La Belle Vie

What La Belle Vie does

La Belle Vie is a France-based direct-to-consumer online grocery delivery service operated under the legal entity Deleev, headquartered in Paris and serving the Paris and Île-de-France region. Founded in 2015, the company runs a unified digital supermarket offering over 30,000 product references—including approximately 6,500 organic items—across categories such as fresh produce, meat and seafood, dairy, bakery, packaged grocery, wine and spirits, baby products, beauty, and prepared foods, including an in-house kitchen brand ("La Cuisine de La Belle Vie") and the integrated Frichti sub-brand following a 2023 acquisition. Customers order through the company website or a mobile application and receive same-day home delivery seven days a week between 8h and 23h, supported by a proprietary supply chain infrastructure that the company identifies as a key operational differentiator.

The business model is asset-light from a real-estate perspective but capital-intensive on logistics: revenue is generated through direct online grocery sales on a transactional (per-order) basis with individual unit pricing and free delivery offered under certain conditions. Marketing is conducted via owned digital channels—organic social (Facebook, Instagram, Twitter, YouTube), a referral program ("Gagnez 10€"), and the mobile app—targeting urban consumers and families with young children in the Paris basin. The company is venture-backed, has raised roughly €42M+ since founding (including a €25M Series B in December 2021 from Left Lane Capital and Quadrille Capital), and self-describes as France's largest online grocer. It was recognized in the French Tech 120 (FT120) program in 2021.

Name

La Belle Vie

Legal name

Deleev

Website

https://labellevie.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

La Belle Vie is a Paris-based direct-to-consumer online grocery delivery service operating under Deleev, offering same-day delivery of over 30,000 SKUs (including 6,500 organic) to consumers in Paris and Île-de-France.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)

SIC

Retail-Variety Stores (5331)

akta.pro industry

PRIMARYCRAHAEAI

Natural/Organic Grocery E-commerce & Delivery-Only Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAFAFAA

On-demand Grocery Delivery Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

SECONDARYCRAFADAF

Grocery & Pantry Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Online grocery delivery
• Grocery e-commerce
• Fresh produce delivery
• Organic supermarket
• Household essentials delivery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Grocery Sales: The company generates revenue through direct online sales of groceries and consumer goods to end customers in Paris and Ile-de-France. Customers purchase products at listed prices with delivery fees potentially waived based on conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

La Belle Vie operates an online grocery delivery platform offering over 30,000 product references including 6,500 organic items, with same-day home delivery 7 days a week from 8h to 23h in Paris and Île-de-France. The company functions as a digital supermarket combining fresh produce, packaged goods, prepared foods, specialty international sections, baby care, beauty, and household items sourced from artisan partners and major brands, delivered directly to consumers' homes through a proprietary supply chain.

Product overview

La Belle Vie is France's largest online grocery delivery service operated by Deleev, offering rapid home delivery of over 30,000 product references (including 6,500 organic items) in Paris and Île-de-France. The platform operates as a unified digital supermarket with multiple integrated product categories including fresh produce (Primeur, Boucherie, Poissonnerie, Fromagerie), packaged goods (Supermarché, Épicerie), prepared foods (Traiteur, La Cuisine de La Belle Vie), specialty international sections (Les Corners), and lifestyle categories (Bébé, Beauté, Entretien). The service also integrates Frichti branded products and operates 7 days a week with delivery from 8h to 23h.

Differentiator

Problem solved

Functional benefit

Products and services

• La Belle Vie Online Grocery Delivery Direct-to-consumer online grocery delivery service offering over 30,000 product references including 6,500 organic items, with same-day delivery 7 days a week from 8h to 23h to customers' homes across Paris and Île-de-France.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Frichti MarketminorOthersFrichti Market is another brand under the same parent company Deleev, operating in the online grocery/food delivery space.
• Bam coursesminorOthersBam courses is another brand under the same parent company Deleev, part of the group's portfolio of online grocery services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frichti: Frichti is a Paris-based prepared-meal and grocery delivery brand, now part of the same Deleev group as La Belle Vie (acquired Sept 2023). Directly comparable in geography, customer base, and product mix, and now operationally integrated.

Broad incumbents

• Carrefour (online grocery): Carrefour operates Carrefour Drive, Carrefour Livraison, and Ocado-powered online grocery across France. It is the dominant incumbent in French online grocery, offering broader assortment and physical-store economics that La Belle Vie must compete against.
• Auchan (Auchan Direct / Auchan Drive): Auchan runs an established home delivery and drive grocery service in France, leveraging a national network of hypermarkets and stores. Comparable as a broad-line grocery e-commerce incumbent serving urban French consumers.
• E.Leclerc Drive: E.Leclerc Drive is the click-and-collect and home-delivery arm of France's leading grocery banner. Serves similar urban and suburban French shoppers with very deep SKU breadth and store-backed economics.
• Amazon Fresh France: Amazon Fresh offers online grocery with same-day delivery in parts of Paris/Île-de-France. Compares as a well-capitalized, broad-line incumbent with Prime member economics that compete head-to-head with La Belle Vie in the same metro.

Regional players

• Intermarché Drive: Intermarché Drive is the online and click-and-collect grocery service of Les Mousquetaires. Comparable assortment and target customer in France, with strong regional store coverage but less specialized than La Belle Vie on organic/premium.
• Monoprix Plus: Monoprix Plus is the home-delivery and click-and-collect service of Monoprix, focused on Paris and major French cities. Overlaps with La Belle Vie in urban premium grocery, though Monoprix also operates a physical-store network.
• Franprix (MP Drive / Livraison): Franprix, part of the Casino group, offers online grocery delivery primarily in Paris and the Île-de-France region. Competes in the same urban convenience-grocery segment with similar customer demographics.

Emerging players

• Picnic: Picnic is a Netherlands-origin, app-based scheduled grocery delivery operator that has expanded into France. Compares as an emerging tech-led delivery model with a different (scheduled) unit-economics approach but overlapping urban grocery customer.

Others

• Ocado: Ocado provides the technology platform powering several French grocers' online offerings (notably Carrefour). Comparable as an online grocery infrastructure and technology provider relevant to how La Belle Vie might partner, compete, or scale its proprietary stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/labellevie_fr
• YouTubeyoutube.com/channel/UC38P1CmhmHqK8qlpzV8X6Qg
• Facebookfacebook.com/epicerie.labellevie
• Instagraminstagram.com/labellevie_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Belle Vie