Nova Farms

What Nova Farms does

Nova Farms is a privately held, vertically integrated cannabis operator headquartered in Attleboro, Massachusetts, founded around 2017-2018 by a group of friends who built some of the first and largest outdoor cannabis cultivation facilities in New England. The company operates across the full cannabis value chain — outdoor and greenhouse cultivation, multi-state retail dispensary operations, wholesale distribution via the Stashie platform, and a portfolio of owned consumer brands — serving adult-use recreational consumers, medical marijuana patients, and other licensed dispensaries. Its retail footprint consists of six operational dispensaries across Massachusetts (Attleboro, Dracut, Framingham), Maine (Greenville), Connecticut (New Britain), and New Jersey (Woodbury), with a seventh location in Providence, Rhode Island announced as "Coming Soon." The retail offering spans flower, pre-rolls, vapes, concentrates, edibles, and topicals, complemented by an online ordering system, a native iOS app, the Nova Loyal points-and-perks rewards program, and a Terpli-powered virtual budtender service.

The business generates revenue primarily through direct-to-consumer retail cannabis sales priced on a unit basis (gummies $7.36-$13, flower $11-$240, concentrates $15-$50, vapes $33-$40), supplemented by military, loyalty, and refer-a-friend discounts and a 25% off referral promotion. A secondary wholesale channel distributes owned brands to other licensed dispensaries across Massachusetts, Maine, Rhode Island, and New Jersey. The technology backbone consists of SweedPOS for point-of-sale and online ordering, Alpine IQ for loyalty management, Google Analytics and AdSense for digital marketing, and the App Store distribution channel for the iOS app; notably, no proprietary AI/ML capability is disclosed. Marketing is concentrated in Instagram organic content, the company blog, email, and Google Reviews, with consistent 5-star customer ratings cited as a brand asset. Owned sub-brands include Highlands, Shine Bright, Feels, Homies, Yummalo, Overdose, Rezzy, Hashables, Zzzonked, CUBITS, ILLICIT, Holiday, Ozone, rejuv, and Escape Artists.

In April 2024, Nova Farms closed a $20 million senior secured debt financing facility with Chicago Atlantic specifically to fund dispensary footprint expansion into New Jersey and Connecticut — two of the more recently legalized adult-use markets in the Northeast. The company is founder-controlled (CEO Derek Ross, COO Blair Fish), employs 101-250 staff across its seven communities, and is incorporated as Nova Farms, LLC in Massachusetts. Cumulative operating milestones cited include over 15 million gummies served and consistent 5-star Google ratings across dispensary locations. No revenue figure is publicly disclosed, and the company's competitive positioning rests on multi-state license ownership, sun-grown cultivation cost economics, and an expanding portfolio of award-winning owned brands.

Name

Nova Farms

Legal name

Nova Farms, LLC

Website

https://novafarms.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Nova Farms is a privately held, vertically integrated cannabis operator based in Attleboro, MA, running six dispensaries across Massachusetts, Maine, Connecticut, and New Jersey plus a pending Rhode Island location. It sells sun-grown flower, vapes, edibles, and concentrates direct-to-consumer and wholesales owned brands via Stashie.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis dispensary operations
• Outdoor cannabis cultivation
• Cannabis wholesale distribution
• Marijuana retail sales
• Cannabis brand portfolio

Headquarters

HQ city

Attleboro

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Cannabis Sales: Direct-to-consumer sales of cannabis products including flower, pre-rolls, vapes, concentrates, edibles, and topicals through company-owned dispensaries and online ordering with in-store pickup
2. Wholesale Distribution: Wholesale sales of cannabis products to other dispensaries through their Stashie platform covering Massachusetts, Maine, Rhode Island, and New Jersey markets

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nova Farms is a vertically integrated cannabis company that operates retail dispensaries across the Northeast US (Massachusetts, Maine, Connecticut, New Jersey, Rhode Island) selling cannabis flower, pre-rolls, vapes, concentrates, edibles, and topicals to adult-use consumers and medical marijuana patients. The company supplements its retail footprint with outdoor and greenhouse cultivation, online ordering with in-store pickup, an iOS mobile app, a loyalty program, and a B2B wholesale platform (Stashie) serving other licensed dispensaries across multiple Northeast states.

Product overview

Nova Farms is a leading regional cannabis operator offering a vertically integrated retail experience through dispensary locations across the Northeast (Massachusetts, Connecticut, New Jersey, Maine) and an expanding Rhode Island market. The core offering consists of retail dispensary operations with both in-store and online ordering capabilities, supported by the SweedPOS platform for menu management and pickup ordering. The product portfolio spans five main categories: Flower, Pre-Rolls, Vapes, Concentrates, and Edibles, plus Topicals—featuring both Nova Farms branded products and a curated selection of third-party sub-brands including Highlands, Rezzy, Hashables, Zzzonked, CUBITS, ILLICIT, Holiday, Ozone, rejuv, and Escape Artists. The company enhances its retail offering with a loyalty program (Nova Loyal), a wholesale portal powered by Stashie, a Virtual Budtender consultation service, and customer education resources. The recent $20M financing from Chicago Atlantic is supporting continued expansion of the dispensary footprint into new markets.

Differentiator

Problem solved

Functional benefit

Brands

• Nova Loyal: Loyalty program offering points and perks to customers.
• Stashie
• Terpli
• Shine Bright
• Smoke Highlands
• Feels
• Homies
• Overdose

Products and services

• Retail Dispensary Operations In-person cannabis retail sales at six company-owned dispensary locations across Massachusetts (Attleboro, Dracut, Framingham), Maine (Greenville), Connecticut (New Britain), and New Jersey (Woodbury), targeting adult-use recreational consumers and medical marijuana patients.
• Wholesale Distribution (Stashie)

Quantifiable outcome

• Over 15 million gummies served
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Curaleaf Holdings: Largest U.S. multi-state cannabis operator with retail and cultivation in multiple Northeast states including Massachusetts, Connecticut, and New Jersey. Broad incumbent competing with Nova Farms on dispensary count, brand portfolio, and wholesale penetration.
• Green Thumb Industries (GTI): National multi-state cannabis operator with retail (RISE), cultivation, and branded products. Operates in multiple Northeast states, providing direct overlap with Nova Farms' footprint and product categories.
• Ayr Wellness: Multi-state cannabis operator with cultivation, retail, and wholesale operations, including presence in Massachusetts and New Jersey. Directly comparable in vertical integration strategy and Northeast footprint ambition.
• Cresco Labs: Multi-state cannabis operator with branded products (High Supply, Cresco, Mindy's) and retail across the U.S., including Massachusetts. Comparable in brand-led wholesale and retail strategy.
• Trulieve Cannabis: Large multi-state operator with retail and cultivation across the U.S., including recent expansion into the Northeast. Comparable vertical integration and branded product strategy to Nova Farms, though at significantly greater scale.
• Verano Holdings (The Botanist): Multi-state cannabis operator with retail (The Botanist, Zen Leaf) and cultivation across multiple states, including New Jersey, Connecticut, and Massachusetts. Direct competitor in shared Northeast markets.

Direct peers

• Ascend Wellness Holdings: Multi-state cannabis operator with retail and cultivation across the Northeast (Massachusetts, New Jersey, New York, Illinois, Michigan, Ohio). Direct competitor to Nova Farms in MA, NJ, and adjacent markets, with a similar vertical-integration model.

Regional players

• iAnthus Capital Holdings: Multi-state operator with retail and cultivation in the Northeast, including Massachusetts, New Jersey, New York, and Florida. Similar mid-scale regional operator profile to Nova Farms with comparable product and store mix.
• MariMed: Multi-state cannabis operator with retail (Thrive), cultivation, and branded products (Bubby's Baked, Betty's Eddies). Comparable mid-scale vertically integrated operator with shared product-category overlap.
• C3 Industries (High Profile Cannabis): Multi-state cannabis operator with retail and cultivation across the Midwest and Northeast, including Massachusetts. Comparable mid-scale operator with vertical integration and store-count profile similar to Nova Farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NovaFarmsRetail
• Instagraminstagram.com/novafarms.ma
• Xx.com/nova_farms
• LinkedInlinkedin.com/company/nova-farms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Farms