Ultimate Performance

What Ultimate Performance does

Ultimate Performance is a global premium personal training company operating private, one-to-one coaching facilities across 13 cities in six regions, including the United Kingdom (London with eight locations, Manchester, Leeds, Cheshire), the United States (Los Angeles with four facilities, Washington DC with Dupont Circle and Metro Center, and Bethesda MD), the Middle East (Dubai DIFC and Dubai Marina), the Netherlands (Amsterdam), Singapore (CBD and Orchard), and Australia (Sydney). Founded by Nick Mitchell, the company delivers intensive body transformation programs that combine strength training, nutrition guidance, and lifestyle coaching, with clients training an average of 2.7 hours per week over 12-25 week engagements. The company serves individual consumers seeking measurable body composition, health, and longevity outcomes, with a reported 97% client goal achievement rate and 25,000+ documented transformations.

The underlying technology stack centers on two proprietary applications: an internal coaching app that tracks over 50 individual client metrics and supports daily trainer check-ins and remote progress monitoring, and the UP Transform consumer app for diet tracking, meal planning, and macronutrient logging. The business model is direct-to-consumer professional services sold on a monthly subscription basis at premium price points (approximately $275/hour in Los Angeles), augmented by an online personal training channel for clients outside physical catchment areas. Marketing is content-led through blog, YouTube, Instagram, LinkedIn, and an extensive transformation testimonial library, with promotional waived joining fees used to drive enquiry conversion.

In May 2025, Ultimate Performance received its first disclosed institutional investment from private equity firm Inflexion, which is being deployed to accelerate US expansion, evidenced by four Los Angeles facilities, a Washington DC cluster, and a recently opened Santa Monica location in March 2025. The company has launched demographic-specific verticals targeting women over 35 (Menopause Awareness campaign October 2025) and GLP-1 users, alongside existing fat-loss, muscle-building, women's health, longevity, and 12-week body transformation programs.

Name

Ultimate Performance

Legal name

Ultimate Performance

Website

https://ultimateperformance.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimate Performance is a global premium personal training company operating private one-to-one coaching facilities across 13 cities, serving professionals and health-focused individuals seeking body transformation, fat loss, muscle building, and longevity outcomes through 12-25 week structured programs supported by proprietary coaching apps.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Personal training services
• One-to-one coaching
• Body transformation programs
• Strength training
• Nutrition coaching

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Personal Training Services: Premium one-to-one personal training services delivered at private gym facilities globally. Clients receive intensive coaching programs typically lasting 12-25 weeks with ongoing support, nutrition guidance, and progress tracking through the company's coaching app.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ultimate Performance delivers premium one-to-one personal training at private gym facilities across 13 global cities, combining certified trainer-led strength training, customized nutrition guidance, and behavioral coaching. Clients follow structured body transformation programs (typically 12-25 weeks) supported by a proprietary coaching app that tracks over 50 individual metrics and a mobile diet-tracking app (UP Transform). The company also offers remote Online Personal Training for clients outside its physical footprint.

Product overview

Ultimate Performance is a global personal training company operating private fitness facilities across multiple locations, offering in-gym and online personal training programs. The core offering consists of Personal Training and Online Personal Training, supported by the UP Transform app for diet tracking and meal planning. Programs include the 12-Week Body Transformation and specialized goal-based offerings (Fat Loss, Muscle Building, Women's Health, Longevity, GLP-1 support). Clients train an average of 2.7 hours per week with comprehensive progress monitoring through their coaching app, which tracks over 50 individual metrics. The company reports 97% client goal achievement rates across its global facilities in the UK, North America, Europe, Middle East, Asia, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• UP Transform: Mobile diet and training tracking application for clients

Products and services

• Personal Training One-to-one coaching with certified personal trainers at private gym facilities, combining strength training, nutrition guidance, and lifestyle coaching with comprehensive progress tracking through the company's coaching app. Delivered at private facilities across the UK, US, Europe, Middle East, Asia, and Australia.

Quantifiable outcome

• 97% of clients achieve their stated fitness goals
• +2 more outcomes

Named customers10 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Third Space: Premium London-based fitness club chain offering personal training, group classes, and luxury facilities to affluent professionals. Most directly comparable to UP's London footprint and premium positioning across similar affluent London submarkets.
• Barry's Bootcamp: Premium boutique fitness brand combining strength and cardio training with personal-trainer-led small group sessions at premium price points. Comparable in premium positioning and target demographic, though Barry's uses group rather than one-to-one format.
• 1Rebel: London-based premium boutique fitness studio offering trainer-led group classes in affluent urban locations. Comparable as a UK premium fitness operator targeting professional clientele with high-end positioning.
• F45 Training: Global functional training franchise with standardized 45-minute group workouts. Comparable as a globally scaled premium fitness training brand, though franchise-based and group-format versus UP's owned/operated one-to-one model.
• Gymbox: London-based premium gym operator with multiple locations in central London serving professional clientele. Comparable as a UK premium urban fitness operator, though with broader gym membership model rather than dedicated personal training focus.
• KXU Chelsea: London-based private members club combining luxury facilities with personal training and wellness services. Comparable as a premium Chelsea/Knightsbridge-located personal training and wellness provider targeting affluent clients.

Broad incumbents

• Equinox: Global luxury fitness brand operating premium clubs with extensive personal training services. Comparable as a broader incumbent in the premium fitness category serving affluent urban professionals, though Equinox's offering is much wider than UP's PT-only focus.
• Fitness First: International premium fitness chain with presence in UK, Europe, Asia, and Middle East markets overlapping with UP's geographic footprint. Comparable as a multi-region fitness operator, though less specialized in one-to-one personal training.
• Peloton: Connected fitness platform combining premium hardware with subscription-based training content. Comparable as a broad premium fitness brand targeting affluent consumers, though Peloton is equipment-led rather than service-led.

Emerging players

• Future: App-based personal training platform connecting users with remote coaches for personalized fitness programs. Comparable as a personal-training service alternative, though digital-only versus UP's physical-facility model; represents the digital competitive threat to UP's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/UltimatePerformance
• Facebookfacebook.com/hongkongpersonaltrainers
• LinkedInlinkedin.com/company/ultimate-performance
• Instagraminstagram.com/ultimateperformancelive
• Xx.com/upfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Performance