Connecterra
Connecterra B.V. is a Netherlands-based agtech company that provides the Ida AI platform, aggregating dairy farm data from major systems into unified analytics and AI-powered insights for farmers, advisors, and enterprises across Europe and globally.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Connecterra does
Connecterra B.V. is a Netherlands-based agtech company founded in 2014 that builds the 'Ida' AI platform for the dairy industry. The platform aggregates fragmented farm data — herd records, cow monitoring, and feed information — from leading dairy management systems (Lely, GEA DairyPlan, VAS, EZfeed, PCDART, BoviSync, Dairy Farmers of America) into a unified analytics layer. On top of this data foundation, Connecterra offers AI-powered modules: Copilot delivers weekly operational summaries to farmer inboxes via natural language generation; Decision Support applies predictive modeling to quantify the impact of management decisions; Analytics provides cross-system visualization; and a Data API exposes the dataset to enterprise systems.
The company serves three explicit segments: individual farmers and farm operators (SMB through to large farms), farm advisors (nutritionists, veterinarians), and dairy enterprises pursuing digital transformation. Its go-to-market combines direct digital sales with enterprise field sales, a self-serve platform at app.connecterra.ai for smaller operations, and an OEM/integration partner channel embedded with major dairy technology vendors. As of 2025, the Ida system had been deployed across 500,000 dairy cows globally, with active geographic expansion into France and broader European markets.
Connecterra operates a subscription-based SaaS revenue model with tiered solutions for Farmers, Advisors, and Enterprises (monthly billing, pricing not publicly disclosed). The company has raised approximately $18.3M in disclosed venture funding across rounds from 2016 to 2020, led by investors including Cibus Fund, Sistema_VC, Breed Reply, AgFunder, Acequia Capital, DeNA, EISMEA, Pymwymic, and Kersia. Headcount is in the 11-50 range. Connecterra is named as a key participant in the AI in Animal Health market and the Livestock Digital Apps market alongside Zoetis, Trimble, Afimilk, and Cainthus.
Connecterra firmographics
Firmographics- Name
- Connecterra
- Legal name
- Connecterra B.V.
- Website
- https://connecterra.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Connecterra B.V. is a Netherlands-based agtech company that provides the Ida AI platform, aggregating dairy farm data from major systems into unified analytics and AI-powered insights for farmers, advisors, and enterprises across Europe and globally.
- Ownership category
- akta.pro rank
Connecterra industry classification
Industry- Product category
- Dairy Farm Management Software
- NAICS
- Support Activities for Animal Production (11521), Support Activities for Animal Production (115210)
- SIC
- Services-Computer Integrated Systems Design (7373), Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industries
- Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Connecterra is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Connecterra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Connecterra operates as a subscription-based SaaS platform for dairy farm management. The platform offers tiered solutions for Farmers, Advisors, and Enterprises, with pricing mentioned on the /pricing page. Revenue is generated through recurring subscription fees for access to the Ida AI platform, analytics, copilot, decision support, and data integration capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multi-tier pricing for Farmers, Advisors, and Enterprises |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Connecterra product offering
Product offeringCore offering
Connecterra operates an AI-powered SaaS platform called Ida that integrates data from various dairy farm systems (Lely, GEA, VAS, EZfeed, etc.) to provide unified analytics, AI-generated operational summaries, decision impact analysis, and herd management insights for dairy farmers, farm advisors, and enterprises. The platform delivers proactive, AI-generated recommendations to help optimize dairy operations across reproductive performance, herd health, feed efficiency, and sustainability metrics.
Product overview
Connecterra offers a unified intelligent data platform for the dairy industry called the Connecterra Platform (powered by Ida AI). The platform consists of a core data integration and analytics engine with multiple integrated modules including Copilot (AI summaries), Decision Support (impact analysis), Analytics, Collaboration, and a Data API. Solutions are segmented for Farmers (all farm sizes), Advisors (veterinarians, nutritionists), and Enterprises. The platform connects to existing farm systems including EZfeed, GEA DairyPlan, VAS, Lely, PCDART, and BoviSync to centralize herd data, cow monitoring data, and feed information into one database, delivering AI-powered insights directly to users.
Differentiator
Problem solved
Functional benefit
Brands
- Ida: AI-powered herd management platform for dairy farmers, featuring Copilot (AI assistant), Analytics, Decision Support, Collaboration tools, Data Integration, and Data API capabilities.
- Ida Copilot
Quantifiable outcome
- 10-20% increases in milk production reported for farms using AI-based dairy solutions
- +2 more outcomes
Companies that use Connecterra
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Connecterra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
Connecterra partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- EZfeedcoreNative integration partnership where EZfeed data is seamlessly connected to the Connecterra platform, enabling unified farm data analytics across feed and herd management systems.
- GEA DairyPlancoreIntegration partnership connecting GEA DairyPlan milking and farm management systems with Connecterra's platform for comprehensive dairy operations analytics.
- VAS (Virtual Academy Software)coreTechnology integration connecting VAS dairy management software with Connecterra's platform enabling data synchronization across farm systems.
- LelycoreIntegration partnership with Lely, a leading dairy farm automation company, enabling Connecterra to connect with Lely Astronaut milking robots and other Lely equipment for comprehensive data integration.
- Dairy Farmers of AmericacoreIntegration partnership enabling data connectivity with Dairy Farmers of America cooperative systems and member farm data.
- PCDARTcoreIntegration with PCDART dairy herd management software, enabling data flow between PCDART and Connecterra's analytics platform.
- BoviSynccoreIntegration partnership with BoviSync herd management system. A customer testimonial specifically mentions centralizing BoviSync herd data with cow monitoring data and feed info in Connecterra's platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Connecterra competitors and assessment
Company assessmentBroad incumbents
- Lely: Dutch dairy automation leader (Astronaut milking robots) — simultaneously a Connecterra integration partner and a broad incumbent that could bundle competing analytics into its equipment stack.
- GEA: German dairy equipment and farm management software giant (DairyPlan) — a Connecterra integration partner and broader incumbent whose own analytics roadmap could compete with Ida.
- Trimble: Precision agriculture incumbent with livestock and dairy software modules; broader portfolio than Connecterra but competes in data-driven farm management for mixed agricultural enterprises.
- Zoetis: Global animal health leader investing in precision livestock and dairy data analytics; competes with Connecterra via scale, distribution, and acquisition-led capability expansion.
- DeLaval: Global dairy equipment incumbent with DelPro farm management software; broader portfolio than Connecterra but competes in dairy analytics, automation, and herd management.
Direct peers
- BouMatic: US-based dairy milking equipment and farm management systems provider; overlaps with Connecterra in dairy data integration and herd management software.
- Cainthus: Ireland/US AI-vision company focused on dairy cow monitoring, behavior, and health analytics. Closest direct competitor to Connecterra's Ida platform in computer-vision and predictive dairy analytics.
- SCR Dairy (Allflex Livestock Intelligence, MSD Animal Health): Provides cow monitoring sensors and herd intelligence software for dairy operations; competes head-to-head with Connecterra in on-farm cow monitoring and analytics, now backed by Merck/MSD.
- Afimilk: Israeli dairy farm management and cow monitoring company offering sensors, herd management software, and analytics — directly competes with Connecterra across the same dairy farmer and advisor segments.
Emerging players
- Vence: Livestock virtual fencing and management platform (acquired by Merck Animal Health); adjacent to Connecterra in precision livestock tech with overlapping enterprise customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Connecterra social profiles
Digital presenceConnecterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connecterra leadership team
Management profileNumber of profiles
Profiles4 records
Connecterra funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connecterra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connecterra
What does Connecterra do?
Connecterra operates an AI-powered SaaS platform called Ida that integrates data from various dairy farm systems (Lely, GEA, VAS, EZfeed, etc.) to provide unified analytics, AI-generated operational summaries, decision impact analysis, and herd management insights for dairy farmers, farm advisors, and enterprises. The platform delivers proactive, AI-generated recommendations to help optimize dairy operations across reproductive performance, herd health, feed efficiency, and sustainability metrics.
Is Connecterra a public or private company?
Connecterra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Connecterra founded?
Connecterra was founded in 2014. It employs 11 to 50 people.
Where is Connecterra based?
Connecterra is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Connecterra make money?
One revenue line is on record: saaS Platform Subscription.
Who are Connecterra's main competitors?
Broad incumbents on record are Lely, GEA, Trimble, Zoetis and DeLaval. Direct peers are BouMatic, Cainthus, SCR Dairy (Allflex Livestock Intelligence, MSD Animal Health) and Afimilk. Vence is listed as an emerging player.
Does Connecterra have an API?
Yes. Access high quality data directly in your enterprise systems. The Data API allows users to access farm data in enterprise systems. Developer documentation is at connecterra.ai/features-pages/data-api.
What industry is Connecterra in?
Connecterra's product category is Dairy Farm Management Software. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFABAMAL, Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs). Its NAICS code is 11521 and its SIC code is 7373.