 21 April 2026German local partner with strong SMB network and direct market access, crucial for Floryn's German market introduction.
• FynbizcoreChannel Partner/ Reseller/ Distributor · 21 April 2026German local partner helping Floryn build trust and accelerate rollout in German market where relationships and proven reliability are important.
• bol.comcoreChannel Partner/ Reseller/ DistributorGold Partner status with bol.com marketplace. Floryn offers specialized financing products for bol.com sellers using PSD2 integration to analyze sales data.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Funding Circle: Funding Circle is a UK-listed online SME lending platform active across the UK, Netherlands, Germany, and the US. It targets similar SMB customer profiles with term loans and revolving credit, competing head-to-head with Floryn in Dutch and German SME origination.
• Younited Credit: Younited is a Paris-based online lending platform offering consumer and SME credit across France, Germany, Italy, Spain, and the Benelux. It competes with Floryn in pan-European SME and consumer-credit origination.
• October (formerly Lendix): October is a European SME lending marketplace headquartered in France with operations in Germany, Spain, Italy, and the Netherlands. It offers term loans to SMBs using a hybrid digital/manual underwriting model, overlapping with Floryn's core SME term-loan product.
• iwoca: UK-founded but with major German operations, iwoca provides online SME working-capital loans up to €1M using automated bank-data underwriting. It is the most direct competitor to Floryn in the European digital SME lending space and is expanding in the same DACH geography.
• Creditshelf: Creditshelf is a Frankfurt-listed digital SME lender in Germany, providing term loans and working-capital facilities to mid-market SMEs. It is one of Floryn's most direct German-market competitors as Floryn scales into Germany.
• Billie: Billie is a Berlin-based B2B fintech offering BNPL and working-capital financing to German SMEs and online merchants. Its product set and target customer overlap directly with Floryn's factoring and bol.com e-commerce financing lines.
• CapitalBox: CapitalBox (an ESFG group company) is a Netherlands-headquartered online lender offering SME working-capital and term loans across Europe. It directly competes with Floryn in the Dutch SMB segment with similar product positioning.
• Stenn International: Stenn is a UK-headquartered digital trade-finance platform providing invoice-factoring and working-capital solutions to SMBs and mid-market exporters globally. It overlaps with Floryn's factoring product and is comparable as a tech-enabled SME working-capital provider.

Emerging players

• Qonto: Qonto is a French/German business banking fintech serving SMEs with accounts, cards, payments, and increasingly credit products. While primarily a banking/treasury play, its embedded lending roadmap makes it an emerging competitor to Floryn's SME customer base in Germany and Benelux.

Broad incumbents

• Rabobank / ING (SME units): Rabobank and ING are the dominant Dutch incumbents serving SME lending and are accelerating their digital SME offerings. As broad incumbents, they compete with Floryn in the same Dutch SME customer pool while offering broader relationship banking services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floryncom
• LinkedInlinkedin.com/company/floryn
• Instagraminstagram.com/floryn_nl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floryn