Betashares Capital

What Betashares Capital does

Betashares Capital Ltd is an Australian exchange-traded fund (ETF) issuer and asset manager headquartered in Sydney, founded in 2009/2010. The company operates Australia's largest ETF range with 106+ funds listed on the Australian Securities Exchange (ASX), spanning Australian shares, global equities, fixed income, commodities, currencies, thematic strategies, digital assets, and (newly) private assets. Flagship products include A200 (Australia 200, billed as the world's lowest cost Australian shares index ETF at 0.04% MER), NDQ (Nasdaq 100), BGBL (Global Shares), DHHF (Diversified All Growth), QBTC and QETH (cryptocurrency ETFs), and recently launched RCKT (Australia's first space industry ETF).

Betashares earns revenue primarily through management fees on assets under management, with disclosed MERs ranging from 0.04% to 1.75% depending on fund complexity. The company manages $75 billion+ in AUM on behalf of 1 million+ investors and thousands of Australian financial advisers, positioning it as Australia's second-largest ETF provider. Distribution is multi-channel: primary ASX exchange trading, a proprietary Betashares Direct platform offering zero brokerage on ASX ETFs and 500+ shares (with auto-invest, managed and custom portfolios), and indirect distribution through adviser networks. Adjacent operations include Bendigo Superannuation (superannuation trustee subsidiary) and a minority stake in Macropod (AUDM stablecoin), indicating expansion into retirement savings and digital-asset infrastructure.

The company's capital structure is private following a June 2024 minority investment of up to AUD 300 million ($198M) from Singapore's Temasek, alongside existing investor TA Associates and staff shareholders. Subsequent strategic moves include the 2025 acquisition of Equity Mates Media (a retail-investor media brand) and continued thematic and digital-asset product launches, supported by New Zealand market operations and an education-led content marketing engine.

Name

Betashares Capital

Legal name

Betashares Capital Ltd

Website

https://betashares.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Betashares Capital is Australia's second-largest ETF issuer, managing $75B+ across 106+ ASX-listed ETFs for 1M+ investors and thousands of advisers, with revenue from management fees and a proprietary direct-investing platform.

Ownership category

akta.pro rank

Product category

Exchange-Traded Funds (Asset Management)

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Broad Market Equity ETFs (FSAAAFAA)

akta.pro secondary industries

Fixed Income ETFs (Government, Corporate, Munis, TIPS) (FSAAAFAD), Leveraged & Inverse ETFs (FSAAAFAK), Money Market Funds (FSAAAEAC)

Keywords

• Exchange traded funds
• Investment management
• Asset management
• Retail investing
• Thematic ETFs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Management Fees on ETFs: Betashares generates revenue primarily through management fees charged on ETF assets under management. Fee structures vary by fund, ranging from 0.04% to 1.75% per annum, based on the complexity and strategy of each fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Betashares Capital is an Australian exchange-traded fund (ETF) issuer managing over $75 billion in assets under management across 106+ ETFs covering Australian shares, global shares, fixed income, commodities, thematic investments, and digital assets. The company also operates Betashares Direct, a zero-brokerage self-service investing platform with managed and custom portfolios, and offers superannuation products through Bendigo Super. Revenue is generated primarily through management expense ratios (MERs) on ETF holdings ranging from 0.04% to 1.75% per annum.

Product overview

Betashares Capital is Australia's second-largest ETF provider offering the country's largest range of ETFs with 106 funds across Australian shares, global shares, fixed income, commodities, currencies, technology, thematic investing, and digital assets. The product suite includes flagship ETFs such as NDQ (Nasdaq 100), A200 (Australia 200), BGBL (Global Shares), DHHF (Diversified All Growth), and thematic funds like RCKT (Space Industry - Australia's first), HACK (Cybersecurity), RBTZ (Robotics and AI), and CRYP (Crypto Innovators). The platform also encompasses Betashares Direct (a zero-brokerage investing platform with managed and custom portfolios), and superannuation through Bendigo Super. The company manages over $75 billion in assets and serves more than 1 million investors.

Differentiator

Problem solved

Functional benefit

Brands

• Bendigo Super: Superannuation product range including Bendigo SmartStart Super and Bendigo SmartStart Pension, offered through Bendigo Superannuation Pty Ltd
• Betashares Direct
• Betashares Invest

Products and services

• A200 - Australia 200 ETF Tracks 200 of the largest companies by market capitalisation listed on the ASX; the world's lowest-cost Australian shares index ETF at 0.04% MER. Designed for Australian retail investors and advisers seeking core domestic equity exposure.
• NDQ - Nasdaq 100 ETF Provides exposure to 100 of the largest non-financial companies listed on the Nasdaq market, including companies at the forefront of the new economy. Targeted at investors seeking US large-cap growth exposure in a single ASX trade.
• BGBL - Global Shares ETF A convenient, cost-effective way to build a core portfolio allocation to global equities, tracking approximately 1,200+ developed markets companies at a 0.08% MER. For investors and advisers seeking diversified global developed-markets exposure.
• DHHF - Diversified All Growth ETF Provides low-cost exposure to a diversified portfolio with high growth potential for investors with high tolerance for risk. Designed as a one-trade diversified growth allocation.
• QBTC - Bitcoin ETF Tracks the price of Bitcoin in Australian dollars before fees and expenses, enabling Australian investors to access Bitcoin price exposure through a regulated ASX-listed product.
• QETH - Ethereum ETF Tracks the price of Ethereum in Australian dollars before fees and expenses, providing regulated ASX-listed exposure to Ethereum for Australian investors.
• RCKT - Betashares Space Industry ETF Australia's first ETF dedicated to the space industry, providing pure-play exposure to the global space economy including space launches, transportation, satellite communications, and space infrastructure companies. For investors seeking thematic exposure to the space economy forecast to reach US$1.8 trillion by 2035.
• HACK - Global Cybersecurity ETF Provides exposure to leading companies in the global cybersecurity sector. Targeted at investors seeking thematic exposure to cybersecurity as an industry theme.
• DRIV - Electric Vehicles and Future Mobility ETF Provides exposure to global companies at the forefront of innovation in automotive technology, including electric vehicles and future mobility.
• RBTZ - Global Robotics and Artificial Intelligence ETF Provides exposure to leading global companies involved in the production or use of robotics and robotics-focused AI products and services.
• ASIA - Asia Technology Tigers ETF Tracks the 50 largest technology and online retail stocks in Asia (ex-Japan), including Alibaba, Tencent, Baidu and JD.com.
• URNM - Global Uranium ETF Provides exposure to leading companies in the global uranium industry for investors seeking thematic commodity exposure.
• CRYP - Crypto Innovators ETF Provides exposure to global companies at the forefront of the dynamic crypto economy.
• QAU - Gold Bullion Currency Hedged ETF Backed by physical gold bullion held in a JP Morgan Chase vault in London, tracking the spot price of gold hedged to AUD.
• AAA - Australian High Interest Cash ETF Provides attractive, regular income distributions and a high level of capital security via cash held in Australian dollar interest-bearing bank deposit accounts.
• Betashares Direct Platform Proprietary self-service investing platform offering zero brokerage on 500+ shares and all ASX ETFs, with auto-invest, managed portfolios, and custom portfolio building. Designed for individual investors seeking a low-cost direct-to-consumer trading experience.
• Betashares Managed Portfolios Diversified multi-asset portfolios available in a Core range (diversified) and Focused range (themed), plus custom portfolio options, delivered through the Betashares Direct platform.
• Betashares Superannuation (Bendigo Super) Superannuation products including Bendigo SmartStart Super and Bendigo SmartStart Pension, offered through Bendigo Superannuation Pty Ltd (a Betashares subsidiary and the trustee of the Bendigo Superannuation Plan).

Quantifiable outcome

• World's lowest cost Australian shares index ETF at 0.04% MER
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered strategic.

• MacropodstrategicStrategic or Co-development PartnerBetashares led a minority strategic investment in Macropod, Australia's first licensed AUD-backed stablecoin issuer. Betashares may provide treasury management services for AUDM's underlying Australian dollar reserves. The investment supports scaling of the AUDM stablecoin across exchanges, wealth platforms, payments providers, and enterprise partners.
• Western Asset (Franklin Templeton)strategicTechnology or IntegrationWestern Asset, Franklin Templeton's Specialist Investment Manager, is the sub-advisor for the Betashares Western Asset Australian Bond Active ETF (BNDS). Western Asset is described as one of the world's leading fixed income managers.
• CliffwaterstrategicTechnology or IntegrationCliffwater Private Credit Fund is the underlying fund for Betashares Private Capital. Cliffwater has been at the forefront of private market investing for over 20 years, providing clients with access to proprietary research, indices, and investment solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iShares (BlackRock): Global ETF market leader; competes head-to-head with Betashares in Australian equities, fixed income, and thematic ETFs on ASX. Most direct comparable on product range, pricing pressure, and adviser relationships.
• Vanguard Australia: Australia's largest ETF issuer by AUM (VAS, VGS, VDHG). Competes directly with Betashares on low-cost index and diversified ETFs, setting aggressive pricing benchmarks that Betashares' A200 and BGBL must match.
• VanEck Australia: Closely comparable on thematic and crypto ETF exposure (e.g., VanEck Bitcoin ETF, MSCI World ex Australia, gold miners). Targets similar retail and adviser segments in the Australian ETF market.
• State Street SPDR (SSGA Australia): Global ETF pioneer offering broad market and sector ETFs (SPY, STW, SLF) on ASX. Direct competitor on institutional and adviser channels with comparable global equities and fixed income product sets.
• Invesco Australia: Issues QQQ (Nasdaq 100) and other ETFs in Australia, overlapping with Betashares' NDQ on Nasdaq 100 exposure. Active competitor in technology and international equity themes.

Regional players

• Magellan Asset Management: Australian-founded active global equities manager with significant AUM and adviser distribution. While focused on active funds rather than passive ETFs, Magellan competes for the same Australian adviser wallet and retail investor attention.
• Perpetual Limited: Large Australian financial services group offering managed funds, superannuation, and asset management. Adjacent competitor in adviser distribution and superannuation (Bendigo Super is part of Betashares).

Broad incumbents

• Dimensional Fund Advisors: Global asset manager that recently expanded Australian retail offerings (DFA Australia ETFs). Competes in the systematic and factor-based investment space that overlaps with some of Betashares' diversified products.

Emerging players

• SelfWealth: Australian retail brokerage and investment platform with self-directed investor audience. Competes indirectly with Betashares Direct for retail trading flow and ETF custody relationships.
• Realindex Investments: Australian quantitative manager offering systematic factor ETFs to advisers and retail investors. Overlaps with Betashares on style/factor and diversified growth exposures for similar Australian investor segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/BetaShares

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betashares Capital