All In Foods

What All In Foods does

All In Foods is a privately held organic snack brand that manufactures and sells USDA Organic, non-GMO, gluten-free, and palm oil-free nut and seed snack bars. The company was originally founded in 2014 as This Bar Saves Lives by actress Kristen Bell and a team of changemakers focused on global childhood hunger; the brand was acquired by social impact company GOOD Worldwide in 2022 and rebranded to All In Foods in June 2025, narrowing its mission to funding local food access programs in underserved U.S. communities through per-purchase donations to nonprofit partners such as About Fresh. The product portfolio comprises four core SKUs — California Almond Dark Chocolate + Sea Salt, Peruvian Dark Chocolate + Peanut Butter, Madagascar Vanilla Honey + Almond, and a Nut & Seed Variety Pack — priced at $30 for a 12-bar single-flavor box and $54 for the 12-bar variety pack, with a Subscribe & Save subscription offering 10% off and free shipping, and a $0.99 trial kit promotion.

The company operates a hybrid distribution model: a direct-to-consumer e-commerce storefront powered by Shopify for one-time purchases, subscriptions, and mix-and-save bundles, alongside national retail distribution through Starbucks (flagship launch partner carrying the Madagascar Vanilla bar) and Sprouts Farmers Market (with Buy One Get One Free promotions and a website store locator). Geographic reach is U.S.-only, with international shipping explicitly unavailable. The underlying technology stack is standard third-party infrastructure — primarily Shopify for commerce — with no proprietary technology disclosed; the company's differentiation rests on ingredient sourcing (Madagascar vanilla, Peruvian dark chocolate, California almonds), clean-label certifications, and a community impact model that channels proceeds to local food access organizations and allows customers to nominate nonprofits for grants. Revenue mechanics combine DTC subscriptions, one-time DTC purchases, and wholesale retail sales.

The company is led by CEO James McGinnis, a CPG executive with prior senior leadership at Clif Bar, Qualitas Health, Indigo Wild, Dial, and Pinnacle Foods. Kristen Bell remains involved as co-founder, and GOOD Worldwide CEO Max Schorr sits on the board. Ownership rests with GOOD Worldwide following the 2022 acquisition, with a $4 million seed investment from Obvious Ventures in June 2025. The company employs 11–50 people and is headquartered in Los Angeles, California.

Name

All In Foods

Legal name

All In Foods, Inc.

Website

https://allinfood.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

All In Foods is a private organic snack brand selling USDA Organic, non-GMO, gluten-free nut and seed bars direct-to-consumer via Shopify and through Starbucks and Sprouts Farmers Market retail, with proceeds funding U.S. local food access programs.

Ownership category

akta.pro rank

Product category

Organic Snack Bars

NAICS

All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

Keywords

• Organic snack bars
• Nut and seed bars
• Better-for-you snacks
• Clean-label snacks
• Direct-to-consumer food

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: All In Foods sells its snack bars directly to consumers through its Shopify-powered online storefront at allinfood.com. The company offers both one-time purchases and subscription plans (Subscribe & Save) with discounts and free shipping on orders $55+. Subscriptions can be edited, skipped, or cancelled anytime with no commitment.
2. Retail Distribution: All In Foods generates revenue through wholesale distribution of its snack bars to major retail chains, including Starbucks and Sprouts Farmers Market. The company launched its Madagascar Vanilla snack bar at Starbucks nationwide and is expanding across U.S. retail stores with a Buy One Get One Free promotion at Sprouts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

All In Foods manufactures and sells USDA Organic, non-GMO, gluten-free, and palm-oil-free nut and seed snack bars in three core flavors plus a variety pack. The company sells directly to consumers via a Shopify-powered online storefront with one-time purchase and Subscribe & Save subscription options, and distributes wholesale through retail partners including Starbucks (flagship launch) and Sprouts Farmers Market.

Product overview

All In Food is a direct-to-consumer organic snack company offering a portfolio of four nut and seed snack bar flavors (California Almond Dark Chocolate + Sea Salt, Peruvian Dark Chocolate + Peanut Butter, Madagascar Vanilla Honey + Almond, and a Nut & Seed Variety Pack), supplemented by a Subscribe & Save program. All products are USDA Organic certified, non-GMO, gluten-free, palm oil free, and kosher. The company's business model combines e-commerce sales through its Shopify-powered website with retail distribution at Starbucks and Sprouts, while funding local food access initiatives through per-purchase donations to partner organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• California Almond, Dark Chocolate + Sea Salt Nut and seed snack bar featuring California almonds draped in dark chocolate with sea salt, incorporating seeds, grains, and brown rice crisps for crunch. USDA Organic, non-GMO, gluten-free, and palm oil free. Sold as a 12-bar box at $30 via the company's Shopify storefront.
• Peruvian Dark Chocolate + Peanut Butter Nut and seed snack bar pairing Peruvian dark chocolate with an earthy, smoky finish and creamy peanut butter, with flax seed and gluten-free oats for texture. USDA Organic, non-GMO, gluten-free, and palm oil free. Sold as a 12-bar box at $30 via the company's Shopify storefront.
• Madagascar Vanilla, Honey + Almond Nut and seed snack bar featuring Madagascar vanilla with natural, floral sweetness combined with honey and almonds, bound by molasses with seeds and brown rice crisps. USDA Organic, non-GMO, gluten-free, and palm oil free. Sold as a 12-bar box at $30 via the company's Shopify storefront and distributed at Starbucks and Sprouts.
• Nut & Seed Variety Pack Bundled variety pack of 12 nut and seed bars combining the Peruvian Dark Chocolate + Peanut Butter and Madagascar Vanilla, Honey + Almond flavors. Sold at $54 for 12 bars via the company's Shopify storefront with Mix & Save savings of up to 15% off.
• Subscribe & Save Subscription Monthly subscription program providing 10% off every order plus free shipping on the brand's nut and seed bars. Customers can edit, add, swap, skip, or cancel at any time with no commitment or hidden fees, layered on top of any of the 12-bar box SKUs.
• Trial Kit Introductory bundle allowing new customers to try All In snack bars at a limited-time promotional price of $0.99, designed to drive first-purchase adoption and support the About Fresh food access partnership.

Quantifiable outcome

• Over 10,000 customers have purchased All In snack bars
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• StarbuckscoreChannel Partner/ Reseller/ Distributor · 3 June 2025Starbucks served as the flagship launch partner for All In Foods' rebranded retail presence. The Madagascar Vanilla snack bar debuted at Starbucks stores nationwide in June 2025, marking the brand's official national retail debut. This placement provides significant consumer visibility for the newly rebranded company.
• Kristen BellcoreStrategic or Co-development Partner · 3 June 2025Actress Kristen Bell co-founded the company as This Bar Saves Lives and remains involved as a co-founder of All In Foods. She provided a quote promoting the Madagascar Vanilla bar at its Starbucks launch, stating: 'The Madagascar Vanilla bar has been my fave since we first developed the recipe in our kitchens back in the day. I'm so excited that millions of people will now have a chance to enjoy it at their local Starbucks!'
• Sprouts Farmers MarketflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Sprouts Farmers Market is a key retail distribution partner for All In Foods. The company ran a Buy One Get One Free promotion at Sprouts stores and maintains an active store locator on its website to drive customers to Sprouts locations.
• About FreshcoreStrategic or Co-development Partner · 1 January 2024All In Foods partners with About Fresh, a nonprofit organization operating the Fresh Truck (mobile food market) and Fresh Connect (food prescription program) in Boston. For every All In snack bar sold, a portion of sales is donated to About Fresh. During the holiday season partnership, All In donated $5 to About Fresh for every trial kit ordered. About Fresh's Fresh Truck completed 66,000 transactions and generated $2.7 million in produce sales in 2023.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KIND Snacks: KIND is the category-leading better-for-you snack bar brand (now owned by Mars), selling nut-, fruit-, and grain-based bars through national grocery, club, and convenience channels. Directly comparable in product format, clean-label positioning, and target health-conscious consumer.
• RXBar: RXBar (owned by Kellanova/Mars) built its brand on minimal-ingredient protein bars sold through natural and mainstream grocery. Directly comparable on clean-label ethos, DTC-plus-retail GTM, and better-for-you positioning.
• Clif Bar & Company: Clif Bar (now part of Mondelēz) is the iconic organic energy and snack bar brand and a direct product peer. Particularly relevant because All In's CEO previously held senior leadership at Clif Bar, signaling deep category knowledge transfer.
• Larabar: Larabar (General Mills) pioneered the simple-ingredient fruit-and-nut bar category. Directly comparable on minimal-ingredient, whole-food positioning and broad grocery distribution.
• GoMacro: GoMacro is a family-owned organic, vegan, gluten-free macrobiotic bar brand with a mission-driven ethos. Highly comparable on clean-label attributes, mission-led branding, and natural-channel distribution.
• That's It. That's It. makes fruit-based bars with two-ingredient simplicity, sold through natural and mainstream grocery. Directly comparable on minimalist clean-label positioning and target consumer.
• Kate's Real Food: Kate's Real Food produces organic, fair-trade snack bars with a sustainability mission. Closely comparable on the intersection of organic ingredients, mission-led branding, and natural/specialty grocery distribution.
• Made Good: Made Good makes organic, allergen-free, school-safe snacks (bars and granola) with strong presence in Sprouts and natural food stores. Closely comparable on allergen-free positioning and overlap with All In's kids/school-safe line.
• Earnest Eats: Earnest Eats produces organic, non-GMO oatmeal and snack bars for active consumers, sold through natural and mainstream grocery. Comparable on better-for-you organic positioning and bar-format competition.

Broad incumbents

• Simple Mills: Simple Mills is a larger natural-foods CPG brand spanning crackers, cookies, and bars, with broad Sprouts/Whole Foods/natural grocery presence. Comparable on clean-label premium positioning and natural-channel retail strategy, though broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/allinfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All In Foods