PlaySafe ID
PlaySafe ID is a London-based B2B platform that issues anonymised, reusable digital identity credentials to gamers via zero-knowledge KYC verification, enabling game studios to enforce cross-game bans on cheaters and comply with UK Online Safety Act child-safety requirements.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PlaySafe ID does
PlaySafe ID is a London-based digital identity platform for the online gaming industry, designed to enforce real accountability for cheaters and bad actors across multiple games. The company's core product is a reusable, anonymised credential issued to gamers who complete one-time bank-grade KYC verification through Onfido (an Entrust company). The verification flow is zero-knowledge: PlaySafe ID never stores documents or biometrics, only a success/fail signal and a deduplication flag that ensures one ID per person. The platform exposes a REST API and OAuth 2.0 'Sign in with PlaySafe ID' flow that game studios integrate to gate access to 'PlaySafe Protected' matchmaking and servers - filtered multiplayer environments where only users with an Active (non-banned) status may play. Offences submitted by studios propagate network-wide, preventing banned cheaters from re-entering on new accounts, VPNs, or hardware-ID spoofers. A separate Community Server API tier provides locally-scoped ban enforcement for community-run servers in games such as Rust and DayZ. The company also publishes a compliance documentation suite positioning PlaySafe ID as a specialist solution for UK Online Safety Act 2023 and Ofcom HEAA requirements.
PlaySafe ID firmographics
Firmographics- Name
- PlaySafe ID
- Legal name
- PlaySafe ID Ltd
- Website
- https://playsafeid.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlaySafe ID is a London-based B2B platform that issues anonymised, reusable digital identity credentials to gamers via zero-knowledge KYC verification, enabling game studios to enforce cross-game bans on cheaters and comply with UK Online Safety Act child-safety requirements.
- Ownership category
- akta.pro rank
Where PlaySafe ID is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PlaySafe ID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Developer/Game Studio Platform Fees: PlaySafe ID charges game developers and studios for integrating its platform via API/SDK. The Terms of Service state 'PlaySafe ID is free for users. Our billing terms for developers is specific to each individual contract.' This is a B2B SaaS-style revenue model where studios pay per contract for access to the PlaySafe ID verification layer and enforcement tools.
- Pre-seed Funding: PlaySafe ID raised $1.12 million in pre-seed funding led by Early Game Ventures, with participation from Hartmann Capital and Overwolf. This is external capital to fund expansion, team growth, and go-to-market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free for gamers; developer pricing is contract-specific |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PlaySafe ID product offering
Product offeringCore offering
PlaySafe ID provides a privacy-first, anonymised digital identity credential for online gamers, issued after zero-knowledge KYC verification via Onfido/Entrust. Game developers integrate the platform via REST API/SDK to check user status and gate access to 'PlaySafe Protected' matchmaking and servers, enforcing real, cross-game ban consequences on cheaters, predators, and account takeovers. The service is free for individual gamers; game studios and community server operators pay on a per-contract basis for the verification layer.
Product overview
PlaySafe ID is a privacy-focused, reusable digital identity platform for the gaming industry. Its core product is the PlaySafe ID itself — an anonymised, bank-grade KYC credential that follows gamers across all integrated titles. Developers integrate via the Developer API to check user status before granting access to PlaySafe Protected Matchmaking, a filtered multiplayer environment where only verified, non-banned users may play. Cheaters and predators face cross-game penalties tied to their identity, not their game account. The platform also includes a Community Server Integration API (supporting Rust Oxide and DayZ mods) for server operators to enforce verification locally, plus an extensive compliance documentation suite covering the UK Online Safety Act for game studios. PlaySafe ID for Kids provides a parental-supervised child account variant with spend controls.
Differentiator
Problem solved
Functional benefit
Products and services
- PlaySafe ID An anonymous, reusable digital identity credential issued to gamers who complete zero-knowledge KYC verification via Entrust/Onfido. A single PlaySafe ID travels with the user across all integrated games and services. Studios and server operators query the PlaySafe ID status (Active, Temp, Perm, Locked, Unverified) to grant or deny access to PlaySafe Protected environments, and cheaters or predators are banned at the identity level rather than the game-account level.
- PlaySafe Protected Matchmaking A filtered version of a game's standard multiplayer matchmaking or server roster, accessible only to users whose PlaySafe ID status is Active (not banned, locked, or unverified). Cheaters caught via this system face cross-game penalties that block re-entry to any PlaySafe Protected environment until the penalty is served. Developers are required to offer this as a condition of integration.
- Developer API & Integration A REST API (v1) enabling game developers to connect user platform accounts (Steam, Epic, Xbox) to PlaySafe IDs, check user status before each session, submit cheating or child-safety offences with evidence, retrieve user age bands for compliance, and gate registration via an OAuth 2.0 Sign in with PlaySafe ID flow. This is the primary paid B2B offering and the only paid tier for studios.
- Community Server Integration A community-facing API variant that enables server operators and community groups to check PlaySafe ID status and report bans. Community-scope bans affect only the reporting community's ecosystem, not the full PlaySafe ID network, limiting admin-abuse risk. Covers both DayZ mod integration and Rust Oxide server plugin integrations.
- PlaySafe ID for Kids A child-account variant for users under 13 or those without ID for standard verification. Requires parental consent and parental account supervision; parents/guardians create and verify their own PlaySafe ID first, then create a linked child account, with spend limits enforceable across all integrated games.
Quantifiable outcome
- Over 75% user retention in SCUM with PlaySafe ID Protected servers; 2/3rds of PlaySafe ID users in SCUM play at least every other day for long sessions
- +2 more outcomes
Companies that use PlaySafe ID
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
PlaySafe ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
PlaySafe ID partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Onfido (an Entrust company)coreOnfido handles all identity verification for PlaySafe ID — photo-ID matching, motion-selfie liveness checks, and background checks. Onfido is an Entrust company and is the data controller for all PII collected during verification. PlaySafe ID receives only a success/failure notification and whether this is the first time the user has been seen. Documents and biometrics are hashed and deleted after verification.
- Gamepires (SCUM)flagshipGamepires integrated PlaySafe ID into SCUM as its flagship implementation. Started as a quiet test on a few servers and scaled to up to 50 PlaySafe Protected servers globally. Over 2,000 users registered with 75%+ retention. The SCUM partnership is PlaySafe ID's primary proof-of-concept and case study demonstrating real-world ban enforcement and cheating reduction.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
PlaySafe ID competitors and assessment
Company assessmentDirect peers
- FACEIT: Competitive gaming platform that combines matchmaking, anti-cheat (FACEIT Anti-Cheat), and community enforcement. Most directly comparable peer to PlaySafe ID in the PC multiplayer integrity space.
- Two Hat (Modulate): Trust & safety platform for gaming and social platforms, providing chat moderation, toxicity detection, and player protection. Comparable as a gaming-specific trust & safety vendor targeting similar studio buyer personas.
- Yoti: Digital identity and age-verification provider with gaming and child-safety use cases. Comparable as a privacy-first identity layer that could power similar age-assurance compliance offerings in games.
Broad incumbents
- Jumio: Large-scale identity verification provider with KYC, age estimation, and anti-fraud capabilities. Comparable as a broader identity vendor that competes for the same compliance-driven studio procurement budgets.
- Veriff: Identity verification platform serving gaming, fintech, and other regulated industries. Comparable as an alternative KYC/age-verification infrastructure provider that game studios could choose over PlaySafe ID's stack.
- BattlEye: Established anti-cheat solution used by AAA titles including PUBG, Arma, DayZ, and Rainbow Six Siege. Comparable as a multiplayer integrity layer for the same target audience of competitive PC games.
- Riot Vanguard: Riot Games' kernel-level anti-cheat for Valorant and League of Legends. Represents the platform-owner approach to anti-cheat, the primary alternative threat PlaySafe ID faces from in-house platform solutions.
- Easy Anti-Cheat (Epic Games): Industry-leading anti-cheat middleware acquired by Epic Games, deployed across major PC and console titles. Direct adjacency to PlaySafe ID's anti-cheat focus, though EAC is detection-based rather than identity-based.
- Valve (Steam) VAC: Steam's Valve Anti-Cheat (VAC) is the most widely deployed anti-cheat layer for PC games. Represents the platform-owner competitive threat, since Steam identity could in theory subsume PlaySafe ID's verification role for any Steam-distributed game.
Others
- Overwolf: Platform for in-game apps, mods, and creator monetization; investor in PlaySafe ID. Comparable as a gaming ecosystem infrastructure provider and as a potential distribution channel for PlaySafe ID verification on modded and community servers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PlaySafe ID social profiles
Digital presencePlaySafe ID compliance and trust
Trust signalCompliance2 records
PlaySafe ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaySafe ID leadership team
Management profileNumber of profiles
Profiles1 record
PlaySafe ID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaySafe ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaySafe ID
What does PlaySafe ID do?
PlaySafe ID provides a privacy-first, anonymised digital identity credential for online gamers, issued after zero-knowledge KYC verification via Onfido/Entrust. Game developers integrate the platform via REST API/SDK to check user status and gate access to 'PlaySafe Protected' matchmaking and servers, enforcing real, cross-game ban consequences on cheaters, predators, and account takeovers. The service is free for individual gamers; game studios and community server operators pay on a per-contract basis for the verification layer.
Is PlaySafe ID a public or private company?
PlaySafe ID is a private company. It is classified as venture growth investor backed and is currently operating.
When was PlaySafe ID founded?
PlaySafe ID was founded in 2025. It employs 1 to 10 people.
Where is PlaySafe ID based?
PlaySafe ID is headquartered in London, United Kingdom, in the Europe region.
How does PlaySafe ID make money?
Two revenue lines are on record. Developer/Game Studio Platform Fees are the primary driver. The others are pre-seed Funding.
Who are PlaySafe ID's main competitors?
Direct peers on record are FACEIT, Two Hat (Modulate) and Yoti. Broad incumbents are Jumio, Veriff, BattlEye, Riot Vanguard, Easy Anti-Cheat (Epic Games) and Valve (Steam) VAC. Overwolf is listed as an others.
Does PlaySafe ID have an API?
Yes. REST API (v1) for game developers to check user PlaySafe ID status before granting access to PlaySafe Protected servers/matchmaking, submit offences (cheating, botting, child safety violations), link platform accounts, and retrieve user info. Uses OAuth 2.0 Authorization Code + PKCE flow for Sign in with PlaySafe ID. Community API for server operators. API key-based authentication for server-to-server calls; bearer JWT tokens for OAuth flows. Developer documentation is at docs.playsafeid.com.