XY Sense
XY Sense provides sensors that enable property teams to capture and act on workplace utilization data in real-time.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What XY Sense does
Founded by Alex Birch and Luke Murray, XY Sense is a proptech company using privacy-preserving sensors and AI-powered analytics to create workplaces people love. The company's sensor collects data passively and delivers accurate(<30cm) workplace utilization analytics in real-time. XY Sense is rapidly gaining popularity with enterprise property teams across Australia and the Asia Pacific and has recently expanded into the USA.
XY Sense firmographics
Firmographics- Name
- XY Sense
- Legal name
- XY Sense, Inc.
- Website
- https://www.xysense.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XY Sense provides sensors that enable property teams to capture and act on workplace utilization data in real-time.
- Ownership category
- akta.pro rank
XY Sense industry classification
Industry- Product category
- Workplace Analytics Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where XY Sense is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
XY Sense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (CAPEX): Direct purchase of occupancy sensors including Area Pro, Entry, and Presence sensors. Early-access customers deploying across global portfolios.
- Hardware-as-a-Service (Subscription): Recurring subscription model for hardware deployment, providing flexibility for enterprise customers who prefer operational expenditure over capital expenditure.
- Software/Analytics Platform: Insights Platform subscription providing access to real-time visualizations, AI-assisted dashboards, predictive analytics, heatmaps, and daily detection replays.
- API Access: API access for live and historical occupancy data enabling integration with building management systems and booking platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hardware-as-a-Service (HaaS) |
| One time/ perpetual license | Multi-year contract | CAPEX Purchase |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
XY Sense product offering
Product offeringCore offering
XY Sense sells ceiling-mounted occupancy sensors (Area Pro, Entry, Presence) paired with a cloud-based Insights Platform that delivers real-time workplace utilization analytics. The platform captures anonymous XY coordinates of individuals using edge-based machine learning, providing enterprises with desk, meeting room, and floor-level occupancy data through live views, AI-assisted dashboards, predictive analytics, and an Occupancy API. Customers buy hardware via CAPEX or Hardware-as-a-Service and subscribe to the analytics platform and API.
Product overview
XY Sense is an occupancy intelligence platform that combines hardware sensors with a cloud-based analytics platform. The product portfolio includes three sensor types (Area Pro Sensor for wide-area coverage, Entry Sensor for doorways/entry counts, and Presence Sensor for small spaces), supported by Gateway and Senselink connectivity hardware. The software stack consists of the Insights Platform for analytics and visualization, an API for developer access, and integration with resource booking platforms. The platform is available through Hardware-as-a-Service or CAPEX purchase models, serving enterprise workplaces in over 17 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Area Pro Sensor Flagship wide-area ceiling-mounted occupancy sensor for enterprise workplaces. Provides up to 3,000 sq ft of coverage per device, ~99% real-time accuracy detecting people to within 1 foot, with updates every 2 seconds. Uses wired PoE to eliminate battery maintenance and performs privacy-first edge AI processing without capturing images.
- Entry Sensor Ceiling-mounted sensor that accurately and anonymously measures entry and exit traffic and flow at doorways and key access points. Provides privacy-safe people counting to understand true workplace attendance beyond badge data.
- Presence Sensor Real-time sensor for pods, small spaces, and flexible furniture measurement. Provides visibility into usage of small work areas with precision, ensuring teams have space to focus.
- Insights Platform Cloud-based workplace analytics platform providing live real-time visualizations, AI-assisted dashboards, predictive workplace analytics, heatmaps, and daily detection replays. Enables evaluation of space layouts, validation of utilization trends, and building business cases for redesign or re-allocation with visual evidence.
Quantifiable outcome
- Q1 2026 outperformed same period in 2025, with global utilization reaching 45% by March 2026
- +4 more outcomes
Companies that use XY Sense
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
XY Sense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
XY Sense partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AppSpacecorePre-built integration with AppSpace's resource booking platform, enabling occupancy data to inform space booking systems and reduce ghost bookings through automatic release of unused reservations.
- CalvencorePre-built integration with Calven's workplace booking platform, connecting real-time occupancy intelligence with room and desk reservation workflows.
- GoSpace AIcorePre-built integration with GoSpace AI's intelligent space booking platform, enabling automated booking optimization based on real-time occupancy data.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
XY Sense competitors and assessment
Company assessmentDirect peers
- VergeSense: VergeSense is a direct competitor providing ceiling-mounted occupancy sensors with AI-driven workplace analytics for enterprise CRE teams. It targets the same buyer, use cases (utilization, RTO compliance, space optimization), and competes head-to-head on sensor accuracy and coverage.
- Density: Density builds privacy-first occupancy sensors and analytics for enterprise workplaces, including entry counters and desk/space sensors. It competes with XY Sense on the same hardware-plus-platform model serving corporate real estate and workplace teams.
- FM:Systems: FM:Systems provides workplace and facility management software, including space utilization analytics, IWMS, and CAFM modules. It overlaps with XY Sense on enterprise space utilization insights and integrates occupancy data into broader facility management workflows.
- SpaceIQ: SpaceIQ delivers workplace analytics, space management, and occupancy planning software for enterprise CRE teams. It is comparable to XY Sense on the workplace intelligence use case, with overlapping buyer personas and analytics-oriented offerings.
- Robin: Robin provides workplace experience software including desk and room booking, occupancy analytics, and hybrid work tools. It overlaps with XY Sense on occupancy intelligence and integrates with similar booking platforms to address the same enterprise workplace buyer.
Emerging players
- HqO: HqO is a workplace experience platform offering tenant engagement and analytics for commercial real estate. It intersects with XY Sense on occupancy-driven workplace insights, though its primary focus is tenant experience apps rather than hardware sensors.
Broad incumbents
- Johnson Controls: Johnson Controls is a global smart buildings incumbent offering building automation, HVAC, security, and integrated workplace technology. It is both a strategic investor (JCI Ventures) and a potential competitor/partner to XY Sense in the enterprise occupancy intelligence market.
- Honeywell Building Technologies: Honeywell's building technologies division provides integrated building management systems, occupancy sensing, and energy optimization. It competes with XY Sense via bundled smart-building offerings aimed at large enterprise portfolios.
- Siemens Smart Infrastructure: Siemens Smart Infrastructure delivers building automation, occupancy analytics, and digital twin solutions for commercial real estate. It competes with XY Sense on enterprise occupancy intelligence through its larger BMS and IoT platform portfolio.
- Microsoft Places / Workplace Analytics: Microsoft's workplace analytics offerings (within Microsoft 365 / Places) provide occupancy and collaboration insights derived from badge, calendar, and Teams data. It is a broad incumbent alternative to hardware-based sensors for organizations already standardized on Microsoft 365.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
XY Sense social profiles
Digital presenceXY Sense compliance and trust
Trust signalCompliance2 records
XY Sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
XY Sense leadership team
Management profileNumber of profiles
Profiles3 records
XY Sense funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XY Sense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XY Sense
What does XY Sense do?
XY Sense sells ceiling-mounted occupancy sensors (Area Pro, Entry, Presence) paired with a cloud-based Insights Platform that delivers real-time workplace utilization analytics. The platform captures anonymous XY coordinates of individuals using edge-based machine learning, providing enterprises with desk, meeting room, and floor-level occupancy data through live views, AI-assisted dashboards, predictive analytics, and an Occupancy API. Customers buy hardware via CAPEX or Hardware-as-a-Service and subscribe to the analytics platform and API.
Is XY Sense a public or private company?
XY Sense is a private company. It is classified as venture growth investor backed and is currently operating.
When was XY Sense founded?
XY Sense was founded in 2016. It employs 11 to 50 people.
Where is XY Sense based?
XY Sense is headquartered in Melbourne, Australia, in the Oceania region.
How does XY Sense make money?
Four revenue lines are on record. Hardware Sales (CAPEX) is the primary driver. The others are hardware-as-a-Service (Subscription), software/Analytics Platform and API Access.
Who are XY Sense's main competitors?
Direct peers on record are VergeSense, Density, FM:Systems, SpaceIQ and Robin. HqO is listed as an emerging player. Broad incumbents are Johnson Controls, Honeywell Building Technologies, Siemens Smart Infrastructure and Microsoft Places / Workplace Analytics.
Does XY Sense have an API?
Yes. Access live and historical occupancy data through a fast, reliable API so workplace data works across your entire tech stack and delivers real ROI. The XY Sense Occupancy API integrates occupancy data with resource booking tools. Developer documentation is at xysense.zendesk.com/hc/en-us/articles/900004734583-Getting-started-with-the-XY-Sense-API.
What industry is XY Sense in?
XY Sense's product category is Workplace Analytics Software. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 541511 and its SIC code is 3822.