What GOPASS does

GOPASS (legal name: Pagos Automáticos de Colombia Gopass) is a Colombian mobility fintech founded in 2019 and headquartered in Bogotá that operates a contactless payment platform for vehicle-related services. Its core technology is an RFID-based windshield-mounted Tag device paired with a mobile application (iOS/Android) and integrated with Colombia's national electronic toll system, Colpass (operated by PISA), enabling automatic cashless payment at more than 70% of the country's toll booths. Beyond tolls, the platform extends to partner parking facilities (Parking.net.co), 1,300+ Terpel fuel stations, allied car washes (BeWash), and government services including SOAT insurance, vehicle taxes, traffic fines, and tecnomecánica inspections.

The company serves two primary customer segments. Individual vehicle owners access a tiered membership model: a free Limited plan, a Basic prepay plan ($20,000 COP one-time affiliation fee per vehicle plus usage commissions), and a Premium postpay subscription ($11,900 COP/month in Bogotá/Cundinamarca, $4,760 elsewhere, $0 in Antioquia) that includes road assistance and unlimited usage without commissions. Enterprise fleet operators use GOPASS Fleet, a dedicated B2B platform offering chip cards per vehicle, real-time transaction monitoring, station restriction controls, fuel price optimization, and claimed savings of up to 25% on fuel and 2% on tolls, supported by a 24/7 #943 helpline. Revenue is generated through subscription fees (Premium, Fleet), per-transaction commissions (Basic, Limited), one-time vehicle affiliation fees, and recharge commissions ($1,500 COP per prepay top-up).

The company has processed six million transactions in H1 2023 and operates exclusively within Colombia. It has raised approximately $32 million across four funding rounds between 2020 and 2025, including a $15 million Series A led by Kaszek Ventures in November 2023, a $7 million round in October 2024, and an $8 million round in April 2025 co-led by K Fund and Qualcomm Ventures. GOPASS was founded by Alejandro Uribe Crane, Felipe Samper Strouss, Jorge Paz, and Felipe Ochoa Londoño.

Name

GOPASS

Legal name

Pagos Automáticos de Colombia Gopass

Website

https://gopass.com.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

GOPASS is a Colombian mobility fintech that provides contactless vehicle-related payments via an RFID Tag device and mobile app, covering tolls (70%+ of Colombia's network via Colpass), parking, 1,300+ Terpel fuel stations, insurance, and government services for individual drivers and enterprise fleet operators.

Ownership category

akta.pro rank

Product category

Contactless Mobility Payments

NAICS

Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700)

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

akta.pro secondary industry

Open-Loop EMV Contactless Fare Payments (THAIAMAD)

Keywords

• Contactless toll payments
• Mobility payment platform
• RFID vehicle tags
• Fleet management software
• Electronic toll collection

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Premium Membership Subscriptions: Monthly subscription fees for Premium membership providing unlimited toll and parking access without usage commissions, roadside assistance, and additional benefits.
2. Basic Plan Vehicle Affiliation: One-time $20,000 COP affiliation fee per vehicle for Basic plan access, with prepay recharges and per-transaction commissions.
3. Usage-based Transaction Fees: Fees charged per transaction for various services: $2,500 COP per use at Terpel stations and parking for Basic plan users, 6-8% for traffic fines, $39,900-59,000 COP for SOAT purchases, 5-6% for vehicle taxes, $2,500 COP for tecnomecánica.
4. Prepago Recharge Commissions: Prepay users pay a $1,500 COP commission per recharge with $50,000 COP minimum recharge amount.
5. Fleet Management Services: Enterprise fleet management platform with savings on tolls (up to 2%), fuel (up to 25%), and fleet card management for corporate customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GOPASS sells an RFID Tag hardware device paired with a mobile superapp that enables contactless, cashless payment for vehicle-related services including tolls (via the Colpass national network covering 70%+ of Colombia's booths), parking, Terpel fuel stations, car washes, vehicle taxes, SOAT insurance, traffic fines, and technical inspections. The platform operates on three tiered memberships (Premium postpaid, Basic prepaid, Limited free) and a dedicated Gopass Fleet enterprise solution for businesses managing vehicle fleets.

Product overview

Gopass is a Colombian mobility superapp and cashless payment platform built around an RFID-based Tag device and a companion mobile app. The core offering consists of the Gopass Tag (hardware device mounted on vehicles) paired with the Gopass mobile app, enabling automatic, cashless, and contact-free payments at toll booths (via the Colpass network covering 70%+ of Colombia's tolls), partner parking facilities, and Terpel fuel stations. The platform operates on a tiered membership model with three plans: Premium (postpay, $11,900/month, commission-free, includes road assistance), Basic (prepay, $20,000 one-time affiliation, per-use fees), and Limited (free, basic services only). For enterprise customers, Gopass Fleet provides a fleet management platform with chip cards per vehicle, real-time transaction monitoring, station restrictions, and fuel price optimization across 1,300+ partner stations. The ecosystem also includes ancillary services such as SOAT insurance, tecnomecánica inspection, vehicle taxes, traffic fines, Pico y Placa alerts, and auto washes, all integrated within the single superapp.

Differentiator

Problem solved

Functional benefit

Products and services

• Gopass Tag RFID-based hardware device mounted on the vehicle's interior windshield that enables automatic, cashless, and contact-free payments at tolls, parking facilities, and Terpel fuel stations. The Tag is linked to the user's GOPASS account and detects vehicle plates automatically for payment processing.
• Gopass Mobile App Mobile superapp available on iOS and Android serving as the central platform for account management, vehicle linking, Tag registration via QR code, payment method configuration, real-time transaction alerts, and access to all GOPASS services including tolls, parking, fuel, SOAT, fines, vehicle taxes, and tecnomecánica.
• Gopass Fleet Platform Enterprise fleet management platform for businesses managing vehicle fleets, enabling management of up to 50% of fleet costs from a single dashboard with dedicated chip cards per vehicle, real-time balance and transaction visibility, station restrictions by driver, and fuel price optimization across 1,300+ partner stations. Companies can save up to 2% on tolls and up to 25% on fuel.
• Gopass Fleet Driver App Digital assistant mobile app for fleet drivers enabling real-time balance and transaction monitoring, fuel price comparison across fleet routes, and station restriction configuration by employer.
• Membresía Premium (Postpago) Postpaid monthly subscription providing full access to all GOPASS services including tolls, parking, Terpel stations, auto washes, SOAT, tecnomecánica, and ZPP zones — all without usage commissions. Includes road assistance (tow truck, tire change, battery jump, locksmith, fuel delivery up to 2 gallons), automatic payment association, and Pico y Placa alerts.
• Plan Básico (Prepago) Prepaid membership option with a one-time $20,000 COP affiliation fee per vehicle. Users load balance manually or automatically and pay per-use fees of $2,500 for Terpel stations and parking, $1,500 per recharge commission, and per-use rates for SOAT, fines, and vehicle taxes.
• Plan Limitado Free membership tier for users wanting to try the GOPASS experience. Allows payment of fines, tecnomecánica, vehicle taxes, and SOAT (with added credit card or PSE). Does not include Tag-based toll or parking payments.

Quantifiable outcome

• 6 million transactions processed in H1 2023
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• ColpasscoreTechnology or IntegrationColpass is the national electronic toll payment system operated by PISA (Pagos Inteligentes S.A.). GOPASS is built on and integrated with Colpass infrastructure, enabling Tag-based payments at over 70% of Colombia's toll booths. The website footer credits 'Habilitado por ColPass' (Enabled by ColPass).
• TerpelcoreStrategic or Co-development PartnerTerpel is a major Colombian fuel retailer. GOPASS enables contactless fuel payment at selected Terpel stations across Colombia. Terpel loyalty program points can be accumulated when paying with GOPASS. Over 1,300 service stations in the network.
• Parking.net.comajorChannel Partner/ Reseller/ DistributorParking.net.co is a parking network partner enabling GOPASS contactless payment at their parking facilities. Users can pay without tickets or cash at allied parking locations.
• BeWashminorChannel Partner/ Reseller/ DistributorBeWash is a car wash ally. Premium members receive 10% discount at BeWash locations. Basic plan users pay per-use fees ($2,500 COP). Available through GOPASS app.
• SBS SegurosminorChannel Partner/ Reseller/ DistributorSBS Seguros is an insurance partner available through GOPASS platform, listed in the company allies section.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gopass-colombia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOPASS