OLX Group

What OLX Group does

OLX Group operates a portfolio of 13 digital classifieds marketplaces across Europe and South Africa, serving 2 million+ monthly paying professional listers and 11 million+ monthly consumer users across motors, real estate, jobs, and general goods. The company is organized around three core verticals — Motors (Otomoto, Autovit, Standvirtual, La Centrale, AutoTrader), Real Estate (Otodom, Property24, Imovirtual, Storia, Otodim), and General Classifieds (OLX) — with strong country-level brand equity built over nearly two decades of operation since the OLX platform launched in South Africa in 2006. OLX is a wholly-owned subsidiary of Prosus N.V. and operates as the parent company's classifieds pillar, complementing Prosus's e-commerce and food delivery holdings.

Name

OLX Group

Legal name

OLX Global B.V.

Website

https://olxgroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OLX Group operates 13 AI-first digital classifieds marketplaces across Europe and South Africa, serving 2M+ professional listers and 11M+ monthly consumers across motors, real estate, and general goods verticals.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplaces

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Online classifieds marketplaces
• Automotive classifieds platforms
• Real estate marketplaces
• Consumer-to-consumer listings
• AI-powered commerce platforms

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing Fees from Professional Sellers: Professional dealers and businesses pay fees to post listings on OLX's automotive, real estate, and general classifieds platforms. This is the primary revenue stream supporting 2 million+ monthly paying listers.
2. Advertising and Promotions: Dealers and businesses pay for promoted listings, featured placements, and advertising solutions to increase visibility of their listings on OLX platforms.
3. API/Partner Services: Professional users (dealers, real estate agents) integrate via OLX Partner APIs to manage listings and pay standard posting fees through these integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

OLX Group operates a portfolio of digital classifieds marketplaces across Europe and South Africa, connecting buyers and sellers of vehicles, real estate, jobs, and general consumer goods. The company monetizes primarily through listing fees paid by professional dealers and agents (2M+ monthly paying listers), plus advertising and promoted listings across 10+ local brands including Otomoto, Otodom, AutoTrader, Property24, La Centrale, Autovit, Imovirtual, Standvirtual, Storia, and Otodim. OLX is deploying proprietary AI products (AutoGPT, AutoIQ, CompassGPT) on top of its marketplace data to differentiate discovery and dealer tooling.

Product overview

OLX Group operates a multi-platform portfolio of classifieds marketplaces across Europe and South Africa, organized around three core verticals: Motors (AutoTrader, Autovit.ro, La Centrale, Otomoto, Standvirtual), Real Estate (Otodom, Property24, Imovirtual, Otodim, Storia.ro), and general OLX classifieds. The portfolio includes 10+ well-loved local brands serving 2 million+ monthly paying listers. Since 2018, OLX has invested over $200 million in AI-first infrastructure, deploying 2,600+ AI agents across 75 active AI use cases. Key AI products include AutoGPT (conversational automotive search), AutoIQ (AI dealer operating system), and CompassGPT (conversational property search), all built on proprietary transaction data. OLX Group is the classifieds business of Prosus, a global technology company backing lifestyle ecommerce brands in Latin America, Europe, and India.

Differentiator

Problem solved

Functional benefit

Brands

• AutoTrader: South Africa's largest and most trusted motoring marketplace, headquartered in Johannesburg.
• Autovit.ro
• Imovirtual
• La Centrale
• Otodim
• Otodom
• Otomoto
• Property24
• Standvirtual
• Storia.ro
• AutoGPT
• AutoIQ
• CompassGPT

Products and services

• OLX (Core Marketplace) Flagship general classifieds marketplace enabling users to buy and sell goods across categories including household items, electronics, and services across multiple European markets.
• Otomoto

Quantifiable outcome

• 20% faster vehicle discovery for consumers using AutoGPT
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability14 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OpenAIcoreTechnology or Integration · 25 February 2026OpenAI partnership for developing AI products: CompassGPT built using OpenAI models for conversational property search on Imovirtual (Portugal); AutoGPT launched in partnership with OpenAI for automotive search through ChatGPT.
• La CentralecoreOthers · 19 December 2025OLX Group acquired La Centrale from Providence Equity Partners for €1.1 billion, marking OLX's entry into Western European motors market. La Centrale is France's market leader with ~400,000 vehicles listed and 1.4 million vehicles sold annually.
• VEON/Beeline KazakhstanminorOthers · 21 October 2025VEON's Beeline Kazakhstan acquiring OLX Kazakhstan from OLX Group for $75 million, aligning with Prosus strategic focus on Europe.
• TBC Bank GroupminorOthers · 22 August 2025Georgia-based TBC Bank acquiring OLX Uzbekistan to expand digital ecosystem.

Scale indicators16 records

Recent moves9 records

Expansion highlights7 records

Regional players

• Subito: Italy's leading classifieds platform (Adevinta-owned). Comparable in product/vertical mix (motors, real estate, general) to OLX's portfolio but operates primarily in Italy rather than OLX's core CEE markets.

Direct peers

• Auto Trader Group: UK's leading automotive classifieds platform, directly comparable to OLX's Otomoto (Poland) and La Centrale (France). Both operate two-sided digital automotive marketplaces serving professional dealers and consumers with listing fees and advertising as primary revenue streams.
• Mobile.de: Germany's largest automotive classifieds marketplace (owned by Adevinta/eBay). Direct competitor in the European automotive classifieds space, serving professional dealers with subscription and listing-based monetization similar to OLX's AutoIQ-equipped platforms.
• Marktplaats: Netherlands' leading general classifieds marketplace (owned by Adevinta). Directly comparable to OLX's general classifieds model, serving C2C and B2C transactions across categories including vehicles, real estate, and consumer goods.
• Leboncoin: France's leading general classifieds marketplace, now owned by Adevinta/eBay. Directly competes with OLX's general classifieds and automotive offerings in France, including against the recently acquired La Centrale platform.
• Idealista: Southern European (Spain, Portugal, Italy) real estate classifieds leader. Directly competes with OLX's Imovirtual in Portugal and Storia.ro-adjacent markets, operating a similar agent-subscription property portal model.
• Cars.com: US-based automotive classifieds marketplace serving dealers and consumers. Comparable to OLX's motors brands (Otomoto, Autovit, La Centrale, Standvirtual, AutoTrader SA) in dealer subscription model and listing/advertising revenue mix.
• Rightmove: UK's largest real estate classifieds portal. Directly comparable to OLX's real estate vertical (Otodom, Property24, Imovirtual, Storia, Otodim) in business model — agent subscription fees and consumer-facing property search.

Broad incumbents

• Zillow: Largest US real estate marketplace. While geographically separate from OLX, directly comparable as a vertical real estate classifieds platform combining agent listings, AI-powered search, and property data — paralleling OLX's CompassGPT-powered Imovirtual and Otodim experiences.
• Adevinta: Global classifieds operator (majority-owned by eBay/KKR) operating marketplaces across Europe and Latin America. Portfolio includes leboncoin, Subito.it, Marktplaats, and Mobile.de — directly overlapping with OLX's European footprint and verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjtx05pQc5GoHonXUk18EpA/featured
• LinkedInlinkedin.com/company/olx-group
• Instagraminstagram.com/olxgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLX Group