University of Wisconsin, Milwaukee
The University of Wisconsin-Milwaukee is a public R1 research university serving 23,104 students from 83 countries through 209 academic programs across 16 schools and colleges, with nationally ranked graduate programs in Library and Information Science and Occupational Therapy.
- Company typePublic
- Founded1956
- HeadquartersMilwaukee, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What University of Wisconsin, Milwaukee does
The University of Wisconsin-Milwaukee (UWM) is a public urban research university located in Milwaukee, Wisconsin, founded in 1956 and operating as part of the Universities of Wisconsin system under the governance of the UW Board of Regents. It serves 23,104 students drawn from 83 countries through 209 academic programs spanning 16 schools and colleges, including the School of Freshwater Sciences, Lubar School of Business, College of Engineering & Applied Science, School of Architecture & Urban Planning, School of Nursing, Joseph J. Zilber College of Public Health, and the School of Information Studies. The university has achieved R1 Research Status (top 187 of ~4,000 U.S. institutions) and maintains nationally ranked graduate programs in Library and Information Science (#14) and Occupational Therapy (#27).
UWM delivers instruction across multiple modalities — on-campus at the Milwaukee main campus and two regional campuses (Washington County and Waukesha), through hybrid formats, and via fully online degree programs, microcredentials, and continuing education. Core technology infrastructure is built on standard enterprise platforms including Microsoft 365, Canvas LMS, the PAWS student information system, Stellic degree planning tools, and Zoom. Differentiated technology assets include the Connected Systems Institute (a Rockwell Automation-partnered industrial IoT research and training hub), comprehensive digital library resources, and emerging AI literacy curriculum. UWM also supports significant research infrastructure, evidenced by $9M EPA and $3.2M NIH grants, and provides auxiliary services including housing, dining, Division I athletics, and student support resources.
The business model operates on multiple revenue streams: state appropriations from Wisconsin, tiered tuition and fees (in-state, out-of-state, graduate, online), federal sponsored research grants (NIH, NSF, EPA, NEA, USDA), private philanthropy (including a recent $10 million endowment to the School of Freshwater Sciences), athletic program revenues (Horizon League), continuing education, and auxiliary services. Go-to-market is a hybrid of sales-led admissions outreach (targeting prospective undergraduates, transfers, international students from 83 countries, and online learners), event-driven campus recruitment, and content marketing through the uwm.edu website, UWM Report news, and social media channels. Distribution channels include direct on-campus instruction, self-serve online enrollment, hybrid programs, continuing education, and research collaborations globally.
University of Wisconsin, Milwaukee firmographics
Firmographics- Name
- University of Wisconsin, Milwaukee
- Legal name
- University of Wisconsin-Milwaukee and University of Wisconsin Board of Regents
- Website
- https://uwm.edu
- Company type
- Public
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The University of Wisconsin-Milwaukee is a public R1 research university serving 23,104 students from 83 countries through 209 academic programs across 16 schools and colleges, with nationally ranked graduate programs in Library and Information Science and Occupational Therapy.
- Ownership category
- akta.pro rank
University of Wisconsin, Milwaukee industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Urban/Metropolitan Public Research Universities (EDAHAAAH)
- akta.pro secondary industries
- Public Research Universities with Multi-Campus Systems (EDAHAAAI), Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where University of Wisconsin, Milwaukee is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
University of Wisconsin, Milwaukee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- State Appropriations: Public university funding from the State of Wisconsin constitutes a significant portion of institutional revenue, supporting operations and academic programs.
- Tuition and Fees: Revenue from undergraduate and graduate student tuition, with tiered pricing based on residency status (in-state vs. out-of-state/international).
- Sponsored Research Grants: Federal funding from NIH, NSF, EPA, NEA, USDA, and other agencies supporting academic research programs across disciplines.
- Private Philanthropy: Donations and endowment contributions through the UWM Foundation, including recent $10 million endowment to School of Freshwater Sciences.
- Athletic Program Revenues: Revenue from athletic programs including NCAA competitions, Horizon League participation.
- Continuing Education: Professional development and continuing education programs serving workforce development needs.
- Auxiliary Services: Housing, dining, and other student services generating ancillary revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-State Undergraduate Tuition |
| Subscription | Annual | Out-of-State Undergraduate Tuition |
| Subscription | Annual | Graduate and Professional Programs |
| Subscription | Annual | Online Programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
University of Wisconsin, Milwaukee product offering
Product offeringCore offering
The University of Wisconsin–Milwaukee is a public urban research university delivering higher education through 209 academic programs spanning bachelor's, master's, doctoral, certificate, microcredential, and pre-professional levels across 16 schools and colleges. Offerings include on-campus instruction, fully online degree programs, hybrid formats, continuing education, workforce development, and sponsored research across disciplines such as engineering, business, health sciences, freshwater sciences, information science, arts, and architecture. The university also generates ancillary services including housing, dining, athletics, library services, and applied research partnerships with industry.
Product overview
University of Wisconsin-Milwaukee (UWM) is a premier public research university offering 209 academic programs across 16 schools and colleges. The university's educational portfolio spans undergraduate, graduate, doctoral, accelerated graduate degrees, online programs, certificates, microcredentials, and pre-professional programs. Key academic units include the School of Architecture & Urban Planning, Peck School of the Arts, Lubar School of Business, College of Engineering & Applied Science, School of Freshwater Sciences, School of Nursing, Joseph J. Zilber College of Public Health, and the School of Information Studies. Programs range from traditional disciplines (Business, Education, Nursing, Psychology) to specialized fields (Cybersecurity, Biomedical Engineering, Data Science, Freshwater Sciences, Artificial Intelligence and Machine Learning). UWM also provides student services including library services, accessibility resources, technology support (PAWS portal, Canvas LMS), and research infrastructure through the Connected Systems Institute and various research centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs
Quantifiable outcome
- R1 Research Status achieved (4th time)
- +4 more outcomes
Companies that use University of Wisconsin, Milwaukee
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
University of Wisconsin, Milwaukee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
University of Wisconsin, Milwaukee partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Rockwell AutomationflagshipConnected Systems Institute partnership with Rockwell Automation providing $1 million annually over 5 years (total $5 million since 2017). Focuses on industrial IoT, automation technology, and workforce training for connected systems engineering.
- Northwestern MutualcoreNorthwestern Mutual Data Science Institute expansion partnership involving Medical College of Wisconsin, Milwaukee School of Engineering, and Waukesha County Technical College. Advances data science education, research, and workforce development in Milwaukee region.
- Penn StatecoreNIH-funded PTSD research collaboration between UWM and Penn State focusing on post-traumatic stress disorder research and treatment development.
- Islands of BrillianceminorAutism research partnership focused on studying and supporting individuals on the autism spectrum through innovative research and community engagement.
- USDAcoreWastewater treatment research collaboration with the U.S. Department of Agriculture focusing on environmental sustainability and water quality improvement.
- ATC (Waukesha-based utility)minorEnQuest Engineering Camp partnership providing K-12 engineering education outreach and pipeline development for STEM careers.
- University of Wisconsin-MadisoncoreVarious research collaborations with UW-Madison, Wisconsin's flagship research university, including joint research initiatives and academic partnerships.
- University of Notre DameminorVR dementia research collaboration focusing on virtual reality applications for dementia care and treatment.
- Wisconsin Department of Natural ResourcescoreWaterway cleanup and environmental conservation partnership supporting Wisconsin's natural resources management.
- Medical College of WisconsincoreMultiple collaborations including Healthy Homes Project addressing health disparities and cancer research initiatives in southeastern Wisconsin.
- Marquette UniversitycoreJoint Healthy Homes Project partnership with Marquette University addressing community health and environmental justice in Milwaukee.
- Chung Yuan Christian UniversityminorInternational engineering partnership facilitating academic exchange, joint research, and student mobility between institutions.
- Freshwater Collaborative of WisconsincoreMulti-institutional collaboration supporting freshwater research and education, with recent $10 million endowment to School of Freshwater Sciences demonstrating significant institutional commitment.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
University of Wisconsin, Milwaukee competitors and assessment
Company assessmentRegional players
- Northern Illinois University: Public regional research university in Illinois with comparable Carnegie classification (R2) and similar scale of professional and graduate programs. Useful as a regional benchmarking peer for state appropriations and enrollment trends.
- Marquette University: Private Jesuit research university located in Milwaukee and an active partner of UWM (e.g., joint Healthy Homes Project). Comparable in Milwaukee market positioning for students, faculty, and local employer recruiting.
- University of Wisconsin-Madison: Wisconsin's flagship public research university and the senior partner within the Universities of Wisconsin system. Directly comparable in mission (public R1 research university) and geography, and competes with UWM for in-state students, faculty, and major donor dollars.
Direct peers
- Cleveland State University: Public urban university in Cleveland serving a similar Great Lakes urban mission with comparable enrollment scale and applied workforce programs. Useful peer for benchmarking urban-serving public university performance.
- University of Illinois Chicago: A public urban research university (R1, Carnegie) located in a major Midwestern city, with a comparable mix of professional schools, urban health sciences, and diverse enrollment. Closely mirrors UWM's positioning as a public-serving metropolitan R1.
- University of Cincinnati: Public urban research university with strong industry partnerships and co-op programs, similar in scale and urban R1 positioning. Comparable in applied research and workforce-development orientation.
- Wayne State University: Public urban research university in Detroit with similar enrollment scale, urban-serving mission, and Carnegie R1 designation. Competes in the same Great Lakes/Midwest urban public research segment.
- Indiana University-Purdue University Indianapolis (IUPUI): Public urban research university with strong health sciences and industry partnerships, similar in size, mission, and metropolitan R1 profile. Closely analogous in student demographics and workforce development role.
Broad incumbents
- University of Minnesota Twin Cities: Larger R1 public research university in the Upper Midwest with similar land-grant and urban-serving characteristics. Comparable in research breadth, Carnegie classification, and peer public-universe benchmarking for grants and rankings.
Others
- University of Wisconsin-Milwaukee at Washington County and Waukesha: UWM's own two-year regional branch campuses, listed for completeness as the closest analog for branch-campus peers and a natural reference point for transfer pipeline comparison.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Wisconsin, Milwaukee social profiles
Digital presenceUniversity of Wisconsin, Milwaukee compliance and trust
Trust signalCompliance1 record
University of Wisconsin, Milwaukee financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Wisconsin, Milwaukee leadership team
Management profileNumber of profiles
Profiles9 records
University of Wisconsin, Milwaukee subsidiaries and ownership
Company hierarchySubsidiaries5 records
University of Wisconsin, Milwaukee funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Wisconsin, Milwaukee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Wisconsin, Milwaukee
What does University of Wisconsin, Milwaukee do?
The University of Wisconsin–Milwaukee is a public urban research university delivering higher education through 209 academic programs spanning bachelor's, master's, doctoral, certificate, microcredential, and pre-professional levels across 16 schools and colleges. Offerings include on-campus instruction, fully online degree programs, hybrid formats, continuing education, workforce development, and sponsored research across disciplines such as engineering, business, health sciences, freshwater sciences, information science, arts, and architecture. The university also generates ancillary services including housing, dining, athletics, library services, and applied research partnerships with industry.
Is University of Wisconsin, Milwaukee a public or private company?
University of Wisconsin, Milwaukee is a public company. It is classified as state government owned and is currently operating.
When was University of Wisconsin, Milwaukee founded?
University of Wisconsin, Milwaukee was founded in 1956. It employs 5,001 to 10,000 people.
Where is University of Wisconsin, Milwaukee based?
University of Wisconsin, Milwaukee is headquartered in Milwaukee, United States, in the North America region.
How does University of Wisconsin, Milwaukee make money?
Seven revenue lines are on record. State Appropriations are the primary driver. The others are tuition and Fees, sponsored Research Grants, private Philanthropy, athletic Program Revenues, continuing Education and auxiliary Services.
Who are University of Wisconsin, Milwaukee's main competitors?
Regional players on record are Northern Illinois University, Marquette University and University of Wisconsin-Madison. Direct peers are Cleveland State University, University of Illinois Chicago, University of Cincinnati, Wayne State University and Indiana University-Purdue University Indianapolis (IUPUI). University of Minnesota Twin Cities is listed as a broad incumbent. University of Wisconsin-Milwaukee at Washington County and Waukesha is listed as an others.
Does University of Wisconsin, Milwaukee have an API?
No public API is recorded for University of Wisconsin, Milwaukee.
What industry is University of Wisconsin, Milwaukee in?
University of Wisconsin, Milwaukee's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAH, Urban/Metropolitan Public Research Universities, with a secondary code of EDAHAAAI, Public Research Universities with Multi-Campus Systems. Its NAICS code is 6113 and its SIC code is 8200.