What MAGFAST does

MAGFAST is a privately held, direct-to-consumer consumer electronics company headquartered in New York and founded in 2017, specializing in a wireless magnetic charging ecosystem. Its product portfolio centers on proprietary magnetic-stacking charging hardware, including the Air Pro multi-device charging stand, the Powerbrick Pro 140 (140W power adapter), and the Lux cable line, which the company self-describes as "America's highest-rated smartphone cable." The Gen2 wireless charging ecosystem, launched in December 2025 at CES, features magnetic stacking architecture, advanced thermal management, and simultaneous multi-device full-speed charging. The company has extended the brand into adjacent consumer hardware with pre-order lines for smart luggage (Passports) and professional-grade charging products (Pros).

The underlying technology relies on magnetic stacking mechanics and integrated thermal management rather than AI or software intelligence, positioning MAGFAST as a hardware-design-led player in a commoditized wireless charging market. Business model is one-time hardware sale revenue captured through the company's own e-commerce storefront (store.magfast.com) with global shipping ambition, supplemented by recurring equity crowdfunding raises on the Netcapital platform that have totaled approximately $15.2M across six rounds from 2020 through 2025. Customers are individual consumer electronics users and travelers seeking portable, integrated charging solutions; there are no enterprise, B2B, or channel partner accounts disclosed.

MAGFAST LLC operates with 1-10 employees and is led by founder/CEO Seymour Segnit, co-founder and creative director Amy Rau Segnit, and COO Rich Warwick. The company owns registered trademarks on its core product brand names (MAGFAST, Air Pro, Lux, Powerbrick Pro 140) but has no disclosed patents, institutional venture capital backing, or named retail/OEM distribution partnerships, reflecting a lean, founder-controlled operation scaling through retail-investor capital and D2C demand.

Name

MAGFAST

Legal name

MAGFAST LLC

Website

https://MAGFAST.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MAGFAST is a privately held, direct-to-consumer electronics company that designs and sells a magnetic wireless charging ecosystem — including the Air Pro stand, Powerbrick Pro 140, and Lux cables — for individual consumer electronics users and travelers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Charging Accessories

NAICS

Communication and Energy Wire and Cable Manufacturing (33592)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Wireless Charging (Qi Pads, Stands, Multi-Device Mats) (CRACATAC)

akta.pro secondary industries

Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Wireless charging products
• Magnetic charging accessories
• Consumer electronics charging
• Power adapters and cables
• Smart luggage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: MAGFAST generates revenue through direct sales of charging products including magnetic charging systems, premium cables, power banks, and smart luggage. Products are sold directly to consumers through the company's e-commerce platform.
2. Capital Raising: The company raises capital through Netcapital investment offerings to fund product expansion and manufacturing scaling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MAGFAST designs, manufactures, and sells a family of wireless, magnetic charging products including the Air Pro charging stand, Lux premium cables, and Powerbrick Pro 140 power adapter. Its proprietary magnetic stacking system lets multiple chargers interconnect into a single ecosystem for simultaneous multi-device charging, and the company also markets smart luggage (Passports) under the same brand.

Product overview

MAGFAST is a direct-to-consumer electronics company offering an innovative wireless charging ecosystem. The product portfolio centers on magnetic wireless charging technology including the Air Pro charging stand (with magnetic stacking and simultaneous multi-device charging), Powerbrick Pro 140 power adapter, and the Lux cable line (America's highest-rated smartphone cable). The Gen2 wireless charging system replaces multiple chargers with a single interconnected, stackable system supporting various devices with quick charging times. Additional products include smart luggage and the new Pros and Passports pre-order lines.

Differentiator

Problem solved

Functional benefit

Brands

• Air Pro: Wireless charging stand with magnetic stacking capability, can charge multiple devices simultaneously at full speed
• Lux
• Powerbrick Pro 140
• Passports

Products and services

• Air Pro Charging Stand Premium wireless charging stand with magnetic stacking that can charge multiple devices simultaneously at full speed, intended for individual consumers with smartphones, tablets, and other mobile devices.
• Lux Premium Charging Cable Premium smartphone charging cable marketed as America's highest-rated smartphone cable, sold to individual consumers seeking durable charging accessories.
• Powerbrick Pro 140 High-speed power brick delivering 140W output for rapid device charging, targeted at consumers who need fast charging for power-hungry laptops, phones, and tablets.
• Passports Smart Luggage Smart luggage product line with integrated charging capabilities, marketed to frequent travelers seeking portable charging solutions.
• Pros Professional-Grade Chargers New professional-grade charging products available for pre-order, extending the MAGFAST ecosystem for higher-power or specialized consumer use cases.
• MAGFAST Gen2 Wireless Charging Ecosystem Next-generation wireless charging ecosystem that replaces multiple chargers with a single interconnected, stackable system supporting various devices with quick charging times.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mophie: Mophie pioneered consumer power banks and wireless charging accessories. It is a direct comparable to MAGFAST's portable power (Powerbrick) and wireless charging product lines.
• Satechi: Satechi is a premium consumer electronics accessories brand known for GaN chargers, wireless charging stands, and USB-C cables. Comparable to MAGFAST's premium positioning in charging and cables.
• Nomad Goods: Nomad is a premium DTC accessories brand selling wireless chargers, cables, and power adapters. Its target customer and premium positioning closely mirror MAGFAST's brand strategy.
• Anker Innovations: Anker is the dominant DTC and retail brand in consumer charging accessories (wall chargers, power banks, wireless pads, cables). It is directly comparable to MAGFAST's Air Pro, Powerbrick, and Lux categories and competes for the same end consumer.
• Belkin: Belkin is a major accessories brand with a sizable wireless charging and cable portfolio sold through retail and online channels. It directly overlaps MAGFAST's core product categories and competitive positioning.
• Aukey Technology: Aukey is a large DTC and marketplace brand in wall chargers, power banks, and wireless charging pads. Directly comparable in product breadth and consumer target to MAGFAST.

Broad incumbents

• Apple (MagSafe): Apple's MagSafe ecosystem sets the de facto standard for magnetic wireless charging that MAGFAST's stacking technology is built around. Apple is both a category-defining incumbent and a potential ecosystem risk.
• Otterbox: Otterbox offers charging accessories (wireless chargers, power banks, cables) as part of its broader device protection portfolio. Comparable in charging categories but with a much wider product suite.

Emerging players

• Courant: Courant is a design-focused premium wireless charging brand. It overlaps with MAGFAST's positioning in stylish, multi-device wireless chargers for the premium consumer segment.

Regional players

• Away (smart luggage): Away is the leading DTC smart-luggage brand and the direct competitive analog for MAGFAST's Passports line. Relevant as MAGFAST extends into the luggage category, though core competencies differ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/getMAGFAST

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGFAST