Tuatara Capital
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Tuatara Capital firmographics
Firmographics- Name
- Tuatara Capital
- Legal name
- Tuatara Capital, L.P.
- Website
- https://tuataracapital.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tuatara Capital industry classification
Industry- Product category
- Private Equity / Venture Capital
- NAICS
- Miscellaneous Financial Investment Activities (523999)
- akta.pro primary industry
- Technology & Software Growth Equity (FSANACAA)
Keywords
Where Tuatara Capital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tuatara Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Returns / Carried Interest: Tuatara Capital generates returns through equity investments in growth-stage companies, realizing returns upon portfolio company exits or liquidity events. As a private equity/venture capital firm, revenue is derived from carried interest on fund returns and management fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Tuatara Capital product offering
Product offeringCore offering
Tuatara Capital is a growth-stage private investment firm that deploys equity capital into companies operating in emerging, regulated industries — with a specialization in the cannabis and hemp value chain. The firm partners with operators from commercialization through exit, providing capital, strategic guidance, and operating support. Revenue is generated through traditional venture/PE economics: management fees and carried interest on successful exits, rather than through sale of a discrete product or service.
Product overview
Tuatara Capital is a venture capital and private equity firm that invests in growth-stage companies in emerging markets, with a focus on the cannabis and related industries. The firm does not offer a unified product platform; rather, it maintains a portfolio of equity investments in diverse companies operating across the cannabis value chain, including cultivators, processors, retailers, technology providers, biotechnology firms, and educational platforms. These portfolio companies represent distinct, independently operated brands and businesses rather than modules or components of a single Tuatara-branded product offering.
Differentiator
Problem solved
Functional benefit
Companies that use Tuatara Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Tuatara Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tuatara Capital partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights4 records
Tuatara Capital competitors and assessment
Company assessmentDirect peers
- Merida Capital Partners: Growth-stage PE firm focused on the cannabis industry, investing across operators, brands, and ancillary services. Most directly comparable to Tuatara given similar vintage, sector focus, and growth-equity mandate.
- Casa Verde Partners: Cannabis-focused venture and growth capital firm backing companies across the cannabis value chain. Comparable to Tuatara in sector specialization, though typically earlier-stage and more tech-oriented in deal mix.
- Phyto Partners: Early-stage VC fund dedicated to ancillary and tech-enabled cannabis businesses. Overlaps with Tuatara's Springbig/Weedmaps/Front Range biotech exposure but at an earlier investment stage.
- Poseidon Asset Management: Long-tenured cannabis-focused investment manager with both credit and equity strategies. Comparable to Tuatara as a sector specialist serving cannabis operators and ancillary businesses.
- Artemis Growth Partners: Cannabis-focused growth equity firm. Closely mirrors Tuatara's mandate of investing behind growth-stage operators in regulated cannabis markets.
- Altitude Capital Partners: Cannabis-specialized investment firm providing growth and structured capital to operators. Comparable in sector focus and growth-equity orientation to Tuatara.
- JW Asset Management: Cannabis-focused investment firm with both private equity and credit strategies targeting the regulated cannabis industry. Comparable as a sector-specialist manager serving operators across the value chain.
Broad incumbents
- TPG Growth: Large multi-strategy growth equity platform under TPG that has made selective cannabis-adjacent investments. Broader mandate and significantly larger AUM than Tuatara, but overlapping in growth-stage check sizes and cannabis exposure.
- General Atlantic: Global growth equity firm with selective investments in cannabis-adjacent and regulated industries. Overlaps with Tuatara on growth-stage growth equity investing and emerging-sector positioning.
Emerging players
- Privateer Holdings: Early pioneer cannabis-focused private equity firm (founded 2010) with portfolio spanning brands, tech, and international markets. Comparable as a sector-specialist growth equity manager, though with a more global and brand-led historical focus than Tuatara.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tuatara Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tuatara Capital leadership team
Management profileNumber of profiles
Profiles4 records
Tuatara Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tuatara Capital M&A and investment
M&A and investmentM&A1 record
Investments11 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tuatara Capital
What does Tuatara Capital do?
Tuatara Capital is a growth-stage private investment firm that deploys equity capital into companies operating in emerging, regulated industries — with a specialization in the cannabis and hemp value chain. The firm partners with operators from commercialization through exit, providing capital, strategic guidance, and operating support. Revenue is generated through traditional venture/PE economics: management fees and carried interest on successful exits, rather than through sale of a discrete product or service.
Is Tuatara Capital a public or private company?
Tuatara Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tuatara Capital founded?
Tuatara Capital was founded in 2014. It employs 11 to 50 people.
Where is Tuatara Capital based?
Tuatara Capital is headquartered in New York, United States, in the North America region.
How does Tuatara Capital make money?
One revenue line is on record: investment Returns / Carried Interest.
Who are Tuatara Capital's main competitors?
Direct peers on record are Merida Capital Partners, Casa Verde Partners, Phyto Partners, Poseidon Asset Management, Artemis Growth Partners, Altitude Capital Partners and JW Asset Management. Broad incumbents are TPG Growth and General Atlantic. Privateer Holdings is listed as an emerging player.
Does Tuatara Capital have an API?
No public API is recorded for Tuatara Capital.
What industry is Tuatara Capital in?
Tuatara Capital's product category is Private Equity / Venture Capital. Its primary akta.pro industry code is FSANACAA, Technology & Software Growth Equity. Its NAICS code is 523999.