Buildnow
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Buildnow firmographics
Firmographics- Name
- Buildnow
- Legal name
- Aajil (عاجل)
- Website
- https://buildnow.sa
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Buildnow industry classification
Industry- Product category
- Construction Supply Chain Finance
- akta.pro primary industry
- B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ)
- akta.pro secondary industries
- BNPL for High-Ticket / Longer-Term Installments (FSAKACAN), BNPL Servicing, Billing & Collections (FSAKACAH), BNPL Funding & Securitization / Capital Markets Programs (FSAKACAG), Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG)
Keywords
Where Buildnow is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Buildnow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- BNPL Transaction Fees: The company generates revenue through financing fees charged on build-now-pay-later transactions for construction materials, with flexible payment terms ranging from 2 to 12 months
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Growth plan with high purchase limits and rapid approval |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Buildnow product offering
Product offeringCore offering
Buildnow operates a Sharia-compliant build-now-pay-later (BNPL) digital platform, branded Aajil, that enables Saudi Arabian construction SMEs — including manufacturers, traders, and contractors — to purchase construction materials on installment terms ranging from 2 to 12 months. The platform offers approvals in under 6 hours and purchase limits of up to 4 million SAR, with no complex guarantees beyond promissory notes, supporting local and international material purchases.
Product overview
Buildnow operates as a unified build-now-pay-later platform for the construction sector in Saudi Arabia, offering two integrated products: the core Aajil platform enabling purchase-on-installment financing for construction materials, and the Aajil Growth (عاجل نمو) add-on module designed for business expansion and project scaling. The platform serves manufacturers, traders, and contractors with rapid 6-hour approvals, flexible repayment terms of 2-12 months, and purchase limits up to 4 million SAR. Services are compliant with Islamic Sharia principles and launched in 2022.
Differentiator
Problem solved
Functional benefit
Brands
- Aajil Growth (عاجل نمو): Growth and expansion solution allowing SMEs to purchase materials on credit without straining cash flows, with high purchase limits, fast approval, and flexible repayment options.
Products and services
- Aajil (عاجل) Build Now Pay Later Platform A BNPL platform for construction materials targeting SMEs (manufacturers, traders, contractors) in Saudi Arabia, enabling purchases on installments of 2 to 12 months with approvals under 6 hours and purchase limits up to 4 million SAR.
- Aajil Growth (عاجل نمو) A growth-focused solution enabling businesses to purchase construction materials on installment without straining cash flow, featuring high purchase limits, fast approval, and flexible repayment options tailored for business expansion and project scaling.
Quantifiable outcome
- 900+ SMEs served in construction sector
- +2 more outcomes
Companies that use Buildnow
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Buildnow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Buildnow partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Buildnow competitors and assessment
Company assessmentEmerging players
- Lendo: Saudi-based supply chain and SME financing marketplace connecting businesses with multiple lenders. Comparable B2B fintech positioning in Saudi Arabia addressing SME working capital constraints.
- Flow48: Fintech providing revenue-based financing and embedded credit to SMEs in MENA. Directly comparable in serving underbanked SMEs with working capital, though Flow48 focuses on tech-enabled businesses rather than construction specifically.
- Halan: Egypt-based fintech providing lending and payments to underbanked consumers and SMEs. Comparable in addressing working capital constraints in MENA, though operating in a different vertical and geography.
Direct peers
- Tabby: UAE-headquartered BNPL platform serving merchants and shoppers across MENA. Comparable in product structure (installment-based payments) and regional focus, though Tabby focuses on B2C retail while Buildnow focuses on B2B construction materials.
- Spotii: MENA BNPL platform offering interest-free installment payments. Directly comparable product offering for SMBs and consumers in the region with similar Sharia-compliance positioning.
- Tamara: Saudi-headquartered BNPL platform offering installment payments to consumers and merchants. While primarily B2C, Tamara competes for the same Sharia-compliant credit infrastructure, regulatory relationships, and merchant integrations in the Saudi market.
- Postpay: MENA BNPL platform offering deferred payment options. Operates in similar geographies with similar Sharia-compliant installment mechanics and SMB/consumer merchant integrations.
Others
- Lean Technologies: MENA open-banking and financial data infrastructure provider. Adjacent enabling technology that could power Buildnow's underwriting, KYC, and bank integrations as it scales.
Broad incumbents
- Klarna: Global BNPL incumbent with established merchant network and consumer credit infrastructure. Comparable in BNPL product mechanics and merchant-of-record model, though focused on B2C retail at much larger scale.
- Affirm: US-listed BNPL platform offering installment loans at point of sale. Comparable in product mechanics (short-term, fee-based installment credit) and underwriting approach, but Affirm operates in consumer rather than B2B construction materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Buildnow social profiles
Digital presenceBuildnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buildnow leadership team
Management profileNumber of profiles
Buildnow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buildnow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buildnow
What does Buildnow do?
Buildnow operates a Sharia-compliant build-now-pay-later (BNPL) digital platform, branded Aajil, that enables Saudi Arabian construction SMEs — including manufacturers, traders, and contractors — to purchase construction materials on installment terms ranging from 2 to 12 months. The platform offers approvals in under 6 hours and purchase limits of up to 4 million SAR, with no complex guarantees beyond promissory notes, supporting local and international material purchases.
Is Buildnow a public or private company?
Buildnow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Buildnow founded?
Buildnow was founded in 2022. It employs 1 to 10 people.
Where is Buildnow based?
Buildnow is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Buildnow make money?
One revenue line is on record: BNPL Transaction Fees.
Who are Buildnow's main competitors?
Emerging players on record are Lendo, Flow48 and Halan. Direct peers are Tabby, Spotii, Tamara and Postpay. Lean Technologies is listed as an others. Broad incumbents are Klarna and Affirm.
Does Buildnow have an API?
No public API is recorded for Buildnow.
What industry is Buildnow in?
Buildnow's product category is Construction Supply Chain Finance. Its primary akta.pro industry code is FSAKACAJ, B2B BNPL (Invoice Split/Net Terms for SMB Procurement), with a secondary code of FSAKACAN, BNPL for High-Ticket / Longer-Term Installments.