Blueground
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Blueground does
Blueground is a PropTech company founded in 2013 and headquartered in New York that operates a global platform for furnished apartments rented on 30+ day stays. The company curates, furnishes, and manages a network of move-in ready apartments and serves three primary segments: corporate travelers (Blueground for Business, with 4,000+ enterprise clients including Google, Uber, EY, Tesla, BCG, and Goldman Sachs), individual consumers seeking flexible month-to-month or annual housing (Live@Blueground), and students (Studentground). Revenue is generated primarily through recurring monthly subscription-style rental fees, with annual stays priced below month-to-month rates. The platform includes live online inventory, instant booking, and a guest app for support and cleaning requests, and operates across 32+ cities with reported inventory scaling from 15,000 units in early 2024 to 40,000+ by 2025–2026.
The underlying technology is a centralized furnished-rental platform that aggregates real-time apartment inventory, supports instant booking, and standardizes quality across geographies. The company has integrated acquired platforms—Tabas (Brazil/Latin America, announced 2022), Travelers Haven (US on-demand housing, 2023), and Nestpick (Berlin/New York marketplace, 2023)—to expand geographic reach and inventory. Operational tooling includes an AI-driven QA platform (Intryc) and Resolve AI for automated alert handling, root cause analysis, and incident response in software operations, indicating backend investment in operational automation rather than customer-facing AI features.
Blueground's go-to-market is primarily direct-to-consumer via its website and mobile app, complemented by a direct enterprise sales motion for Blueground for Business and a channel partnership (Vidle Housing) for healthcare travelers. The business has been venture-backed, raising a $180M Series C in 2021 (led by WestCap at a $750M post-money valuation) and a $45M Series D in March 2024 led by Susquehanna Private Equity Investments, with stated intent to pursue an IPO. The company projects approximately $600M in 2023 revenue and a target of $1B within two years of the Series D, supported by 1,200+ employees and ongoing geographic and vertical expansion.
Blueground firmographics
Firmographics- Name
- Blueground
- Website
- https://theblueground.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Blueground industry classification
Industry- Product category
- Furnished Apartment Rentals
- NAICS
- Other Consumer Goods Rental (53228)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)
- akta.pro secondary industries
- Corporate Housing Booking Platforms & Marketplaces (THAMAHAK), Extended-Stay & Monthly Rental Marketplaces (30+ Nights) (THAMALAG)
Keywords
Where Blueground is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Blueground business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Furnished Rental Revenue: Blueground generates revenue through monthly rental fees from furnished apartments offered for stays of 30+ days. The company curates, furnishes, and manages apartments globally, with flexible lease terms ranging from month-to-month to annual stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly furnished rental with flexible terms |
| Subscription | Annual | Annual furnished rental at lower rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Blueground product offering
Product offeringCore offering
Blueground curates, furnishes, and manages a global network of move-in ready, designer-furnished apartments offered for stays of 30+ days through its online platform and guest app. Customers can search live listings, book instantly, and choose month-to-month or annual lease terms across 32+ cities. Inventory is delivered through three core offerings: Live@Blueground (annual stays at lower rates), Blueground for Business (corporate housing), and Studentground (student apartments near campus).
Product overview
Blueground operates a unified furnished rental platform offering hand-picked, move-in ready apartments for stays of one month to over a year. The platform consists of three main product lines: Live@Blueground (annual stay program with lower rates), Blueground for Business (corporate housing for business travelers), and Studentground (student-focused furnished apartments near campuses). All products share the same core infrastructure—live listing search, instant booking, guest app for support and cleaning management, and a consistent quality experience across 40,000+ units in cities worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Live@Blueground: Annual stays program offering lower rates for a full year of furnished living at the cost of an unfurnished rental.
- Blueground for Business
- Studentground
Products and services
- Live@Blueground Annual furnished apartment rental program offering a full year of move-in ready, designer-furnished living at a lower rate than month-to-month rentals, targeting individual consumers seeking longer-term flexible stays.
- Blueground for Business Corporate housing solution offering flexible, fully furnished apartments with consistent quality across 32+ cities for business travelers, relocating employees, and project-based assignments; serves enterprise clients including Google, Uber, EY, Tesla, BCG, and Goldman Sachs.
- Studentground Furnished student apartment program offering private, move-in ready housing near major universities with discounted rates and student-specific perks for semester or annual stays.
Quantifiable outcome
- Over 40 hours per week reclaimed through AI-driven QA platform (case study with Intryc)
- +1 more outcomes
Companies that use Blueground
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Blueground technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blueground partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vidle HousingcoreStrategic partnership to expand customized, fully furnished mid-term housing options for healthcare travelers across the United States. Combines Vidle Housing's traveler-first platform with Blueground's nationwide network of 40,000+ turnkey apartments.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Blueground competitors and assessment
Company assessmentDirect peers
- Sonder Holdings: Sonder operates a global portfolio of designer-furnished apartments and boutique hotels for short and extended stays, closely matching Blueground's curated-apartment model, multi-city footprint, and enterprise client focus. Direct competitor in the 30+ day furnished-rental category.
- Kasa Living: Kasa operates tech-enabled furnished apartments in U.S. cities targeting business and leisure travelers with monthly+ stays. Overlaps with Blueground's Blueground for Business and Live@Blueground offerings in the furnished extended-stay segment.
- Placemakr: Placemakr offers furnished apartment-style stays with flexible terms (short to multi-month) across U.S. markets, blending traditional hospitality with apartment-style units. Directly comparable to Blueground's flexible-term furnished-rental model.
- Mint House: Mint House provides apartment-style extended-stay accommodations targeting business travelers in U.S. cities. Comparable product offering (furnished apartments, flexible terms, business focus) to Blueground for Business.
- Numa Group: Numa operates a tech-driven, fully digital apartment-rental platform across European cities with flexible stay durations. Strongly comparable to Blueground's European operations and digital-first booking model.
- Locale (Locale Apartments): Locale operates serviced apartment buildings in U.S. cities targeting business travelers with 30+ day stays. Direct overlap with Blueground's urban furnished monthly apartment offering.
- AKA Hotels + Residences: AKA operates luxury extended-stay hotel and furnished residence properties in major U.S. cities catering to corporate and executive travelers. Comparable to Blueground's premium end of furnished extended-stay housing.
Broad incumbents
- Airbnb: Airbnb is the dominant short-term rental marketplace and increasingly targets 30+ day stays through Airbnb Monthly Stays. While not a pure furnished-apartment operator, it is the largest competitive threat to Blueground's customer funnel.
- Vrbo (Expedia Group): Vrbo is a major vacation-rental platform that includes monthly-stay options in its inventory. Overlaps with Blueground's whole-home and extended-stay offerings as part of a broader vacation rental portfolio.
Emerging players
- Corporate Housing by Owner (CHBO): CHBO is a marketplace connecting property owners with corporate housing seekers for monthly+ furnished stays. Comparable to the marketplace layer Blueground acquired via Nestpick, but with a more limited global footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Blueground social profiles
Digital presenceBlueground financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueground leadership team
Management profileNumber of profiles
Profiles13 records
Blueground subsidiaries and ownership
Company hierarchySubsidiaries3 records
Blueground funding detail
Funding detailFunding overview
Funding rounds11 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueground M&A and investment
M&A and investmentM&A3 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueground
What does Blueground do?
Blueground curates, furnishes, and manages a global network of move-in ready, designer-furnished apartments offered for stays of 30+ days through its online platform and guest app. Customers can search live listings, book instantly, and choose month-to-month or annual lease terms across 32+ cities. Inventory is delivered through three core offerings: Live@Blueground (annual stays at lower rates), Blueground for Business (corporate housing), and Studentground (student apartments near campus).
Is Blueground a public or private company?
Blueground is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blueground founded?
Blueground was founded in 2013. It employs 501 to 1,000 people.
Where is Blueground based?
Blueground is headquartered in New York, United States, in the North America region.
How does Blueground make money?
One revenue line is on record: furnished Rental Revenue.
Who are Blueground's main competitors?
Direct peers on record are Sonder Holdings, Kasa Living, Placemakr, Mint House, Numa Group, Locale (Locale Apartments) and AKA Hotels + Residences. Broad incumbents are Airbnb and Vrbo (Expedia Group). Corporate Housing by Owner (CHBO) is listed as an emerging player.
Does Blueground have an API?
No public API is recorded for Blueground.
What industry is Blueground in?
Blueground's product category is Furnished Apartment Rentals. Its primary akta.pro industry code is THAMAFAB, Furnished Monthly Apartments (Urban/Residential), with a secondary code of THAMAHAK, Corporate Housing Booking Platforms & Marketplaces. Its NAICS code is 53228 and its SIC code is 7000.