Gracie Point
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Gracie Point firmographics
Firmographics- Name
- Gracie Point
- Legal name
- Gracie Point Holdings, LLC
- Website
- https://graciepoint.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gracie Point industry classification
Industry- Product category
- Insurance Premium Financing
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)
- SIC
- Personal Credit Institutions (6141), Asset-Backed Securities (6189)
- akta.pro primary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
- akta.pro secondary industry
- Specialty Finance & Litigation/Claims Credit (FSAHAGAL)
Keywords
Where Gracie Point is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Gracie Point business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Life Insurance Premium Financing: Interest and fees earned from providing financing solutions to high-net-worth clients for life insurance premium payments. GP Affluent Markets provides specialized financing through established insurance broker and advisor networks.
- Commercial P&C Premium Financing: Revenue generated from premium finance loans to small and medium-sized businesses for commercial property and casualty insurance through Honor Capital.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Gracie Point product offering
Product offeringCore offering
Gracie Point Holdings is a specialty finance holding company that provides insurance premium financing solutions through two platforms. GP Affluent Markets offers life insurance premium financing to high-net-worth and ultra-high-net-worth individuals globally through insurance broker and advisor networks. Honor Capital offers commercial property and casualty insurance premium financing to small and medium-sized businesses across the United States through independent insurance broker networks. Revenue is generated from interest and fees on these premium finance loans.
Product overview
Gracie Point Holdings operates as a specialty finance holding company with a portfolio of insurance-focused finance platforms. The company comprises two primary products: GP Affluent Markets, a life insurance premium finance platform serving high-net-worth clients globally with operations in New York, Hong Kong, and Toronto; and Honor Capital, a commercial property and casualty insurance premium finance platform serving small and medium-sized businesses nationwide. Both platforms provide specialized insurance premium financing solutions through established broker and advisor networks.
Differentiator
Problem solved
Functional benefit
Brands
- GP Affluent Markets: Life insurance premium finance platform serving high-net-worth clients globally, operating from New York, Hong Kong and Toronto.
- Honor Capital
Products and services
- GP Affluent Markets
Companies that use Gracie Point
Customer profileSegments2 records
Ideal customer profiles2 records
Gracie Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gracie Point partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Gracie Point competitors and assessment
Company assessmentDirect peers
- AFCO Credit Corporation: One of the largest commercial P&C insurance premium finance companies in the United States, directly comparable to Honor Capital's SMB-focused P&C premium finance offering. Both serve independent insurance broker networks distributing premium financing to commercial insureds.
- First Insurance Funding: Leading US commercial P&C insurance premium finance provider, owned by Wintrust Financial. Direct comparable to Honor Capital in serving SMB and middle-market commercial insureds through independent insurance broker networks.
- Capital Premium Financing: US-based commercial P&C insurance premium finance provider serving small and mid-sized businesses through independent broker networks. Closely comparable to Honor Capital in target customer segment, business model, and distribution approach.
- IPFS Corporation: Major US commercial property and casualty insurance premium finance provider serving independent agents and brokers nationwide. Closely comparable to Honor Capital's P&C premium finance platform in target market (SMBs), business model, and distribution channel.
- Premium Funding Group: Boutique specialty finance company co-founded by current Gracie Point leaders (Dean DeMarco and Yosi Amster previously led/worked there). Direct historical competitor in life insurance premium financing for HNW clients, now a smaller peer operating in the same niche.
- Succession Capital Alliance: Life insurance premium financing firm where multiple Gracie Point leaders previously held senior roles (Dean DeMarco, Janice Mullen, Yosi Amster). Competes in the same niche of life insurance premium financing for HNW and UHNW markets.
Others
- HSCM Bermuda / Hudson Structured Capital Management: Lead equity investor in Gracie Point and specialty insurance-linked asset manager. Comparable as both investor and adjacent participant in insurance-linked specialty finance strategies, including premium finance and insurance-backed credit.
Broad incumbents
- A.I. Credit Corp. (AIG): AIG's in-house life insurance premium financing subsidiary, historically run by current Gracie Point leadership (Dean DeMarco, Janice Mullen, Yosi Amster all came from A.I. Credit). Direct historical competitor in life insurance premium financing for HNW clients, now operating under a major insurance carrier.
Emerging players
- Lombard International Assurance: Specialty life insurance and wealth structuring solutions provider focused on HNW/UHNW clients globally. Overlaps with GP Affluent Markets' target customer base (HNW life insurance holders) and shares the international footprint across Hong Kong and other Asia-Pacific markets.
Regional players
- Premium Assignment Corporation: Canadian-headquartered commercial insurance premium finance provider with strong presence in Canada and select US markets. Comparable to Honor Capital's P&C offering and Gracie Point's Toronto operations in serving commercial insureds through broker networks.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gracie Point social profiles
Digital presenceGracie Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gracie Point leadership team
Management profileNumber of profiles
Profiles1 record
Gracie Point subsidiaries and ownership
Company hierarchySubsidiaries2 records
Gracie Point funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gracie Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gracie Point
What does Gracie Point do?
Gracie Point Holdings is a specialty finance holding company that provides insurance premium financing solutions through two platforms. GP Affluent Markets offers life insurance premium financing to high-net-worth and ultra-high-net-worth individuals globally through insurance broker and advisor networks. Honor Capital offers commercial property and casualty insurance premium financing to small and medium-sized businesses across the United States through independent insurance broker networks. Revenue is generated from interest and fees on these premium finance loans.
Is Gracie Point a public or private company?
Gracie Point is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gracie Point founded?
Gracie Point was founded in 2010. It employs 11 to 50 people.
Where is Gracie Point based?
Gracie Point is headquartered in New York, United States, in the North America region.
How does Gracie Point make money?
Two revenue lines are on record. Life Insurance Premium Financing is the primary driver. The others are commercial P&C Premium Financing.
Who are Gracie Point's main competitors?
Direct peers on record are AFCO Credit Corporation, First Insurance Funding, Capital Premium Financing, IPFS Corporation, Premium Funding Group and Succession Capital Alliance. HSCM Bermuda / Hudson Structured Capital Management is listed as an others. A.I. Credit Corp. (AIG) is listed as a broad incumbent. Lombard International Assurance is listed as an emerging player. Premium Assignment Corporation is listed as a regional player.
Does Gracie Point have an API?
No public API is recorded for Gracie Point.
What industry is Gracie Point in?
Gracie Point's product category is Insurance Premium Financing. Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms), with a secondary code of FSAHAGAL, Specialty Finance & Litigation/Claims Credit. Its NAICS code is 523 and its SIC code is 6141.