What Magic Square does

Magic Square is a Web3 discovery and engagement platform that operates as a multi-chain app store for decentralized applications. Founded in 2022 and headquartered in Limassol, Cyprus (with the legal entity Magic Square Int Ltd registered in the British Virgin Islands), the company aggregates 2,500+ dApps and games across 160+ blockchain ecosystems, serving both end-users seeking vetted Web3 products and developers/projects seeking user acquisition and token launch services. The platform has connected 4.9M+ wallets and reports 1.5M+ users participating in 250+ growth campaigns.

The product portfolio is structured as an interconnected ecosystem centered on Magic Store (the core discovery platform), with Magic Karma (a reputation system), Magic Memberships (SQR-token-gated tiers), Magic Swap (powered by 1inch), Magic Launchpad (token sales via IDOs and Early Access Token Sales), Magic Staking and Magic Farms (yield products), Magic DAO (governance via Snapshot), Magic Raffles (Chainlink VRF-powered draws), Magic Predictions (BNB/USDT price-direction betting), Reward Pools, Magic Board (quests), Hot Offers (campaigns), and Mystic AI (a conversational assistant). A CertiK audit with an AA rating (91.44) underpins the security positioning.

The business model combines multiple monetization streams: project-level fees for Hot Offer campaigns, Launchpad token sales, and Magic Farm deployments (advertising and transaction fees); a 15% treasury share from Magic Raffle ticket purchases; subscription-equivalent revenue via SQR token lock-ups for Magic Membership tiers; affiliate revenue through the Magic Boost program; and indirect value capture via SQR token buy-back-and-burn mechanics. App listing is free, creating a marketplace-style funnel where projects later convert into paid promotional customers. The company is privately held and backed by a consortium of Web3-native investors including Binance Labs, Republic Capital, Crypto.com Capital, Gate.io Labs, KuCoin Labs, HTX Ventures, GSR, Blocore, and Taisu.

Name

Magic Square

Legal name

Magic Square Int Ltd

Website

https://magicsquare.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Square is a Web3 discovery platform and multi-chain app store where users discover vetted dApps and earn token-based rewards, while developers and Web3 projects pay for promotional campaigns, token launch services, and user acquisition across 160+ blockchains.

Ownership category

akta.pro rank

Product category

Web3 App Discovery Platform

NAICS

Amusement Parks and Arcades (7131)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Web3 Game Publishing & Distribution Platforms (FSAPAGAA)

akta.pro secondary industries

GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

Keywords

• Web3 app store
• Dapp discovery platform
• Multi-chain crypto services
• Token launch platform
• Web3 user acquisition

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hot Offer Campaign Fees: Web3 projects pay Magic Square to run exclusive promotional campaigns (Hot Offers) on the platform, driving user acquisition. Payments are made in SQR tokens.
2. Launchpad Token Sale Fees: Projects launching tokens through Magic Launchpad pay fees for platform access, KYC/registration processing, and listing. Revenue also derives from Turbo Charge and OTC marketplace services.
3. Magic Membership Tiers: Users unlock tiered memberships (Basic, Plus, Premium, Premium Plus) by locking SQR tokens. Higher tiers provide Karma multipliers, commission bonuses, priority Hot Offer access, and greater launchpad allocations.
4. Magic Raffle Treasury Share: 15% of USDT ticket purchases and 15% of SQR ticket purchases in Magic Raffles flow to the Magic Square treasury. Additionally, SQR buy-backs from USDT payments and direct SQR burns support token economics.
5. Magic Farm Deployment Fees: Projects deploying a Magic Farm campaign pay a one-time deployment fee covering smart contract setup, configuration, and platform integration.
6. Magic Boost (Affiliate Program): An affiliate/performance marketing program where projects pay for verified user acquisition. Governed by separate Magic Boost Terms and Conditions.
7. SQR Token Utility Ecosystem: SQR token is used for membership upgrades, DAO governance, staking for launchpad access, Magic Farms boost, Mystic AI credits, and daily reward pool eligibility. Token demand is driven by platform utility requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Magic Square operates Magic Store, a community-validated Web3 app store aggregating 2,500+ decentralized applications and games across 160+ blockchains, complemented by Magic Launchpad for token sales, Magic Swap for cross-chain token swaps, Magic Staking/Magic Farms for yield products, Magic Raffles and Magic Predictions for gamified engagement, and Magic DAO for token-holder governance. Web3 projects pay for promotional distribution via Hot Offer campaigns, Magic Board quests, and Launchpad listings, while end-users earn SQR tokens and Magic Karma points for activity, with tiered Magic Memberships unlocking enhanced rewards.

Product overview

Magic Square is a unified Web3 platform structured as an ecosystem of interconnected products centered on its core Magic Store app discovery platform. The ecosystem comprises multiple modules including Magic Swap (powered by 1inch), Magic Launchpad for token sales, Magic Staking with SQR staking and Magic Farms for yield, Magic DAO for governance via Snapshot, and gamified engagement features (Magic Raffles, Magic Predictions, Reward Pools). The platform's reward mechanics are driven by the $SQR token and Magic Karma reputation system, while Magic Memberships provide tiered access. Additional tools include Hot Offers for promotional campaigns, Magic Board for quest-based tasks, Mystic AI for user assistance, and the acquired TruePNL token launch platform. The platform supports 160+ blockchain ecosystems and connects users with over 2,500 dApps and games.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Store: The Web3 App Store where users can discover, explore, and engage with a diverse range of community-vetted Web3 apps and games
• Magic Launchpad
• Magic Swap
• Magic Staking
• Magic DAO
• Magic Farms
• Magic Karma
• Magic Memberships
• Magic Board
• Magic Raffles
• Magic Predictions
• Hot Offers
• Reward Pools
• Mystic AI
• Gas Station
• Magic Drops
• SQR Token

Products and services

• Magic Store A Web3 app store where users discover, review, and engage with community-vetted decentralized applications and games across DeFi, GameFi, Telegram Mini-Apps, AI Agents, and Meme Tokens. Free for developers to submit listings; project validation occurs through community voting.
• Magic Launchpad Token sale platform for IDOs (Initial DEX Offerings) and EATS (Early Access Token Sales) with FCFS and Pro-Rata participation rounds, SQRp Points gating, Turbo Charge for amplified allocations, and an OTC marketplace for pre-TGE trading.
• Magic Swap Integrated cryptocurrency swap feature powered by the 1inch Swap API, supporting ERC20 and BEP20 tokens across Ethereum, Binance Smart Chain, Polygon, and other networks. Users earn Karma points for each swap.
• Magic Farms Dynamic staking module offering linear block-by-block reward distribution. Users stake ecosystem project tokens to earn liquid rewards claimable anytime, with higher membership tiers receiving up to 200% reward multipliers.
• Magic Staking SQR token staking product allowing users to earn passive income through APR rewards while gaining access to SQRp Points required for Magic Launchpad participation.
• Magic Raffles Daily raffle system with guaranteed winners, using Chainlink VRF for provably fair randomness. Tickets are purchasable in USDT or SQR; a portion of USDT ticket proceeds flows to the Magic Square treasury and SQR buy-back-and-burn.
• Magic Predictions Gamified prediction game where users bet USDT on BNB/USDT price direction. Winners share the combined prize pool minus a service fee; price data is sourced from Chainlink Price Oracle.
• Magic DAO Decentralized governance platform on Snapshot where SQR token holders vote on proposals. Voting power is proportional to SQR holdings and staking commitment.
• Magic Board Quest/task completion system where users complete social media, content creation, and airdrop tasks for Web3 projects in exchange for SQR tokens and Karma points. Submissions are reviewed through a Proof-of-Work process.
• Hot Offers Exclusive promotional campaigns created by listed Web3 projects offering discounts, special content, and rewards to Magic Square users in exchange for fees paid in SQR tokens.
• Reward Pools Exclusive reward pools that incentivize platform activity with bonuses in SQR, USDT, and Karma points, operating under Pro-Rata, FCFS, and Raffle distribution models.
• SQR Token Native utility token of the Magic Square ecosystem, used for Magic Memberships, DAO governance, staking/launchpad access, Magic Farms boost, Mystic AI credits, and daily reward pool eligibility.
• TruePNL Token launch platform acquired by Magic Square in February 2024, enabling projects to launch tokens through a structured launch mechanism integrated into Magic Square's launchpad capabilities.
• Mystic AI AI-powered conversational agent integrated into the Magic Square ecosystem that assists users with platform questions and provides guidance through a chatbot interface.
• Magic Memberships Tiered subscription memberships (Basic free, Plus 500 SQR, Premium 2,000 SQR, Premium Plus 5,000 SQR locked) unlocking escalating Karma multipliers, commission bonuses, priority Hot Offer access, and greater Magic Launchpad allocations.

Quantifiable outcome

• Over 4.9M wallets connected to the platform
• +7 more outcomes

Named customers13 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• TruePNLcoreStrategic or Co-development Partner · 25 February 2024Magic Square acquired TruePNL, a token launch platform, in February 2024 for an undisclosed cash sum. This acquisition was part of Magic Square's strategic expansion to strengthen its token launch capabilities and broaden its service offering to Web3 projects.
• 1inchcoreTechnology or Integration1inch's Swap API is integrated directly into Magic Square's Magic Swap feature, enabling users to swap ERC20 and BEP20 tokens with optimal rates by comparing liquidity across multiple sources. Users also earn Karma points for each swap.
• ChainlinkcoreTechnology or IntegrationChainlink's Verifiable Random Function (VRF) is used to ensure fair, tamper-proof random selection in Magic Raffles and Magic Predictions. Chainlink Price Oracle feeds BNB/USDT price data to Magic Predictions. Chainlink VRF generates secure randomness on-chain for all raffle winner selections.
• CertiKcoreTechnology or IntegrationCertiK has audited Magic Square's smart contracts, with the platform displaying a CertiK Security Score of AA 91.44. CertiK audit documentation is publicly available on CertiK's Skynet platform, providing security transparency for users.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DappRadar: DappRadar is a leading dApp discovery and analytics platform tracking activity across multiple chains. It is the most direct competitor to Magic Store, serving the same user need of finding, ranking, and validating dApps across the Web3 ecosystem.
• Galxe: Galxe (formerly Project Galaxy) is a Web3 quest and campaign platform where users complete on-chain and social tasks to earn rewards — directly comparable to Magic Board and Hot Offers. Both platforms monetize project-to-user growth campaigns and reward users with platform-native points.
• DEXTools: DEXTools provides real-time DEX analytics, token pair tracking, and a launchpad module (DEXTools Launchpad) — overlapping with both Magic Swap (analytics-adjacent) and Magic Launchpad (token sale infrastructure). Both target the same active-trader audience.
• DAO Maker: DAO Maker is an IDO and token launch platform with community-building features (SHO, vesting, DAO Pad) — directly comparable to Magic Launchpad. Both platforms compete for early-stage Web3 project issuance and retail allocation rounds.
• Zealy: Zealy (formerly Crew3) is a Web3 questing and community engagement platform where users complete tasks for project rewards. It directly competes with Magic Board for project-driven quest campaigns and community activation budgets.
• Dapp.com: Dapp.com is a multi-chain dApp discovery and ranking platform — a direct competitor to Magic Store's core offering of aggregating and surfacing dApps across chains. Both serve users seeking vetted access to DeFi, GameFi, and NFT applications.
• Polkastarter: Polkastarter is a decentralized token launch platform supporting IDOs and fixed-swap pools — a direct competitor to Magic Launchpad for token sale infrastructure. Both target early-stage Web3 projects seeking primary issuance venues.

Broad incumbents

• CoinGecko: CoinGecko is the largest independent crypto data aggregator, with broader scope than Magic Square (price data, exchanges, NFTs, dApps). Its dApp discovery features and ecosystem metrics overlap with Magic Store, though CoinGecko is not token-native in the same way.
• Trust Wallet: Trust Wallet is a major self-custodial wallet with an integrated dApp browser for discovery and one-click access — overlapping with Magic Square's user-facing discovery surface, particularly Magic ID's wallet aggregation concept.

Emerging players

• De.Fi: De.Fi (formerly DeFiYield) is a Web3 portfolio and security/review platform that aggregates DeFi opportunities across chains — partially overlapping with Magic Store's discovery and reward-tracking functionality, with a stronger DeFi-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magicsquare
• Xx.com/MagicSquareio
• Facebookfacebook.com/MagicSquareio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Square