BrilliA

What BrilliA does

BrilliA Incorporated (NYSE American: BRIA) is a Singapore-headquartered, Cayman Islands-incorporated apparel services company operating as a comprehensive one-stop service and solution provider for ladies' intimate apparel brands. The company manages the full cross-border production value chain, including sourcing, design, prototyping, supply chain management, logistics, and quality control, on behalf of more than 30 international lingerie and apparel brands, including named enterprise clients Fruit of the Loom, Hanes Brands Inc., and H&M. BrilliA operates through an asset-light model, with sewing and finishing executed via partner manufacturing networks in Indonesia and China, and is building localized foam-pad capacity in Central Java through a 2026 strategic alliance with Hung Hon (HH4K).

Revenue is generated primarily through B2B manufacturing services billed to international brands on a transactional fee basis (FY2025 revenue of $64.39M). The company is diversifying its revenue mix through three additional streams: (1) licensing royalties from an exclusive 5-year Jockey trademark license covering Indonesia across men's and women's categories announced in June 2026, (2) a proprietary direct-to-consumer DIANA lingerie brand under development for younger consumers across Indonesia, Singapore, and other ASEAN markets, and (3) an Ai Sakura collaboration to launch athleisure products in Japan in H2 2026. Distribution combines direct B2B sales to enterprise brand clients globally with multi-channel retail and e-commerce frameworks in Indonesia and Japan for licensed and collaborative brands.

The company completed its IPO on NYSE American in April 2025 and reported FY2025 results showing 15% revenue growth, 16.2% gross margin, $4.194M EBITDA, and $0.12 basic EPS. H1 2026 results showed a 10.3% revenue decline year-over-year due to US tariff impacts on Indonesian exports to North America, partially offset by $2.1M positive operating cash flow and aggressive new strategic initiatives to reposition the business around Indonesian and Japanese consumer markets through licensed and proprietary brands.

Name

BrilliA

Legal name

BrilliA Inc.

Website

https://brilliaincorporated.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BrilliA is a Singapore-based, publicly listed (NYSE American: BRIA) one-stop service provider for ladies' intimate apparel brands, managing sourcing, design, prototyping, supply chain, logistics, and quality control for 30+ international clients including Fruit of the Loom, Hanes Brands, and H&M, with expanding licensed-brand operations in Indonesia (Jockey) and Japan (Ai Sakura athleisure).

Ownership category

akta.pro rank

Product category

Intimate Apparel Sourcing and Manufacturing Services

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Intimate apparel sourcing
• Lingerie manufacturing services
• Apparel supply chain
• Branded apparel distribution
• Intimate apparel design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Manufacturing Services: Comprehensive one-stop service and solution provider for ladies' intimate apparel brands worldwide, managing sourcing, design, prototyping, supply chain, logistics, and quality control. Revenue from sales to major international companies including Fruit of the Loom, Hanes Brands Inc., and H&M.
2. Proprietary Brand (DIANA): Direct-to-consumer sales under DIANA brand targeting younger, fashion-conscious consumers in Indonesia, Singapore, and ASEAN countries to improve margins.
3. Licensing Revenue (Jockey): Revenue from exclusive 5-year trademark license agreement with Jockey International to source, design, manufacture, market, promote, and sell Jockey-branded products in Indonesia across underwear, bras, shapewear, activewear, loungewear, and sleepwear categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BrilliA is a comprehensive one-stop service and solution provider for ladies' intimate apparel brands worldwide, managing the full value chain including sourcing, design, prototyping, supply chain management, logistics, and quality control. It serves 30+ major international clients including Fruit of the Loom, Hanes Brands Inc., and H&M, and is expanding into proprietary brand development (DIANA), licensed branded distribution (Jockey in Indonesia), and adjacent categories such as athleisure (Ai Sakura in Japan).

Product overview

BrilliA is a Singapore-based comprehensive one-stop service and solution provider for ladies' intimate apparel brands worldwide, managing the full value chain from sourcing, design, and prototyping through supply chain, logistics, and quality control. The company operates primarily as a B2B service provider working with major international clients including Fruit of the Loom, Hanes Brands Inc., and H&M. Its core offering consists of sourcing/design/prototyping services and supply chain/logistics management. Additionally, BrilliA is developing proprietary brands including DIANA lingerie for direct-to-consumer sales, and has recently expanded into licensed branded products through the Jockey® trademark license in Indonesia and the Ai Sakura athleisure collaboration in Japan.

Differentiator

Problem solved

Functional benefit

Brands

• DIANA: Proprietary lingerie brand targeted to younger, fashion-conscious consumers, being developed for production and sales in Indonesia, Singapore, and ASEAN countries. Direct-to-consumer brand under development to improve company margins.

Products and services

• Sourcing, Design and Prototyping Services Comprehensive one-stop service managing sourcing, design, and prototyping for ladies' intimate apparel brands worldwide, including major international clients such as Fruit of the Loom, Hanes Brands Inc., and H&M.
• Supply Chain and Logistics Management End-to-end supply chain management including logistics coordination and quality control for global apparel brands, enabling cross-border production and distribution of intimate apparel.
• DIANA (Proprietary Lingerie Brand) Proprietary direct-to-consumer lingerie brand targeted at younger, fashion-conscious consumers, developed for production and sales in Indonesia, Singapore, and ASEAN countries to improve company margins.
• Jockey® Branded Apparel Products (Indonesia) Jockey® branded men's and women's apparel products (underwear, bras, shapewear, socks, activewear, loungewear, and sleepwear) sold under exclusive 5-year trademark license in Indonesia through wholesale, retail, and e-commerce channels.
• Ai Sakura Athleisure Products (Japan) Performance-driven sportswear products designed for Asian sizing and climate, developed through collaboration between BrilliA subsidiary Bra Pro Limited and Tokyo-based Ai Sakura, targeting the Japan market rollout in H2 2026.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Jockey International, Inc.coreOEM/ Whitelabel/ Licensing Partner · 3 June 2026BrilliA's Indonesian operating company PT. Mirae Asia Pasifik secured a 5-year exclusive trademark license agreement with Jockey International to source, design, manufacture, market, promote, and sell Jockey-branded products in Indonesia. The exclusive license covers men's and women's apparel including underwear, bras, shapewear, socks, activewear, loungewear, and sleepwear. BrilliA plans to establish a multi-channel distribution framework encompassing wholesale partnerships, licensee-owned retail stores, and licensee-owned e-commerce platforms.
• Hung Hon (4K) Limited (HH4K Group)coreStrategic or Co-development Partner · 11 May 2026Strategic alliance between BrilliA's subsidiaries (Bra Pro Limited and PT Mirae Asia Pasifik) and HH4K Group to expand localized foam pad manufacturing in Central Java, Indonesia. HH4K has commenced initial production at its newly established foam moulding facility co-located with BrilliA's existing sewing partner network. The alliance supports BrilliA's asset-light supply chain diversification strategy and proactively positions the company to meet future EU-Indonesia Free Trade Agreement rules-of-origin requirements ahead of anticipated 2027 implementation.
• Ai SakuracoreStrategic or Co-development Partner · 23 February 2026Commercial collaboration between BrilliA subsidiary Bra Pro Limited and Tokyo-based Ai Sakura to expand into Japan's athleisure market. Bra Pro Limited oversees sourcing and production leveraging existing manufacturing infrastructure, while Ai Sakura leads product design, localized branding, go-to-market execution, and distribution within Japan. Initial product rollout is scheduled for the second half of 2026, targeting digital channels and metropolitan retail networks.
• Maison LejabyminorStrategic or Co-development PartnerCooperation framework with French luxury lingerie brand Maison Lejaby expected to boost European intimate apparel sales. Part of the strategy to improve European sales performance following 35.5% decline in European imports in fiscal 2025.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Delta Galil Industries: Israel-based global manufacturer and designer of intimate apparel, activewear, and socks, with a one-stop sourcing-and-manufacturing model that mirrors BrilliA's positioning across private-label and licensed brands. Serves similar global intimates brands and apparel retailers.
• Eclat Textile: Taiwan-listed apparel manufacturer and sourcing partner serving major global sportswear and intimate apparel brands. Highly comparable as a contract manufacturer focused on technical knit and apparel production for international brand owners.
• Makalot Industrial: Taiwan-based apparel OEM/ODM manufacturer producing intimate apparel, activewear, and performance garments for global brands. Directly comparable to BrilliA as a contract manufacturer serving multinational apparel clients with production across Asia.
• Crystal International Group: Hong Kong-listed apparel manufacturer providing one-stop sourcing, design, and production services to global apparel brands across multiple categories including intimates and activewear. Closely aligned with BrilliA's end-to-end service model and Asian production footprint.
• Texhong Textile Group: Hong Kong-listed textile and apparel manufacturer with vertically integrated yarn-to-garment production serving global apparel brands. Comparable as an Asia-based apparel sourcing and manufacturing services provider serving international customers.
• Toppoint Holdings: Taiwan-based apparel sourcing and trading company serving international apparel brands with design, development, and manufacturing coordination. Closely comparable to BrilliA's B2B sourcing-services business model and customer profile.
• Wacoal Holdings: Japan-based global intimate apparel brand and manufacturer with significant Asia retail and licensing operations. Comparable to BrilliA in its focus on women's intimate apparel and its multi-market Asian distribution footprint, including Japan.

Broad incumbents

• Hanesbrands: Major global intimates and activewear brand owner, and a BrilliA customer. Comparable as a large-scale intimate apparel incumbent operating its own sourcing/manufacturing infrastructure, providing both competitive threat and reference customer profile.
• PVH Corp. Global apparel holding company owning Calvin Klein and Tommy Hilfiger, with extensive sourcing relationships across Asia. Comparable as a large apparel platform that consumes the type of contract manufacturing services BrilliA provides.
• Lululemon Athletica: Global athleisure brand with a comparable category to BrilliA's Ai Sakura Japan athleisure initiative. Relevant as a benchmark for Asian athleisure demand and as a potential indirect customer for Asia-based sourcing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=UUFiEM6969c
• LinkedInlinkedin.com/company/brillia-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrilliA