What Beisen does

Beisen (北森, SEHK:9669) is a Chinese enterprise HR SaaS company founded in 2002 and headquartered in Beijing with a second headquarters in Chengdu established in 2019. The company provides an integrated HCM cloud platform covering the full employee lifecycle: recruitment, performance management, organization and personnel, attendance, compensation, learning, succession planning, talent assessment, and employee surveys, all built on a proprietary Luban PaaS platform that supports no-code, low-code, and full-code customization for enterprise-specific workflows.

The company's core technology is an AI-native HCM architecture that incorporates ten specialized AI Agents (AI Recruitment Assistant, AI Interviewer, AI Course Builder, AI Practice Coach, AI Learning Assistant, AI Leadership Coach / Mr.Sen, AI Employee Assistant) covering 50+ HR scenarios. Beisen integrates third-party large language models (DeepSeek, Doubao, Tongyi Qianwen) into this stack and complements them with proprietary talent-science IP including the Gene model, GENE4.0 leadership standards, and assessment frameworks developed over 20+ years. The platform processes over 1.5 billion records daily and supports 120,000+ HR users and 10 million+ employees.

Beisen generates revenue primarily through annual subscription contracts on its integrated HR SaaS and PaaS platform, supplemented by professional services and implementation delivered through 24 branch offices across China. The company targets medium-to-large enterprises (200+ employees) and reports over 6,000 customers across financial services, automotive, real estate, internet, retail, SOEs, manufacturing, pharmaceutical, and new energy verticals. Net dollar retention stands at 106%, and the company transitioned from perpetual licensing to a SaaS subscription model. In June 2026 Beisen announced a comprehensive transformation into an AI application company alongside the launch of its Mavens AI HR expert platform.

Name

Beisen

Legal name

北京北森云计算股份有限公司

Website

https://beisen.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beisen (北森, SEHK:9669) provides an integrated HCM SaaS platform with AI-native architecture covering the full employee lifecycle for over 6,000 mid-to-large enterprises across eight Chinese industry verticals, generating approximately CNY 1.1 billion in TTM revenue.

Ownership category

akta.pro rank

Product category

Human Capital Management (HCM) Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• HR SaaS software
• Talent management cloud
• Human capital management
• Recruitment management system
• People analytics platform

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HR SaaS Subscription (一体化HR SaaS): SaaS subscription revenue from integrated HCM cloud modules including recruitment, performance, compensation, attendance, learning, and talent assessment. Annual subscription contracts, primarily per-seat pricing for mid-to-large enterprise clients. The company transitioned from a perpetual license model to SaaS subscription.
2. PaaS Platform Services: Revenue from PaaS platform customization, development tools, and ecosystem applications for enterprise clients requiring personalized configurations.
3. Professional Services & Implementation: Implementation, customer success, training, and consulting services delivered through 24 branch offices and certified partner ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Beisen sells an integrated cloud-native HR SaaS platform (一体化HR SaaS) covering the full employee lifecycle — recruitment, performance, organization/personnel, succession, attendance, learning, compensation, People Analytics, and digital talent management — combined with a Talent Assessment suite and the proprietary Luban PaaS customization platform. Built on an AI-native architecture, the offering embeds 10 domain-specialized AI Agents (AI Interviewer, AI Course Builder, AI Practice Coach, AI Leadership Coach Mr.Sen, AI Learning Assistant, AI Employee Assistant, AI Recruitment Assistant) that automate recruiting, training, coaching, and employee service across 50+ HR scenarios for medium-to-large enterprises in China.

Product overview

Beisen (北森) offers a unified integrated HR SaaS platform providing full-lifecycle talent management software and services for medium-to-large enterprises. The core platform (一体化HR SaaS) consists of 9 integrated modules: recruitment management, performance management, organizational/personnel management, succession/development, attendance/leave, online learning, compensation management, People Analytics, and digital talent management. Supporting the core SaaS are the talent assessment suite (人才测评) with 6 tools (recruitment assessment, talent management assessment, testing center, online exams, 360-degree feedback, competency models) and the Luban PaaS platform for no-code/low-code customization. Beisen has also launched an AI Family of 7 AI assistants (AI招聘助手, AI做课助手, AI面试官, AI陪练, AI学习助手, AI领导力教练, AI员工助手) covering 50+ HR scenarios. The platform serves 6,000+ large and medium enterprises, processes over 1.5 billion data records daily, and is Hong Kong-listed (SEHK:9669).

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated HR SaaS Platform (一体化HR SaaS) Cloud-native integrated HR SaaS platform covering the full employee lifecycle — recruitment management, performance management, organizational/personnel management, succession and development, attendance/leave, online learning, compensation management, People Analytics, digital talent, and culture & motivation — sold as a bundled suite with per-employee subscription pricing for medium-to-large Chinese enterprises.
• Talent Assessment Suite (人才测评) Talent assessment product line comprising six tools — recruitment assessment, talent management assessment, assessment center platform, online exam system, 360-degree feedback system, and competency model building — powered by 20+ years of proprietary talent science (Gene model, GENE4.0 leadership standards). Used by enterprise HR teams for pre-hire selection, internal talent diagnostics, and leadership development, with over 16 million annual professional assessments completed on the platform.
• Luban PaaS Platform (鲁班PaaS平台) Proprietary PaaS platform (Luban Platform) enabling no-code, low-code, and full-code customization for enterprise HR workflows, fields, and reports. Sold to enterprise customers requiring deep personalization without vendor development dependency, with an ecosystem marketplace (生态广场) hosting certified ISV partner applications.
• Mavens AI HR Expert Platform One-stop AI HR expert platform announced in June 2026 as the company's comprehensive AI transformation product, consolidating Beisen's AI Family (10 specialized HR AI Agents) and AI-native capabilities into a unified platform for enterprise customers.
• AI Interviewer (AI面试官) Standalone AI agent that conducts 7×24 autonomous interviews, evaluating candidates across 7 dimensions (professional image, knowledge, general ability, behavioral ability, career preference, and others) and automatically generating interview reports. Used by enterprise recruitment teams to scale first-round interviews (e.g., 178% increase at Shanghai Bank) and integrate company-specific competency traits into AI evaluation.
• AI Leadership Coach — Mr.Sen (AI领导力教练) Standalone AI agent (Mr.Sen) providing simulated leadership practice across 100+ high-fidelity scenarios (performance feedback, team motivation, conflict resolution), with real-time feedback for frontline and senior managers. Used in development programs at enterprises such as Baidu and commercial banks to improve management performance feedback effectiveness by 40% and lift manager capability scores.
• Recruitment Management System (招聘管理系统) Cloud-based recruitment management module covering job posting, multi-channel candidate sourcing, resume screening, interview scheduling, offer management, and AI-augmented candidate matching. Sold as a standalone module or as part of the integrated HR SaaS suite, used by enterprise HR teams to manage end-to-end hiring including digital campus recruitment (e.g., reducing 360 Group's student application cycle from one month to one week).
• Performance Management System (绩效管理系统) Cloud-based performance management module supporting agile goal management, real-time feedback, 360-degree evaluation, and AI-assisted performance conversations, used by enterprise HR teams to build high-performance organizations (e.g., 60% improvement in evaluation efficiency at a municipal commercial bank using AI Performance Assistant).
• People Analytics 5.0 (数字人力分析) Standalone workforce analytics module providing real-time, predictive, and indicator-based insights, with People Analytics 5.0 covering 8 analysis themes and 400+ industry indicators. Enables data-driven HR decisions and executive dashboards for medium-to-large enterprises, processing 1.5 billion+ data records daily across the platform.
• Professional Implementation and Customer Success Services Professional services offering covering enterprise HR SaaS implementation, customer success, training, and consulting delivered through 24 branch offices across China and a certified partner ecosystem. Sold alongside SaaS subscriptions to ensure enterprise customers achieve ROI on their HCM transformation, including the BCA certification program with 1,100+ certified HRIS professionals.

Quantifiable outcome

• Recruitment cycle shortened by 38% using AI recruiting tools
• +11 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DeepSeek (深度求索)coreTechnology or Integration · 1 January 2024Beisen integrates DeepSeek large language models into its AI HR ecosystem, enabling advanced AI capabilities in recruitment, performance, and learning modules within the Beisen platform.
• Douyin Baike / ByteDance AI (豆包)coreTechnology or Integration · 1 January 2024Beisen partners with ByteDance's AI unit (豆包) to incorporate generative AI capabilities into its AI Family product suite, enhancing HR workflow automation.
• Tongyi Qianwen / Alibaba Cloud (通义千问)coreTechnology or Integration · 1 January 2024Beisen integrates Alibaba Cloud's Tongyi Qianwen LLM into its AI platform, expanding AI capabilities across recruitment, performance management, and employee services.
• IDC (International Data Corporation)minorOthersIDC publishes periodic market share reports on China's HCM SaaS market, recognizing Beisen as the market leader with 17.6% share in 2018.
• HRootminorOthersHRoot organizes the annual HR Best Service Providers awards in Greater China, where Beisen has been recognized multiple times.
• Wisdom Club (智享会)minorOthersBeisen co-published the Fifth HR Technology Research Report with 智享会 (Wisdom Club), a leading HR professional research organization.

Scale indicators14 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Workday: Global pure-play cloud HCM and finance platform serving mid-to-large enterprises. Workday is the most direct international comparable to Beisen's full-lifecycle HCM SaaS offering and enterprise field sales model, though operating in different geographies.
• UKG (Ultimate Kronos Group): US-based HCM and workforce management SaaS provider specializing in HR, payroll, talent, and time tracking for medium-to-large enterprises. Closely comparable business model and customer segment to Beisen.
• ADP: Global HR services and payroll leader with a growing cloud HCM platform (ADP Vantage HCM, Workforce Now). Comparable on subscription-based HR SaaS for medium-to-large enterprises with strong enterprise customer overlap.
• Cornerstone OnDemand: Cloud-based talent management software specializing in learning, performance, recruiting, and succession. Directly comparable to Beisen's talent management modules and learning cloud.
• eRoad (易路): China-focused HR SaaS provider specializing in core HR, payroll, and workforce management for medium-to-large enterprises. A direct domestic competitor to Beisen in the Chinese HCM SaaS market with similar target customer profile.
• Moka: China-based AI-native recruitment and talent acquisition SaaS platform. Directly competes with Beisen's recruitment management module and AI Interviewer product in the Chinese enterprise ATS market.

Broad incumbents

• SAP SuccessFactors: HCM module within SAP's broader ERP/cloud portfolio. Beisen surpassed SAP/Oracle in the China HCM SaaS market per IDC, but SuccessFactors remains a primary global competitor with overlapping talent management capabilities.
• Oracle HCM Cloud: Cloud HCM offering within Oracle's broader enterprise application portfolio. Directly comparable on HCM functionality but positioned as part of Oracle's full-stack ERP suite rather than a focused HR vendor.
• Yonyou (用友): China's leading enterprise software and cloud services provider with an HCM cloud module within its broader ERP/financials suite. A primary domestic incumbent competitor with overlapping HR SaaS capabilities targeting the same Chinese enterprise customer base.
• Kingdee (金蝶): Major Chinese enterprise cloud software vendor with HR cloud offerings as part of its broader ERP portfolio. Directly comparable on China enterprise HR SaaS positioning, though broader in scope than Beisen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beisen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beisen