GoNoodle

What GoNoodle does

GoNoodle, Inc. is a Nashville- and Atlanta-based children's movement and educational content platform founded in 2010, operating as a privately held company with 11-50 employees. The company's core product is a free web and mobile platform delivering streaming video content — including movement, dance, mindfulness, STEM, and literacy videos — for children ages 5-12 across iOS, Android, Apple TV, Roku, Amazon Fire, and web browsers, with Chromecast and AirPlay support for classroom and home viewing. The platform reaches over 75% of US public elementary schools and is used by both teachers in K-8 classrooms and families at home.

GoNoodle monetizes through a hybrid model: the flagship GoNoodle platform is freemium, supported by contextual advertising and clearly labeled sponsorships from brand partners (historically including Disney, Dr. Seuss, Nickelodeon, and others), while SuperNoodle — a wholly-owned SEL curriculum brand targeting ages 5-9 — is sold on a recurring annual subscription to schools and districts, with funding available through ESSER and Title I/II/IV programs. GoNoodle distributes SuperNoodle via direct enterprise sales and the free platform via app stores and self-serve web access, and drives grassroots adoption through its GoNoodle Ambassador Program and Club GoNoodle referral/rewards system (including a $5,000 Classroom Makeover incentive).

The company has built strategic content partnerships with major entertainment and non-profit brands, including a three-year exclusive with Dr. Seuss Enterprises (official literacy partner, 2026), a Star Wars: Mindfulness & Movement series with Disney and Lucasfilm (2026), Great Wolf Lodge, St. Jude Children's Research Hospital, and Wounded Warrior Project. The technology foundation is content-led rather than AI-driven, relying on JW Player for video delivery and human-curated programming. GoNoodle has raised approximately $10.9M in disclosed equity funding across multiple rounds (2010-2019) from investors including Chrysalis Ventures, SSM Partners, Children's Health, and a strategic investment from Campbell Soup Company.

Name

GoNoodle

Legal name

GoNoodle, Inc.

Website

https://gonoodle.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

GoNoodle is a children's movement and educational video platform serving K-8 classrooms and families, used in over 75% of US public elementary schools, with ad/sponsorship-supported free content and a paid social-emotional learning subscription (SuperNoodle) sold to school districts.

Ownership category

akta.pro rank

Product category

Children's Educational Content

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Edutainment & Learning-Through-Play Channels (MPABAKAE), Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Digital/Interactive SEL Apps & Media for Early Childhood (EDACAOAL)

Keywords

• Children's movement videos
• Social emotional learning curriculum
• Classroom activity platform
• Mindfulness education content
• Kids fitness app

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Freemium Platform (GoNoodle): GoNoodle's core platform is completely free for users. Revenue is generated through contextual advertising within the family app experiences, sponsorships, and partnerships that support the platform while maintaining kid-safe standards.
2. SuperNoodle Subscription: SuperNoodle is a paid social-emotional learning curriculum offered to schools and districts at a subscription price. School and district pricing is available with personalized reports and data tracking.
3. Sponsorships and Advertising: GoNoodle partners with organizations to deliver sponsored content. Partners include major brands interested in supporting children's health and wellness. All sponsorships are clearly labeled and reviewed for age-appropriateness.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

GoNoodle provides a freemium web and mobile platform delivering streaming movement, mindfulness, and educational video content designed for children ages 5-12, used in classrooms and at home. Its paid subsidiary product, SuperNoodle, is a research-based social-emotional learning (SEL) curriculum sold as an annual subscription to elementary schools and districts, including grade-specific DoAble activities and competency tracking.

Differentiator

Problem solved

Functional benefit

Brands

• SuperNoodle: Social emotional learning (SEL) curriculum platform for elementary-aged learners (5-9 years old), featuring videos and DoAble activity sheets developed by educators and health experts.

Products and services

• GoNoodle Free Platform Free streaming video platform delivering movement, dance, mindfulness, and educational content for children ages 5-12. Available as mobile and TV apps on iOS, Android, Roku, Apple TV, Amazon, and via the web at gonoodle.com. Used by teachers in classrooms and by families at home.
• SuperNoodle Social-Emotional Learning Curriculum Paid, research-based social-emotional learning (SEL) curriculum for elementary students ages 5-9. Includes video episodes, DoAble activity sheets, and educator tools for competency tracking and personalized reports. Sold as an annual subscription to schools and districts.

Quantifiable outcome

• 86% of US public elementary schools use GoNoodle
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Great Wolf LodgeminorStrategic or Co-development Partner · 29 April 2026Partnership to launch 'Great Wolf Stomp: The Squatchy Remix!' - an immersive movement-based video experience featuring GoNoodle's mascot Squatchy Berger. Content includes story-driven activities with stomp, clap, howl, and freestyle moves. Content will play on resort screens across Great Wolf Lodge properties and is designed for classrooms and homes.
• St. Jude Children's Research HospitalminorStrategic or Co-development Partner · 27 April 2026GoNoodle hosts St. Jude Math-A-Thon activities within its STEM Lab channel, offering movement-based math activities for kindergarten through fifth-grade classrooms. Schools may participate in optional fundraising benefiting St. Jude, which provides treatment to children without billing families.
• Dr. Seuss EnterprisescoreStrategic or Co-development Partner · 2 March 2026Three-year partnership making Dr. Seuss the official literacy partner of GoNoodle. Launched a dedicated Dr. Seuss channel during Dr. Seuss's birthday week to promote early literacy through videos, printable activity sheets, and classroom badges.
• Disney and LucasfilmcoreStrategic or Co-development Partner · 30 January 2026Partnership to launch Star Wars: Mindfulness & Movement series - short animated videos teaching children breathing and movement exercises through Star Wars characters. Inaugural video 'Balanced Breathing with Grogu' available on GoNoodle's Star Wars channel and YouTube. Series planned to expand with additional episodes throughout 2026.
• Lancaster County Public SchoolsminorImplementation/ SI/ Consulting Partner · 11 November 2025Expanded access to SuperNoodle emotional well-being program to 67 public elementary schools in Lancaster County, Pennsylvania. Local implementation led by Wynne Kinder, a veteran educator from Lancaster. Program provides structured, grade-specific resources for developing social-emotional skills.
• Wounded Warrior ProjectminorGTM or Marketing Partner · 21 October 2025Collaboration to provide free Veterans Day activity sheets for classrooms across the United States. Initiative promotes reflection, gratitude, and understanding of veterans' contributions through engaging content for children.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scholastic Education: Major K-12 educational publisher with digital learning products; competes for district SEL and supplemental curriculum budgets alongside SuperNoodle.
• ABCmouse (Age of Learning): Subscription-based early childhood learning platform used in classrooms and homes; competes for the same elementary-school and family use cases as GoNoodle.
• PBS Kids: Broad public-media incumbent delivering free educational video, games, and SEL content to classrooms and families — a scaled, broadly-distributed competitor in K-12 edutainment.
• Nickelodeon: Major kids' entertainment network and existing GoNoodle content partner; broader incumbent with overlapping kids' IP and edutainment ambitions.
• Highlights for Children: Established kids' educational content brand with classroom and family products; broad incumbent adjacent to GoNoodle's literacy and movement content.
• Disney Junior: Disney's preschool/kids video brand and GoNoodle content partner; broader incumbent competing for kids' attention across streaming and edutainment.

Direct peers

• Cosmic Kids Yoga: Direct peer delivering movement, yoga, and mindfulness video content for children via subscription apps and YouTube, competing for the same family-and-classroom use case as GoNoodle's core movement videos.
• Khan Academy Kids: Free K-5 educational platform with movement, literacy, and SEL content distributed to schools and families; overlaps directly with GoNoodle's classroom and home adoption motion.
• Calm Kids: Mindfulness and meditation platform with child-focused content; competes for both family subscriptions and school SEL adoption against SuperNoodle.
• Headspace for Kids: Mindfulness and SEL content aimed at children and schools; competes for the same SEL curriculum wallet as SuperNoodle, especially in district-level procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoNoodle
• YouTubeyoutube.com/channel/UC2YBT7HYqCbbvzu3kKZ3wnw
• Facebookfacebook.com/GoNoodleInc
• LinkedInlinkedin.com/company/gonoodle
• Instagraminstagram.com/gonoodle/?hl=en
• Pinterestpinterest.com/gonoodlebreaks

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoNoodle