Herbalife

Direct-selling nutrition and wellness productsherbalife.com

Herbalife is a global nutrition company selling meal replacement shakes, sports nutrition, supplements, and personal care products through a network of over 2 million independent distributors across 90+ markets, increasingly layering AI-driven personalization via acquisitions such as Bioniq and Pro2col.

Company typePublic
Founded1980
HeadquartersLos Angeles, United States
Headcount5,001–10,000
GTM typeB2C
OfferingHardware or Manufacturing

What Herbalife does

Herbalife is a global nutrition company founded in 1980 and headquartered in Los Angeles, operating in more than 90 markets through a direct-selling distribution model. It sells dietary supplements, meal replacement shakes (Formula 1 line), sports nutrition (Herbalife24), vitamins and supplements, and skin and personal care products primarily through a network of over 2 million independent distributors who purchase from Herbalife and resell to end consumers, with an emerging direct e-commerce storefront and a digital layer built around the MyHL portal. The company is publicly traded on NYSE under the ticker HLF and reports approximately 8,500 employees globally.

Herbalife's core product portfolio spans weight management (Formula 1 shakes, Herbal Tea Concentrate, Evolve program), performance and fitness (Herbalife24 line, Protein Drink Mix, CR7 Drive hydration), daily nutrition (Formula 2 multivitamin, Formula 3 Cell Activator, Life I/O), and skin and body care (Herbalife SKIN, Herbal Aloe, HERBALIFE V plant-based line). Pricing is unit-based, pay-as-you-go, with SKUs ranging from approximately $15 (basic personal care) to $414 (comprehensive skincare programs) and meal replacement shakes averaging ~$62 per 750g canister. Revenue is generated almost entirely through distributor product purchases with recurring reorder dynamics, supplemented by an official online platform.

Between 2025 and 2026, Herbalife executed an aggressive portfolio transformation, acquiring Pro2col (AI-driven personalized health platform), Link BioSciences (personalized nutrition technology), Prüvit (ketone products), Bioniq (biomarker-based personalized supplements, up to $150M total consideration), and Vionic (footwear and wellness). The strategic intent is to layer AI-driven personalization (Pro2col, Bioniq personalization engine, HL Skin AI), biomarker-based customization, and adjacent wellness categories onto the existing distributor channel, while deepening exposure to high-growth geographies — most notably India, which became Herbalife's largest market in 2023 and generated approximately $800M in FY2025 revenue (with Q1 2026 quarterly net sales of $275M, up 32% YoY). FY2025 full-year net sales totaled approximately $5.0 billion, with Q1 2026 net sales of $1.317 billion (+7.8% YoY), representing the strongest quarterly growth since 2021.

Herbalife firmographics

Firmographics

Name: Herbalife
Legal name: Herbalife International of America, Inc.
Website: https://herbalife.com
Company type: Public
Founded year: 1980
Operating status: Operating
Headcount range: 5,001–10,000 employees
Short description: Herbalife is a global nutrition company selling meal replacement shakes, sports nutrition, supplements, and personal care products through a network of over 2 million independent distributors across 90+ markets, increasingly layering AI-driven personalization via acquisitions such as Bioniq and Pro2col.
Ownership category
akta.pro rank

Herbalife industry classification

Industry

Product category: Direct-selling nutrition and wellness products
NAICS: Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
SIC: Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry: Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)
akta.pro secondary industries: Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

Direct selling nutrition
Meal replacement shakes
Sports nutrition supplements
Weight management products
Personalized wellness platform

Where Herbalife is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Herbalife business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

Product Sales through Distributors: Revenue generated from selling nutrition, wellness, and personal care products through a network of over 2 million independent distributors globally. Distributors purchase products from Herbalife and sell to end consumers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Meal Replacement Shakes - Formula 1 Healthy Meal Nutritional Shake Mix
Unit Pricing	Pay-as-you-go	Protein Supplements - Protein Drink Mix
Unit Pricing	Pay-as-you-go	Performance Products - Herbalife24 line
Unit Pricing	Pay-as-you-go	Weight Management Supplements - MultiBurn and weight loss kits
Unit Pricing	Pay-as-you-go	Skin Health - Collagen and beauty supplements
Unit Pricing	Pay-as-you-go	General Health - vitamins and supplements

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Herbalife product offering

Product offering

Core offering

Herbalife manufactures and sells meal replacement shakes (Formula 1), sports nutrition (Herbalife24), vitamins and supplements, herbal teas, and skin/body care products through a network of over 2 million independent distributors across 90+ markets. The company is layering AI-driven personalization on top of this catalog via the Pro2col platform and Bioniq biomarker-based supplement engine, accessed through the MyHL digital portal.

Product overview

Herbalife is a global nutrition company offering a comprehensive portfolio of health and wellness products through a direct-selling distribution model with over 2 million independent distributors worldwide. The product portfolio centers on meal replacement shakes (Formula 1), sports nutrition (Herbalife24), vitamins and supplements, herbal teas, and personal care (Herbalife SKIN, Herbal Aloe). The company has been expanding into personalized nutrition through acquisitions including Bioniq (biomarker-driven supplements) and Pro2col (AI-powered health platform), with Cristiano Ronaldo as a key brand ambassador and investor. Products are sold primarily through independent distributors with an emerging digital ecosystem including the MyHL portal and Pro2col platform.

Differentiator

Problem solved

Functional benefit

Brands

Herbalife24: Sports nutrition line for professional and elite athletes including protein supplements, creatine, and performance products
Herbalife V
Herbalife SKIN
Herbal Aloe
Pro2col
CR7
Life I/O
H3O
N-R-G
Formula 1
Evolve

Products and services

Formula 1 Nutritional Shake Mix

Quantifiable outcome

Q1 2026 revenue of $1.317 billion, up 7.8% year-over-year
+3 more outcomes

Companies that use Herbalife

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Herbalife technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Herbalife partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Indian Institute of Technology Madras (IIT Madras)coreStrategic or Co-development Partner · 17 April 2026Herbalife International India Private Limited and IIT Madras established the Herbalife-IIT Madras Centre of Excellence on Plant Cell Fermentation Technology at IIT Madras Research Park. This is India's first facility dedicated to translational R&D in plant cell-based fermentation. Funded through Herbalife India's CSR program as part of Phase 2 collaboration, the centre focuses on sustainable and scalable production of herbal biomass and high-value phytochemicals for human health and wellness applications. Expected to commence operations from June 2026, supporting capacity building, technology transfer to industry, and creating spin-off start-ups.
Vadim Fedotov (Bioniq Founder)coreTechnology or Integration · 26 March 2026Vadim Fedotov, former German basketball player and founder of Bioniq, will join Herbalife's leadership team upon completion of the Bioniq acquisition. Bioniq's proprietary technology and team are being integrated into Herbalife's global operations as part of the deal valued at up to $150 million.
LA Galaxy Special Olympics Unified TeamcoreGTM or Marketing Partner · 9 March 2026Herbalife renewed its partnership as Official Nutrition Partner for the LA Galaxy Special Olympics Unified Team for the 2026 season, continuing a relationship spanning more than 20 years. At a signing ceremony held at Dignity Health Sports Park, 24 athletes ages 16 to 25 officially joined the team and received access to sports nutrition education, elite training, and exclusive professional team experiences. The partnership is funded through the Joint Community Partnership Fund, a collaborative initiative between Herbalife and LA Galaxy supporting community programs.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Herbalife competitors and assessment

Company assessment

Direct peers

Nu Skin Enterprises: Direct-selling personal care and nutritional supplements company with anti-aging and weight-management lines sold through independent distributors. Closest publicly traded peer to Herbalife in business model and product mix.
Shaklee Corporation: Direct-selling nutrition, vitamins, and personal care company selling supplements through independent distributors in North America and Asia. Closely mirrors Herbalife's GTM motion and product categories.
Medifast: Meal replacement and weight-management programs company (Optavia) using a coach-based distribution model comparable to Herbalife's Formula 1 and Evolve programs. Both depend on subscription shake economics and structured weight-loss programs.
USANA Health Sciences: Direct-selling nutrition and supplement company focused on vitamins, meal replacement shakes (Proflavanol), and sports nutrition. Competes head-to-head with Herbalife in distributor-based supplement sales across North America and Asia-Pacific.
Amway: Global direct-selling nutrition and wellness giant (Nutrilite vitamins, meal replacement shakes) using an independent distributor model comparable to Herbalife's. Operates a similarly broad supplements/weight-management portfolio across 100+ markets.
Melaleuca: Direct-selling wellness and nutrition company selling vitamins, meal replacement shakes, and personal care products through a membership-based distributor network. Comparable GTM and category overlap.

Broad incumbents

GNC Holdings: Mass-market health, wellness, and nutrition retailer selling vitamins, supplements, sports nutrition, and meal replacement products. Overlaps with Herbalife's product portfolio but distributes via physical retail and e-commerce, not direct selling.

Emerging players

Beachbody (BODi): DTC fitness and nutrition company (Shakeology meal replacement, P90X supplements) competing with Herbalife's Formula 1 and Herbalife24 lines. Uses a digital subscription model rather than traditional distributor network.
Orgain: Plant-based and organic nutrition products company (protein shakes, meal replacements) sold via retail and DTC channels. Competes with Herbalife's meal replacement and Herbalife V plant-based lines but without direct selling.

Regional players

Prüvit Ventures: Direct-selling ketogenic supplement company (Prüvit Keto OS) recently acquired by Herbalife in 2025. Operates as a complementary direct-selling nutrition business with overlapping distributor base in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Herbalife compliance and trust

Trust signal

Compliance1 record

Herbalife financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Herbalife leadership team

Management profile

Number of profiles

Profiles21 records

Herbalife subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Herbalife funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Herbalife M&A and investment

M&A and investment

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbalife

What does Herbalife do?

Is Herbalife a public or private company?

Herbalife is a public company. It is classified as public and is currently operating.

When was Herbalife founded?

Herbalife was founded in 1980. It employs 5,001 to 10,000 people.

Where is Herbalife based?

Herbalife is headquartered in Los Angeles, United States, in the North America region.

How does Herbalife make money?

One revenue line is on record: product Sales through Distributors.

Who are Herbalife's main competitors?

Direct peers on record are Nu Skin Enterprises, Shaklee Corporation, Medifast, USANA Health Sciences, Amway and Melaleuca. GNC Holdings is listed as a broad incumbent. Emerging players are Beachbody (BODi) and Orgain. Prüvit Ventures is listed as a regional player.

Does Herbalife have an API?

No public API is recorded for Herbalife.

What industry is Herbalife in?

Herbalife's product category is Direct-selling nutrition and wellness products. Its primary akta.pro industry code is AFAKAJAF, Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 325411 and its SIC code is 2833.