What BrandProject does

BrandProject is a Toronto-based, early-stage venture capital firm founded in 2013 by Andrew Black that invests exclusively in pre-seed and seed stage consumer product, service, and technology companies across North America. The firm deploys initial check sizes of $500,000 to $3,000,000 into companies with $0 to $10 million in revenue, targeting category-defining brands grounded in real consumer insight across Health & Wellness, Performance Supplements, Food & Beverage, Consumer Tech, Beauty & Personal Care, Home & Lifestyle, Multi-Unit Retail, and Pet categories. Its portfolio spans 33 named companies, with marquee exits including Freshly (acquired by Nestlé for $1.5 billion in 2020), Mira (acquired by Apple in 2023), Wonderbelly (acquired by P&G in 2026), Hello (Colgate-Palmolive, 2019), Daily Harvest (Chobani, 2025), Persona (Nestlé), SurfEasy (Opera/Symantec), and Chefs Plate (HelloFresh).

BrandProject operates two fund vehicles — Studio + Fund I (serviced through Pinnacle Fund Services) and Fund II (serviced through Altareturn) — which are backed by undisclosed Limited Partners. The firm does not develop proprietary technology products; its core offering to portfolio companies is hands-on operating support across brand building, strategic finance, recruiting, growth strategy, and follow-on fundraising, delivered by a six-person core investment team led by Black (formerly co-founder of Virgin Mobile Canada, President of LEGO Americas, GM of Nike USA Equipment), with partners, principals, and a technology advisor. The firm also co-incubates select companies alongside strategic partners (e.g., PORTA with Terroni Group).

BrandProject's business model is standard venture capital GP economics: management fees on committed capital in its funds plus carried interest on realized exits. Deal flow is sourced through direct founder outreach, portfolio-company referrals, network relationships, and inbound inquiries via [email protected]. Distribution is not product-based; the firm deploys capital directly to portfolio companies and provides operating support. Strategic acquirers across the portfolio include Nestlé, P&G, Apple, Colgate-Palmolive, Chobani, HelloFresh, L'Oréal-adjacent strategics, and Insight Partners, indicating a sustained ability to place consumer brands with major CPG and tech corporates.

Name

BrandProject

Legal name

BrandProject

Website

https://brandproject.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BrandProject is a Toronto-based, early-stage venture capital firm founded in 2013 that invests $500K-$3M in pre-seed and seed consumer product, service, and technology companies across North America, with a portfolio of 33 companies and exits to Nestlé, Apple, P&G, and Colgate-Palmolive.

Ownership category

akta.pro rank

Product category

Venture Capital / Private Equity

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Venture capital
• Early-stage investing
• Consumer brand investing
• Seed-stage funding
• Startup investments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venture Capital Returns: BrandProject generates returns through successful exits of portfolio companies. The firm invests in early-stage consumer companies and realizes gains when portfolio companies are acquired or go public. Notable exits include Freshly (acquired by Nestlé for $1.5B), Wonderbelly (acquired by P&G), Mira (acquired by Apple), and numerous others. The fund manages capital from Limited Partners and returns profits through exits.
2. Investment Management Fees: As a venture fund, BrandProject likely charges management fees on committed capital and carries interest on returns, though specific fee structures are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BrandProject is an early-stage venture capital firm that invests $500K–$3M in pre-seed and seed stage consumer product, service, and technology companies with $0–$10M in revenue, primarily across North America. The firm manages Fund I (Studio + Fund I) and Fund II, and supports portfolio companies with hands-on operational expertise spanning brand building, finance, recruiting, growth strategy, and follow-on fundraising.

Product overview

BrandProject is a venture capital and investment firm that partners with visionary founders building category-defining consumer companies. The firm operates two investment funds (Fund I and Fund II) and deploys $500k – $3M in pre-seed and seed stage consumer product, service, and technology companies with $0 – $10M in revenue. BrandProject's investment portfolio spans multiple consumer categories including Health & Wellness, Performance Supplements, Food & Beverage, Consumer Tech, Beauty & Personal Care, Home & Lifestyle, Multi-Unit Retail, and Pet. The portfolio includes 33 distinct portfolio companies at various stages, with multiple successful exits to major corporations including Nestlé (Freshly, Persona), P&G (Wonderbelly), Colgate-Palmolive (Hello), Apple (Mira), HelloFresh (Chefs Plate), Symantec (SurfEasy), and Chobani (Daily Harvest). Notable active investments include Felix (digital healthcare), Hermetic (AI for events), Good Bacteria (probiotic supplements), Everself (obesity care), Owlet (baby monitoring), and Our Place (cookware).

Differentiator

Problem solved

Functional benefit

Products and services

• Fund I (Studio + Fund I) BrandProject's first venture capital fund providing $500K–$3M of pre-seed and seed equity capital to early-stage consumer companies, plus hands-on operational support across brand building, finance, recruiting, growth, and follow-on fundraising. Serves visionary consumer founders across North America.
• Fund II BrandProject's second venture capital fund continuing the firm's pre-seed and seed stage focus on early-stage consumer companies in North America. Provides Limited Partners with exposure to the firm's consumer brand investment thesis and follow-on capital support services.

Quantifiable outcome

• Hundreds of millions in follow-on capital raised for portfolio companies

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Terroni GroupcoreStrategic or Co-development PartnerBrandProject co-incubated PORTA with Terroni Group in 2021. BrandProject co-founded the brand alongside Cosimo Mammoliti, conceiving the concept, building the website and financial model, recruiting the team, and developing the go-to-market strategy from the ground up. Terroni Group is a restaurant group that brought culinary expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forerunner Ventures: Forerunner is a leading consumer-focused early-stage VC firm investing across brands, commerce, and consumer-tech. Like BrandProject, it concentrates on consumer theses and provides hands-on operational support to founders.
• Lerer Hippeau: Lerer Hippeau is a New York-based seed-stage VC firm with a strong consumer and media focus. It invests in early-stage consumer brands and tech companies with similar check sizes and a hands-on operating model.
• Maveron: Maveron is a consumer-only seed and early-stage VC firm. Its exclusive focus on consumer brands and services, combined with operator support, makes it a direct peer to BrandProject's thesis.
• Torch Capital: Torch Capital is an early-stage consumer-focused VC investing in brands, commerce, and consumer-enabled tech. Its consumer-only thesis and seed-stage focus closely align with BrandProject's strategy.
• BAM Ventures: BAM Ventures is a consumer-focused seed fund that has co-invested directly with BrandProject (e.g., Good Bacteria). Its exclusive consumer thesis and pre-seed/seed focus make it a closely comparable peer.
• Female Founders Fund: Female Founders Fund is an early-stage VC focused on consumer, commerce, and enterprise software. Its consumer-heavy early-stage investing approach parallels BrandProject's seed-stage consumer thesis.
• BBG Ventures: BBG Ventures is an early-stage consumer VC where BrandProject Partner Hayden Williams previously worked. Its seed-stage consumer focus and operator-friendly approach make it a direct comparable.
• Crosscut Ventures: Crosscut Ventures is a Los Angeles-based seed fund focused on consumer, commerce, and enterprise tech. Its seed-stage consumer investing overlaps directly with BrandProject's mandate.

Broad incumbents

• Greycroft: Greycroft is a broader early-to-growth-stage VC with a strong consumer/internet franchise. It has co-invested with BrandProject (Jesse & Ben's) and is a comparable North American consumer investor.

Emerging players

• For Good Ventures (fka Spring Capital Partners): For Good Ventures is a mission-driven early-stage fund focused on consumer brands with positive social or environmental impact. Its early-stage consumer focus positions it as an emerging peer in the consumer seed VC space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandprojectlp
• LinkedInlinkedin.com/company/brandproject-lp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments48 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrandProject