PRODA
PRODA is a London-based commercial real estate SaaS platform, founded in 2017, that uses AI/ML to automate the collection, extraction, standardization, and error-checking of rent roll data for asset managers, investment managers, banks, and lenders. It serves 150+ enterprise customers across 16+ countries with a modular product suite including core processing, data governance, tenant risk, Excel integration, and an AI assistant.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PRODA does
PRODA is a London-headquartered commercial real estate SaaS company founded in 2017 by Peter Bredthauer and Charles Williams, former investment and asset management professionals. The company automates the rent roll data lifecycle for commercial real estate — collecting, extracting, standardizing, error-checking, and analyzing tenancy data received in heterogeneous formats (Excel, PDF, and outputs from property management systems including Yardi, MRI, Argus, Voyanta, RealPage OneSite, and SAP) across any country, currency, or language. Its core platform applies proprietary machine learning, OCR, NLP, and custom parsing algorithms to convert inconsistent source files into a trusted, standardized dataset, and is hosted on Google Cloud in Europe with ISO 27001:2022 certification.
The product surface is modular: the core PRODA Platform handles extraction and standardization; Data Governance adds automated validation and approval workflows; Tenant Management delivers firmographic enrichment and tenant risk assessment; the Excel Add-in syncs standardized data directly into underwriting models with 800+ variables; and PRODA Assistant enables AI-driven natural-language querying and chart generation in English, German, French, and Dutch. A REST API underpins integrations into downstream systems including BI tools (PowerBI, Tableau, Qlikview), data lakes, warehouses, and loan management platforms (notably Mount Street's CreditHub). PRODA reports having processed 1.3 billion m² and 6 million+ units across 150+ enterprise customers including Blackstone, Hines, ING, JLL, Mount Street, PIMCO, PGIM, Union Investment, Allianz, and Berlin Hyp.
PRODA operates a subscription-based SaaS revenue model with quote-based enterprise pricing, complemented by a free trial and a freemium PRODA Assistant demo. Distribution combines direct enterprise field sales (targeting large asset managers, investment managers, banks, and lenders globally) with API-first product-led growth. The company raised an $8 million Series A in June 2022 led by ING Ventures, with participation from JLL Spark, Blackstone Innovations Investments, and Concrete VC — investors who are simultaneously flagship customers. It has between 51 and 100 employees, serves 16+ countries, and was recognized on the PropTechMap Europe 2025 Top 100 list.
PRODA firmographics
Firmographics- Name
- PRODA
- Legal name
- PRODA LIMITED
- Website
- https://proda.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PRODA is a London-based commercial real estate SaaS platform, founded in 2017, that uses AI/ML to automate the collection, extraction, standardization, and error-checking of rent roll data for asset managers, investment managers, banks, and lenders. It serves 150+ enterprise customers across 16+ countries with a modular product suite including core processing, data governance, tenant risk, Excel integration, and an AI assistant.
- Ownership category
- akta.pro rank
PRODA industry classification
Industry- Product category
- Commercial Real Estate Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where PRODA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PRODA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: PRODA operates as a subscription-based SaaS platform. Customers pay for access to the PRODA platform which includes rent roll data collection, extraction, standardization, error-checking, and analytics. Pricing is quote-based and varies by organization size and usage. Free trials are available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
| Freemium | Pay-as-you-go | PRODA Assistant Demo |
| Subscription | Annual | Enterprise Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PRODA product offering
Product offeringCore offering
PRODA is a commercial real estate SaaS platform that automates the collection, extraction, standardization, error-checking, and analysis of rent roll data. The platform ingests rent rolls in any format — Excel, PDF, MRI, Yardi, Argus, Voyanta, RealPage OneSite, SAP — across any country, currency, or language, and delivers standardized, validated datasets to BI tools, underwriting models, and loan management systems via API and an Excel Add-in.
Product overview
PRODA is a commercial real estate SaaS platform built around a unified core engine for rent roll data processing. The flagship PRODA Platform handles the full lifecycle — collecting, extracting, standardizing, error-checking, and analyzing rent roll data from any format (Excel, PDF, MRI, Yardi, Argus, Voyanta, RealPage, SAP) across any country, currency, or language. The platform's functionality is extended through a modular architecture: Data Governance adds automated validation and approval workflows; Tenant Management provides tenant risk and opportunity analysis with standardized tenant names and firmographic enrichment; the Excel Add-in syncs data directly into underwriting models; and PRODA Assistant provides AI-driven natural-language querying, report generation, and chart creation. Together, these products transform raw, inconsistent rent roll data into a trusted, standardized foundation for portfolio analysis, valuations, quarterly reporting, and regulatory compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- PRODA Platform
Quantifiable outcome
- Up to 90% faster rent roll processing compared to manual processes
- +8 more outcomes
Companies that use PRODA
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
PRODA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature9 records
PRODA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mount StreetcoreMount Street, Europe's largest third-party loan servicer with €155bn assets under administration, integrated PRODA's API with their proprietary CreditHub loan servicing platform. PRODA automates the management of tenancy schedules for Mount Street, eliminating the individual upload process and seamlessly integrating standardized rent roll data directly into their loan management workflow. Processing the most complex tenancy schedules reduced from 15+ hours to under 1 hour. PRODA has also been integrated into Mount Street's broader operational workflows.
- Mount StreetcoreMount Street serves as Europe's largest third-party loan servicer and uses PRODA as a core operational tool integrated with CreditHub. The partnership drives efficiency in Mount Street's loan servicing and credit management operations, handling tenancy schedule processing across their entire portfolio.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PRODA competitors and assessment
Company assessmentDirect peers
- Cherre: Cherre is a real estate data and analytics platform that aggregates, standardizes, and analyzes CRE data for institutional owners, operators, and lenders. It is the closest direct competitor to PRODA in the CRE data unification and standardization space, with overlapping buyer personas and a similar API-first approach.
- Reonomy (Altus Group): Reonomy, owned by Altus Group, is a commercial real estate data platform providing property intelligence, ownership data, and analytics to investors, brokers, and lenders. It competes with PRODA on the data layer of CRE investment workflows, though with more emphasis on property-level intelligence than rent roll processing specifically.
- VTS: VTS is a leading commercial real estate leasing and asset management platform that, like PRODA, serves large CRE owners, managers, and brokers with SaaS tools for portfolio operations, data, and analytics. It directly competes in the CRE data and workflow layer that PRODA targets, with broader coverage of leasing and asset management workflows.
- CompStak: CompStak is a crowdsourced commercial real estate lease and sales comp database used by appraisers, investors, and lenders for underwriting and valuations. Like PRODA, it addresses data quality and standardization in CRE underwriting workflows and serves overlapping institutional buyer personas.
Broad incumbents
- Yardi: Yardi is one of the largest property management software providers globally, with deep penetration across CRE and multifamily owners. It is a primary data source for PRODA but also a potential incumbent competitor if it extends its platform with native AI rent roll automation features.
- RealPage: RealPage is a large, established property management software platform used across multifamily and commercial real estate. It is one of the systems PRODA integrates with (OneSite) but also a potential competitor if it builds native AI extraction and standardization features into its platform.
- MRI Software: MRI Software is a global provider of property and investment management software for commercial and residential real estate. It is one of the property management systems PRODA ingests data from, but could also build competing AI-powered data extraction features into its platform.
- Altus Group: Altus Group is a global provider of commercial real estate data, analytics, and advisory services, including the ARGUS valuation platform. It competes with PRODA across CRE analytics, valuation, and data management, but at much larger scale and broader scope than PRODA's rent roll focus.
Emerging players
- Skyline AI: Skyline AI applies artificial intelligence to commercial real estate investment analysis, including automated underwriting and asset evaluation. It overlaps with PRODA on AI-for-CRE positioning and serves a similar institutional buyer base, though with more focus on investment decisions than rent roll processing.
- PriceHubble: PriceHubble is a real estate data and analytics company that provides valuation and market insights powered by AI and data science. It serves financial institutions and real estate professionals across Europe, overlapping with PRODA's customer base and AI-for-CRE positioning, though focused on valuation rather than rent roll data processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PRODA social profiles
Digital presencePRODA compliance and trust
Trust signalCompliance2 records
PRODA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRODA leadership team
Management profileNumber of profiles
Profiles12 records
PRODA funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRODA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRODA
What does PRODA do?
PRODA is a commercial real estate SaaS platform that automates the collection, extraction, standardization, error-checking, and analysis of rent roll data. The platform ingests rent rolls in any format — Excel, PDF, MRI, Yardi, Argus, Voyanta, RealPage OneSite, SAP — across any country, currency, or language, and delivers standardized, validated datasets to BI tools, underwriting models, and loan management systems via API and an Excel Add-in.
Is PRODA a public or private company?
PRODA is a private company. It is classified as venture growth investor backed and is currently operating.
When was PRODA founded?
PRODA was founded in 2017. It employs 51 to 100 people.
Where is PRODA based?
PRODA is headquartered in London, United Kingdom, in the Europe region.
How does PRODA make money?
One revenue line is on record: saaS Platform Subscription.
Who are PRODA's main competitors?
Direct peers on record are Cherre, Reonomy (Altus Group), VTS and CompStak. Broad incumbents are Yardi, RealPage, MRI Software and Altus Group. Emerging players are Skyline AI and PriceHubble.
Does PRODA have an API?
Yes. PRODA offers a REST API that enables users to automatically export and sync rent roll data into any other software. The API supports connectivity to asset management systems, business intelligence tools, data lakes, data warehouses, and any other downstream software. Data can be exported via API in whatever format the user requires. The API is used by clients such as Blackstone and JLL to integrate PRODA's standardized data into their internal systems. No authentication method, rate limits, versioning, or sandbox availability details are specified in the source material.
What industry is PRODA in?
PRODA's product category is Commercial Real Estate Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.