Syng
Syng is a California-based audio company (founded 2018) that designs and sells the Cell Alpha, a premium $2,399-$2,499 spherical smart speaker using proprietary Triphonic spatial audio and beamforming, sold direct-to-consumer to audiophile and home theater buyers.
- Company typePrivate
- Founded2018
- HeadquartersVenice, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Syng does
Syng is a US-based audio hardware and software company founded in 2018 and headquartered in Marina Del Rey, California, with 51-100 employees. It designs and sells the Cell Alpha, a spherical smart speaker that uses a proprietary object-based spatial audio platform called Triphonic together with a custom Triphone driver array (three horn-loaded midrange/treble pairs and two opposing subwoofers in a single point-source sphere) to produce a 360-degree room-filling sound field without a traditional sweet spot. A Soundcheck system uses onboard beamforming microphones to perform automatic room calibration, and the Syng Space iOS app and Syng Studio macOS app give users control over sound field positioning, multi-Cell pairing (up to five per room), Source Layering (two simultaneous sources), and tone control. The product supports Apple AirPlay 2 (with up to 7.1.4 spatial audio as of Nov 2024), Spotify Connect, TIDAL Connect, HDMI eARC/ARC via the optional Syng Link cable, and USB turntable and audio interface inputs.
The company sells direct to consumers exclusively through its Shopify storefront at syngspace.com, with a 45-day risk-free trial and free US ground shipping. Cell Alpha is priced at $2,399 (with table stand) or $2,499 (with floor stand), positioning it in the premium audiophile and home theater segment. Revenue derives entirely from one-time hardware sales plus accessory revenue (stands, Syng Link cable), with no subscription component. The company also makes its Triphonic Listening Software available for licensing to other manufacturers, signaling a potential secondary platform revenue stream. Distribution reaches the US, Canada, Mexico, the UK, the EU, and Japan.
Syng is privately held and has raised approximately $48.75M in disclosed venture funding, led by a September 2021 Series A from Eclipse with participation from Animal Capital, Bridford Group, Renegade Partners, the Schusterman family, and SIP Global Partners. Co-founder Christopher Stringer, previously a 22-year Apple veteran and one of the most prolific industrial designers in consumer electronics with 1,800+ patents, leads design. Co-founder Damon Way serves as Chief Business Officer. The company has received design and innovation recognition from Fast Company, Time, and SFMOMA.
Syng firmographics
Firmographics- Name
- Syng
- Legal name
- SYNG, INC.
- Website
- https://syngspace.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Syng is a California-based audio company (founded 2018) that designs and sells the Cell Alpha, a premium $2,399-$2,499 spherical smart speaker using proprietary Triphonic spatial audio and beamforming, sold direct-to-consumer to audiophile and home theater buyers.
- Ownership category
- akta.pro rank
Syng industry classification
Industry- Product category
- Consumer Audio / Spatial Audio Speakers
- NAICS
- Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Bluetooth & Portable Speakers (CRACANAE)
- akta.pro secondary industries
- Text-to-Speech (TTS) & Voice Synthesis (HDAAAFAB), Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
Keywords
Where Syng is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Syng business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: One-time purchase model for Cell Alpha speakers and accessories. No recurring subscription required for core functionality. Accessories include stands and cables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cell Alpha with Floor Stand - $2,499.00 |
| One time/ perpetual license | Pay-as-you-go | Cell Alpha with Table Stand - $2,399.00 |
| One time/ perpetual license | Pay-as-you-go | Floor Stand (Stand Only) - $349.00 |
| One time/ perpetual license | Pay-as-you-go | Table Stand (Stand Only) - $199.00 |
| One time/ perpetual license | Pay-as-you-go | Syng Link - $79.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Syng product offering
Product offeringCore offering
Syng designs, manufactures, and sells the Cell Alpha, a spherical intelligent spatial audio speaker built on its proprietary Triphonic audio platform, sold direct-to-consumer through syngspace.com. The offering bundles hardware (Cell Alpha with Floor or Table Stand, plus the optional Syng Link HDMI cable accessory) with companion software — the Syng Space iOS app for setup and sound field control, and Syng Studio for macOS — enabling room-filling immersive audio without traditional speaker placement constraints.
Product overview
Syng is an intelligent audio company offering a hardware-software ecosystem centered on Cell Alpha, the world's first Triphonic speaker. Cell Alpha is a spherical smart speaker that uses proprietary Triphonic technology with beamforming to create immersive spatial audio without traditional speaker placement constraints. The ecosystem includes the Syng Space iOS app for room calibration and sound field control, Syng Studio for macOS for spatial audio playback, and the optional Syng Link HDMI cable for home theater integration. Accessories include Floor Stand and Table Stand. Syng's Triphonic Listening Software platform is available for licensing to other manufacturers. Cells stream via Apple AirPlay 2, Spotify Connect, and Tidal Connect, or connect via USB for turntables/audio interfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Cell Alpha with Floor Stand Spherical intelligent Triphonic speaker bundled with a modular Floor Stand, sold as a single SKU for $2,499.00, targeting premium home audio consumers who want room-filling spatial sound from a single floor-standing unit.
- Cell Alpha with Table Stand Spherical intelligent Triphonic speaker bundled with a Table Stand with pedestal, sold for $2,399.00, targeting consumers who want spatial audio from a speaker placed on a furniture surface.
- Syng Space App iOS mobile application for guiding setup, room mapping, source selection, and real-time sound field control of Cell Alpha speakers, including Source Layering and Tone Control features.
- Syng Studio
- Syng Link Optional 3m/9.8ft HDMI eARC/ARC cable accessory priced at $79.00 that connects a Cell Alpha directly to a TV for home theater audio, supporting Dolby Digital (AC-3) 5.1 surround sound and TV remote volume control.
- Floor Stand (Stand Only)
- Table Stand (Stand Only)
- Triphonic Listening Software Proprietary object-based spatial audio platform available for licensing to other audio product manufacturers, enabling them to embed Syng's spatial audio capability into third-party hardware.
Quantifiable outcome
- Frequency response: Smooth (±3 dB) from 23 Hz to 20 kHz
- +3 more outcomes
Companies that use Syng
Customer profileSegments3 records
Ideal customer profiles3 records
Syng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Syng partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Syng competitors and assessment
Company assessmentDirect peers
- Sonos: Sonos is the leading premium wireless multi-room home audio brand, offering spatially capable speakers (Era 300, Arc) directly comparable to Cell Alpha in target customer (premium home audio buyers) and product category (wireless smart speakers with multi-room / spatial features).
- KEF: KEF is a high-end loudspeaker manufacturer with wireless and spatial-audio product lines (LS50 Wireless, KC62 subwoofer) competing in the same premium audiophile segment with comparable price points and design-forward positioning.
- Devialet: Devialet makes premium spherical/ sculptural wireless speakers (Phantom) with proprietary acoustic technology — directly comparable to Syng in combining avant-garde industrial design, premium pricing, and proprietary driver/ amplification IP targeting the same affluent listener.
- Bang & Olufsen: Bang & Olufsen is a luxury audio brand offering design-led wireless speakers (Beosound line) at premium price points with strong brand-equity positioning. Comparable to Syng in targeting design-conscious affluent consumers willing to pay for premium form and sound.
- Bowers & Wilkins: Bowers & Wilkins is a premium loudspeaker brand with a growing wireless/ spatial line (Formation, Panorama) targeting audiophile consumers. Comparable in product positioning, price tier, and design-led premium branding to Syng.
- Bluesound: Bluesound (part of the Lenbrook Group) makes high-resolution wireless multi-room speakers and audio components for audiophile buyers. Comparable to Syng as a premium wireless home audio ecosystem targeting customers who prioritize sound quality and modern streaming.
- Naim Audio: Naim Audio is a premium British hi-fi brand offering wireless streaming speakers (Mu-so line) for design-conscious audiophiles. Comparable to Syng in premium pricing, design-forward positioning, and focus on audiophile customers.
Broad incumbents
- Bose: Bose is a broad incumbent in consumer audio with a wide premium product portfolio including the Smart Speaker line and home theater systems. Comparable to Syng in addressing the premium home audio buyer but with vastly broader distribution and a multi-product portfolio.
- Apple (HomePod): Apple's HomePod line is closely tied to the AirPlay 2 / Spatial Audio ecosystem that Syng relies on, and competes in the smart-wireless speaker category with deep platform integration. Syng's spatial AirPlay support positions Cell Alpha as both complement and substitute to HomePod.
Regional players
- McIntosh Laboratory: McIntosh is an iconic premium American audio brand offering high-end home audio systems. Comparable to Syng in premium audiophile positioning and design cachet, though its core focus is traditional separates rather than wireless smart speakers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Syng social profiles
Digital presenceSyng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syng leadership team
Management profileNumber of profiles
Profiles3 records
Syng funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syng M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syng
What does Syng do?
Syng designs, manufactures, and sells the Cell Alpha, a spherical intelligent spatial audio speaker built on its proprietary Triphonic audio platform, sold direct-to-consumer through syngspace.com. The offering bundles hardware (Cell Alpha with Floor or Table Stand, plus the optional Syng Link HDMI cable accessory) with companion software — the Syng Space iOS app for setup and sound field control, and Syng Studio for macOS — enabling room-filling immersive audio without traditional speaker placement constraints.
Is Syng a public or private company?
Syng is a private company. It is classified as venture growth investor backed and is currently operating.
When was Syng founded?
Syng was founded in 2018. It employs 51 to 100 people.
Where is Syng based?
Syng is headquartered in Venice, United States, in the North America region.
How does Syng make money?
One revenue line is on record: hardware Product Sales.
Who are Syng's main competitors?
Direct peers on record are Sonos, KEF, Devialet, Bang & Olufsen, Bowers & Wilkins, Bluesound and Naim Audio. Broad incumbents are Bose and Apple (HomePod). McIntosh Laboratory is listed as a regional player.
Does Syng have an API?
No public API is recorded for Syng.
What industry is Syng in?
Syng's product category is Consumer Audio / Spatial Audio Speakers. Its primary akta.pro industry code is CRACANAE, Bluetooth & Portable Speakers, with a secondary code of HDAAAFAB, Text-to-Speech (TTS) & Voice Synthesis. Its NAICS code is 33429 and its SIC code is 3651.