Set Labs
Set Labs is a decentralized finance asset management platform that lets users construct automated baskets of cryptocurrencies, NFTs, and on-chain securities via smart contracts, serving DeFi investors seeking professional portfolio infrastructure.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Set Labs firmographics
Firmographics- Name
- Set Labs
- Website
- https://tokensets.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Set Labs is a decentralized finance asset management platform that lets users construct automated baskets of cryptocurrencies, NFTs, and on-chain securities via smart contracts, serving DeFi investors seeking professional portfolio infrastructure.
- Ownership category
- akta.pro rank
Set Labs industry classification
Industry- Product category
- DeFi Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending) (FSAGAMAG)
- akta.pro secondary industry
- DEX Analytics, Indexers & Trading Terminals (FSADABAK)
Keywords
Where Set Labs is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Set Labs business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DeFi Asset Management Services: Set Labs generates revenue through its DeFi asset management products and infrastructure, enabling users to manage decentralized finance assets.
Go-to-market motion1 record
Set Labs product offering
Product offeringCore offering
Set Labs is a crypto-financial platform that allows users to create baskets of cryptocurrency, NFTs, and on-chain securities. The platform provides DeFi asset management infrastructure for creating and managing tokenized portfolios, with revenue from subscription/recurring fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Set Labs DeFi Asset Management Platform
Companies that use Set Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Set Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Set Labs partnerships and signals
Strategic signalScale indicators1 record
Set Labs competitors and assessment
Company assessmentDirect peers
- Index Coop: Decentralized index protocol that creates and governs tokenized crypto index products (e.g., DPI, MVI). It is the most direct competitor to Set Labs' on-chain basket offering, targeting the same DeFi users with similar automated portfolio products.
- PieDAO: DeFi protocol that builds tokenized "pies" — community-governed weighted baskets of crypto assets. Directly comparable to Set Labs' basket-construction product and similarly positioned to retail and DeFi-native investors.
- Indexed Finance: On-chain protocol for passive index funds of crypto assets, including market-cap and sector indices. Competes head-to-head with Set Labs on automated, rules-based crypto index products.
- Enzyme (formerly Melon Protocol): On-chain asset management infrastructure that lets users build, deploy, and manage decentralized investment funds. Closely comparable to Set Labs in enabling professional-grade DeFi portfolio management.
- dHEDGE: Decentralized asset management protocol where managers run on-chain strategies and investors follow them. Overlaps directly with Set Labs' DeFi asset management focus on a different but adjacent execution model.
Broad incumbents
- Yearn Finance: Pioneer DeFi yield-aggregation and vault product. It is a broader, larger incumbent in on-chain asset management — not a basket protocol, but competes for the same user's capital allocation.
- Balancer: Decentralized AMM and liquidity infrastructure that supports weighted pools functioning as customizable tokenized baskets. Comparable infrastructure layer for on-chain portfolio construction.
- Harvest Finance: DeFi yield-farming aggregation protocol that packages strategies into fungible vault tokens — adjacent to Set Labs in offering tokenized, single-click exposure to a managed strategy.
- Synthetix: Decentralized derivatives liquidity protocol whose synthetic assets can be packaged into structured products and baskets. Comparable as DeFi infrastructure for tokenized multi-asset exposure.
Emerging players
- Powerpool: DeFi protocol offering tokenized indexes and leveraged yield strategies built on Balancer. Niche but direct overlap with Set Labs' basket/index product offering.
Market position
Customer concentration
Set Labs social profiles
Digital presenceSet Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Set Labs leadership team
Management profileNumber of profiles
Profiles5 records
Set Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Set Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Set Labs
What does Set Labs do?
Set Labs is a crypto-financial platform that allows users to create baskets of cryptocurrency, NFTs, and on-chain securities. The platform provides DeFi asset management infrastructure for creating and managing tokenized portfolios, with revenue from subscription/recurring fees.
Is Set Labs a public or private company?
Set Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Set Labs founded?
Set Labs was founded in 2017. It employs 11 to 50 people.
Where is Set Labs based?
Set Labs is headquartered in San Francisco, United States, in the North America region.
How does Set Labs make money?
One revenue line is on record: deFi Asset Management Services.
Who are Set Labs's main competitors?
Direct peers on record are Index Coop, PieDAO, Indexed Finance, Enzyme (formerly Melon Protocol) and dHEDGE. Broad incumbents are Yearn Finance, Balancer, Harvest Finance and Synthetix. Powerpool is listed as an emerging player.
Does Set Labs have an API?
No public API is recorded for Set Labs.
What industry is Set Labs in?
Set Labs's product category is DeFi Asset Management. Its primary akta.pro industry code is FSAGAMAG, Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending), with a secondary code of FSADABAK, DEX Analytics, Indexers & Trading Terminals. Its NAICS code is 523940 and its SIC code is 6200.