What Picterra does

Picterra is a Swiss geospatial AI (GeoAI) software-as-a-service company founded in 2016 and headquartered in Ecublens/Lausanne, Switzerland. The company provides a platform that applies machine learning to satellite, drone, and aerial imagery — including multi-spectral sources such as RGB, SAR, NIR, thermal, and height maps — to detect objects, monitor land change, and surface environmental and supply-chain risk. Its core products are Picterra Forge (a user-trainable deep learning workspace for building custom geospatial detectors), Picterra Tracer (an all-in-one plot monitoring, reporting, and verification module for supply chain compliance, including EU Deforestation Regulation support), Picterra Accelerate (workflow acceleration tooling), and Picterra Insights Hub (a real-time intelligence layer). On top of this platform the company markets vertical solutions for production forecasting, EUDR compliance, regenerative agriculture verification, mining surface intelligence, and forestry and carbon monitoring.

Picterra serves sustainability, compliance, and operations teams at large enterprises and government agencies, with publicly named customers spanning soft commodity trading (Walter Matter, ADM), tobacco and agriculture (BAT), inspection and verification (SGS), mining and metals (Eramet), palm oil and commodities (SD Guthrie), forestry and carbon (Go Forest), and a national government agency (UK Rural Payments Agency / RPA). Reported operational outcomes include analysis of more than 500,000 plots for deforestation risk, monitoring of over 90,000 contracted farmers, and coverage of more than 130,000 km² of land at a national level.

The company operates a subscription-based SaaS revenue model with enterprise field sales motion, evidenced by quote-based "Talk to us" calls to action throughout the website rather than published pricing tiers. It has raised approximately $9.9M in disclosed equity and grant funding to date, including a 2019 round led by Space Capital with Atlantic and Omidyar Network, a 2022 seed round of $6.5M co-led by VI Partners and ACE & Company, and 2024 non-dilutive support from Innosuisse (Swiss Innovation Agency) and the Swiss Technology Fund. The company is privately held, has 11–50 employees, and operates with a global footprint.

Name

Picterra

Legal name

Picterra

Website

https://picterra.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Picterra is a Swiss GeoAI SaaS platform that enables enterprises, governments, and commodity traders to analyze satellite, drone, and aerial imagery for environmental monitoring, supply chain transparency, deforestation risk assessment, and EUDR compliance.

Ownership category

akta.pro rank

Product category

Geospatial AI Analytics Software

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)

akta.pro primary industry

Remote Sensing & Geospatial Vision (satellite/drone imagery) (HDAAAEAL)

akta.pro secondary industries

Drone/UAV Data Capture & Processing Software (AFAAAFAH), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Satellite/Aerial/Remote Sensing MRV (Methane plumes, land-use change) (EUAHADAL), Aerial Surveying & Crop Scouting (Imaging, Mapping, Stand Counts) (AFACAIAJ)

Keywords

• Geospatial AI software
• Earth observation analytics
• Satellite imagery analysis
• Supply chain compliance
• Deforestation monitoring

Headquarters

HQ city

Ecublens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based GeoAI platform access for enterprise customers, with pricing likely tiered by usage volume and feature access.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Picterra is a GeoAI analytics SaaS platform that combines satellite, drone, and aerial imagery with machine learning to deliver environmental intelligence for supply chain monitoring, deforestation risk assessment, and land-use compliance. Its primary modules — Picterra Forge (deep learning object detection), Picterra Tracer (plot monitoring and verification), and Picterra Accelerate (workflow acceleration) — are sold to enterprise sustainability, ESG, and compliance teams in soft commodity supply chains, mining, forestry & carbon, and government agencies. The offering is delivered via web application and API for large customers such as Walter Matter, BAT, ADM, SGS, Eramet, SD Guthrie, Go Forest, and the UK Rural Payments Agency.

Product overview

Picterra is a unified GeoAI platform for environmental intelligence, consisting of a core platform with two primary modules: Picterra Forge (deep learning object detection platform for creating custom detectors on satellite, drone, and aerial imagery) and Picterra Tracer (all-in-one plot monitoring, reporting, and verification solution). The platform is complemented by Picterra Accelerate (workflow acceleration), Picterra Insights Hub (real-time intelligence hub), and solution verticals including Anticipate Production, Ensure Compliance (including EUDR), Verify Practices (including Regenerative Agriculture), and Surface Intelligence (Mining and Forestry & Carbon). The platform augments ESG, supplier, and farm data with near-real-time GeoAI for supply chain transparency and environmental compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Picterra Forge: GeoAI-powered platform for detecting objects, monitoring changes, and discovering patterns with machine learning on geospatial data.
• Picterra Tracer
• Picterra Accelerate

Products and services

• Picterra GeoAI Platform Unified GeoAI analytics platform that combines satellite, drone, and aerial imagery with machine learning to deliver near real-time environmental intelligence for sustainability, supply chain, and land-use monitoring. Augments existing ESG, supplier, and farm data with geospatial evidence for enterprise sustainability teams.
• Picterra Forge Deep learning platform for object detection, change monitoring, and pattern discovery on geospatial imagery. Provides a user-friendly interface, smart annotation toolkit, and a streamlined workflow from project creation to report generation, enabling users to create custom detectors and train models on their own data.
• Picterra Tracer All-in-one plot monitoring, reporting, and verification solution with intuitive interface for plot analysis, data quality assurance, and visualization. Supports ingestion of Excel, CSV, KML, KMZ, and GeoJSON data and is used for supply chain compliance decision-making.
• Picterra Accelerate Technology component for accelerating geospatial workflows and analysis within the Picterra platform, complementing Forge and Tracer.
• Picterra Insights Hub GeoAI-powered intelligence hub providing real-time, decision-ready insights for sustainability monitoring, surfacing land, risk, and compliance information across regions and operations.
• Anticipate Production Vertical solution for predicting and monitoring agricultural production outcomes across soft commodity supply chains using Picterra's GeoAI imagery analysis.
• Ensure Compliance (including EUDR) Compliance monitoring solution built on Picterra's GeoAI platform, including EU Deforestation Regulation (EUDR) compliance tools for assessing deforestation risk and guiding mitigation in supply chains.
• Verify Practices (including Regenerative Agriculture) Verification solution for monitoring regenerative agriculture practices, including assessment of soil health, erosion, and water retention across farming operations and supply chains.
• Surface Intelligence (Mining and Forestry & Carbon) Surface intelligence solution applying Picterra's GeoAI imagery analysis to mining operations and forestry & carbon tracking use cases.

Quantifiable outcome

• 95% faster object detection compared to traditional methods
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LiveEO: Berlin-based satellite-AI analytics platform focused on infrastructure and environmental monitoring for enterprises. Directly comparable to Picterra in applying ML to satellite imagery for ESG and supply-chain use cases.
• Orbital Insight: US-based geospatial analytics company applying AI to satellite imagery for supply-chain, energy, and sustainability intelligence. Overlaps directly with Picterra's GeoAI-on-Earth-Observation positioning and enterprise customer profile.
• Descartes Labs: Geospatial analytics platform that combines satellite imagery with ML for agriculture, commodity, and supply-chain intelligence. Closely comparable to Picterra in target verticals (agriculture, commodities) and GeoAI SaaS delivery model.
• Kayrros: Paris-based environmental and asset intelligence firm using satellite data and AI for emissions, commodity, and land-use monitoring. Comparable to Picterra in combining geospatial AI with environmental/commodity intelligence for enterprise customers.
• Satelytics: Satellite-analytics SaaS provider delivering environmental monitoring (methane, vegetation, water) to industrial customers. Comparable to Picterra in geospatial-AI-driven environmental compliance use cases.
• Blackshark.ai: AI-driven geospatial platform specializing in 3D extraction from satellite imagery at global scale. Comparable to Picterra in applying deep learning to Earth observation for enterprise and government customers.

Broad incumbents

• Planet Labs: Public, vertically integrated satellite imagery and analytics provider with its own constellation. Overlaps Picterra's enterprise sustainability and supply-chain use cases but competes across a much broader portfolio including imagery sales, defense, and civil government.
• Maxar Technologies: Large incumbent satellite-imagery and geospatial analytics provider serving defense, intelligence, and commercial customers. Adjacent competitor to Picterra in Earth-observation analytics at enterprise scale, with substantially larger data assets.

Emerging players

• Overstory: Satellite-based vegetation intelligence platform focused on utility wildfire and grid-vegetation management. Comparable emerging GeoAI player with a narrower vertical focus than Picterra's multi-vertical approach.
• Sylvera: Satellite-based carbon-rating and forestry monitoring platform. Comparable emerging player leveraging remote sensing for environmental asset verification, with overlap in Picterra's forestry/carbon surface intelligence vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xreddit.com/r/picterra
• YouTubeyoutube.com/Picterra
• LinkedInlinkedin.com/company/picterra

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picterra