Divvy Homes
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Divvy Homes firmographics
Firmographics- Name
- Divvy Homes
- Legal name
- Divvy Homes Inc.
- Website
- https://divvyhomes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Divvy Homes industry classification
Industry- Product category
- Residential Real Estate Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)
Keywords
Where Divvy Homes is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Divvy Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rent-to-Own Homeownership Services: Divvy Homes generates revenue through a rent-to-own model where customers enter lease agreements with option to purchase the property. The company purchases homes, leases them to customers, and provides an option for customers to buy the home at a predetermined price. Revenue comes from monthly rent payments and the eventual sale of homes when customers exercise their purchase options. The company reported that 40% of customers exercise their purchase options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free sign-up for aspiring homeowners |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Divvy Homes product offering
Product offeringCore offering
Divvy Homes operates a rent-to-own homeownership platform that purchases residential properties on behalf of aspiring homeowners and leases them back to those customers with the option to purchase. Customers reserve a home, pay a refundable deposit, and make monthly rent payments, with a portion of each payment credited toward a future down payment if they choose to exercise the purchase option.
Product overview
Divvy Homes operates as a rent-to-own homeownership platform consisting of two primary offerings: the Divvy Rent-to-Own Platform (the core software platform that identifies residential properties for lease, manages leasing arrangements, and offers purchase options to tenants) and the Divvy Resident Portal (the customer-facing web interface where users create accounts, sign in via Facebook or Google authentication, and manage their homeownership journey). These products work together to deliver an end-to-end rent-to-own experience, from property discovery through eventual purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent-to-Own Home Program A residential home leasing program with an embedded purchase option for aspiring homeowners who cannot qualify for a traditional mortgage. Customers reserve a home, pay a refundable deposit, move in, and make monthly rent payments, with a portion credited toward a future down payment.
- Divvy Resident Portal An online customer portal where Divvy residents can sign in, manage their account, make rent payments, view their home, and learn more about their purchase option.
Quantifiable outcome
- 40 percent of customers exercise their purchase options
- +1 more outcomes
Companies that use Divvy Homes
Customer profileSegments1 record
Ideal customer profiles1 record
Divvy Homes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Divvy Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wilson SonsinisupportingWilson Sonsini Goodrich & Rosati served as legal advisor to Divvy Homes on the $200 million Series D funding round. Wilson Sonsini is a prominent law firm specializing in technology and venture capital transactions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Divvy Homes competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Divvy Homes social profiles
Digital presenceDivvy Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divvy Homes leadership team
Management profileNumber of profiles
Profiles14 records
Divvy Homes funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divvy Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divvy Homes
What does Divvy Homes do?
Divvy Homes operates a rent-to-own homeownership platform that purchases residential properties on behalf of aspiring homeowners and leases them back to those customers with the option to purchase. Customers reserve a home, pay a refundable deposit, and make monthly rent payments, with a portion of each payment credited toward a future down payment if they choose to exercise the purchase option.
Is Divvy Homes a public or private company?
Divvy Homes is a private company. It is classified as corporate owned and is currently acquired.
When was Divvy Homes founded?
Divvy Homes was founded in 2017. It employs 101 to 250 people.
Where is Divvy Homes based?
Divvy Homes is headquartered in San Francisco, United States, in the North America region.
How does Divvy Homes make money?
One revenue line is on record: rent-to-Own Homeownership Services.
Does Divvy Homes have an API?
No public API is recorded for Divvy Homes.
What industry is Divvy Homes in?
Divvy Homes's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination. Its NAICS code is 53111 and its SIC code is 6531.