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Divvy Homes

Full company profile

uuid0000vk8

Namestring
Divvy Homes
Legal namestring
Divvy Homes Inc.
Websiteurl
divvyhomes.com
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
rent-to-own housing, residential real estate, lease-to-own platform, home leasing services, property technology
Industry1 code
1Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination
CodeFSALAAAMPrimaryYes
NAICS code2 codes
  • Lessors of Residential Buildings and Dwellings53111
  • Rental and Leasing Services532
SIC code2 codes
  • Real Estate Agents & Managers (For Others)6531
  • Services-Prepackaged Software7372
Product category
Residential Real Estate Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Rent-to-Own Homeownership Services
TypeTransaction Fee
Description

Divvy Homes generates revenue through a rent-to-own model where customers enter lease agreements with option to purchase the property. The company purchases homes, leases them to customers, and provides an option for customers to buy the home at a predetermined price. Revenue comes from monthly rent payments and the eventual sale of homes when customers exercise their purchase options. The company reported that 40% of customers exercise their purchase options.

therealdeal.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Free sign-up for aspiring homeowners
ModelFreemiumBilling cadencePay-as-you-go
Notes

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divvyhomes.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Divvy Homes operates a rent-to-own homeownership platform that purchases residential properties on behalf of aspiring homeowners and leases them back to those customers with the option to purchase. Customers reserve a home, pay a refundable deposit, and make monthly rent payments, with a portion of each payment credited toward a future down payment if they choose to exercise the purchase option.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 40 percent of customers exercise their purchase options
+1 more record
Product overview1 text field

Divvy Homes operates as a rent-to-own homeownership platform consisting of two primary offerings: the Divvy Rent-to-Own Platform (the core software platform that identifies residential properties for lease, manages leasing arrangements, and offers purchase options to tenants) and the Divvy Resident Portal (the customer-facing web interface where users create accounts, sign in via Facebook or Google authentication, and manage their homeownership journey). These products work together to deliver an end-to-end rent-to-own experience, from property discovery through eventual purchase.

Product and service2 records
1Rent-to-Own Home Program
CategoryRent-to-Own Housing
Description

A residential home leasing program with an embedded purchase option for aspiring homeowners who cannot qualify for a traditional mortgage. Customers reserve a home, pay a refundable deposit, move in, and make monthly rent payments, with a portion credited toward a future down payment.

2Divvy Resident Portal
CategoryCustomer Self-Service Software
Description

An online customer portal where Divvy residents can sign in, manage their account, make rent payments, view their home, and learn more about their purchase option.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Wilson Sonsini
Strategic tierSupportingTypeImplementation/ SI/ Consulting PartnerAnnounced on2021-08-18
Description

Wilson Sonsini Goodrich & Rosati served as legal advisor to Divvy Homes on the $200 million Series D funding round. Wilson Sonsini is a prominent law firm specializing in technology and venture capital transactions.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles14 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors16 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Divvy Homes

Residential Real Estate Servicesdivvyhomes.com

Divvy Homes firmographics

Firmographics
Name
Divvy Homes
Legal name
Divvy Homes Inc.
Website
https://divvyhomes.com
Company type
Private
Founded year
2017
Operating status
Acquired
Headcount range
101–250 employees
Ownership category
akta.pro rank

Divvy Homes industry classification

Industry
Product category
Residential Real Estate Services
NAICS
Lessors of Residential Buildings and Dwellings (53111), Rental and Leasing Services (532)
SIC
Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
akta.pro primary industry
Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

Keywords

  • Rent-to-own housing
  • Residential real estate
  • Lease-to-own platform
  • Home leasing services
  • Property technology

Where Divvy Homes is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Divvy Homes business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Rent-to-Own Homeownership Services: Divvy Homes generates revenue through a rent-to-own model where customers enter lease agreements with option to purchase the property. The company purchases homes, leases them to customers, and provides an option for customers to buy the home at a predetermined price. Revenue comes from monthly rent payments and the eventual sale of homes when customers exercise their purchase options. The company reported that 40% of customers exercise their purchase options.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree sign-up for aspiring homeowners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Divvy Homes product offering

Product offering

Core offering

Divvy Homes operates a rent-to-own homeownership platform that purchases residential properties on behalf of aspiring homeowners and leases them back to those customers with the option to purchase. Customers reserve a home, pay a refundable deposit, and make monthly rent payments, with a portion of each payment credited toward a future down payment if they choose to exercise the purchase option.

Product overview

Divvy Homes operates as a rent-to-own homeownership platform consisting of two primary offerings: the Divvy Rent-to-Own Platform (the core software platform that identifies residential properties for lease, manages leasing arrangements, and offers purchase options to tenants) and the Divvy Resident Portal (the customer-facing web interface where users create accounts, sign in via Facebook or Google authentication, and manage their homeownership journey). These products work together to deliver an end-to-end rent-to-own experience, from property discovery through eventual purchase.

Differentiator

Problem solved

Functional benefit

Products and services

  • Rent-to-Own Home Program A residential home leasing program with an embedded purchase option for aspiring homeowners who cannot qualify for a traditional mortgage. Customers reserve a home, pay a refundable deposit, move in, and make monthly rent payments, with a portion credited toward a future down payment.
  • Divvy Resident Portal An online customer portal where Divvy residents can sign in, manage their account, make rent payments, view their home, and learn more about their purchase option.

Quantifiable outcome

  • 40 percent of customers exercise their purchase options
  • +1 more outcomes

Companies that use Divvy Homes

Customer profile

Segments1 record

Ideal customer profiles1 record

Divvy Homes technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Divvy Homes partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Wilson SonsinisupportingImplementation/ SI/ Consulting Partner · 18 August 2021Wilson Sonsini Goodrich & Rosati served as legal advisor to Divvy Homes on the $200 million Series D funding round. Wilson Sonsini is a prominent law firm specializing in technology and venture capital transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Divvy Homes competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Divvy Homes social profiles

Digital presence

Divvy Homes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Divvy Homes leadership team

Management profile

Number of profiles

Profiles14 records

Divvy Homes funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Divvy Homes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divvy Homes

What does Divvy Homes do?

Divvy Homes operates a rent-to-own homeownership platform that purchases residential properties on behalf of aspiring homeowners and leases them back to those customers with the option to purchase. Customers reserve a home, pay a refundable deposit, and make monthly rent payments, with a portion of each payment credited toward a future down payment if they choose to exercise the purchase option.

Is Divvy Homes a public or private company?

Divvy Homes is a private company. It is classified as corporate owned and is currently acquired.

When was Divvy Homes founded?

Divvy Homes was founded in 2017. It employs 101 to 250 people.

Where is Divvy Homes based?

Divvy Homes is headquartered in San Francisco, United States, in the North America region.

How does Divvy Homes make money?

One revenue line is on record: rent-to-Own Homeownership Services.

Does Divvy Homes have an API?

No public API is recorded for Divvy Homes.

What industry is Divvy Homes in?

Divvy Homes's product category is Residential Real Estate Services. Its primary akta.pro industry code is FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination. Its NAICS code is 53111 and its SIC code is 6531.

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Live signals
CRETIBrookfield’s Acquisition of Divvy Homes Signals Accelerating M&A Activity in Real Estate Tech — CRETIBrookfield Properties announced its acquisition of rent-to-own platform Divvy Homes for approximately $1 billion, representing a steep decline from Divvy's $2.3 billion valuation in 2021. The deal highlights how rising mortgage rates since 2022 have pressured proptech startups, forcing Divvy to conduct three rounds of layoffs and prompting some shareholders to potentially receive nothing due to liquidation preferences. The acquisition exemplifies a broader M&A consolidation trend in real estate technology for 2025, as startups seek exits with larger, resource-rich companies amid market uncertainty.BenzingaSquatters Allegedly Occupying Realty-Owned Homes In Georgia, Sparking Violent Night Fights, Massive PartiSquatters have allegedly occupied a home owned by Divvy Homes in South Fulton, Georgia's Villas at Camp Creek neighborhood, causing disturbances that residents describe as aggressive night fights and large parties with trash left behind. South Fulton police have responded multiple times over the past year and a half, citing individuals for squatting at the property on Kiram Terrace, but eviction proceedings fall under the Fulton County Marshal's Office jurisdiction. The property has experienced a recurring cycle of unauthorized occupancy, with squatters allegedly returning shortly after each eviction, frustrating the community and raising questions about the rent-to-own program's vulnerability to misuse.NerdWalletHow Does Rent-to-Own Work?The article explains the mechanics of rent-to-own housing agreements, detailing how monthly rent credits and upfront option fees contribute to a future down payment while allowing buyers time to improve their credit. It highlights key risks such as higher monthly costs, potential loss of deposits if the purchase is not finalized, and the prevalence of scams within the sector. Real estate startups like Divvy Homes, ZeroDown, Dream America, and Landis are identified as companies actively popularizing this model through technology-driven platforms.AxiosLayoffs afloat in San FranciscoTech companies in San Francisco announced layoffs and a hiring freeze amid economic uncertainty. Twilio and DocuSign cut about 10% of staff, Divvy Homes laid off 40, and Meta's Zuckerberg said the company will reduce staff in 2023. San Francisco tech employment did not grow in August, with 181,800 jobs.GlobeNewswireDivvy Homes and zavvie empower real estate brokers andDivvy Homes, a $2 billion property-technology startup, joined zavvie's brokerage marketplace to offer a rent-to-own buying solution. The program is available in 16 U.S. metros, with renters paying 1-2% upfront and saving toward a down payment. Analysts estimate it could help 100,000 families become homeowners over the next decade.PR NewswireDivvy Homes Announces $735M Debt Financing Just Two Months After Raising $200 Million in Series DDivvy Homes announced on October 12, 2021 that it has entered into new debt facilities totaling $735 million, to be used for refinancing existing debt and buying new homes. Combined with $200 million raised in a Series D round two months earlier, the company says it is well-capitalized. The company says more than 750,000 Americans have applied since 2017.The Real DealDivvy Homes hits $2B valuation on new fundraising roundProptech startup Divvy Homes has raised $200 million in a new equity financing round, achieving a valuation of $2 billion. The funding was led by Tiger Global Management and Caffeinated Capital, with participation from Andreessen Horowitz, GIC, GGV Capital, and Moore Specialty Credit. This marks a significant increase in valuation from the company's previous $490 million assessment earlier this year.Crunchbase NewsRent-To-Own Startup Divvy Homes Raises Fresh $200M Six Months After Previous FundingDivvy Homes has raised a $200 million Series D funding round led by Tiger Global Management and Caffeinated Capital, valuing the San Francisco-based company at $2 billion. The capital injection follows rapid growth, with the firm closing more home sales this year than in its first three years combined, driven by its rent-to-own model that helps customers build equity while renting. Divvy plans to use the funds to expand into new markets and integrate adjacent services like mortgage and title processing.PYMNTS.comProperty Tech Startup Divvy Homes Raises $200MProperty technology firm Divvy Homes has raised $200 million in funding co-led by Tiger Global Management and Caffeinated Capital, achieving a valuation of $2 billion. The capital will support the company's expansion of its rent-to-own model, which currently assists renters in purchasing homes across the U.S. following a period of rapid growth where monthly acquisitions have tripled since February.FinSMEsDivvy Homes Raises $110M in Series C FundingDivvy Homes raised $110M in Series C equity funding led by Tiger Global Management. The round brings total capital to over $500M, with proceeds for market expansion to serve over 70 million Americans in 20+ markets by year-end. The company also plans to launch adjacent product offerings.