What Partful does

Partful is a Manchester-headquartered cloud-based SaaS company that provides OEMs (original equipment manufacturers) with a platform for transforming CAD files and Bill of Materials (BoM) data into interactive 3D exploded parts catalogs and digital work instructions. The platform is built on Amazon Web Services with a serverless architecture and a 3D web front-end, and ingests engineering data through an automated content toolchain that produces Partful's proprietary encrypted file format for serving to web clients. The company serves enterprise OEMs across multiple verticals including agriculture, e-mobility, lawn care, refrigeration, energy, and hospitality, with named customers such as BAE Systems, Lotus Cars, Norton Motorcycles, Orkel, IDEX, and Allet Mowers. The platform addresses the OEM aftersales problem of parts misidentification and lost parts revenue to third-party sellers, with stated outcomes including a 40% increase in parts revenue.

Partful operates a sales-led enterprise GTM with a quote-based subscription pricing model, invoiced annually in advance with admin-user-based pricing and automatic annual increases capped at the lower of RPI or 4%. A free trial tier (Partful 2.0) serves as a top-of-funnel entry point. The company uses content-led demand generation including original research reports (e.g., the State of OEM Aftersales in 2026 based on 125 UK OEM aftersales leaders), a podcast, a demo center, and third-party review platform presence (SoftwareAdvice, Capterra, SourceForge, Slashdot). Geographic footprint includes the Manchester headquarters, a Chicago office for U.S. expansion, and a Warsaw R&D center; investor networks (Northern Gritstone, Par Equity, Blumberg Capital) are leveraged for introductions and market entry. The company holds ISO 27001 certification.

The business is venture-backed, having raised £7.4 million cumulatively (£2.4M seed in July 2023 led by Par Equity, £5M Series A in December 2024 led by Northern Gritstone), and is led by co-founder and CEO Sam Burgess and co-founder and CFO Ed Brunyee alongside CRO Nicola Chenery and non-executive director Ian Howard. The company was formerly known as SamsonVT before rebranding to Partful in 2024 and operates as a UK private limited company (SAMSON VTI UK LIMITED).

Name

Partful

Legal name

SAMSON VTI UK LIMITED t/as PARTFUL

Website

https://partful.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Partful is a Manchester-based SaaS company that converts OEM CAD files and Bill of Materials into interactive 3D exploded parts catalogs and digital work instructions, serving enterprise manufacturers across agriculture, e-mobility, defense, automotive, and other industrial verticals to reduce parts misidentification and recapture lost aftermarket revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Annual subscription model with subscription fees invoiced annually in advance. Admin User-based pricing with fair use limitations. Annual fees subject to automatic increase on each anniversary by lower of RPI or 4%. No automatic renewals - parties discuss renewal at any point.
2. Free Trial Service: Free trial service available for Partful 2.0 platform. Provided 'as is' without warranty. Separate liability cap of £1,000 for Free Trial Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Partful is a cloud-based SaaS platform that ingests native CAD files and Bill of Materials (BoM) data from OEMs and converts them into interactive 3D exploded parts catalogs and 3D digital work instructions. The resulting content is delivered through embeddable web experiences that OEMs can use to drive spare-parts identification, ordering, and field-service technician guidance. The platform is sold on annual subscriptions to manufacturers across sectors such as automotive, defense, agriculture, e-mobility, lawn care, refrigeration, energy, and hospitality.

Product overview

Partful is a cloud-based SaaS platform for OEMs that enables the creation of interactive 3D exploded parts catalogs and digital work instructions directly from CAD files and Bills of Materials. The platform consists of two core integrated products: the 3D Exploded Parts Catalog (an electronic parts catalog enabling visual parts identification and ordering) and 3D Work Instructions (digital visual guidance for technicians). Both products share the same underlying technology that automates the conversion of engineering data into 3D interactive content. The platform serves multiple industries including Agriculture, E-Mobility, Lawn Care, Refrigeration, Energy, and Hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Partful 3D Exploded Parts Catalog Cloud-delivered electronic parts catalog that converts OEM CAD files and Bill of Materials (BoM) data into interactive 3D exploded views, enabling spare-parts identification and ordering through an embeddable web experience for manufacturers' aftersales channels.
• Partful 3D Work Instructions Digital visual guidance tool that delivers interactive 3D, step-by-step work instructions and procedures from OEM CAD and BoM data to service technicians and operators in the field.
• Partful 2.0 Self-Serve Platform Self-serve SaaS platform entry point that lets prospective OEM customers sign up and trial the Partful 3D parts catalog and work instructions product before committing to a paid annual subscription.

Quantifiable outcome

• 67% of parts revenue is lost by OEMs to third-party sellers due to inaccessibility of OEM parts catalog
• +5 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Siemens Digital Industries Software:
• PTC: PTC is a major PLM and IoT software provider (Creo, Windchill, ThingWorx, ServiceMax) with deep enterprise manufacturing customer relationships. ServiceMax and Windchill directly overlap with Partful's aftersales parts catalog and service instruction capabilities, though PTC offers a much broader PLM portfolio.
• Dassault Systèmes: Dassault Systèmes provides the 3DEXPERIENCE platform and CATIA-based 3D content, including parts catalog and service visualization capabilities via 3DContentCentral. Adjacent incumbent with much broader PLM/CAD footprint than Partful's focused aftermarket offering.

Direct peers

• CADENAS: CADENAS provides 3D CAD product catalogs and electronic product data solutions for industrial component manufacturers. Direct competitor to Partful in converting engineering data into interactive 3D parts catalogs for manufacturers.
• TraceParts: TraceParts operates one of the largest 3D parts libraries and digital catalog platforms, serving manufacturers in industrial machinery, automotive, and aerospace. Closely comparable to Partful in 3D parts catalog distribution and manufacturer-aftersales use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partful-io
• Xx.com/partful_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partful